LEADROCK
Leadrock is a direct-advertiser CPA affiliate network offering 1,200+ nutra and product offers to traffic arbitrage affiliates across Europe, Asia, and Latin America, monetized through revenue-share commissions.
- Company typePrivate
- Founded2018
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What LEADROCK does
Leadrock is a CPA (Cost Per Action) affiliate network that operates as a direct advertiser, connecting traffic arbitrage affiliates with offers in the nutra (health and wellness) and e-commerce product verticals. The company is registered in Estonia as AdvertMedia OÜ, with website and community presence centered on Russian-speaking and English-speaking affiliate markets. Its primary customers are solo webmasters, affiliate teams, and beginner arbitrageurs purchasing traffic and redirecting it to monetized offers; Leadrock generates revenue by capturing a spread between the rates it charges advertisers (or sets as the direct advertiser) and the payouts it distributes to affiliates.
The platform centers on a self-serve personal cabinet where affiliates register, select from 1,200+ direct and exclusive offers spanning Europe, Asia, and Latin America, access ready-made promotional creatives, and view real-time statistics on leads and earnings. Notable technical components include a proprietary in-house call center for lead processing (claimed to deliver higher approval rates than networks relying on third-party call handling), a Bump-er system that prevents affiliate campaigns from going negative, domain parking functionality, API integration, and tracker interoperability with Keitaro. The company maintains dedicated affiliate managers who provide onboarding, technical setup, and account management.
Leadrock monetizes on a commission/revenue-share model with no publicly disclosed pricing tiers; partners pay nothing upfront and receive payouts via USDT, PayPal, bank cards, WebMoney WMZ, Yandex.Money, Capitalist, and wire transfer, with a $50 minimum withdrawal processed three times weekly. Distribution is largely community-driven — BlackHatWorld, AffiliateFix, Telegram, Instagram, Facebook, and YouTube — supplemented by direct outreach from affiliate managers to high-volume partners.
LEADROCK firmographics
Firmographics- Name
- LEADROCK
- Legal name
- AdvertMedia OÜ
- Website
- https://leadrock.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leadrock is a direct-advertiser CPA affiliate network offering 1,200+ nutra and product offers to traffic arbitrage affiliates across Europe, Asia, and Latin America, monetized through revenue-share commissions.
- Ownership category
- akta.pro rank
LEADROCK industry classification
Industry- Product category
- CPA Affiliate Network
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Lead Generation Networks (BPAFAKAL)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where LEADROCK is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LEADROCK business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- CPA/Performance Marketing Commissions: Leadrock acts as a direct advertiser and CPA network, generating revenue by connecting affiliates (traffic arbitragers) with nutra and physical product offers. The network earns commissions based on approved leads/actions driven by affiliates. Partners pay to access high-converting exclusive offers and benefit from direct advertiser relationships for higher payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Affiliate partnership model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
LEADROCK product offering
Product offeringCore offering
Leadrock operates a direct-advertiser CPA (Cost Per Action) affiliate network connecting traffic arbitrage affiliates (webmasters) with 1,200+ exclusive and direct offers in the Nutra (health and wellness) and Product (e-commerce) verticals across Europe, Asia, and Latin America. The platform bundles an in-house call center for lead processing, ready-made promotional creatives, a proprietary Bump-er system for campaign loss protection, real-time analytics, Keitaro tracker integration, and API access, with payouts processed three times weekly.
Product overview
Leadrock is a direct-advertiser CPA affiliate network operating as a unified platform with multiple interconnected services. The core product is the Leadrock CPA Network offering over 1,200 direct and exclusive offers in Nutra and Product verticals (rejuvenation, weight loss, vision, joints, vessels, fungus, parasites) across Europe, Asia, and Latin America. The platform provides partners with an in-house call center for superior lead processing, ready-made promotional creatives, the Bump-er system for optimized earnings, domain parking, API integration, and detailed analytics dashboard. Partners access these services through the personal cabinet, with payouts available via multiple payment methods including USDT, PayPal, bank cards, and wire transfer, processed three times weekly with a $50 minimum.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadrock CPA Network A direct-advertiser CPA affiliate network providing affiliates access to 1,200+ exclusive and direct offers in the Nutra (health and wellness, including rejuvenation, weight loss, vision, joints, vessels, fungus, parasites) and Product (e-commerce) verticals across Europe, Asia, and Latin America. Partners earn commissions for completed actions (leads, sales) and access the network through a self-serve platform with dedicated affiliate manager support.
- Leadrock In-House Call Center A proprietary call center service provided to advertisers and affiliates to process leads generated from nutra and product offers. It enables faster lead handling, higher approval rates, and improved campaign efficiency compared with networks that rely on third-party call handling.
- Leadrock Bump-er System A flexible bump system that allows affiliate partners to earn more and prevents campaigns from going negative, providing loss-prevention protection that differentiates Leadrock from competitor networks.
