MUSICDATAK

What MUSICDATAK does

MusicDatak is a France-headquartered SaaS company, founded in 2019, that operates an AI-powered music intelligence platform targeting commercial and public radio broadcasters. The cloud-based platform continuously aggregates data from major streaming services (Spotify, Apple Music, Deezer, YouTube Music, Amazon Music, SoundCloud, iHeartRadio), social media, and competitor radio stations to deliver real-time music research that replaces traditional periodic call-out surveys and auditorium testing. Four trademarked product modules underpin the offering: StationFingerprint® builds a unique musical identity profile for each station from its own library using demographic, genre, era, energy, mood, and vocal-intensity attributes; DataKallout® delivers weekly satisfaction scoring on P1 and P2 hits; StationRadar® recommends audience-preferred tracks missing from current rotation; and DataKorium® tests up to 3,000 tracks against an adjusted library and outputs a proprietary MusicDatak Score.

The company monetizes through a monthly SaaS subscription, accessed via a self-serve one-week Pro Plan trial at app.musicdatak.com/register that converts to paid plans (specific pricing not publicly disclosed). Go-to-market is sales-led for enterprise broadcasters and product-led for the long tail, supported by named case studies such as KMVQ 99.7 Now's rating improvement from 3.2 to 6.2 in San Francisco (PPM Nielsen 2023-2024). MusicDatak reports 100+ radio station customers across at least 14 countries spanning Western Europe, North America, the Middle East, Oceania, and Northern Europe, with named enterprise users including Bauer Media (Ireland and Norway), Bonneville International (KMVQ), NRJ Belgium, RTBF, Rouge FM, Tendance Ouest, KIIS Australia, Africa Radio France, and MDL Beast (Saudi Arabia). The company is privately held with 1-10 employees based in Le Mans, France.

The underlying technology stack ingests structured streaming, social, and broadcast-play data and combines it with proprietary audio analysis to score tracks and stations. Customer concentration sits in the radio broadcasting vertical, with early forays into adjacent verticals such as fitness networks (Nordic Wellness). No external funding rounds, M&A activity, or leadership changes beyond CEO Samuel Zniber are disclosed in the available source material.

Name

MUSICDATAK

Legal name

MusicDatak

Website

https://musicdatak.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MusicDatak is a France-based SaaS platform that uses AI to deliver real-time music intelligence and audience analytics to radio broadcasters globally, replacing traditional call-out research with streaming, social, and competitor data.

Ownership category

akta.pro rank

Product category

Radio Broadcasting Analytics Software

NAICS

Sound Recording Industries (5122), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

akta.pro secondary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

Keywords

• Radio broadcasting analytics
• Music intelligence software
• Audience trend prediction
• Playlist optimization platform
• Music programming research

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform Access: MusicDatak operates as a subscription-based SaaS platform providing access to its music research and analytics tools. Users can sign up for free to access a one-week Pro Plan trial, suggesting a freemium or trial-based entry model before converting to paid subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MusicDatak provides an AI-powered, cloud-based music research and analytics platform that aggregates streaming, social media, video, and competitor radio data to deliver real-time audience preference insights for radio broadcasters. The platform replaces traditional periodic call-out and auditorium testing with continuous measurement, scoring tracks on attributes such as BPM, key, danceability, energy, mood, vocal intensity, gender, and era to support data-driven playlist curation and audience-share growth.

Differentiator

Problem solved

Functional benefit

Brands

• DataKallout®: Next-generation call-out tool that analyzes top hits every week, formerly known as call-out. Delivers satisfaction scores on P1s and P2s, providing data on gender, mood, energy, bpm, music key, artist keywords, danceability, years, and number of plays.
• StationRadar®
• DataKorium®
• StationFingerprint®

Products and services

• DataKallout® Next-generation call-out tool that analyzes top hits every week, providing satisfaction scores on primary and secondary hits (P1s and P2s). Delivers data including gender, mood, energy, BPM, music key, artist keywords, danceability, years, and number of plays to enhance music scheduling for radio broadcasters.
• StationRadar® Recommendation engine that reveals audience hits before competitors by tracking new releases and music interactions, detecting tracks the audience loves that the station is not currently playing. Helps radio broadcasters stay in sync with listener preferences and identify missing hits.
• DataKorium® Next-generation auditorium testing tool that tests up to 3,000 tracks in a fully adjusted music library. Delivers the MusicDatak Score and data for music programming software intelligence, helping radio broadcasters maximize audience satisfaction and loyalty at a scale exceeding traditional auditorium testing.

Quantifiable outcome

• KMVQ (99.7 Now) achieved rating increase from 3.2 to 6.2 in San Francisco and 6.5 in San Jose (PPM Nielsen 2023 to 2024)
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Streaming Platforms (Spotify, Apple Music, Deezer, etc.)coreTechnology or IntegrationMusicDatak integrates with major music streaming platforms to aggregate real-time data on music consumption, streaming trends, and listener behavior. These integrations provide the foundational data layer for the platform's analytics and insights.
• Social Media PlatformscoreTechnology or IntegrationMusicDatak aggregates data from social media platforms to track music interactions, trends, and audience engagement patterns that inform programming decisions.
• Video & Music Platforms (YouTube)coreTechnology or IntegrationYouTube integration provides additional data on music video consumption, trending content, and cross-platform listening behavior.
• Nielsen (PPM Data)supportingTechnology or IntegrationMusicDatak references PPM Nielsen ratings data (2023-2024) in customer case studies to demonstrate platform effectiveness in improving radio station ratings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Chartmetric: Chartmetric aggregates streaming, social, and radio-airplay data to provide music analytics — comparable technology stack and data sources to MusicDatak, though its customer base is labels and artists rather than radio programmers.
• Viberate: Viberate is a music analytics platform aggregating streaming and social data for the industry — comparable data-aggregation methodology to MusicDatak, though positioned for the live-music and label ecosystem rather than broadcast programming.
• SoundHound: SoundHound applies AI/ML to audio recognition and music identification, with adjacent capabilities to MusicDatak's track-level audio analysis (BPM, key, mood, danceability) — though SoundHound is not radio-focused.

Broad incumbents

• Shazam (Apple): Shazam is the consumer benchmark for music recognition and trend detection. Its underlying data and identification tech represent a large-scale incumbent alternative for music-discovery intelligence adjacent to MusicDatak's StationRadar®.
• Triton Digital: Triton (now part of iHeartMedia) provides digital audio measurement, programmatic ad tech, and podcast analytics — overlapping with MusicDatak's audio measurement remit but at much broader scale and via a different buyer (digital audio, not broadcast).
• Nielsen (Audio / Nielsen Music): Nielsen owns PPM radio ratings and Nielsen Music, sitting at the intersection of audience measurement and music research. It is the broad incumbent whose data MusicDatak references in its own case studies.

Direct peers

• BMAT Music Innovators: BMAT provides music identification, monitoring, and audience-intelligence tools to broadcasters, rights organizations, and DSPs — the closest functional analog to MusicDatak's streaming-aggregation approach for radio programming.
• Mediabase (P1 Media Group): Mediabase monitors radio airplay across US stations and provides chart and research data to labels and programmers — a direct competitor in the music-research-for-radio niche MusicDatak addresses.
• RCS (Radio Computing Services): RCS is the incumbent in radio music scheduling and traffic software (GSelector, Zetta), serving thousands of stations globally. It is the legacy workflow MusicDatak is positioning to augment or replace with data-driven research.

Others

• Music Reports Inc. Music Reports focuses on rights administration, royalty accounting, and music identification for licensing — adjacent rather than directly competitive, but operating in the same music-data-for-business ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSKbme2MInHUYxsd98hOtkQ
• Facebookfacebook.com/MusicDatak
• LinkedInlinkedin.com/company/musicdatak
• Instagraminstagram.com/musicdatak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUSICDATAK