CERIUM

What CERIUM does

Cerium Tecnologías SL is a Valencia-headquartered technology integration firm that operates exclusively in the hospitality sector across Spain, the Balearic and Canary Islands, and the Caribbean. Founded in 2010, the company delivers end-to-end infrastructure deployments — GPON fiber-to-the-room networks, Wi-Fi 6/7 wireless, IPTV, CCTV, and cybersecurity — to hotel properties ranging from 30-room boutiques (Boho Club in Marbella) to 650+ room resort and urban hotels (Riu Plaza Manhattan, Majestic Mirage Punta Cana). It self-describes as the only company in Spain specializing exclusively in hospitality technology integration and holds the only Huawei Gold Partner certification in Spain restricted to the hospitality vertical as of January 2026.

The company's core products are organized around three proprietary or vertical-specific assets: the DATA CERIUM EXPERIENCE platform, which integrates guest data across the customer journey; the Policia IP system, which retains guest IP and browsing data for six months to support Spanish regulatory compliance; and the Cerium WiFi Hotspot captive portal, which doubles as a guest data-capture and marketing intelligence tool. Complementary modules include IPTV with Chromecast casting, HikVision-based CCTV with analytics, and a cybersecurity services line covering incident response, audits, and pentesting. Underlying infrastructure relies on GPON and XGSPON fiber, which the company cites as delivering more than 40% CAPEX savings and more than 80% OPEX savings versus traditional copper networks.

Cerium generates revenue through project-based technology integration contracts, recurring managed services tied to deployed infrastructure, and subscription or freemium pricing for the WiFi Hotspot captive portal. Go-to-market is direct enterprise field sales exclusively — no reseller or partner channel — targeting hotel owners, GMs, and IT directors with consultative assessments and bespoke proposals. Major customers include RIU Hotels (Manhattan, Miami), TUI Blue (Ibiza), Insotel (Mallorca), Majestic Resorts (Punta Cana), Hoteles Center (Barcelona), and H10 Hoteles. Pricing is quote-based and not publicly disclosed, supported by an 11-50 person team and a multi-region Spanish office footprint plus a Caribbean regional presence.

Name

CERIUM

Legal name

CERIUM TECNOLOGÍAS SL

Website

https://cerium.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerium Tecnologías SL is a Spain-based technology integrator that designs, deploys, and manages GPON fiber, Wi-Fi, IPTV, CCTV, and cybersecurity infrastructure exclusively for hotels, serving enterprise chains and boutique properties across Spain, the Caribbean, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Technology Integration Services: Design, installation, and maintenance of technology infrastructure for hotels including GPON networks, WiFi, IPTV, CCTV, and cybersecurity systems. Revenue generated through project-based professional services contracts with hotel properties.
2. Managed Services & Support: Ongoing technical support, maintenance, and monitoring services for deployed technology infrastructure, providing recurring revenue from existing hotel clients.
3. WiFi Marketing Software (Hotspot): Captive portal solution for hotels, potentially offered as subscription or included with infrastructure projects for customer acquisition and data monetization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CERIUM designs, deploys, and maintains integrated technology infrastructure for hotels, including GPON fiber-to-the-room networks, enterprise Wi-Fi, IPTV, CCTV, and cybersecurity systems. The company combines project-based technology integration with recurring managed services and proprietary platforms such as the DATA CERIUM EXPERIENCE guest data platform and the Cerium WiFi Hotspot captive portal. Its offerings are sold exclusively to hotels and hospitality properties across Spain and the Caribbean.

Product overview

CERIUM offers a unified technology integration platform for the hospitality sector consisting of core infrastructure products (GPON fiber networks, WiFi hotspot captive portal, and DATA CERIUM EXPERIENCE data platform) with complementary modules including IPTV television systems, CCTV security cameras, and cybersecurity services. Their portfolio enables hotels to deploy comprehensive technological infrastructure supporting guest connectivity, entertainment, security, and data-driven marketing through a single technology partner specializing exclusively in hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Data Cerium Experience: A technology platform that collects and integrates guest data across the customer journey, including search, booking, stay, and post-stay phases.

Products and services

• DATA CERIUM EXPERIENCE Proprietary data platform that collects and integrates guest data throughout the customer journey: search, contracting, stay, and post-stay phases, enabling hotels to consolidate guest insights into marketing and loyalty campaigns.
• Fibra Óptica GPON (FTTR) Fiber optic GPON network infrastructure enabling FTTR (Fiber to the Room) deployment that integrates multiple services (WiFi, IPTV, CCTV, VoIP, IoT) through a single fiber cable, with reported CAPEX savings over 40% and OPEX savings over 80%. Targeted at hotels seeking to modernize connectivity infrastructure.
• CERIUM WIFI HOTSPOT (Captive Portal) Captive portal WiFi solution that transforms hotel WiFi into a marketing intelligence tool for guest data collection, access control, security monitoring, and direct sales optimization. Available with a 3-month free trial for hospitality businesses in Spain.
• IPTV para Hoteles Interactive hotel television system integrating digital TV, streaming platforms, video-on-demand, gaming, and internal hotel channels, with welcome messaging, room service integration, multi-language support, and Chromecast/Casting capabilities. Targeted at hotel guests for in-room entertainment.
• CCTV para Hoteles Security camera system using HikVision technology featuring high resolution, night vision, intelligent analytics, integrated AI, and cloud recording for continuous hotel surveillance. Targeted at hotel security operations.
• Ciberseguridad para Hoteles Cybersecurity services for the hospitality sector including threat prevention, incident response, cyber risk management, staff training, cybersecurity audits, firewall configuration, VPN management, and pentesting. Targeted at hoteliers seeking to protect assets and guests.
• Consultoría Tecnológica para Hoteles Technology consulting services covering communications, cybersecurity, bandwidth management, and integration of existing technological systems including GPON networks, WiFi, VoIP, TV, CCTV, and access control. Targeted at hotels planning infrastructure modernization or new builds.

Quantifiable outcome

• Infrastructure CAPEX reduction of >40% with GPON vs traditional networks
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HuaweicoreTechnology or Integration · 1 January 2026Cerium is the only Huawei Gold Partner in Spain exclusively specialized in hospitality. This partnership provides access to cutting-edge networking equipment (GPON, WiFi 6/7, enterprise switches), preferential pricing through volume purchasing, and official technical certifications for the Cerium team. The relationship enables deployment of Wi-Fi 7 and GPON/XGSPON solutions in hotels.
• ECO-ONEminorStrategic or Co-development Partner · 1 July 2021Sustainability collaboration with ECO-ONE, a Spanish company specializing in 360-degree hotel sustainability. The partnership aims to promote sustainable network design and energy efficiency in hotels. Cerium's GPON networks contribute to sustainability certifications (LEED, EDGE) through reduced energy consumption and copper usage.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cisco Systems: Global networking infrastructure incumbent whose Meraki platform is widely adopted for hotel WiFi and unified communications. Competes broadly with Cerium in network infrastructure sales to enterprise hotel chains.
• Aruba Networks (HPE): Enterprise networking incumbent with a strong hospitality vertical offering including WiFi, switching, and location services. Provides a broader portfolio than Cerium but competes for the same hotel network modernization budgets.
• Alcatel-Lucent Enterprise: Enterprise networking and communications vendor offering LAN/WiFi, telephony, and IoT solutions that compete with Cerium's unified GPON+WiFi+VoIP+IoT hotel package at large international hotel groups.
• Shiji Group: Global hospitality technology incumbent headquartered in China, providing PMS, guest experience, and infrastructure solutions to large hotel chains. Overlaps with Cerium on guest connectivity, IPTV, and hotel data platforms at enterprise scale.

Direct peers

• Nonius: Portugal-based hospitality technology provider offering a comparable suite of guest-facing solutions including WiFi, IPTV, guest data platforms, and network infrastructure for hotels. Closest head-to-head competitor to Cerium in the Iberian hospitality tech integration space.
• Ruckus Networks (CommScope): Hospitality-specialized WiFi and networking vendor widely deployed in hotels and resorts worldwide. Competes with Cerium at the access-network layer for hospitality deployments, including for chains that Cerium serves.

Others

• Cloudbeds: Cloud-based property management and hospitality platform serving independent hotels and groups. Adjacent rather than directly competitive, as Cloudbeds operates at the PMS layer above Cerium's network infrastructure stack but shares the same SMB-to-mid-market hotel buyer.
• Mews: Hospitality cloud-native PMS and guest experience platform with strong European footprint. Operates at the software layer adjacent to Cerium's infrastructure integration but shares overlapping hotel buyer relationships and influences integration specifications.

Emerging players

• Eleven Software: Provider of hotel IPTV, digital signage, and in-room entertainment solutions used by European hotel groups. Overlaps with Cerium's IPTV and IPTV-casting product line at the room-experience layer.
• Cambium Networks: Provider of fixed wireless and WiFi solutions targeting hospitality, campgrounds, and multi-dwelling units — adjacent verticals where Cerium also operates. Overlaps on outdoor and high-density WiFi deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cerium_es
• LinkedInlinkedin.com/company/cerium-tecnologias
• Instagraminstagram.com/ceriumtecnologias

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERIUM