What LiMO does

LiMO, operated by LimoLane S.r.l. with operational headquarters in Milan and legal seat in Cornaredo, is a software-and-marketplace platform built exclusively for the Noleggio Con Conducente (NCC) professional chauffeur sector. Founded in 2021, the company serves individual NCC drivers and small chauffeur companies with a bundled offering consisting of four products: a gestionale (driver and fleet management software with automated electronic invoicing, booking monitoring, and pricing list administration), a peer-to-peer Marketplace for exchanging surplus ride services between certified drivers, a Community layer providing access to over a dozen partner discount programs (insurance, fuel, payments, vehicle rental, EV test drives, workwear, car wash, glass repair), and LiMO Academy, a professional training program for servicing VIP and executive clients.

The underlying platform is delivered through a multilingual web application (Italian, English, French) and native mobile apps on iOS and Android, with white-label deployment available for drivers and companies to offer booking technology under their own brand. Certified onboarding (one-to-one interview, video pitch, ratings and reviews) is used to quality-control the driver network, which has grown to 5,485 registered professionals across Italy (4,587), the United Kingdom (523), and France (473), spanning 500+ cities.

LiMO monetizes the platform through recurring subscription fees for gestionale access and commissions on rides exchanged via the Marketplace, supported by a community-led and product-led go-to-market model. The company is privately held with no disclosed external funding, founder-led under CEO Francesco Righetti, and operates regional offices in London and Paris alongside its Italian headquarters. Named end-clients referenced on the platform (ITA Airways, Luxottica, BNL, Amplifon, Maire Tecnimont, AC Hotels by Marriott) are served indirectly through member drivers rather than via direct LiMO contracts.

Name

LiMO

Legal name

LimoLane S.r.l.

Website

https://limo.global

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

LiMO is a marketplace and management software platform for professional NCC (chauffeur) drivers in Italy, the UK, and France, offering booking management, automated invoicing, peer ride exchange, partner discounts, and driver training to over 5,000 registered professionals.

Ownership category

akta.pro rank

Product category

Chauffeur Driver Management Software

NAICS

Limousine Service (485320), Taxi and Limousine Service (4853), Taxi and Ridesharing Services (485310)

akta.pro primary industry

Executive / Corporate Chauffeur Services (THADAEAF)

akta.pro secondary industries

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Chauffeur / Black Car & Executive Car Services (TLAFAHAD)

Keywords

• NCC driver platform
• Chauffeur management software
• Ride exchange marketplace
• Fleet booking software
• Professional driver community

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform/Subscription Services: LiMO operates as a platform connecting NCC drivers, providing the gestionale software, marketplace, and community benefits. Revenue is generated through platform fees from drivers using the marketplace and gestionale services.
2. Marketplace Commission: Drivers exchange surplus ride services via the LiMO Marketplace; the platform takes a commission on services exchanged between drivers in the network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LiMO operates a combined software platform and marketplace for professional NCC (Noleggio Con Conducente) chauffeur drivers. Drivers use the LiMO Gestionale mobile/web app to monitor client reservations, register data, send electronic invoices, and administer their fleet. The LiMO Marketplace lets certified drivers exchange surplus ride services with one another across a 5,000+-driver network spanning Italy, the UK, and France.

Product overview

LiMO is a comprehensive platform for the Noleggio Con Conducente (NCC/chauffeur service) industry consisting of four interconnected products: LiMO Gestionale (core fleet and driver management software), LiMO Marketplace (ride exchange network connecting 5,000+ certified drivers globally), LiMO Community (driver network with exclusive partner benefits), and LiMO Academy (professional chauffeur training). The platform enables drivers to manage bookings, automate invoicing, administer fleets, and trade surplus rides with other certified professionals across Italy, UK, and France.

Differentiator

Problem solved

Functional benefit

Brands

• LiMO Academy: Professional chauffeur driver training program teaching secrets for working with Top Managers, VIPs and celebrities.
• LiMO Marketplace
• LiMO Gestionale

Products and services

• LiMO Gestionale Comprehensive fleet and driver management software for NCC operators that enables booking management, automated electronic invoicing, fleet administration, pricing list management, and real-time revenue tracking from a single mobile app.
• LiMO Marketplace Peer-to-peer ride exchange platform enabling certified NCC drivers to post and pick up surplus ride services with over 5,000 qualified drivers worldwide, allowing operators to monetize surplus capacity instead of refusing rides.
• LiMO Academy Professional chauffeur training program delivered as a two-day intensive course teaching driver code, business launch, client acquisition, and how to serve Top Managers, VIPs, and celebrities.

