MSR West
MSR West is a regional sales and service subsidiary of e3 Diagnostics, distributing and servicing audiometric, vestibular, vision screening, and rehabilitation equipment across the western United States. It serves audiology clinics, schools, occupational health providers, and physical therapy centers with multi-OEM hardware, calibration services, and consumables.
- Company typePrivate
- Founded1988
- HeadquartersArlington, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What MSR West does
MSR West is a wholly owned regional sales and service subsidiary of e3 Diagnostics, an Illinois-incorporated company that is itself part of the Demant Group — a global hearing healthcare conglomerate. The entity operates within e3 Diagnostics' nationwide network of local field offices, providing audiometric and vestibular diagnostic equipment, calibration and repair services, supplies, and financing support to audiology clinics, occupational health providers, school health programs, and physical therapy centers across the western United States.
The product portfolio spans 149 SKUs distributed under multi-OEM agreements with Interacoustics, MAICO, Grason-Stadler, MedRx, Vivosonic, Virtualis, Audioscan, plusoptiX, Eckel, 3Shape, Depisteo, and Tremetrics. Core categories include clinical and screening audiometers (Equinox Evo, MAICO MA 42, AudioStar Pro, AudioSol, Pello, Vivosonic Integrity V500, MedRx AWRC), tympanometers (easyTymp, Titan IMP440), OAE devices (Grason-Stadler Corti, Titan DPOAE440), vestibular assessment systems (VisualEyes 525, VORTEQ, Orion Rotary Chairs, Virtualis MotionVR), real ear measurement and hearing instrument test systems (Verifit2, Affinity Compact, AVANT HIT+), vision screeners (PlusoptiX S20), 3D ear impression scanners (3Shape A3), spirometers (Depisteo Q13), and audiometric sound booths (Eckel). Equipment integrates with dominant clinical data platforms (Noah 4, OtoAccess, HL7/EMR) and practice management systems (Blueprint OMS, Sycle).
The business model combines hardware resale across multiple manufacturers, recurring calibration and preventative maintenance contracts, consumables sold through the Mye3Shop e-commerce channel with free shipping above $150, and customer-financing arrangements with Ascentium Capital providing leases up to $2 million. Distribution is direct through local field sales consultants and NASED-certified service technicians, supported by a content-driven website, online courses, blog, and social channels. Pricing is quote-based on equipment and contract-based on financing, with periodic manufacturer promotional rebates. Revenue is not publicly disclosed.
MSR West firmographics
Firmographics- Name
- MSR West
- Legal name
- e3 Diagnostics
- Website
- https://msrwest.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MSR West is a regional sales and service subsidiary of e3 Diagnostics, distributing and servicing audiometric, vestibular, vision screening, and rehabilitation equipment across the western United States. It serves audiology clinics, schools, occupational health providers, and physical therapy centers with multi-OEM hardware, calibration services, and consumables.
- Ownership category
- akta.pro rank
MSR West industry classification
Industry- Product category
- Audiometric & Vestibular Diagnostic Equipment Distribution
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)
Keywords
Where MSR West is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MSR West business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Audiology Equipment Sales: Sale of diagnostic and rehabilitation equipment including audiometers, tympanometers, OAE systems, VNG systems, real ear measurement systems, and accessories from manufacturers such as Interacoustics, MAICO, Grason-Stadler, MedRx, Vivosonic, and Virtualis.
- Equipment Service and Maintenance: Calibration, repair, and preventative maintenance services for diagnostic equipment. Services provided on-site and remotely by skilled technicians to ensure equipment accuracy, reliability, and compliance.
- Supplies and Consumables: Supplies including eartips, electrodes, printer paper, and other consumables sold through Mye3Shop e-commerce platform with free standard shipping on orders over $150.
- Equipment Financing: Partnership with Ascentium Capital providing financing and leasing options up to $2 million, application-only financing up to $400,000, and 100% financing program for bundling expenses such as shipping and tax.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Financing up to $2 million with flexible terms |
| Other | Multi-year contract | Manufacturer promotional offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MSR West product offering
Product offeringCore offering
MSR West is the western-U.S. regional sales and service arm of e3 Diagnostics, distributing diagnostic and rehabilitation equipment for audiology and vestibular/balance assessment (audiometers, tympanometers, OAE systems, ABR/AEP systems, VNG systems, real ear measurement systems, hearing instrument test chambers, audiometric exam rooms, and VR-based rehabilitation platforms) from manufacturers such as Interacoustics, MAICO, Grason-Stadler, MedRx, Vivosonic, and Virtualis. The division complements equipment sales with on-site and remote calibration, repair, and preventative maintenance services, plus supplies and consumables via the Mye3Shop e-commerce platform and equipment financing through Ascentium Capital.
Product overview
MSR West is a regional brand of e3 Diagnostics, the nation's leading provider of audiometric equipment and service. The company operates as a platform of diagnostic and rehabilitation equipment across multiple product categories including clinical and screening audiometers (Interacoustics Equinox Evo, MAICO MA 42, Grason-Stadler AudioStar Pro, AudioSol, Pello, Vivosonic Integrity V500, MedRx AWRC, AVANT HIT+, AVANT ARC), tympanometers (MAICO easyTymp, Titan IMP440), OAE devices (Grason-Stadler Corti, Titan DPOAE440), vestibular assessment systems (Interacoustics VisualEyes 525, VORTEQ, Orion Rotary Chairs, Virtualis MotionVR, StaticVR, PhysioVR, BalanceVR), real ear measurement systems (Audioscan Verifit2, Interacoustics Affinity Compact), hearing instrument test chambers (MedRx AVANT HIT+), vision screeners (plusoptiX S20), ear impression scanners (3Shape A3), spirometers (Depisteo Q13), and sound booths (Eckel Audiology Rooms). The portfolio also includes accessories like the Interacoustics Touch Keyboard, Air Fx and Aqua Stim caloric irrigators. Services include repair, calibration, and preventative maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Interacoustics Equinox Evo Modular 2-channel clinical audiometer providing comprehensive audiometry testing for all ages, combining PC-based and standalone capabilities with advanced pediatric features for audiology clinics.
- MAICO MA 42 Lightweight two-channel portable audiometer with master hearing aid capabilities, performing air, bone, speech, and free field audiometric testing for clinical and mobile use.
- plusoptiX Vision Screener S20 Fast, lightweight, portable binocular infrared photo retinoscopy vision screener for individuals from 5 months old to adults, with 95% specificity, 7-inch touchscreen, and wireless connectivity. FDA-cleared, Health Canada certified, and CE marked.
- Virtualis MotionVR 360-degree moving dynamic force plate with integrated virtual reality for Computerized Dynamic Posturography (CDP) and vestibular rehabilitation motion simulation in physical therapy clinics.
- Vivosonic Integrity V500 Wireless ABR/AEP system with customizable modules for ABR diagnostic, ABR screening, cortical AEP, ASSR, DPOAE, and TEOAE testing, featuring patented SOAP Kalman noise handling for noisy clinical environments including OR and NICU.
- MedRx AVANT HIT+ Advanced programmable PC-based hearing instrument test chamber offering comprehensive ANSI and IEC test protocols with automatic data storage in NOAH for hearing aid verification workflows.
- MedRx AWRC Complete dual-channel audiometer and high-frequency wireless REM/LSM system combined in one device, featuring ACT test capability, dual wireless Bluetooth probe microphones, and USB-C connection.
- Interacoustics VisualEyes 525 Advanced videonystagmography (VNG) system for assessing peripheral and central vestibular pathways, supporting VNG, vHIT, DVA, and oculomotor assessments in vestibular clinics.
- Audioscan Verifit2 Hearing instrument verification system with binaural test box, Speechmap guided workflow, ProbeGUIDE software, and VerifitLINK integration with hearing instrument manufacturer software.
- Interacoustics Affinity Compact Modular all-in-one audiometry, real ear measurement, visible speech mapping, and hearing instrument testing system offered in four flexible configuration versions. CE-marked under Medical Device Directive 93/42/EEC.
- MAICO MA 25 Compact 3.5 lb portable screening audiometer for air conduction testing from 125 Hz to 8000 Hz, powered by battery or AC adapter.
