Eedama

What Eedama does

Eedama is an independent Abu Dhabi-based for-profit social enterprise that delivers experiential sustainability education, training, design, and eco-tourism services. Founded in 2015 and headquartered in Masdar City (legal entity: Eedama Advisors Limited), the company serves schools, corporates, governments, NGOs, and individual travelers across the UAE, Lebanon, France, and the broader Gulf region. Its product surface spans school field trips (e.g., Masdar City, Jebel Ali Recycling, Gracia Hydroponics, Aventura, DDCR, Shams Solar), in-school and immersion workshops, sustainability-themed team building, green events, modular graduate programs, impact entrepreneurship training (1-to-30-day formats), sustainability design and consultancy, and commissioned content/research with Training-of-Trainers delivery. The company has reached 43,000+ students, 14,000+ adults, 640+ institutions, 60+ consultancy projects, and 57,000+ cumulative participants across 40 countries (figures published on the Eedama homepage and in the Nov 4, 2025 Masdar City press release).

The underlying technology is content-led rather than software-led: an in-house-developed sustainability curriculum (trainers' and trainees' booklets, slides, experiment checklists, ToT materials) built by a network of PhD and Masters-level experts, paired with a self-hosted booking platform (booking.eedama.org) and a self-managed mailing list server (mail.eedama.org, powered by listmonk). Revenue is generated from a mix of per-participant school program fees (50-160 AED/student), quote-based corporate team building and impact entrepreneurship training, project-based sustainability design and build work, commissioned content and research, eco-tourism packages in the UAE and Lebanon, and custom green event services. Eedama is a certified member of Ma'an (Authority of Social Contribution, Abu Dhabi), holds a Department of Community Development MoU, and on November 4, 2025 signed an exclusive 10-year sustainability outreach and education agreement with Masdar City, formalizing a partnership that has already produced 8,600 school students and 3,500 corporate/university program participants at Masdar City. The company has no publicly disclosed external funding and is led by founder and CEO Dr. Ounsi El Daif, a PhD scientist with 15+ years of energy and environment experience, alongside UAE manager Huda Masalmeh and a four-region team spanning Abu Dhabi, Dubai and Northern Emirates, Greater Beirut, and Northern Lebanon.

Name

Eedama

Legal name

Eedama Advisors Limited

Website

https://eedama.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Eedama is an Abu Dhabi-based for-profit social enterprise providing experiential sustainability education, training, design, and eco-tourism services to schools, corporates, governments, and NGOs across the UAE, Lebanon, France, and the Gulf region.

Ownership category

akta.pro rank

Product category

Sustainability Education & Consulting

NAICS

Sports and Recreation Instruction (611620), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD)

akta.pro secondary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Sustainability education
• Eco-tourism experiences
• Environmental training
• Sustainability consulting
• Experiential learning

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Per-participant program fees (field trips & workshops): One-time per-student or per-person pricing for school field trips and workshops (e.g., Jebel Ali 80 AED/student, Masdar City from 105 AED, Hydroponics Farm from 135 AED, Aventura 160 AED, Desert Cleanup 50 AED, in-school workshops from 80 AED/student). Prices and packages confirmed within 1 day of request.
2. Corporate & organizational services (training, team building, advisory): Custom training and team-building engagements for corporates, governments, and CSOs (e.g., COP28 themed team building, rammed earth, eco-resin, sustainability audits, impact entrepreneurship 15–30 day programs). Quote-based pricing.
3. Sustainability design & build projects: Project-based revenue from sustainable building design and consultancy, permaculture design, environmental installations (hydroponics, green walls, solar PV, aquaponics, composting). Quote-based.
4. Content development & research services: Revenue from commissioned content, curriculum development, training-of-trainers, market/policy research (e.g., Hivos, Beyond R&D, Majid Al Futtaim, LLWB, SIP UAEU, StartAD, Youth Vision, Asfari/Makesense).
5. Eco-tourism & guided tours: Revenue from eco-tourism packages in UAE and Lebanon (half-day to multi-day), guided Masdar City tours, with optional eco-friendly accommodation and healthy food add-ons.
6. Green event services: Revenue from custom sustainability booths and workshops at events (engaging all ages, recycling, solar demos, Eedama wheel, walk-in activities).

Pricing tiers

Go-to-market motion1 record

Core offering

Eedama is a UAE-based social enterprise (also operating in Lebanon) that delivers sustainability education through school field trips, eco-tourism experiences, corporate training workshops, team-building events, graduate programs, and consulting services. It curates hands-on, immersive learning experiences for schools, families, corporates, and government entities, often hosted at exclusive venues such as Masdar City's Sustainability Pavilion.

Differentiator

Problem solved

Functional benefit

Brands

• Lebanese Arabic with Hiba: A language-learning initiative incubated by Eedama, offering Lebanese Arabic courses.

