Harun Studio
Harun Studio is a founder-operated Indonesian web services studio delivering WordPress, Astro, and Next.js website creation, redesign, hosting, maintenance, and custom web application development to SMBs and select enterprise clients across Indonesia.
- Company typePrivate
- Founded2021
- HeadquartersPayakumbuh, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Harun Studio does
Harun Studio is a solo-practitioner web services studio based in Payakumbuh, Indonesia, founded by Willya Randika, who personally handles every client engagement from audit through deployment and ongoing maintenance. The studio delivers an end-to-end portfolio of 18 services organized across website creation (company profiles, landing pages, WooCommerce online stores, custom builds), custom web application development (CRM, inventory, invoicing, dashboards), redesign and platform migration (including a structured WordPress-to-Astro playbook), plus specialized add-ons spanning WordPress hosting, monthly maintenance, malware removal, SEO audits, VPS setup, and custom plugin work.
The technology stack is multi-framework by design — WordPress with GeneratePress, GenerateBlocks, and WooCommerce for content sites and commerce; Astro for static/JAMstack content-heavy builds; Next.js for complex custom platforms; Sanity as a headless CMS option; and a self-managed LEMP stack (Linux, Nginx, MySQL, PHP) with Redis, Cloudflare Workers, and Discord-based backup alerting. Customer outcomes are documented in detail, including PageSpeed improvements from 27 to 92, load-time reductions from 5.2s to 1.1s, plugin count reductions (e.g., 43 to 19), and 100% hosting cost elimination post-migration in some cases.
Commercially, Harun Studio operates a direct-to-consumer model with no sales team — WhatsApp consultation, the website contact form, and SEO-driven blog content are the primary acquisition channels. Revenue is generated through one-time project fees (Rp 250,000 to Rp 9,000,000) and recurring monthly subscriptions for hosting and maintenance (Rp 250,000 to Rp 1,000,000). The customer base consists of Indonesian SMBs across diverse verticals (e-commerce, manufacturing, training, media, industrial) with a handful of enterprise-grade engagements, served via fully founder-led delivery with no account managers or junior staff.
Harun Studio firmographics
Firmographics- Name
- Harun Studio
- Legal name
- Harun Studio
- Website
- https://harunstudio.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harun Studio is a founder-operated Indonesian web services studio delivering WordPress, Astro, and Next.js website creation, redesign, hosting, maintenance, and custom web application development to SMBs and select enterprise clients across Indonesia.
- Ownership category
- akta.pro rank
Harun Studio industry classification
Industry- Product category
- Web Development Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Harun Studio is headquartered
LocationHeadquarters
- HQ city
- Payakumbuh
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Harun Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- One-time Project Services: Fixed-scope project fees for website creation, redesign, migration, optimization, and repair. Scope and pricing defined after initial consultation. Milestone-based payments typical.
- Recurring Hosting & Maintenance Subscriptions: Monthly subscriptions for WordPress hosting (Rp 250,000–1,000,000/month) and maintenance services (Rp 1,000,000/month). No long-term contracts required for most plans. Includes updates, backup, monitoring, and technical support.
