What Elementum does

Elementum is a German private precious-metals investment company founded in 2006 by Bojan Pravica, headquartered in Sindelfingen and operating across the D-A-CH region (Germany, Austria, Switzerland) through four legal entities: Elementum Deutschland GmbH (primary German sales entity), Elementum Gold GmbH, Elementum International AG (Swiss high-security custody subsidiary), and Elementum Europa EWIV (cross-border coordination). The firm sells physical gold and silver bars sourced from LBMA-certified refiners Umicore and Heraeus and stores them in Swiss customs-free bonded warehouses, where customers retain direct ownership — a structure that delivers a tax advantage (VAT-free silver transactions) and bank-independent asset protection. As of the latest data the company reports 13,021+ customers, 19 years of operating history, and five European locations.

The product platform is anchored by two flagship branded solutions — Aurora Gold and Argentum Premium — supported by the KinderSchatz children's savings plan and the Mehrgenerationen-FamilienSchatz multi-generational family wealth product, plus an Arbeitgeber Mini-Darlehen (employer mini-loan) channel for corporate employee-benefit programs. Underpinning all offerings is the proprietary 7-Sterne-Strategie (7-Star Strategy), which combines cost-averaging, gold-silver ratio allocation, and seven structured purchase discounts. Operations are reinforced by annual independent audits from BDO Switzerland, value-transport partnerships with Brinks and Loomis, and an exclusive Premium Partnership with Incrementum AG for the "In Gold We Trust" research report.

Elementum runs a sales-led go-to-market with a hybrid distribution model: direct customer consultation for high-net-worth individuals and entrepreneurs, a cooperation-partner network of financial advisors trained via the Elementum Akademie, and online self-service portals (Kunden Login, Silberbar, employer/employee portals). Revenue is generated from spreads on physical-metals sales, recurring custody and storage fees, and strategic tax/advisory consulting. The customer base spans private individuals, families, entrepreneurs, foundations/endowments, family offices, and cooperatives, with no disclosed institutional concentration.

Name

Elementum

Legal name

Elementum Deutschland GmbH

Website

https://elementum.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Elementum is a privately held D-A-CH precious-metals dealer founded in 2006 that sells physical gold and silver and stores it in Swiss bonded warehouses, serving 13,000+ private clients, families, entrepreneurs, and family offices via the proprietary 7-Sterne-Strategie.

Ownership category

akta.pro rank

Headquarters

HQ city

Sindelfingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Physical Precious Metals Sales: Direct sales of physical gold and silver bars to customers. The company purchases physical precious metals through its trading entities and stores them in Swiss high-security bonded warehouses on behalf of customers. Revenue comes from margins on the spread between purchase and selling prices.
2. Storage and Custody Services: Ongoing custody services for physical precious metals held in Swiss high-security bonded warehouses. Services include security, insurance, and annual inventory verification.
3. Strategic Consulting and Advisory: Advisory services for wealth protection strategies including tax optimization, multi-generational family wealth planning, and business reserve formation using precious metals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Elementum sells physical gold and silver bars and stores them in Swiss high-security customs-free bonded warehouses on behalf of customers. The company applies its proprietary 7-Sterne-Strategie methodology combining cost-averaging, gold-silver ratio allocation, and 7 investment discounts to enable tax-efficient wealth building. Offerings serve private individuals, families, and companies across the D-A-CH region with both personal savings solutions (Argentum Premium, Aurora Gold, KinderSchatz, Mehrgenerationen-FamilienSchatz) and corporate services (employer mini-loans, employee benefit programs).

