United Tires
- Company typePrivate
- Founded2013
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
United Tires firmographics
Firmographics- Name
- United Tires
- Legal name
- LIMPIC INC.
- Website
- https://utires.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
United Tires industry classification
Industry- Product category
- Online Tire Retail
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where United Tires is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
United Tires business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tire Sales: United Tires generates revenue through the direct sale of new, used, and driven-once tires to consumers. The transaction model is one-time purchase with no recurring revenue. The company sells individual tires, pairs (2 tires), and sets of 4 tires. Revenue is generated on a per-unit basis with pricing varying by tire condition, brand, size, and tread depth.
- Installation and Service: Physical store locations offer tire installation, balancing, repairs, and additional auto services (engine repair, tune-ups, wheel alignment, etc.) for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used tires with 60-99% tread life at 50% savings |
| Unit Pricing | Pay-as-you-go | New tires at competitive market prices |
| Unit Pricing | Pay-as-you-go | Driven Once tires - like new condition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
United Tires product offering
Product offeringCore offering
United Tires sells new, used, driven-once, and retread tires direct to consumers through its utires.com e-commerce platform, shipping free via FedEx nationwide from a 100,000+ square-foot warehouse holding 239,000+ tires. The company also runs two Chicago retail/service centers that handle tire installation, balancing, repairs, wheel refinishing, vehicle diagnostics, general auto repair, and window tinting. Every tire passes a proprietary 2-stage inspection (automatic plus manual) with an additional pre-shipment check, and orders are backed by a 1-year return policy and a lowest-price guarantee.
Product overview
United Tires (Utires.com) is an online tire retailer and automotive service company offering a comprehensive platform for purchasing new, used, driven once, and retread tires. The company operates as both an e-commerce platform with over 239,000 tires in stock and a physical service center in Chicago offering tire installation, repairs, wheel services, car diagnostics, and auto repairs. The product portfolio spans multiple tire categories including passenger, touring, highway, performance, winter, summer, and racing tires, with brands such as Michelin, Pirelli, Goodyear, Bridgestone, Continental, Hankook, and others. The core value proposition combines quality-inspected used tires at up to 50% discounts with full installation and repair services at physical locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Tires
Quantifiable outcome
- Saves customers up to 50% compared to new tire prices
- +2 more outcomes
Companies that use United Tires
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
United Tires technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
United Tires partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FedExcoreFedEx is the exclusive shipping partner for United Tires. All online orders are shipped via FedEx with free delivery. Same-day shipping is available for orders placed before 1 p.m. CST on business days. FedEx handles all order fulfillment from the company's warehouse to customer doorsteps nationwide (excluding Alaska, Hawaii, Puerto Rico, PO/APO/FPO boxes, and Canada).
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
United Tires competitors and assessment
Company assessmentRegional players
- Big O Tires: Franchise-based tire and auto service retailer primarily across the western and southern U.S. Competes with United Tires in the brick-and-mortar tire + service category.
- Les Schwab Tire Centers: Pacific Northwest-focused regional tire retailer with strong service reputation. Comparable retail/service hybrid model to United Tires' Chicago stores, though geographically non-overlapping.
Direct peers
- Priority Tire: Online retailer specializing in new and used tires with nationwide shipping. Highly comparable in business model to United Tires, competing head-to-head on price and selection.
- SimpleTire: Online tire marketplace aggregating inventory from installers nationwide. Direct competitor on e-commerce tire discovery and shipping, with a marketplace model that contrasts with United Tires' owned-inventory approach.
- Tire Rack: South Bend, IN-based online tire and wheel retailer with nationwide shipping and an installation network. Closest direct competitor to United Tires in the e-commerce tire model, with deeper brand recognition and broader product depth.
Broad incumbents
- Firestone Complete Auto Care: Bridgestone-owned national chain of tire and auto service centers. Comparable in offering tires, installation, diagnostics, and general repairs — directly overlapping United Tires' physical service menu.
- NTB (National Tire & Battery): TBC Corporation-owned national tire and automotive service retailer. Directly comparable in-store product/service mix (tires, installation, alignments, repairs).
- Goodyear Tire & Rubber Company: Major tire manufacturer with growing direct-to-consumer online sales and company-owned retail stores. Represents a vertically integrated competitor that could pressure United Tires on both supply and demand.
- Discount Tire: Largest U.S. independent tire retailer with 1,000+ stores nationwide, including the America's Tire brand. Competes with United Tires across new/used tires and installation, but with massive physical scale advantage.
Emerging players
- TreadWright Tires: Online direct-to-consumer seller specializing in value-oriented and remanufactured/retread tires. Comparable niche focus on cost-conscious tire buyers and overlap with United Tires' retread category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
United Tires social profiles
Digital presenceUnited Tires financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Tires leadership team
Management profileNumber of profiles
Profiles1 record
United Tires funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Tires M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Tires
What does United Tires do?
United Tires sells new, used, driven-once, and retread tires direct to consumers through its utires.com e-commerce platform, shipping free via FedEx nationwide from a 100,000+ square-foot warehouse holding 239,000+ tires. The company also runs two Chicago retail/service centers that handle tire installation, balancing, repairs, wheel refinishing, vehicle diagnostics, general auto repair, and window tinting. Every tire passes a proprietary 2-stage inspection (automatic plus manual) with an additional pre-shipment check, and orders are backed by a 1-year return policy and a lowest-price guarantee.
Is United Tires a public or private company?
United Tires is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was United Tires founded?
United Tires was founded in 2013. It employs 101 to 250 people.
Where is United Tires based?
United Tires is headquartered in Chicago, United States, in the North America region.
How does United Tires make money?
Two revenue lines are on record. Tire Sales are the primary driver. The others are installation and Service.
Who are United Tires's main competitors?
Regional players on record are Big O Tires and Les Schwab Tire Centers. Direct peers are Priority Tire, SimpleTire and Tire Rack. Broad incumbents are Firestone Complete Auto Care, NTB (National Tire & Battery), Goodyear Tire & Rubber Company and Discount Tire. TreadWright Tires is listed as an emerging player.
Does United Tires have an API?
No public API is recorded for United Tires.
What industry is United Tires in?
United Tires's product category is Online Tire Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 7500.