Strakzat
Strakzat is a Rotterdam-based digital product design studio offering UX/UI design, design systems, research, and strategy services via sprint engagements and daily-rate hiring, serving startups, enterprises, and government clients across Europe.
- Company typePrivate
- Founded2014
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Strakzat does
Strakzat is a privately held digital product design studio headquartered in Rotterdam, Netherlands. Founded in 2014 by Jasper den Ouden and Bart Dunweg as a UX-driven duo, the studio helps companies build digital products that are validated through user research and iterative design. Core offerings are organized around four pillars: UX/UI design, design system implementation, research services (user interviews, user testing, stakeholder sessions, competitor analysis, UX/UI audits), and strategy services (user journey mapping, product guidelines, user stories, roadmaps, flowcharts). The studio also documents internal design standards — including an 8-point grid system, Camel Case naming conventions, and style guides — to enforce consistency across engagements, and operates its workflow on Kanban-based agile methodology.
The business model is professional services with a productized layer. Revenue is generated through two streams: fixed-price sprint engagements (Research Sprint at €6,399 for a 4-day, two-designer engagement; Brand Sprint and Design Sprint priced on request) and periodic daily-rate hiring at €899 per designer per day, with volume discounts of 10% for 20+ day commitments and further discounts beyond 40 days. Pricing for sprints and daily rates is publicly disclosed on the company website, an unusual transparency for a boutique design studio. Payment terms are 50% upfront, 40% on completion, and 10% on acceptance for engagements above €2,500. Customer mix spans startups and growth-stage companies (auto.nl, Oaky, Camptoo, Yourdesq, Bksy, Sitedish, Leapfunder, De Kweker), enterprise clients (Adyen, Pearson Clinical), and government agencies (Dutch Ministry of Health, Welfare and Sport — GGD Contact application and web portal).
Between 2017 and 2019, Strakzat expanded into a full-service agency by adding a development branch, reaching a peak headcount of approximately 11 (5 developers, 4 designers, 1 project manager, and the two founders). Around 2022-2023, the founders restructured the company, eliminated the development department, and refocused on a deliberately small team of design experts — a shift described by the company as a move from a full-service agency to a value-focused design studio. Marketing and distribution rely on content marketing via the company blog and website, direct email inquiry, and client referrals. Geographic reach is primarily the Netherlands and broader Europe, with no external institutional investment disclosed.
Strakzat firmographics
Firmographics- Name
- Strakzat
- Legal name
- Strakzat
- Website
- https://strakzat.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strakzat is a Rotterdam-based digital product design studio offering UX/UI design, design systems, research, and strategy services via sprint engagements and daily-rate hiring, serving startups, enterprises, and government clients across Europe.
- Ownership category
- akta.pro rank
Where Strakzat is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Strakzat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sprint Engagements: Fixed-price sprint engagements including Research Sprint (€6,399 for 4 days, 2 designers), Brand Sprint, and Design Sprint. These are time-boxed engagements focused on specific deliverables.
- Daily Rate Hiring: Periodic team hiring at €899 per day with volume discounts (10% reduction for 20-day commitments). Clients can engage Strakzat team members for extended periods to work closely on day-to-day product design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Research Sprint - Gain insights into target audience and product performance |
| Unit Pricing | Pay-as-you-go | Brand Sprint - Maximize brand throughout product |
| Unit Pricing | Pay-as-you-go | Design Sprint - Validate new concepts or bold ideas fast |
| Unit Pricing | Pay-as-you-go | Daily Rate Hiring - €899 per day |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Strakzat product offering
Product offeringCore offering
Strakzat is a digital product design studio that sells human-centred UX/UI design, user research, design system, and product strategy services. Offerings are packaged as fixed-price time-boxed sprints (Research Sprint at €6,399 for four days with two designers, Brand Sprint, Design Sprint) and flexible daily-rate hiring at €899 per day with volume discounts. Services target startups, enterprises, and government agencies building mobile apps, web platforms, marketplaces, and digital ecosystems.
