Masia Ciscar

What Masia Ciscar does

Masiá Ciscar, S.L. is a privately held Spanish fruit producer and commercializer founded in 1977 and headquartered at Finca Las Palmeritas in Lepe, province of Huelva — one of Europe's principal strawberry-growing regions. The company cultivates and supplies fresh strawberries (fresón), berries (raspberries, blueberries, blackberries), and citrus fruits, with 100% in-house production of its citrus range and proprietary varietal development for strawberries, notably the award-winning Leyre variety (Superior Taste Award, 2 stars, 2023). Agricultural production relies on zero-residue farming practices (varieties selected for disease resistance to minimize chemical treatments) and efficient fertirrigation systems. The company operates through a wholly owned subsidiary brand, Fresón Isleño.

The business operates a hybrid go-to-market model combining a direct-to-consumer e-commerce channel with B2B commercialization. The DTC channel is operated via the related entity Las Palmeritas SAT at laspalmeritassat.es, delivering across the Iberian Peninsula and the Balearic Islands using weight-tiered unit pricing (€4.89–€21.53 + VAT per package), with free farm pickup at Lepe and payment processing via Redsys, PayPal, Visa, and MasterCard. B2B revenue is generated by supplying retailers and food service operators in the Spanish fresh produce market, supported by participation in trade events such as Fruit Attraction, the International Berry Congress, and the Salón Gourmets. Marketing is primarily organic: a content blog, social media on Facebook, X, LinkedIn, and Instagram, plus trade-show visibility.

In 2025, the company executed a corporate restructuring from Sociedad Anónima to Sociedad Limitada and, on 13 November 2025, announced a merger by absorption with Calvilla Primores, S.L., consolidating group entities under Spanish structural-modifications law. The company employs between 11 and 50 people, does not publicly disclose revenue, has not raised external funding, and is not an AI/ML-native business — its core technology is agronomic R&D and integrated production rather than software or data.

Name

Masia Ciscar

Legal name

MASIÁ CISCAR S.L.

Website

https://masiaciscar.es

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fresh Fruit Production

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industry

Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh strawberry production
• Berry cultivation
• Citrus distribution
• Fresh fruit supply
• Agricultural produce

Headquarters

HQ city

Lepe

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Venta directa de fruta al consumidor: The company sells fresh strawberries (fresón), berries (raspberries, blueberries, blackberries), and citrus fruits directly to end consumers through its online store at laspalmeritassat.es. Orders are shipped across the Iberian Peninsula and Balearic Islands. Revenue is generated through per-order transaction fees with unit-based pricing based on package weight.
2. Venta de fruta a clientes comerciales: Masiá Ciscar commercializes its own production of strawberries, berries, and citrus fruits, with 100% in-house production of its citrus range. The company supplies fresh produce to commercial customers and participates in B2B channels through trade events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Masiá Ciscar is a Spanish agricultural producer and direct marketer of fresh fruit, specializing in strawberries (Fresón), berries (raspberries, blueberries, blackberries) and citrus fruits (oranges, clementines) with 100% in-house production. The company develops proprietary strawberry varieties through R&D (including the award-winning Leyre variety) using zero-residue agriculture, and sells them directly to consumers through its online store (laspalmeritassat.es) with delivery across the Iberian Peninsula and Balearic Islands plus farm pickup at Finca Las Palmeritas in Lepe, Huelva.

Product overview

Masia Ciscar is a fruit producer and marketer based in Huelva, Spain, founded in 1977. The company operates three core product lines: Fresón (strawberries), Berries (raspberries, blueberries, blackberries), and Cítricos (citrus fruits). All products are cultivated using proprietary varieties developed through R&D, with the notable Leyre strawberry variety winning the Superior Taste Award 2023. The company sells directly to consumers through an online store (Tienda Online) and emphasizes zero-residue, sustainable agricultural practices.

Differentiator

Problem solved

Functional benefit

Brands

• Fresón Isleño: Strawberry brand mentioned in the company's whistle-blowing compliance channel.

Products and services

• Fresón (Strawberries) Fresh strawberries (fresón) from proprietary in-house-developed varieties, including the award-winning Leyre variety. Marketed for delicate flavor, unique texture and zero-residue production. Sold directly to consumers and supplied to commercial customers.
• Berries (Frambuesas, arándanos y moras) Fresh berries — raspberries, blueberries and blackberries — produced from own varieties with a focus on flavor, quality and unique organoleptic characteristics. Sold directly to consumers and supplied to commercial customers.
• Cítricos (Citrus fruits) Wide variety of citrus fruits including oranges and clementines, with 100% in-house production ensuring end-to-end quality control from cultivation to consumer. Sold directly to consumers and supplied to commercial customers.