- Ad-hoc Technical Services: Per-incident fees for one-time repairs (starting Rp 250,000), malware removal (starting Rp 750,000), and migrations (starting Rp 250,000). Quick turnaround times (often <30 min for repairs, <3 hours for malware cleanup).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Website Development (Company Profile, Landing Page, Custom) |
| One time/ perpetual license | Pay-as-you-go | Online Store (WooCommerce) |
| One time/ perpetual license | Pay-as-you-go | Website Redesign |
| One time/ perpetual license | Pay-as-you-go | Web Application Development |
| One time/ perpetual license | Pay-as-you-go | WordPress to Astro Migration |
| Unit Pricing | Pay-as-you-go | WordPress Repair (Per Incident) |
| Unit Pricing | Pay-as-you-go | Malware Removal + Security Hardening |
| Unit Pricing | Pay-as-you-go | Hosting Migration |
| One time/ perpetual license | Pay-as-you-go | Blocks Conversion (Elementor/Divi to Gutenberg) |
| One time/ perpetual license | Pay-as-you-go | SEO On-page Audit & Optimization |
| Unit Pricing | Pay-as-you-go | Custom WordPress Plugin |
| Subscription | Monthly | WordPress Hosting — Single Site |
| Subscription | Monthly | WordPress Hosting — Multiple Websites |
| Subscription | Monthly | WordPress Hosting — Full Maintenance (Single Site) |
| Subscription | Monthly | Website Maintenance |
| One time/ perpetual license | Pay-as-you-go | VPS Setup (LEMP Stack) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Harun Studio product offering
Product offeringCore offering
Harun Studio is a founder-operated Indonesian web services studio that builds, redesigns, migrates, optimizes, hosts, and maintains WordPress-based websites (and Astro/Next.js alternatives) for small and medium businesses. The offering spans company-profile sites, landing pages, WooCommerce online stores, and custom web applications, supplemented by managed NVMe hosting with personal WhatsApp support and monthly WordPress maintenance subscriptions. The founder personally handles every project end-to-end, from audit and build through deployment and ongoing care.
Product overview
Harun Studio is a professional website services studio offering an end-to-end portfolio of web development, migration, optimization, and maintenance services. The core offering spans website creation (company profiles, landing pages, custom builds, and WooCommerce online stores) and custom web application development, supplemented by specialized add-on services covering WordPress hosting, security (malware removal, repairs), performance optimization, SEO, VPS setup, and migration. The service portfolio includes 18 distinct offerings organized into three tiers: primary website creation and application development as core services; hosting, maintenance, and migrations as recurring/add-on services; and targeted one-time services (malware removal, repairs, SEO audit, custom plugins) as bolt-on offerings. The studio primarily builds on WordPress (with GeneratePress, GenerateBlocks, WooCommerce, and Gutenberg), Astro.js, and Next.js stacks, with Sanity as a headless CMS option for complex content sites.
Differentiator
Problem solved
Functional benefit
Products and services
- Pembuatan Website (Website Development) Professional website development for company profiles, landing pages, catalogs, and content-driven websites, built with WordPress, Astro, or Next.js based on client business needs. Includes scope mapping, design, development, and launch. Starting price Rp 3,500,000.
- Pembuatan Website Company Profile Professional company profile website development to build credibility, communicate company value, and present a professional image to potential clients and partners.
- Pembuatan Landing Page Single-focus landing page development for advertising campaigns, product launches, or lead generation, designed to convert visitors into customers with one dominant call-to-action and minimal navigation.
- Pembuatan Website Custom Custom-built web platforms for portals, information systems, marketplaces, or digital platforms with features designed specifically for the client's business processes, not template-based.
- Pembuatan Toko Online (WooCommerce Online Store) WooCommerce-based online store development including product catalog setup, checkout optimization, payment gateway integration (Midtrans, Xendit, Doku), shipping configuration, and admin dashboard training. Typical timeline 4-6 weeks, starting Rp 9,000,000.
- Pembuatan Aplikasi Web Custom (Custom Web Application Development) Custom web application development for operational needs including CRM, inventory management, invoicing, dashboards, and workflow approval systems, replacing spreadsheets and manual processes with role-based web software including RBAC, API integrations, and audit logging. Starting price Rp 5,000,000 with scope defined per phase and milestone-based payments.
- Redesign Website Website redesign and modernization for existing sites including UX audit, visual redesign, content migration, and performance optimization to transform outdated sites into fast, modern platforms. Starting price Rp 8,000,000.
- Maintenance Website WordPress (Monthly WordPress Maintenance) Monthly WordPress maintenance subscription covering weekly core/theme/plugin updates, daily backups (7-day retention), 24/7 security and uptime monitoring, malware protection, VPS hosting, and technical support. Rp 1,000,000 per month.
- WordPress Hosting Premium (Managed WordPress Hosting) Managed WordPress hosting with personal WhatsApp support on VPS NVMe (AMD Epyc 7003) storage, including free malware removal, SSL certificates, daily backups, and direct access to WordPress experts with no control panel. Three subscription tiers: Single Site (Rp 250,000/month, 10GB storage), Multiple Websites (Rp 600,000/month, 3 sites, 30GB), and Full Maintenance (Rp 1,000,000/month with 24/7 proactive monitoring and advanced speed optimization).
- Konversi Website ke Blocks WordPress (Blocks Conversion) Migration from heavy page builders such as Elementor, Divi, or WPBakery to native Gutenberg Blocks, preserving visual design while improving Core Web Vitals, reducing plugin count, and enabling reusable patterns. Starting price Rp 5,000,000 with 7-12 working days typical timeline.
- Migrasi WordPress ke Astro (WordPress to Astro Migration) Full platform migration from WordPress CMS to Astro.js static framework, including content migration to Markdown/MDX, optional headless CMS setup (Sanity, Contentful, or Strapi), CDN deployment to Netlify/Vercel/Cloudflare, and optional WordPress-as-headless-CMS configuration using the firm's structured 7-step methodology. Starting price Rp 8,000,000, typical timeline 14-45 days.
- Mempercepat Loading WordPress (WordPress Speed Optimization) WordPress performance optimization that identifies bottlenecks via Core Web Vitals and waterfall analysis, then implements prioritized fixes for asset optimization, caching, database tuning, plugin cleanup, and server response improvements.
- Perbaikan Website WordPress (WordPress Repair) One-time WordPress repair service for errors, white screens, database connection issues, login problems, plugin conflicts, and broken features. Average completion under 30 minutes; starting Rp 250,000 per incident with a No-Fix-No-Pay policy.
- Hapus Malware WordPress (Malware Removal and Security Hardening) Professional malware removal and website cleanup for hacked or infected WordPress sites, including deep scanning, backdoor removal, security hardening, Google blacklist removal assistance, and a 12-month warranty. Average completion under 3 hours; starting Rp 750,000 per website.
- Audit & Optimasi SEO On-page (On-page SEO Audit) On-page SEO audit and optimization using Ahrefs and SEO Power Suite, covering technical SEO, URL structure, meta tags, content structure, schema markup, and Core Web Vitals alignment, with implementation and before/after reporting included. Starting Rp 2,000,000 with 5 working days for standard scope.
- Custom Plugin WordPress & WooCommerce Custom WordPress/WooCommerce plugin development or modification, including modifying existing plugins, building new plugins from scratch, and custom PHP/JS/CSS code snippets for specific business features. Starting Rp 250,000 with 1-3 working days typical turnaround.
- Setup VPS (LEMP untuk WordPress) VPS server setup from scratch for WordPress, installing and configuring the LEMP stack (Linux, Nginx, MySQL, PHP), Redis object cache, automated backup scripts (daily/weekly/monthly with Discord webhook notifications), security hardening (UFW, fail2ban, SSL auto-renewal), and free migration of one WordPress website. Starting Rp 750,000 per VPS with under one working day completion.
- Migrasi Hosting Website (Website Hosting Migration) Website migration between hosting providers or to/from VPS and cloud panels (including cPanel, hPanel, Cyberpanel, DirectAdmin, Cloudways, RunCloud, GridPane) with zero downtime, preserving SEO structure and all configurations. Starting Rp 250,000 per website with under 30 minutes average completion.
Quantifiable outcome
- Performance improvements up to 240% for client websites after optimization work
- +7 more outcomes
Companies that use Harun Studio
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Harun Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Harun Studio partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Harun Studio competitors and assessment
Company assessmentDirect peers
- Human Made: Enterprise WordPress and digital experience agency with strong focus on large-scale WordPress builds, migrations, and decoupled/headless architectures. Comparable to Harun Studio's WordPress-to-headless-CMS offerings (e.g., Astro + Sanity) and enterprise-grade website redesign engagements.