Quantifiable outcome
- $2M+ monthly partner earnings
- +3 more outcomes
Companies that use LEADROCK
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
LEADROCK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
LEADROCK partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KeitarocoreTracker integration partnership. Leadrock is integrated with Keitaro tracker, allowing affiliates to use their preferred tracking solution. Alternative trackers can also be connected.
- CapitalistcorePayment system integration. Capitalist is a payment processing system integrated for affiliate payouts, described as a stable partner with high transaction volumes over many years.
- BroCardminorAffiliate partner providing testimonials about consistent payouts, good conversion rates, and responsive support.
- BDD CapitalistminorLong-term payment processing partner with high volumes, active in the nutra segment.
- YeezypayminorPayment services partner endorsing Leadrock as a top product affiliate network.
- SyndicateminorLong-term affiliate partner since network founding, praising timely payments and flexible conditions.
- DolphinminorLarge client partner endorsing Leadrock's offer quality, fast payouts, and responsive manager support.
- Mamba LabsminorPremium partner receiving English-speaking manager support and top-tier payout rates.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
LEADROCK competitors and assessment
Company assessmentBroad incumbents
- MaxBounty: One of the longest-standing CPA networks in the market, offering campaigns across many verticals. Comparable in business model (affiliate network, CPA payouts, dedicated managers) but with a much broader vertical mix and global brand recognition.
Direct peers
- Adcombo: A CPA affiliate network that, like Leadrock, specializes heavily in nutra and health-product verticals with direct advertiser relationships and a global affiliate base. Closely comparable on offer mix, geography, and affiliate-facing tooling.
- ClickDealer: A global CPA affiliate network spanning multiple verticals including nutra and e-commerce/product, with a comparable self-serve platform, dedicated affiliate managers, and direct advertiser deals.
- CrakRevenue: An established CPA affiliate network with a wide range of offers including nutra and physical products, serving global affiliates with dashboards, smartlinks, and high-frequency payouts.
- MyLead: A global affiliate network offering CPA/CPL/CPS campaigns across many verticals including nutra, with self-serve onboarding, a partner dashboard, and multiple payment methods.
- Dr.Cash: A nutra-focused CPA affiliate network offering health and beauty offers across multiple geos with direct advertiser models and similar affiliate support infrastructure (managers, dashboards, payouts).
- A4D (Affiliate for Domain): A CPA network focused on nutra and sweepstakes verticals, with a comparable operating model of direct advertiser relationships, in-house tools, and global affiliate outreach.
Others
- Keitaro: A performance-marketing tracker that Leadrock explicitly integrates with. Comparable ecosystem player rather than direct competitor, but it shapes how Leadrock's affiliates measure and optimize campaign performance.
- OfferVault: An affiliate offer directory and aggregator that lists offers from many networks including nutra-focused ones like Leadrock. Useful as a discovery and competitive-intel layer where Leadrock's offers compete for affiliate attention.
Regional players
- Mobytica: A mobile-focused CPA network with comparable offer-management tooling, but with a stronger mobile/in-app tilt than Leadrock's nutra/product mix. Useful regional/format benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LEADROCK social profiles
Digital presenceLEADROCK financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEADROCK leadership team
Management profileNumber of profiles
Profiles4 records
LEADROCK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEADROCK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEADROCK
What does LEADROCK do?
Leadrock operates a direct-advertiser CPA (Cost Per Action) affiliate network connecting traffic arbitrage affiliates (webmasters) with 1,200+ exclusive and direct offers in the Nutra (health and wellness) and Product (e-commerce) verticals across Europe, Asia, and Latin America. The platform bundles an in-house call center for lead processing, ready-made promotional creatives, a proprietary Bump-er system for campaign loss protection, real-time analytics, Keitaro tracker integration, and API access, with payouts processed three times weekly.
Is LEADROCK a public or private company?
LEADROCK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LEADROCK founded?
LEADROCK was founded in 2018. It employs 11 to 50 people.
Where is LEADROCK based?
LEADROCK is headquartered in Glasgow, United Kingdom, in the Europe region.
How does LEADROCK make money?
One revenue line is on record: CPA/Performance Marketing Commissions.
Who are LEADROCK's main competitors?
MaxBounty is listed as a broad incumbent. Direct peers are Adcombo, ClickDealer, CrakRevenue, MyLead, Dr.Cash and A4D (Affiliate for Domain). Others are Keitaro and OfferVault. Mobytica is listed as a regional player.
Does LEADROCK have an API?
Yes. API integration available for partners. Leadrock supports API integration as mentioned in their services, allowing for technical connectivity with their platform.
What industry is LEADROCK in?
LEADROCK's product category is CPA Affiliate Network. Its primary akta.pro industry code is BPAFAKAL, Affiliate & Partner Lead Generation Networks, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541840 and its SIC code is 7311.