Quantifiable outcome

• Two Superior Taste Award stars for the Leyre strawberry variety in 2023

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Fruit AttractionminorOthersMasiá Ciscar participates as an exhibitor at Fruit Attraction, one of Europe's leading fresh produce trade fairs. The company showcased its products at the 2024 and 2025 editions held in IFEMA Madrid, using the event to build B2B relationships and demonstrate its varietal innovation.
• International Berry Congress 2025 (Grupo Joly)minorOthersMasiá Ciscar served as a sponsor of the International Berry Congress organized by Grupo Joly in 2025, demonstrating the company's commitment to the berry sector's development, communication, and sustainability. The sponsorship underscores its role in the Spanish berry industry.
• Salón Gourmets 2025minorOthersMasiá Ciscar made its debut at the Gourmets Fair 2025, held at IFEMA Madrid, one of Spain's most prestigious fine food and gourmet trade fairs. The company successfully showcased its product range to a new audience of specialty food buyers.
• Attendis Talks 2025minorOthersMasiá Ciscar participated in the Attendis Talks 2025 event, which focuses on mental health and well-being in the workplace. The event aligns with the company's commitment to employee well-being and integral development.
• Las Palmeritas SAT (tienda online)coreOthersThe company's online store is operated through Las Palmeritas SAT (laspalmeritassat.es), a separate SAT (Sociedad Agraria de Transformación) entity under the same agricultural group. This is the primary distribution channel for direct-to-consumer sales.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Naturberry: Spanish berry producer focused on strawberries, raspberries, blueberries, and blackberries with direct relationships to European retailers. Comparable to Masia Ciscar as a similarly sized Iberian berry grower competing for premium retail and DTC channels.
• Surexport: Spanish berry producer and exporter headquartered in Huelva with extensive strawberry, raspberry, and blueberry operations. Directly competes with Masia Ciscar in the Andalusian berry supply chain and shares the same regional agronomic conditions and European customer channels.
• Planasa: Spanish berry and fruit breeding/production company with strawberry varietal development programs. Comparable to Masia Ciscar through its focus on proprietary berry genetics and integrated nursery-to-fruit supply chain in the Iberian Peninsula.
• Grupo Plus Berries: Huelva-based berry producer and exporter specializing in strawberries, raspberries, blueberries, and blackberries. Directly comparable to Masia Ciscar as a fellow Andalusian berry grower with overlapping product lines, similar climate exposure, and competition for the same EU buyer base.
• Fresas Nuevos Materiales (FNM): Huelva-based strawberry breeding and propagation company developing proprietary varieties for the European market. Closely comparable to Masia Ciscar's Leyre varietal R&D effort, and a potential partner or competitor in strawberry genetics commercialization.

Broad incumbents

• Wish Farms: US-based strawberry and blueberry grower-marketer with proprietary varieties and branded retail programs. Comparable to Masia Ciscar through its focus on proprietary strawberry genetics, zero-residue/organic positioning, and branded retail relationships.
• Driscoll's: Global berry market leader operating across strawberries, raspberries, blueberries, and blackberries with proprietary varietal programs. Comparable to Masia Ciscar as a vertically integrated berry producer with branded retail positioning, though at vastly larger scale and with global geographic diversification that Masia Ciscar lacks.
• BerryWorld: International berry marketing and breeding company operating across Europe with proprietary varieties. Comparable to Masia Ciscar in the proprietary-variety and branded-berry space, though with broader geographic reach and a stronger retail marketing infrastructure.

Regional players

• Berry Gardens: UK-based berry grower-marketer supplying major British retailers with strawberries, raspberries, blueberries, and blackberries. Comparable to Masia Ciscar as a similarly positioned branded berry supplier, though operating in a different geographic market with overlapping EU retail buyer relationships.
• Royal Berry: Dutch soft-fruit producer specializing in strawberries, raspberries, and blackberries for European retailers. Comparable to Masia Ciscar as a similarly sized branded soft-fruit grower operating in Northwestern Europe with overlapping buyer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/masiaciscar
• Facebookes-la.facebook.com/masiaciscar
• LinkedInx.com/masiaciscar
• Instagraminstagram.com/masiaciscar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masia Ciscar