- 10up: Global WordPress-focused digital agency delivering custom builds, migrations, and enterprise WordPress engineering. Comparable on WordPress agency services, large-site migration methodology, and performance-oriented engagements that overlap Harun Studio's WordPress-to-Astro and custom web application practice.
- WPMU DEV: WordPress product and services company offering managed hosting, plugins, security, and white-label agency services. Comparable on WordPress hosting, performance optimization, security/malware services, and agency tooling that overlap Harun Studio's hosting, malware-removal, and Gutenberg optimization lines.
Regional players
- Niagahoster: One of the largest Indonesian web hosting and domain providers, offering shared hosting, VPS, and managed WordPress plans tailored to Indonesian SMBs. Highly comparable to Harun Studio's managed WordPress hosting and maintenance subscription book within the same Indonesian SMB market.
- Rumahweb: Long-established Indonesian web hosting and domain provider with shared, VPS, and WordPress hosting plans plus website builder tools. Comparable as a domestic hosting incumbent overlapping Harun Studio's Indonesian SMB hosting and migration service lines.
- Dewaweb: Indonesian cloud hosting and managed services provider with VPS, hosting, and website-building offerings for the local SMB market. Comparable on managed WordPress hosting, VPS setup (LEMP-style stacks), and Indonesian SMB positioning adjacent to Harun Studio's hosting and maintenance lines.
Broad incumbents
- Cloudways: Managed cloud hosting platform supporting WordPress, WooCommerce, and modern stacks on DigitalOcean, AWS, and GCP. Comparable to Harun Studio's VPS setup service (LEMP stack, security hardening, managed WordPress on cloud) at a larger platform scale across the same customer segments.
- WP Engine: Global premium managed WordPress hosting platform with agency partner programs and performance tooling. Comparable as a much larger incumbent serving the same WordPress-focused SMB and agency niche that Harun Studio targets with hosting and performance optimization services.
- Kinsta: Premium managed WordPress hosting provider on Google Cloud with performance and developer-focused tooling. Comparable to Harun Studio's managed WordPress hosting tier on technology alignment (LEMP-style stack, performance focus) and customer overlap of performance-obsessed SMB and agency clients.
Others
- Codeable: Curated WordPress freelancer marketplace connecting SMB clients to vetted WordPress experts for custom development. Comparable as an alternative channel of WordPress expert services for the same Indonesian SMB buyers that Harun Studio targets via direct WhatsApp-led sales.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Harun Studio social profiles
Digital presenceHarun Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harun Studio leadership team
Management profileNumber of profiles
Profiles1 record
Harun Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harun Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harun Studio
What does Harun Studio do?
Harun Studio is a founder-operated Indonesian web services studio that builds, redesigns, migrates, optimizes, hosts, and maintains WordPress-based websites (and Astro/Next.js alternatives) for small and medium businesses. The offering spans company-profile sites, landing pages, WooCommerce online stores, and custom web applications, supplemented by managed NVMe hosting with personal WhatsApp support and monthly WordPress maintenance subscriptions. The founder personally handles every project end-to-end, from audit and build through deployment and ongoing care.
Is Harun Studio a public or private company?
Harun Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harun Studio founded?
Harun Studio was founded in 2021. It employs 1 to 10 people.
Where is Harun Studio based?
Harun Studio is headquartered in Payakumbuh, Indonesia, in the Asia region.
How does Harun Studio make money?
Three revenue lines are on record. One-time Project Services are the primary driver. The others are recurring Hosting & Maintenance Subscriptions and ad-hoc Technical Services.
Who are Harun Studio's main competitors?
Direct peers on record are Human Made, 10up and WPMU DEV. Regional players are Niagahoster, Rumahweb and Dewaweb. Broad incumbents are Cloudways, WP Engine and Kinsta. Codeable is listed as an others.
Does Harun Studio have an API?
No public API is recorded for Harun Studio.
What industry is Harun Studio in?
Harun Studio's product category is Web Development Services. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 518 and its SIC code is 7371.