- Eckel Audiology Rooms Single wall or double wall audiometric exam rooms with 4-inch thick wall panels, available in Cam-Lock and H-Batten versions with RF shielding options for sound-isolated hearing testing.
- Grason-Stadler Corti Portable battery-operated OAE diagnostic and screening instrument providing DPOAE and TEOAE measurements with patented noise management and no probe cleaning required.
- Grason-Stadler AudioStar Pro Two-channel clinical audiometer for comprehensive evaluations of all ages, featuring ACT test, high-resolution screen, and pediatric-specific features.
- Grason-Stadler Pello 1.5-channel mid-level audiometer for basic diagnostic audiometric evaluations with integrated wordlists and optional advanced assessment licenses.
- Grason-Stadler AudioSol PC-based two-channel clinical audiometer powered by GSI Acuity software, supporting consistent audiometric testing across patient ages and care environments, with teleaudiology interface.
- Depisteo Spirolyser Q13 Spirometer Spirometer using a Fleisch type pneumotachograph for accurate pulmonary function testing including slow and forced vital capacity measurements.
- Tremetrics RA660 Group hearing conservation audiometer testing up to eight people simultaneously, with built-in Bio-Acoustic Simulator and optional octave band monitor for occupational health programs.
- Vivosonic Integrity V500 Newborn Screener Portable battery-operated newborn hearing screening system with wireless module for testing near infants in a bassinet or incubator.
- MedRx AVANT A2D+ Audiometer Compact PC-based dual-channel audiometer providing air, bone, and speech testing capability with USB power connection.
- MedRx AVANT ARC Combined audiometry and real ear measurement system with PC-based audiometry and fitting capabilities including live speech mapping.
- Interacoustics Callisto/AC440 Portable audiometer bringing audiometry, real ear measurement, and visible speech mapping in a small lightweight USB-powered package.
- MAICO easyTymp Handheld screening tympanometer with touchscreen operation for fast, accurate middle ear screening and ipsilateral reflex results.
- Interacoustics Eclipse EP25 High-performance auditory evoked potential and OAE system with advanced capabilities including ECochG, VEMP, ML, LL, P300, and MNN modules.
- Interacoustics Orion Rotary Chairs Rotary chair systems for vestibular function assessment including Auto-Traverse, Comprehensive, and Reclining models with VisualEyes integration.
- 3Shape A3 Scanner 3D ear impression scanner capturing ear impressions and custom earpieces in 16 seconds, reducing lead time by up to 33%.
- Equipment Repair, Calibration, and Preventative Maintenance Services On-site and remote calibration, repair, and preventative maintenance services provided by skilled NASED-certified technicians to ensure audiometric and vestibular diagnostic equipment remains accurate, reliable, and compliant.
- Mye3Shop Supplies and Consumables Online e-commerce storefront for audiometric supplies and consumables including eartips, electrodes, printer paper, and accessories, with free standard shipping on orders over $150.
- Equipment Financing and Leasing Financing and leasing program delivered in partnership with Ascentium Capital, offering financing up to $2 million, application-only financing up to $400,000, $0 down, low introductory payments, and 100% financing including shipping, tax, and bundled expenses.
Quantifiable outcome
- Free Standard Shipping on orders over $150 for supplies
- +1 more outcomes
Companies that use MSR West
Customer profileSegments4 records
Ideal customer profiles4 records
MSR West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature4 records
MSR West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DemantcoreMSR West is a wholly owned regional operation of e3 Diagnostics, which is part of the Demant Group, a global hearing healthcare and audio company. Privacy inquiries directed to [email protected].
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
MSR West competitors and assessment
Company assessmentDirect peers
- Natus Medical: Natus Medical (acquired by ArchiMed) manufactures and distributes newborn hearing screening and audiology diagnostic equipment, overlapping with MSR West's Vivosonic Integrity V500 and other screening products. It serves similar clinical customer segments including hospitals and audiology clinics.
- GN Otometrics: GN (formerly GN Otometrics) is a global manufacturer and distributor of audiology and vestibular diagnostic equipment, including VNG/ENG systems. It competes directly with MSR West's key vestibular and audiology product lines (Interacoustics, VisualEyes) and operates in the same clinical channel.
- Audiology Systems: Audiology Systems is a US distributor of audiometric diagnostic equipment and supplies serving audiologists, hearing aid dispensers, and ENT clinics—directly competing with MSR West in the same distribution channel and customer base.
- Oaktree Products: Oaktree Products distributes audiology supplies, instruments, and accessories to hearing care professionals. It competes with MSR West's consumables/supplies business via Mye3Shop, serving the same audiology and hearing aid dispensing channel.
Broad incumbents
- Patterson Companies: Patterson Companies distributes dental, animal health, and rehabilitation medical equipment. While primarily dental/animal health, its medical-surgical and rehabilitation segments overlap with MSR West's audiology and vestibular rehabilitation products in clinical provider channels.
- Welch Allyn (Baxter): Welch Allyn (now part of Baxter) is a broad medical diagnostic equipment manufacturer and distributor whose physical assessment and vital-signs diagnostic lines overlap with occupational health and screening equipment sold by MSR West, though it is not specialized in audiology.
- McKesson Medical-Surgical: McKesson Medical-Surgical distributes medical equipment and supplies to physician offices, clinics, and occupational health providers, partially overlapping with MSR West's customer base in occupational health and primary care clinics.
- Henry Schein: Henry Schein is a large medical and dental equipment distributor serving clinics and healthcare providers. While not audiology-specialized, it competes for distribution share with MSR West and other audiology distributors in the broader clinical equipment channel.
Others
- Interacoustics: Interacoustics is a key audiology and vestibular equipment manufacturer whose products (Equinox Evo, Affinity Compact, Eclipse, VisualEyes) form a large share of MSR West's portfolio. It is a supplier partner rather than a competitor, but represents the upstream OEM whose strategy most directly affects MSR West's offering.
- MedRx: MedRx is an audiology equipment manufacturer whose AWRC, AVANT HIT+, and AVANT A2D+ products are distributed by MSR West. As a partner-OEM in the same portfolio, MedRx exemplifies the upstream supplier relationship on which MSR West's distribution business depends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MSR West social profiles
Digital presenceMSR West compliance and trust
Trust signalCompliance4 records
MSR West financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSR West leadership team
Management profileNumber of profiles
MSR West subsidiaries and ownership
Company hierarchySubsidiaries1 record
MSR West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSR West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSR West
What does MSR West do?
MSR West is the western-U.S. regional sales and service arm of e3 Diagnostics, distributing diagnostic and rehabilitation equipment for audiology and vestibular/balance assessment (audiometers, tympanometers, OAE systems, ABR/AEP systems, VNG systems, real ear measurement systems, hearing instrument test chambers, audiometric exam rooms, and VR-based rehabilitation platforms) from manufacturers such as Interacoustics, MAICO, Grason-Stadler, MedRx, Vivosonic, and Virtualis. The division complements equipment sales with on-site and remote calibration, repair, and preventative maintenance services, plus supplies and consumables via the Mye3Shop e-commerce platform and equipment financing through Ascentium Capital.
Is MSR West a public or private company?
MSR West is a private company. It is classified as corporate owned and is currently operating.
When was MSR West founded?
MSR West was founded in 1988. It employs 251 to 500 people.
Where is MSR West based?
MSR West is headquartered in Arlington, United States, in the North America region.
How does MSR West make money?
Four revenue lines are on record. Audiology Equipment Sales are the primary driver. The others are equipment Service and Maintenance, supplies and Consumables and equipment Financing.
Who are MSR West's main competitors?
Direct peers on record are Natus Medical, GN Otometrics, Audiology Systems and Oaktree Products. Broad incumbents are Patterson Companies, Welch Allyn (Baxter), McKesson Medical-Surgical and Henry Schein. Others are Interacoustics and MedRx.
Does MSR West have an API?
No public API is recorded for MSR West.
What industry is MSR West in?
MSR West's product category is Audiometric & Vestibular Diagnostic Equipment Distribution. Its primary akta.pro industry code is HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards). Its NAICS code is 811310 and its SIC code is 3590.