Product overview
Strakzat is a Digital Product Design Studio that offers specialized design services rather than a software product. The core offerings are organized around design sprints (Research Sprint, Brand Sprint, Design Sprint) priced at fixed rates, plus flexible daily-rate hiring (€899/day with volume discounts). Additional services include UX/UI design, design system setup, research services (user interviews, testing, audits), and strategy services (user journeys, roadmaps, flowcharts). The studio also collaborates with clients on specific projects such as the GGD Contact mobile application and web portal for the Dutch Ministry of Health.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Sprint
- Brand Sprint
- Design Sprint
- Periodic Daily-Rate Hiring
- UX/UI Design Services
- Design System Setup
- Research Services
- Strategy Services
Quantifiable outcome
- 20% conversion rate improvement (vs last month reference on website)
Companies that use Strakzat
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Strakzat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Strakzat partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Strakzat competitors and assessment
Company assessmentBroad incumbents
- IDEO: Pioneering global design consultancy offering human-centred research, product design, and innovation services. Broad incumbent peer sharing Strakzat's design-research methodology and product orientation.
- Huge: Global digital agency specialising in customer experience, product, and brand design for enterprise clients. Broad incumbent peer competing for the same enterprise UX engagements Strakzat targets.
- AKQA: Global digital agency (part of WPP) offering design, brand, and customer experience services. Broad incumbent peer that competes with Strakzat for enterprise digital design engagements.
- Frog Design: Global product design and innovation consultancy (part of Capgemini Invent). Comparable to Strakzat in product-design focus and design-research methodology, but at much larger scale.
- Designit: Global design and innovation consultancy (now part of Wipro). Overlaps Strakzat in UX research, product design, and design systems but operates at significantly larger scale and broader strategic scope.
Direct peers
- Netvlies: Mid-sized Dutch digital agency specialising in web, app, and platform design and development. Closely comparable to Strakzat in Dutch regional presence and digital product design orientation.
- Tam Tam: Dutch digital agency delivering design, technology, and marketing services to enterprise and public-sector clients. Directly comparable to Strakzat in geography, service mix, and customer profile.
- ustwo: Global digital product studio focused on UX-led product design and innovation. Directly comparable to Strakzat in studio model, design-led methodology, and product-design services.
- Liones: Dutch digital agency providing design, branding, and web/digital platform services. Comparable in size, geography, and creative-services orientation to Strakzat.
Regional players
- Dept Agency: Large Dutch-headquartered digital creative agency offering end-to-end design, technology, and marketing services. Comparable to Strakzat as a Dutch digital design/agency peer, though significantly larger and broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Strakzat social profiles
Digital presenceStrakzat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strakzat leadership team
Management profileNumber of profiles
Profiles2 records
Strakzat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strakzat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strakzat
What does Strakzat do?
Strakzat is a digital product design studio that sells human-centred UX/UI design, user research, design system, and product strategy services. Offerings are packaged as fixed-price time-boxed sprints (Research Sprint at €6,399 for four days with two designers, Brand Sprint, Design Sprint) and flexible daily-rate hiring at €899 per day with volume discounts. Services target startups, enterprises, and government agencies building mobile apps, web platforms, marketplaces, and digital ecosystems.
Is Strakzat a public or private company?
Strakzat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strakzat founded?
Strakzat was founded in 2014. It employs 1 to 10 people.
Where is Strakzat based?
Strakzat is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Strakzat make money?
Two revenue lines are on record. Sprint Engagements are the primary driver. The others are daily Rate Hiring.
Who are Strakzat's main competitors?
Broad incumbents on record are IDEO, Huge, AKQA, Frog Design and Designit. Direct peers are Netvlies, Tam Tam, ustwo and Liones. Dept Agency is listed as a regional player.
Does Strakzat have an API?
No public API is recorded for Strakzat.