Fogbelt Brewing Co.

What Fogbelt Brewing Co. does

Fogbelt Brewing Co. is a privately held, founder-owned craft brewery founded in 2013 in Santa Rosa, California by Paul Hawley and Remy Martin, both Sonoma County natives from winemaking families. The company operates two physical venues — the original Santa Rosa Taproom on Cleveland Avenue (opened 2014), which still houses the 7-barrel brewhouse used for barrel-aged and experimental batches, and the Healdsburg beer garden "Fogbelt Station" on Hudson Street (opened 2022) — supplemented by a separate production warehouse in operation since 2020. Its go-to-market is primarily direct-to-consumer through taproom food and beverage sales, Toast Tab online ordering, and banquet/private-event services, with wholesale canned distribution across North Bay, Northern California, and the Greater Sacramento Valley since 2017.

The product portfolio centers on up to 15 rotating draft beers organized into flagship IPAs and ales (Stardusk Hazy IPA, Del Norte IPA, Screaming Giant DIPA, Atlas Blonde Ale, Redwood Lager), limited releases (Colonel Armstrong, Pipe Dream, El Viejo), barrel-aged stouts and sours aged 11-12 months in Spirit Works whiskey and local Zinfandel/Viognier wine barrels (Big Tree, Tapestry of Darkness, Methuselah, High Spire), and a heritage recreation (Red Tail Ale). A distinctive operational feature is Hawley's 1/4-acre on-site hopyard of roughly 400 vines producing Cascade, Chinook, Colombus, and a heritage California Cluster hop, the foundation of a farm-to-glass wet-hop program that requires harvest-to-pitch within hours. The brand identity is unified by a redwood-terroir narrative, with every beer name tied to a specific coast redwood tree or Northern California landmark.

The company monetizes through per-cover taproom food and beverage sales, unit-priced banquet catering ($17-$32 per person plus à la carte add-ons), event ticket revenue (e.g., $220 per golfer for the Fogbelt Classic), and wholesale package-goods revenue via distribution partners. It targets craft beer enthusiasts, Sonoma County diners, and group/event customers, with marketing concentrated on Instagram, an email newsletter, pairing dinners, and the annual golf tournament. The company remains bootstrapped with no disclosed institutional capital.

Name

Fogbelt Brewing Co.

Legal name

Fogbelt Brewing Co.

Website

https://fogbeltbrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fogbelt Brewing Co. is a founder-owned craft brewery founded in 2013 in Santa Rosa, California, operating the Santa Rosa Taproom and the Healdsburg beer garden (Fogbelt Station) and distributing canned beer across Northern California. It serves craft beer enthusiasts, Sonoma County diners, and group-event customers with a rotating lineup of taproom-exclusive and packaged beers.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft brewing
• Craft beer production
• Taproom dining
• Barrel-aged beer
• Brewpub operations

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Taproom Sales: Food and beverage sales at Santa Rosa Taproom and Healdsburg Beer Garden locations. Full restaurant service with seasonal local ingredients and elevated pub favorites. Keg sales on draft.
2. Package Goods (Canned Beer): Canned beer sales began in 2017. Distributed throughout North Bay, Northern California and Greater Sacramento Valley.
3. Catering and Events: Banquet services for groups at both locations including appetizer spreads, family style meals, and private event spaces. Fogbelt Classic golf tournament and catering services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fogbelt Brewing Co. is a craft brewery that produces a rotating lineup of approximately 15 draft beers, including flagship IPAs, lagers, and limited releases, as well as barrel-aged stouts and sour beers. The company operates two taproom locations (Santa Rosa Taproom and Healdsburg Beer Garden / Fogbelt Station) where it sells beer alongside elevated pub food prepared from seasonal local ingredients, and offers banquet and private event services. Canned beers are also distributed throughout North Bay, Northern California, and the Greater Sacramento Valley.

Product overview

Fogbelt Brewing Co. is a craft brewery founded in 2013 in Santa Rosa, CA, operating two taproom locations (Santa Rosa Taproom and Healdsburg Station). The product portfolio centers on a rotating lineup of 15+ craft beers on tap, organized across four tiers: (1) Flagship beers including Stardusk (Hazy IPA), Del Norte (IPA), Screaming Giant (Double IPA), Atlas (Blonde Ale), and Redwood Lager (American Lager); (2) Limited Release beers such as Colonel Armstrong (West Coast IPA), El Viejo (Mexican Lager), and Pipe Dream (West Coast IPA); (3) Barrel-Aged Stouts and Sours including Big Tree (Imperial Stout), Tapestry of Darkness (Stout Barleywine), Methuselah (Barrel-Aged Sour), and High Spire (Golden Sour); and (4) Heritage/revival beers such as Red Tail Ale. Food and beverage is served at both taproom locations with menus focused on seasonal local ingredients, supplemented by banquet/private event services and monthly food-and-beer pairing menus.

Differentiator

Problem solved

Functional benefit

Products and services

• Stardusk (Hazy IPA) Flagship hazy IPA at 6.8% ABV. Unfiltered with tropical and citrus aromas from generous dry-hopping with Citra, Sultana and Lotus hops. Named after a 357 foot-tall redwood tree in Humboldt Redwoods State Park.
• Del Norte (IPA) Flagship hop-driven India Pale Ale at 7.0% ABV. Named after the fourth tallest tree on earth located in Jedediah Smith Redwoods State Park, with tropical fruit and citrus aromas and a crisp piney finish.
• Screaming Giant (Double IPA) Flagship double IPA at 8.3% ABV. Well-balanced and clean DIPA with grassy and dank notes from double dry-hop with six unique hops. Named in tribute to a giant twin redwood tree fused at the base.
• Atlas (Blonde Ale) Flagship blonde ale at 5.3% ABV. A lighter, hoppier beer that is easy drinking with a light body and fruity hop aroma.
• Redwood Lager (American Lager) American lager at 5.0% ABV. Light, crisp, and classic. First Place winner at California State Fair for American Lager.
• Red Tail Ale (Amber Ale) A legendary amber ale originally brewed in Hopland in 1983 at the first California brewpub since prohibition. Fogbelt replicated the original recipe to pay tribute to the pioneers of the American craft beer renaissance.
• Colonel Armstrong (West Coast IPA) Limited Release West Coast IPA at 7.3% ABV.
• El Viejo (Mexican Lager) Limited Release Mexican Lager at 5.4% ABV.
• Pipe Dream (West Coast IPA) Limited Release West Coast IPA at 6.9% ABV featuring Strata and Mosaic hops.
• Big Tree (Barrel-Aged Imperial Stout) Barrel-aged imperial stout at 13% ABV (500 mL), aged in Spirit Works whiskey barrels for more than 12 months before bottling. Named after a coast redwood tree currently ranked as the 16th largest, with aromas and flavors of fig, dark chocolate, blueberry, maple, vanilla, hints of tobacco and spice.
• Tapestry of Darkness (Barrel-Aged Stout Barleywine) Barrel-aged stout barleywine collaboration with Cellarmaker at 10.3% ABV (500 mL). Aged in Spirit Works Distillery bourbon-soaked oaken casks for 11 months. Released as a 10th anniversary collaboration beer.
• Methuselah (Barrel-Aged Sour) Barrel-aged sour at 7.8% ABV (500 mL). Aged in Zinfandel barrels for 12 months with added Zin juice for a tart, fruity taste and smooth mouthfeel.
• High Spire (Golden Sour) Golden sour at 8.5% ABV (500 mL). Aged for 12 months in Viognier barrels with Meyer Lemon and Muscat Grape juice. Big tropical and citrus notes with hint of vanilla.
• Fogbelt Taproom (Santa Rosa) Original brewpub at 1305 Cleveland Ave., Santa Rosa, CA 95401, founded in 2013 and opened as taproom in February 2014. Home to the original brewhouse where barrel-aged and experimental beers are cellared. Kitchen focused on seasonal local ingredients and elevated pub favorites, with up to 15 different brews on tap. Includes Happy Hour Mon–Thu 3–5pm, Trivia Night Tuesdays 7–9pm, and a dog-friendly patio.
• Fogbelt Station (Healdsburg Beer Garden) Beer garden near downtown Healdsburg at 410 Hudson St., CA 95448, next door to the historic train station. Bar and dining served by the kitchen featuring fresh local ingredients, with Trivia Thursdays 6–8pm and a dog-friendly environment. Includes Caboose Deck, Tent area, and full beer garden buyout options.
• Banquets and Private Events Private event and banquet services at both taproom locations. Santa Rosa offers a Banquet Table (up to 12), Banquet Room (up to 36), Patio (up to 30), Taproom Buy Out (60–100), and Parking Lot Tent (40–80). Healdsburg offers Caboose Deck (up to 40), Tent (up to 36), and Beer Garden Buy Out (60–100). Includes banquet catering menus with appetizer spreads and family-style meals.
• Food & Beer Pairing Menu Monthly week-long food and beer pairing menu where Fogbelt chefs and brewers collaborate to create dishes and beers that complement each other. Presents four beers paired with four culinary creations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• CellarmakerflagshipStrategic or Co-development Partner · 1 January 2024Collaboration on Tapestry of Darkness, a Barrel Aged Stout Barleywine aged in Spirit Works Distillery bourbon-soaked oak casks for 11 months. Marked as a 10th anniversary collaboration beer, described as a 'leviathan' brew so dark it swallows light.
• NorCal Hop Growers AlliancecoreStrategic or Co-development Partner · 1 January 2016Fogbelt began working with other local small farmers to bring hops back to Sonoma County. In 2016, Paul Hawley helped launch the NorCal Hop Growers Alliance to support and promote small scale hop farming in the North Bay. This partnership supports Fogbelt's farm-to-glass approach and provides access to locally-grown hop varieties.
• Spirit Works DistillerycoreTechnology or IntegrationSpirit Works provides whiskey barrels for Fogbelt's barrel aging program. Spirit Works whiskey barrels are used for Big Tree Imperial Stout (aged 12+ months) and bourbon-soaked oaken casks are used for Tapestry of Darkness collaboration with Cellarmaker.
• Stewards of the Coast and RedwoodsminorGTM or Marketing PartnerEnvironmental nonprofit partnership. Fogbelt supports the organization that preserves Armstrong Redwoods and State Park in Sonoma County.
• Save the Redwoods LeagueminorGTM or Marketing PartnerEnvironmental nonprofit partnership supporting coast redwood forest preservation. Fogbelt names beers in tribute to redwood trees and supports organizations that protect these forests.
• Paul Hawley (Hopyard Farmer)coreOthersPaul Hawley farms close to 400 hops vines on Fogbelt's 1/4 acre hopyard in Healdsburg. He leads local hop growing experimentation and helped launch the NorCal Hop Growers Alliance. His winemaking family background brings expertise to hop terroir exploration.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Cellarmaker Brewing Company: San Francisco craft brewery focused on hop-forward beers and barrel-aged programs. Direct collaboration partner with Fogbelt (Tapesty of Darkness), making it a strong comparable on brewing style and barrel-aged expertise.

Broad incumbents

• Sierra Nevada Brewing Company: Chico, California-founded national craft brewer with a taproom and broad distribution. Comparable flagship-and-seasonal craft lineup and Northern California origin; far larger scale than Fogbelt.
• Lagunitas Brewing Company: Petaluma-based craft brewery now owned by Heineken, distributing nationally with taproom locations. Comparable Sonoma County origin and broad craft portfolio, but materially larger scale and broader geographic reach than Fogbelt.

Regional players

• North Coast Brewing Company: Fort Bragg, California craft brewery producing IPAs, stouts, and sours with national distribution and a taproom. Comparable craft portfolio mix and barrel-aged program; larger distribution footprint than Fogbelt.
• HenHouse Brewing Company: Santa Rosa-based craft brewery with taproom locations and Northern California distribution. Direct local competitor with similar size, IPAs as core lineup, and DTC brewpub model.
• Anderson Valley Brewing Company: Northern California craft brewery with taproom in Boonville and statewide distribution. Comparable in size and regional California craft positioning, with overlapping flagship and seasonal lineup.
• Bear Republic Brewing Company: Sonoma County craft brewery (Healdsburg/Cloverdale) producing IPAs and ales with regional Northern California distribution. Closely comparable in geography, scale (mid-size craft), and taproom-plus-distribution model.
• Russian River Brewing Company: Iconic Sonoma County craft brewery (Santa Rosa/Windsor) operating brewpub locations with full food service and bottled distribution. Direct local competitor in the same geography with a similar brewpub-and-distribution model and strong brand identity built on cult IPAs and sours.

Others

• Spirit Works Distillery: Sears Point (Sonoma County) craft distillery supplying whiskey barrels to Fogbelt's barrel-aging program. Adjacent Sonoma-based craft producer with overlapping customer base and direct operational partnership.
• Russian River Wine / Sonoma wine partners: Local Sonoma winemakers who supply Zinfandel and Viognier barrels to Fogbelt for its sour program. Comparable in Sonoma terroir-driven craft positioning and barrel-sharing economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fogbeltbrewing
• Xx.com/FogbeltBrewing
• Facebookfacebook.com/FogbeltBrewing
• LinkedInlinkedin.com/company/fogbelt-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogbelt Brewing Co.