Products and services

• School Field Trips (UAE)
• School Field Trips (Lebanon)
• Eco-Tourism UAE
• Eco-Tourism Lebanon
• Educational Workshops
• Sustainability Training & Corporate Services
• Team Building Programs
• Green Events
• Graduate Programs
• Impact Entrepreneurship Programs
• Content Development & Research
• Sustainability Design Services

Quantifiable outcome

• 43,000 Students & Teenagers reached
• +7 more outcomes

Named customers16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• Masdar CityflagshipStrategic or Co-development Partner · 4 November 2025Eedama was founded in Masdar City in 2015 and has been the exclusive sustainability outreach and education partner since. On Nov 4, 2025, Masdar City and Eedama signed an exclusive agreement to deliver sustainability outreach and education programs, building on a 10-year collaboration. Together they have reached 8,600 students via school visits and 3,500 adults via corporate/university programs. The agreement aligns with UAE Vision 2031, the UAE Green Agenda 2030, and the Net Zero by 2050 Strategic Initiative.
• Ma'an, the Authority of Social Contribution (Abu Dhabi)coreStrategic or Co-development PartnerEedama is a certified member of Ma'an, which fosters social responsibility and community engagement in partnership with government and third-sector organizations. The collaboration builds on the Department of Community Development MoU.
• Jibal NGO (Lebanon)flagshipStrategic or Co-development PartnerJibal NGO is the sister organization of Eedama in Lebanon, working on environmental justice via not-for-profit subsidized and long-term projects. Co-founded by Salua Moussawel, Angela Saadé, and Ounsi El Daif. Eedama co-publishes resources such as the Learning Garden Activities curriculum and the Social Groceries Manual with Jibal.
• Department of Community Development (Abu Dhabi)coreStrategic or Co-development PartnerMoU referenced as the basis for the collaboration with Ma'an, supporting UAE national strategies (Vision 2031, UAE Green Agenda 2030, Net Zero by 2050).
• The Asfari Foundation (Tabadol program)coreStrategic or Co-development PartnerEedama collaborated with The Asfari Foundation on the Tabadol program (launched 2022) to match entrepreneurs with CSOs in the Levant region. Eedama conducted training sessions on project management, HR, financial management, business model, proposal writing, networking, funding, marketing, and M&E; also evaluated the program and co-wrote the Tabadol booklet.
• Makesense LebanoncoreStrategic or Co-development PartnerPartner of The Asfari Foundation in the Tabadol program; Eedama mentored fellows and CSOs. Since 2022, Eedama also provides mentoring/counseling directly to Makesense.
• Lebanese League for Women in Business (LLWB)coreStrategic or Co-development PartnerIn 2020-2021, Eedama developed and delivered an 18-day full impact entrepreneurship training for LLWB. Ten expert trainers from LLWB were trained and now use this content multiple times per year.
• Children's Centers of the Emirate of SharjahminorStrategic or Co-development PartnerEedama developed a complete aquaponics program (four days) for the Children's Centers that trained 16 teachers across several age groups; awarded in 2016.
• Majid Al Futtaim Leisure and EntertainmentminorStrategic or Co-development PartnerEedama developed an edutainment program for Majid Al Futtaim in 2020.
• Science and Innovation Park (SIP), United Arab Emirates UniversityminorStrategic or Co-development PartnerMentoring and counseling for youth, green and social startups, and CSOs; writing of training and evaluation programs.
• StartAD at New York University Abu DhabiminorStrategic or Co-development PartnerMentoring and counseling for startups and CSOs via StartAD's accelerator programs.
• Youth Vision (Oman)minorStrategic or Co-development PartnerMentoring and counseling for youth, green and social startups, and CSOs; writing of training and evaluation programs.
• UAE Ministry of Climate Change and EnvironmentcoreStrategic or Co-development PartnerHosted the Climate Fresk workshop (delivered by Eedama) for over 1,100 students and achieved two Guinness World Records: the largest climate change awareness lesson and the highest number of nationalities attending such a lesson.
• Gracia Farms (Gracia Group)coreStrategic or Co-development PartnerLong-standing partnership enabling Modern Hydroponics Farm educational program for schools and Modern Urban Farming Experience eco-tour in Abu Dhabi.
• Aventura Parks (Dubai)coreStrategic or Co-development PartnerHosts Sustainability Expedition field trip for schools and Tree Planting and Team Building eco-tour; long-standing partner.
• Farz (Jebel Ali Recycling Facility)coreStrategic or Co-development PartnerHosts the Recycling Journey field trip (80 AED/student, 2–2.5 hrs, up to 100 pax/day).
• Chalhoub GroupminorStrategic or Co-development PartnerLogo featured alongside the UN logo on the Our Story page as a partner/client relationship.
• Emirates BiofarmminorStrategic or Co-development PartnerPioneering project that hosted Eedama many times; referenced as one of Eedama's long-time partners in Ounsi's Notebook.
• GoumBookminorStrategic or Co-development PartnerPioneers of sustainability in the UAE; connected Eedama with Philanthropic Adventures and other early supporters.
• Ureka EducationminorChannel Partner/ Reseller/ DistributorUK-based travel agency partner that brings school trips to Eedama programs.
• EcyclexminorStrategic or Co-development PartnerPartner met during COVID, referenced among long-time collaborators.
• Philanthropic AdventuresminorStrategic or Co-development PartnerEarlier supporter, now relocated in Switzerland; introduced via GoumBook.
• Companies for GoodminorStrategic or Co-development PartnerListed among Eedama's long-time supporters.
• Alternative Tour BeirutcoreStrategic or Co-development PartnerPowers Eedama's Lebanon Alternative and Green Tours — walking tours of Beirut, upcycled old houses, hiking in Afqa, heritage and team-building in Rechmaya, natural/built heritage in Sour/Tyre, and tree planting in Ehden.
• Samen Eco Gardens (Fanar)minorStrategic or Co-development PartnerLebanon eco-tourism partner hosting "urban jungle" tours in Fanar.
• Buzuruna Juzuruna (Saadnayel)minorStrategic or Co-development PartnerLebanon eco-tourism partner for organic farming and seed conservation visits.
• Hivos (Netherlands)minorImplementation/ SI/ Consulting PartnerEedama conducted a climate and energy policy study including assessment of civil society organizations in Lebanon, Jordan, and Tunisia for Hivos.
• Beyond Research and Development (consultancy)minorImplementation/ SI/ Consulting PartnerEedama conducted field research on social entrepreneurship for Beyond Research and Development.
• Lebanese Arabic with HibaminorStrategic or Co-development PartnerLanguage-learning venture incubated by Eedama. Eedama provides a legal entity and (social) business coaching; Hiba delivers casual, stress-free Lebanese Arabic courses.
• Global Citizens' Assembly (GCA) and ISWE FoundationminorStrategic or Co-development PartnerEedama contributed as a Community Host by recruiting and supporting an Assembly Member based in KSA throughout the January–March 2026 deliberation, providing translation, contextualization, and technical support.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Climate Fresk (La Fresque du Climat): Collaborative climate-education workshop methodology that Eedama already delivers. Climate Fresk is a global, facilitator-led sustainability education offering with overlapping curriculum, training-of-trainers, and school/corporate delivery model.
• Emirates Nature-WWF: UAE-based environmental NGO running school programs, citizen science, and corporate sustainability engagement. Highly comparable in mission, regional focus, and target audience (schools, corporates, government) to Eedama.
• Makesense: International social-impact community running impact entrepreneurship programs, fellowships, and CSO capacity building. Eedama already mentors through Makesense Lebanon; closely comparable in training methodology and audience (social entrepreneurs, CSOs).
• Eco-Schools (Foundation for Environmental Education): Global environmental education program for K-12 schools, offering structured curriculum, teacher resources, and certification. Directly comparable to Eedama's school field-trip and workshop portfolio in audience and methodology.
• GoumBook: UAE-based sustainability community and content platform running campaigns, school programs, and corporate engagement. A direct regional peer and Eedama's long-standing partner; both target the same UAE sustainability-awareness market.

Broad incumbents

• BEEAH Group: Sharjah-headquartered sustainability and environmental services group offering education, waste management, and consulting. Larger and more diversified than Eedama but operates in the same UAE sustainability ecosystem with school and corporate programming.
• Farnek: UAE-based facilities management and sustainability consulting firm running corporate ESG training and green-building advisory. Comparable as a UAE corporate sustainability services provider, though far larger and more diversified.

Regional players

• The Sustainable City (Diamond Developers): Dubai-based sustainable community running educational tours and school visits on sustainable living. Overlaps with Eedama's eco-tourism and school field-trip offerings in the UAE; acts as both an early Eedama partner and a comparable experiential learning destination.

Others

• Gracia Group (Gracia Farms): UAE hydroponics farm and education host. Eedama runs the Modern Hydroponics Farm Educational Program at Gracia; comparable in delivering school-facing agricultural sustainability experiences, though Gracia is also a venue partner rather than a competitor.
• The Asfari Foundation / Tabadol: Lebanon/UK-impact foundation running the Tabadol program matching entrepreneurs with CSOs. Eedama is a training and evaluation partner; comparable in mission and target audience (Levant CSO capacity building) but not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Eedama_Official
• YouTubeyoutube.com/channel/UCvpiKAIJ0hr0IT1Kn89VY0g
• Facebookfacebook.com/eedama
• LinkedInlinkedin.com/company/eedama
• Instagraminstagram.com/eedama_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eedama