Product overview

Elementum operates as a comprehensive precious metals investment platform offering strategic solutions for wealth protection and generation. The core offering centers on physical gold and silver storage in Swiss high-security customs-free warehouses through two main branded products: Aurora Gold (gold storage) and Argentum Premium (silver storage). These are complemented by family-focused solutions including KinderSchatz for children's savings and Mehrgenerationen-FamilienSchatz for multi-generational wealth planning. The proprietary 7-Sterne-Strategie methodology underpins all offerings, combining strategic acquisition approaches with tax optimization through Swiss storage. Additional services include employer mini-loans for employee benefits and the Elementum Akademie for partner education. The platform differentiates through complete customer ownership, independent auditing, and comprehensive insurance coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Argentum Premium: Premium silver storage and investment solution
• Aurora Gold
• KinderSchatz
• Mehrgenerationen-FamilienSchatz

Products and services

• Argentum Premium Premium silver storage and investment solution offering tax-efficient storage of physical silver in Swiss high-security customs-free warehouses, enabling clients to buy and sell without immediate VAT implications. Designed for private individuals, families and entrepreneurs seeking silver exposure outside the EU.
• Aurora Gold Comprehensive gold storage and investment solution offering secure storage of physical gold in Swiss high-security facilities with full ownership documentation, 100% insurance coverage, and independent audit verification. Targeted at private investors, families, and businesses building long-term wealth reserves.
• KinderSchatz Children's savings and investment solution allowing families to build precious metals wealth for children with flexible deposit options and multi-generational planning benefits. Targeted at parents and grandparents establishing long-term savings for minors.
• Mehrgenerationen-FamilienSchatz Multi-generational family wealth solution enabling families to collectively build and preserve precious metals assets across generations with individually assigned storage accounts, confidentiality, and collective planning benefits. Designed for families and family offices seeking structured asset transfer across generations.
• Arbeitgeber Mini-Darlehen (Employer Mini-Loan) Employer mini-loan solution allowing companies to provide employees with tax-advantaged loans for precious metals investments, combining employee benefits with wealth building. Targeted at companies seeking differentiated employee benefit programs and HR retention tools.
• Swiss High-Security Custody Storage Bank-independent storage of physical precious metals in Swiss high-security customs-free warehouses with 100% customer ownership, annual independent audits by BDO Switzerland, all-risk insurance, and 24/7 surveillance. Operated by Elementum International AG as a legally separate entity from the trading subsidiaries.

Quantifiable outcome

• Tax savings through Swiss bonded warehouse: No 19% VAT on silver purchases and sales compared to standard German market
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and major.

• UmicorecoreTechnology or Integration · 1 January 2006Partnership since 2006 with Umicore, a world-leading precious metals refiner based in Belgium with over 200 years of experience. Umicore is LBMA-certified (Good Delivery) and supplies Elementum with gold and silver bars with guaranteed origin and certification. The partnership emphasizes sustainability, with over 50% of Umicore's precious metals coming from recycling.
• HeraeuscoreTechnology or IntegrationPartnership with Heraeus Precious Metals GmbH & Co. KG, a world-leading precious metals refiner headquartered in Hanau, Germany with over 160 years of experience. Heraeus is LBMA-certified and provides Elementum with investment bars in gold, silver, platinum, and palladium with guaranteed quality and origin.
• BDO AG SchweizcoreImplementation/ SI/ Consulting PartnerAnnual independent audit of stored customer holdings and insurance coverage by BDO Switzerland, one of Switzerland's leading audit and consulting firms. BDO verifies inventory accuracy, insurance compliance, and overall security standards, providing customers with external verification of asset safety.
• BrinksmajorImplementation/ SI/ Consulting PartnerGlobal security solutions and professional value transport services. Brinks, with over 160 years of experience and operations in more than 100 countries, provides secure transportation of cash, precious metals, and high-value goods with maximum security and efficiency.
• Incrementum AGcoreStrategic or Co-development PartnerLong-standing strategic partnership with Incrementum AG, an independent investment and asset management company based in Liechtenstein. Incrementum publishes the renowned 'In Gold We Trust' report and provides Elementum with deep market analysis, strategic research, and access to expert insights for customer advisory services. Elementum is a Premium Partner of the In Gold We Trust report.
• Calun Consulting AGmajorImplementation/ SI/ Consulting PartnerIndependent audit, trust, and consulting services. Calun Consulting AG is a Swiss firm providing auditing, fiduciary services, and tax advisory. Their independent economic auditing adds external credibility and transparency to Elementum's processes.
• J2B Steuer+BeratungmajorImplementation/ SI/ Consulting PartnerTax advisory and fund usage control partnership with J2B Steuer+Beratung based in Mannheim. J2B provides independent external monitoring of fund usage, ensuring customer funds are handled responsibly and in accordance with contractual agreements. This partnership provides customers with additional security through neutral oversight.
• LoomismajorImplementation/ SI/ Consulting PartnerCash and value logistics partnership with Loomis, a global leader in cash and value logistics headquartered in Sweden with operations in over 20 countries. Loomis provides secure transport, storage, and management of values for banks, retailers, and industrial clients.
• Elementum International AGcoreTechnology or IntegrationRelated entity responsible for precious metals custody in Swiss high-security bonded warehouses. The strict separation between Elementum trading companies and Elementum International AG storage entity ensures customer asset protection and independence.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BullionVault: Online marketplace for physical gold, silver, platinum, and palladium held in professional vaults (including Zurich). Competes with Elementum on allocated Swiss storage and online trading, but with a more self-directed, lower-touch retail model.
• Degussa Goldhandel: Frankfurt-based precious metals retailer and refiner with retail outlets across Germany, Switzerland, Austria, and Spain. Overlaps with Elementum on physical gold/silver retail, vaulting, and D-A-CH customer base, making it a direct head-to-head competitor in the same niche.
• GoldMoney (now Monetary Metals): Digital precious metals platform offering allocated and unallocated gold, silver, and platinum storage with online trading. Highly comparable to Elementum's Swiss bonded warehouse model, though it serves a more global, tech-savvy customer base.
• pro aurum: One of Germany's largest specialized precious metals dealers, offering physical gold, silver, platinum, and palladium bars and coins to retail and institutional investors. Directly comparable to Elementum in target market (D-A-CH) and product (physical precious metals), though pro aurum lacks Elementum's Swiss bonded warehouse VAT arbitrage.
• Philoro Edelmetalle: Austrian precious metals specialist with strong D-A-CH presence, offering physical gold/silver bars and coins along with vaulting and tax-optimized storage. Closely comparable to Elementum on product, regional focus, and Swiss-storage positioning.
• GoldRepublic: European online platform for buying, storing, and reselling physical gold, silver, and platinum in allocated Swiss vaults. Direct competitor on the Swiss-vaulted, online precious metals allocation model, although Elementum is more sales-led and education-focused.
• Augusta Holdings (formerly CoinInvest): German-based precious metals online retailer (CoinInvest, Cympel) selling gold, silver, and platinum coins and bars to European collectors and investors. Comparable to Elementum in product and geography, though it emphasizes collector coins over investment bars.

Others

• Loomis: Global cash and value logistics partner of Elementum, providing secure transport, storage, and management of precious metals. While not a direct competitor in retail, it is a critical infrastructure partner and an adjacent peer in the precious metals custody value chain.
• Heraeus Precious Metals: World-leading LBMA-certified precious metals refiner and one of Elementum's core supply partners. Upstream counterpart rather than a competitor, but operates adjacent in the precious metals value chain and would be a relevant comparand in any vertical-integration scenario.
• Brink's: Global secure logistics and vaulting partner of Elementum, also operating Brink's Global Services for precious metals. Adjacent peer providing transport and storage infrastructure rather than retail investment services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• YouTubeyoutube.com/@TheBrinksCompany
• Instagraminstagram.com/elementumde
• Facebookfacebook.com/ElementumDeutschland
• LinkedInlinkedin.com/company/elementum-deutschland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elementum