Quantifiable outcome

• Drivers can exchange surplus ride services with 5000+ certified drivers globally via the marketplace
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor.

• NeximinorGTM or Marketing PartnerNexi provides payment processing services for LiMO drivers, offering zero Xpay Pro fee and exclusive mobile POS discounts. This partnership helps drivers reduce payment processing costs.
• ModitminorGTM or Marketing PartnerModit is a workwear/clothing company for NCC drivers offering a 10% discount on their price list exclusively for LiMO drivers. Drivers can purchase professional attire through this partnership.
• IP (Italian fuel supplier)minorGTM or Marketing PartnerIP provides fuel supply for LiMO drivers with zero start-up costs, 30-day payment deferment, and exclusive fuel discounts.
• Sistema Trasporti (NCC Association)minorGTM or Marketing PartnerSistema Trasporti offers NCC drivers up to 40% discount on association membership fees through the LiMO partnership.
• Reale MutuaminorGTM or Marketing PartnerReale Mutua provides auto insurance for LiMO drivers with discounts of up to 60% on RCA (liability), theft, and fire coverage.
• TeamsystemminorGTM or Marketing PartnerTeamsystem provides electronic invoicing services with a dedicated tariff for LiMO drivers, simplifying fiscal compliance.
• WashoutminorGTM or Marketing PartnerWashout provides car wash services with a €10 discount on the first wash for LiMO drivers.
• Mister LavaggiominorGTM or Marketing PartnerMister Lavaggio offers 10% discount on every car wash for LiMO drivers.
• Glass DriveminorGTM or Marketing PartnerGlass Drive provides glass/windshield repair with priority assistance in case of accidents, up to 20% discount, and complimentary sanitisation.
• Auto Parts SuppliersminorGTM or Marketing PartnerVarious car parts suppliers offer LiMO drivers up to 50% discount on all purchases, reducing maintenance costs.
• PolestarminorGTM or Marketing PartnerPolestar offers LiMO drivers a 3-day test drive with the Polestar 2 electric vehicle, enabling drivers to explore premium electric vehicle options.
• UnipolRentminorGTM or Marketing PartnerUnipolRent provides vehicle rental services for LiMO drivers with all-inclusive packages covering RCA, Kasko, CVT, maintenance, tire replacement, 24h roadside assistance, and administrative management.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Talixo: Chauffeur and ground transportation booking platform serving both B2C and B2B channels across European cities. Comparable as a digital marketplace connecting passengers with vetted professional drivers via an app-based platform.
• Carey International: Global chauffeured services company with corporate travel programs and a digital booking platform. Comparable as a premium chauffeur service operator with enterprise customer relationships (corporate travel managers) overlapping LiMO's enterprise roster.
• Blacklane: Global chauffeur/black-car service operating across 50+ countries with a mobile booking platform and professional-driver network. Directly comparable to LiMO in targeting premium pre-booked chauffeur rides, though at consumer/enterprise level rather than driver-to-driver exchange.
• GroundLink: Global ground transportation booking platform offering airport transfers and chauffeur services in 80+ countries. Comparable as a marketplace-style platform that aggregates professional drivers for pre-booked premium rides.
• Wheely: Luxury chauffeur app operating in London, Paris, and other European cities, focused on HNW/VIP passengers and certified professional drivers. Closely comparable to LiMO's premium NCC positioning and European footprint.

Regional players

• Addison Lee: UK-based private hire and chauffeur operator with a proprietary app and corporate account business. Comparable as a UK chauffeur platform with enterprise customers, though primarily London-focused rather than pan-European.

Broad incumbents

• Sixt Ride: Chauffeur-driven transfer service from Sixt, the major European rental company, with global coverage and corporate travel integrations. Comparable as a chauffeur service offering with enterprise distribution, though bundled within a larger rental brand.
• Careem: Super-app for mobility and deliveries across the Middle East, North Africa, and South Asia, with chauffeur and premium ride services. Comparable as a multi-service platform that aggregates professional drivers and competes in the premium booking category.
• Uber (Uber Black / Uber for Business): Global rideshare platform with premium tiers (Uber Black, Uber Comfort) and Uber for Business for corporate travel. Comparable as an incumbent expanding into the professional-driver/premium segment that LiMO's drivers compete in.
• FreeNow (Free Now / mytaxi): Multi-service mobility app operating across European markets, including taxi, private hire, and chauffeur categories. Comparable as a broader incumbent competing for the same professional-driver pool and passenger demand as LiMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/limoglobalitalia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiMO