Sistemi Trasporto People

What Sistemi Trasporto People does

Sistemi Trasporto People SRL, operating under the brand name Sitrap, is a privately held Italian software company founded in 2015 and headquartered in Altamura (Bari) with operational offices in Senigallia (Ancona). The company builds and sells Albatross™ Suite, a cloud-based Software-as-a-Service platform purpose-built for passenger transport operators, covering intercity and regional bus carriers as well as ferry operators. The suite is structured as five integrated modules — Analytics (business intelligence and reporting), Agency (sales network and commission management), Admin (route planning and dynamic pricing), Booking (multi-channel ticketing via web and iOS/Android apps), and Garage (fleet tracking, GPS integration, and maintenance scheduling) — with deep integrations to eight payment providers (Nexi, PayPal, Satispay, Scalapay, Mooney, Hipay, Checkout, Adyen) and six fleet management systems (TomTom, Fleetboard, Golia, Yshare, Falcom, Massystem).

Sitrap operates an enterprise field sales motion targeting Italian transport operators, offering quote-based subscriptions with multi-year contracts rather than publicly listed pricing, and converts prospects via a 'Richiedi una demo' (Request a demo) lead capture flow on its website. The platform is also distributed indirectly to end consumers through a flagship partnership with Distribusion, which surfaces Sitrap-powered routes on major travel aggregators including Omio, Trainline, BlaBlaBus, Kiwi.com, Wanderu, and CheckMyBus. The company claims 24 active transport operator customers handling more than 5,000 passengers daily, including Roma Express, Cortina Express, Marinobus, Sais, Ferrovie del Gargano, Liberty Lines, Tiemme, and Marozzi, with a separate channel for managing authorized ticket agencies and resellers. The company is GDPR-compliant as data controller, has no disclosed external funding or parent company, and operates with a 1–10 employee headcount.

Name

Sistemi Trasporto People

Legal name

SISTEMI TRASPORTO PERSONE SRL

Website

https://sitrap.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sitrap is an Italian private SaaS company, founded in 2015, that sells the Albatross Suite cloud platform to bus and ferry passenger transport operators for integrated ticketing, route planning, fleet management, and analytics. It serves roughly 24 transport carriers across Italy via direct enterprise sales and aggregator distribution.

Ownership category

akta.pro rank

Product category

Passenger Transport Management Software

NAICS

Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD)

akta.pro secondary industries

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)

Keywords

• Passenger transport software
• Cloud ticketing platform
• Fleet management system
• Bus operator SaaS
• Transportation management suite

Headquarters

HQ city

Altamura

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. AlbatrossTM Suite SaaS Subscriptions: The company operates on a Software as a Service (SaaS) model, providing cloud-based transport management solutions. The platform is offered as a subscription service, suggesting recurring revenue from monthly or annual licensing fees. Multi-year contract language is referenced, indicating enterprise-level subscription deals with transport companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sistemi Trasporto People (operating as Sitrap) develops and sells AlbatrossTM Suite, a cloud-based Software as a Service (SaaS) platform purpose-built for passenger transportation companies. The platform unifies five modules — Analytics, Agency, Admin, Booking, and Garage — to handle multi-channel ticketing, route planning, dynamic pricing, fleet tracking with GPS, maintenance scheduling, agency network coordination, and operational analytics for bus and ferry operators.

Product overview

Sistemi Trasporto People (Sitrap) offers AlbatrossTM Suite, a cloud-based Software as a Service (SaaS) platform for passenger transportation management. The platform consists of five integrated modules: AlbatrossTM Analytics for business intelligence and reporting, AlbatrossTM Agency for sales network coordination, AlbatrossTM Admin for route planning and AI-powered pricing algorithms, AlbatrossTM Booking for multi-channel ticket sales across web and mobile apps, and AlbatrossTM Garage for fleet management and maintenance tracking. The suite serves bus companies and ferry operators with end-to-end operational tools.

Differentiator

Problem solved

Functional benefit

Brands

• Albatross: Cloud-based software suite for passenger transport management, including modules for ticketing, analytics, fleet management, booking, and agency coordination.

Products and services

• AlbatrossTM Suite Unified cloud-based SaaS platform for passenger transport management covering multi-channel ticketing, sales network coordination, route planning, dynamic pricing, fleet monitoring, and business analytics; designed for bus and ferry operators.
• AlbatrossTM Analytics Business intelligence module that examines line performance, passenger traffic patterns, sales insights, and revenue cost analysis for transport operators, with real-time reporting and custom dashboards.
• AlbatrossTM Agency Sales network management module that coordinates ticket offices and agencies, handling commission calculations, role assignment, payment configuration, and sales reporting for transport operators.
• AlbatrossTM Admin Service organization and route planning module with AI-powered dynamic pricing algorithm customization, route itinerary creation, vehicle seat configuration, ticket management (date/post changes), and multi-carrier connection capabilities for passenger transport operators.
• AlbatrossTM Booking Multi-platform ticketing and reservation system with a guided purchase flow, responsive web booking page, and dedicated iOS/Android mobile app enabling transport operators to sell tickets across digital channels.
• AlbatrossTM Garage Fleet management and maintenance coordination module with GPS tracking integration, garage configuration, vehicle assignments, maintenance work order scheduling, and incident reporting via a dedicated driver mobile app.

Quantifiable outcome

• 5,000+ passengers transported daily through the platform

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and flagship.

• NexicoreTechnology or IntegrationPayment processing integration enabling transport companies to accept card payments through the AlbatrossTM platform.
• PayPalcoreTechnology or IntegrationPayment processing integration for digital wallet payments through the booking platform.
• SatispaycoreTechnology or IntegrationItalian mobile payment solution integration for in-person and digital payments.
• ScalapaycoreTechnology or IntegrationBuy-now-pay-later payment integration allowing customers to split purchases into installments.
• MooneycoreTechnology or IntegrationItalian payment solution integration through Sisalpay network for digital and physical payment acceptance.
• HipaycoreTechnology or IntegrationPayment gateway integration for processing online transactions.
• CheckoutcoreTechnology or IntegrationPayment gateway integration for streamlined online checkout processing.
• AdyencoreTechnology or IntegrationGlobal payments technology company integration for enterprise-grade payment processing.
• DistribusionflagshipChannel Partner/ Reseller/ DistributorStrategic distribution partnership enabling transport companies to list routes on major travel comparison and aggregation platforms including Omio, CheckMyBus, Trainline, BlaBlaBus, Kiwi.com, and Wanderu.
• OmiocoreChannel Partner/ Reseller/ DistributorMajor European travel comparison platform where Sitrap customer transport services are listed for consumer discovery and booking.
• CheckMyBuscoreChannel Partner/ Reseller/ DistributorBus comparison platform listing Sitrap customer routes for consumer visibility.
• TrainlinecoreChannel Partner/ Reseller/ DistributorMajor European train and bus ticket booking platform featuring Sitrap customer services.
• BlaBlaBuscoreChannel Partner/ Reseller/ DistributorEuropean bus network platform listing Sitrap customer routes.
• Kiwi.comcoreChannel Partner/ Reseller/ DistributorGlobal travel booking platform featuring Sitrap customer transport services.
• WanderucoreChannel Partner/ Reseller/ DistributorNorth American and European travel comparison platform listing Sitrap customer routes.
• Golia WebcoreTechnology or IntegrationFleet management system integration for real-time vehicle tracking and GPS data within AlbatrossTM.
• YsharecoreTechnology or IntegrationFleet management and tracking system integrated with the AlbatrossTM platform for vehicle monitoring.
• TomTomcoreTechnology or IntegrationGPS and navigation technology integration for fleet tracking and real-time vehicle location within the platform.
• FalcomcoreTechnology or IntegrationFleet management hardware/software provider integrated with AlbatrossTM for vehicle tracking.
• MassystemcoreTechnology or IntegrationFleet management system integration for monitoring vehicle movements and operational data.
• FleetboardcoreTechnology or IntegrationMercedes-Benz fleet management system integration for real-time vehicle tracking and fleet analytics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travelport: Travelport is a global travel commerce platform providing distribution, retailing, and payment services to travel suppliers and buyers. A broad incumbent whose travel-technology platform touches adjacent ground transport distribution flows relevant to Sitrap's aggregator channels.
• Cubic Transportation Systems: Cubic provides fare collection, real-time passenger information, and traffic management solutions to transit agencies globally. A broader incumbent in the transit technology space whose offerings overlap with Sitrap's ticketing and analytics modules, but at significantly larger scale and across multiple transit modes.
• Amadeus IT Group: Amadeus is a global travel technology giant offering GDS, airline, and increasingly ground transport and rail distribution solutions. A broad incumbent with overlapping travel-technology capabilities relevant to Italian ground transport operators using Sitrap today.

Others

• TomTom: TomTom provides GPS navigation, maps, and fleet telematics technology integrated into Sitrap's AlbatrossTM Garage module. It is both a technology partner and an adjacent enabler in fleet tracking, the same domain Sitrap's Garage module addresses for operators.
• Distribusion: Distribusion is a global ground transportation distribution platform that connects bus, rail, and ferry operators with online travel agencies and aggregators. It is both a Sitrap integration partner and an adjacent enabler in the same value chain, competing in ground transport connectivity.

Direct peers

• Optibus: Optibus provides AI-powered cloud software for public and private transport operators covering scheduling, planning, and operations. Like Sitrap, it targets passenger transport companies with a vertical SaaS platform, though Optibus focuses more on planning/optimization and is broader geographically.
• GIRO (Hastus): GIRO's Hastus software is widely used for public transport scheduling, operations, and passenger information across bus, rail, and paratransit operators. Comparable as a vertical SaaS suite for passenger transport operators, though focused more on planning and operations than ticketing.
• INIT Group: INIT provides integrated mobility and public transit IT solutions including ticketing, fleet management, and real-time passenger information. Direct competitor in the vertical transit software market, though it serves larger municipal and rail operators across Europe and North America.
• Modaxo (Trapeze Group): Modaxo's Trapeze business provides bus, rail, and paratransit operations software including scheduling, dispatch, and passenger information. Comparable to Sitrap because it sells vertical SaaS to bus and transit operators, but at significantly larger scale and broader feature breadth.

Emerging players

• Padam Mobility: Padam Mobility provides SaaS for on-demand and paratransit transport operations, including booking, dispatch, and routing. An emerging player in the European passenger transport SaaS space with overlapping module categories to Sitrap's Booking and Admin capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sistemi Trasporto People