What Royal Berry does

Royal Berry B.V. is a privately held, founder-owned Dutch strawberry cultivation company headquartered in Bemmel, Netherlands, founded in 2010 by Jan van Genderen. The company operates four production locations — Royal Berry (NextGarden, Huissen), VG Berry (Huissen), 4 Seasons Berry (Bemmel), and Royal Berry Zuid (Egchel) — comprising 75 hectares of glass greenhouses and 18 hectares of tunnel cultivation, producing approximately 11.5 million kilograms of hand-picked strawberries annually across eight varieties (Elsanta, Malling Centenary, Sonata, Lady Grace, Lady Isabella, Florice, Lady Emma, and Opera). Royal Berry's production infrastructure is built around high-tech greenhouses with proprietary sustainability features including a pink LED lighting system installed in 2021, a WKK cogeneration plant producing 22.5 million kWh of electricity annually, over 1.3 million kWh of solar generation, a 100% closed water system in place since 2010, UV lamp fungus control, and biological pest management. The company holds 20+ certifications including GlobalG.A.P., GRASP, PlanetProof, HACCP/FSSC, Sedex, Nurture, and LEAF.

Royal Berry operates a pure B2B go-to-market: all strawberries from the group are marketed exclusively through Coöperatie Kompany UA, a cooperative that handles sales, marketing, and distribution to domestic and international retail partners. Pricing is not publicly disclosed and is negotiated within the cooperative channel. The company employs 400+ workers (with 14 corporate staff and management) and notably developed housing for 400 employees in 2024 on the NextGarden campus, with plans for an additional 400-unit residential park. Royal Berry was named Agrarisch Ondernemer van het Jaar 2025 (Agricultural Entrepreneur of the Year 2025) and won Betuwe onderneemt beter 2025. The company has pursued growth through a consistent pattern of acquisitions (VG Berry in 2013, Wijnen Square Crops' Egchel location in 2025) and greenfield expansion, with no disclosed external equity funding.

Name

Royal Berry

Legal name

Royal Berry B.V.

Website

https://royalberry.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Berry is a Dutch, founder-owned strawberry grower operating 75 ha of high-tech greenhouses across four locations, producing 11.5 million kg of premium hand-picked strawberries annually for retail partners via Coöperatie Kompany UA.

Ownership category

akta.pro rank

Product category

Fresh Strawberry Cultivation

NAICS

Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Strawberry cultivation
• Greenhouse horticulture
• Fresh produce supply
• Sustainable farming
• Year-round production

Headquarters

HQ city

Bemmel

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Strawberry Sales: Royal Berry harvests approximately 11.5 million kg of fresh strawberries annually, all hand-picked and carefully cultivated. All strawberries from Royal Berry B.V., VG Berry B.V., 4 Seasons Berry B.V., and Royal Berry Zuid are marketed entirely through Coöperatie Kompany UA.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Royal Berry cultivates and supplies approximately 11.5 million kg of premium hand-picked strawberries annually across multiple varieties (Elsanta, Malling Centenary, Sonata, Lady Grace, Lady Isabella, Florice, Lady Emma, Opera) using high-tech greenhouse production across four Netherlands locations. The company markets all strawberries exclusively through Coöperatie Kompany UA to domestic and international retail partners, with year-round production enabled by LED lighting, WKK cogeneration, closed water systems, and biological pest control.

Product overview

Royal Berry is a Dutch strawberry cultivation company operating across four locations (4 Seasons Berry in Bemmel, Royal Berry on Next Garden, VG Berry in Huissen, and Royal Berry Zuid in Egchel) with a total of approximately 75 ha of greenhouse and 18 ha of tunnel cultivation. The company's core product is premium-quality strawberries harvested at 11.5 million kg annually, marketed exclusively through Coöperatie Kompany UA. Royal Berry offers its strawberries in sustainable R-PET packaging made from 100% recycled material. The company cultivates eight strawberry varieties (Elsanta, Malling Centenary, Sonata, Lady Grace, Lady Isabella, Florice, Lady Emma, Opera) selected for flavor, texture, and visual appeal, grown using high-tech greenhouse technology including LED lighting, closed water systems, and biological pest control.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Strawberry Varieties Royal Berry grows and harvests premium strawberries across multiple varieties: Elsanta, Malling Centenary, Sonata, Lady Grace, Lady Isabella, Florice, Lady Emma, and Opera. Each variety is selected for rich flavor, firm texture, and attractive appearance. The company harvests 11,500,000 kg of hand-picked strawberries annually for retail partners.

Quantifiable outcome

• 11,500,000 kg strawberries harvested annually, all hand-picked
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Coöperatie Kompany UAcoreChannel Partner/ Reseller/ Distributor · 1 January 2025All strawberries from Royal Berry B.V., VG Berry B.V., 4 Seasons Berry B.V., and Royal Berry Zuid are marketed entirely through Coöperatie Kompany UA. This cooperative handles all sales and distribution to retail partners domestically and internationally.

Scale indicators7 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Berry Gardens: Berry Gardens is the UK's largest berry cooperative, supplying Tesco, Sainsbury's, and other major UK retailers with strawberries and other berries. The cooperative model and retailer linkage make it a structural analog to Royal Berry's Kompany UA distribution.
• Angus Soft Fruits: Angus Soft Fruits is a UK-based soft-fruit grower and supplier specializing in strawberries, raspberries, blueberries, and blackberries. It is comparable to Royal Berry in crop mix, premium retail customer focus, and European grocery supply model.
• BerryWorld: BerryWorld is one of Europe's largest year-round berry suppliers, marketing strawberries, raspberries, blueberries, and blackberries to major retailers. It is the most direct comparable to Royal Berry in terms of category, customer base (European supermarkets), and supply chain role.
• Haygrove: Haygrove is a UK-based berry grower and polytunnel/substrate substrate systems supplier with operations in the UK, South Africa, and Portugal. It is directly comparable to Royal Berry in strawberry production and growing system adoption, and is a potential partner or acquisition candidate in Europe.

Regional players

• Special Fruit: Special Fruit is a Belgian importer and ripener of exotic fruits and berries, supplying European retailers. It is a regional peer in the European berry value chain with strong retail relationships but is a distributor rather than a primary strawberry grower.
• Keelings: Keelings is an Irish fresh produce grower and supplier of berries, apples, and salads, with Irish and international retail customers. Comparable to Royal Berry as a European berry grower with vertical integration into retail supply.

Broad incumbents

• Total Produce / Dole plc: Total Produce (now part of Dole plc) is a global fresh produce giant with divisions in berries across Europe. Its scale and category breadth make it a useful benchmark for Royal Berry's downstream positioning, though Royal Berry is more vertically focused on greenhouse strawberry production.
• Wish Farms: Wish Farms is a US-based strawberry and blueberry grower with year-round production across multiple geographies. It is a peer in the strawberry category with comparable scale, although operating in a different end market.
• Mastronardi Produce: Mastronardi Produce is a major North American greenhouse grower of tomatoes, peppers, cucumbers, and berries under the SUNSET brand. It is a comparable large-scale high-tech greenhouse operator with similar sustainability and certification themes as Royal Berry.
• Driscoll's: Driscoll's is the global market leader in premium berries (strawberries, blueberries, raspberries, blackberries) with grower networks across Europe and beyond. Although it operates a different sourcing model, it competes head-to-head with Royal Berry on premium retail strawberry shelf space in Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/royal-berryeu

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Berry