Wisconsin Rv World

What Wisconsin Rv World does

Kunes Wisconsin RV World operates a single retail RV dealership in De Forest, Wisconsin, as a location within the privately held Kunes Auto & RV Group. The business sells new and used recreational vehicles across a broad category mix — travel trailers, fifth wheels, toy haulers, destination trailers and park models, and Class A, B, and C motorhomes — sourced from manufacturer brands including Coachmen and Jayco.

The company pairs vehicle sales with an integrated service stack: in-house and mobile RV maintenance and repair, parts sales, RV financing facilitation, secure storage facilities, a short-term rental program, and trade-in and consignment purchase services for existing owners. Distribution operates through a regional, direct-to-consumer model spanning a physical showroom, an online inventory portal (kunesrv.com), phone sales, and a mobile service unit that brings repairs to customer locations. Marketing relies on the parent group's brand, local event sponsorships such as the Iola Car Show and the Greater Midwest RV Show, and content marketing through the company blog.

The firm is privately held, has a stated headcount of 1-10 employees at the location level, discloses no revenue, and has no visible funding history, management roster, or proprietary technology stack in the available data.

Name

Wisconsin Rv World

Legal name

Kunes Wisconsin RV World

Website

https://wisconsinrvworld.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunes Wisconsin RV World is a privately held RV dealership in De Forest, Wisconsin, operating as part of the Kunes Auto & RV Group. It sells new and used recreational vehicles from manufacturers including Coachmen and Jayco, alongside financing, service, parts, storage, rentals, and trade-in services for individual and family RV buyers across the upper Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

De Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sales of new recreational vehicles including travel trailers, fifth wheels, toy haulers, and Class A, B, and C motorhomes from manufacturer brands
2. Used RV Sales: Resale of pre-owned recreational vehicles to consumers
3. Service and Parts: Mobile RV service, maintenance, and parts sales including oil changes, tire rotations, and repairs
4. RV Storage: Storage services for recreational vehicles
5. RV Rentals: Rental services allowing customers to rent RVs
6. Financing: RV financing services to assist customers with purchasing decisions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wisconsin RV World is a recreational vehicle dealership that sells new and used RVs across towable categories (travel trailers, fifth wheels, toy haulers, destination trailers, destination park models) and motorized categories (Class A, B, and C motorhomes), primarily from manufacturers such as Coachmen and Jayco. In addition to vehicle sales, it operates a full-service RV support offering including RV financing, mobile and in-shop service, parts, secure RV storage, RV rentals, and a sell/trade program for existing owners.

Product overview

Kunes Wisconsin RV World operates as an RV dealership offering a diverse portfolio of recreational vehicles and related services. The core product lineup consists of new and used RVs across multiple categories: towable units including travel trailers, fifth wheels, toy haulers, destination trailers, and park models; as well as motorized Class A, Class B, and Class C motorhomes. These vehicle products are complemented by service offerings including RV financing, mobile service, workshop maintenance, parts sales, storage, and a rental program. The company serves families and outdoor enthusiasts seeking various RV types for different lifestyles and budgets, functioning as both a retail seller and service provider for the recreational vehicle market.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Trailers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CoachmencoreChannel Partner/ Reseller/ DistributorCoachmen RV is a manufacturer brand whose products are sold through Kunes Wisconsin RV World as an authorized dealer. The dealership offers Coachmen RVs for sale with inventory available on the website.
• JaycocoreChannel Partner/ Reseller/ DistributorJayco is a major RV manufacturer whose products are sold through Kunes Wisconsin RV World as an authorized dealer. The dealership offers Jayco RVs for sale with inventory available on the website.
• Camp CriticalminorGTM or Marketing PartnerKunes Auto & RV Group has introduced Camp Critical initiative, a partnership focused on camping community engagement and support.
• Iola Car ShowminorGTM or Marketing PartnerKunes RV is the Official Campground Sponsor of the 2026 Iola Car Show, providing camping facilities and community presence at this regional automotive event.
• Greater Midwest RV ShowminorGTM or Marketing PartnerKunes RV participates in and sponsors the Greater Midwest RV Show, an annual regional RV industry event for customer engagement and brand visibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Colerain RV: Regional RV dealership group with locations across the Midwest and Mid-Atlantic offering new/used sales, service, parts, and storage. Similar full-service dealer model and customer segmentation to Wisconsin RV World, operating as a comparable-sized regional player.
• Dave Arbogast RV: Family-owned Ohio/Midwest RV dealership with new/used sales, service, parts, and storage. Comparable regional Midwest positioning and authorized-dealer model, with overlapping brand partnerships (Coachmen and similar manufacturers) to Wisconsin RV World.

Direct peers

• Motor Home Specialist: Large-volume single-location RV dealer specializing in motorhomes and towables from top manufacturers. Closely comparable to Wisconsin RV World in product breadth and authorized-dealer model, with a similar mix of Class A/B/C motorhomes and travel trailers.
• Pleasureland RV Center: Midwest-based RV dealership group with multiple locations serving family and lifestyle RV buyers. Comparable to Wisconsin RV World in regional Midwest focus, authorized dealer relationships with major brands, and full-service sales/service/parts offerings.
• Blue Dog RV: Regional multi-location RV dealer offering new and used units from manufacturers like Jayco, plus service, parts, and storage. Closely comparable dealership-plus-services structure to Wisconsin RV World, with similar mid-size regional positioning.
• Campers Inn RV: Multi-state RV dealership group offering new and used RVs from major manufacturers (including Jayco) plus service, parts, and financing. Closely mirrors Wisconsin RV World's dealership-plus-service model, with similar mid-market positioning across multiple East Coast and Midwest locations.
• Affinity RV: Regional RV dealership group operating multiple locations with new and used RV sales, service, parts, and financing. Comparable full-service dealer model and authorized-brand approach to Wisconsin RV World, with overlapping customer segments in family and lifestyle RV buyers.

Broad incumbents

• General RV Center: One of the largest family-owned RV dealership groups in the U.S., operating superstores across multiple states with new/used RV sales, service, parts, and consumer financing. Directly comparable full-service model to Wisconsin RV World, but with much broader geographic reach.
• Camping World Holdings: The largest U.S. RV retailer with hundreds of dealership locations nationwide and a full suite of services (sales, service, parts, financing, insurance). Comparable to Wisconsin RV World in offering new/used RVs across motorized and towable categories plus service and accessories, but vastly larger in scale, public-market access, and digital capabilities.
• Lazydays Holdings: Publicly-traded multi-location RV dealership group offering new and used RVs, service, parts, and financing. Overlaps directly with Wisconsin RV World's product mix (motorhomes, travel trailers, fifth wheels) and service offerings, but operates at greater geographic scale with destination-style superstores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/370186083093239
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Rv World