Logic1

What Logic1 does

Logic1 is a privately held, full-service digital marketing agency headquartered in Wanaka, New Zealand, founded in 2013 and operating under the legal entity LOGIC1 Limited. The firm delivers integrated digital services across three pillars: web development (platform migration, front-end development, and technical consultancy), CRO and UX/UI design (data insights, usability testing, A/B testing), and digital marketing (SEM, SEO, lifecycle and email marketing, and social media marketing). Its technology stack is built on standard industry platforms — Google Analytics and Microsoft Clarity for analytics, Klaviyo for email automation, Shopify and BigCommerce for e-commerce, and Google Ads, Meta Ads, and TikTok for paid media — with no proprietary tooling evidenced.

The agency's revenue model is professional services, monetised through custom-quoted project fees, retainer agreements, and ongoing service contracts. Pricing is not publicly disclosed and engagements are scoped per client. Logic1 targets ambitious digital-first brands with a hybrid segmentation spanning NZ-based companies expanding internationally, outdoor and adventure brands, and retail/e-commerce businesses. Named customers include All Blacks Store, Rab, Lowe Alpine, Kitchen Warehouse, Home Essentials, Arboretum, Canyon Swing, Black Crows, Vivo, Hair to Train, and Autogrow — spanning outdoor apparel, retail, tourism, horticulture automation, hairdressing, and sports merchandise verticals across New Zealand, Australia, Europe, and Asia.

The firm is founder/management-owned with six named core team members plus additional contractors, and operates without disclosed external investors, funding rounds, or parent-company ownership. Strategic platform partnerships with Google, Shopify, Meta, TikTok, and BigCommerce underpin delivery, while secondary GTM alliances (e.g., NZ Hunters, Rhythm & Alps festival) support campaign reach. There are no documented M&A activity, regulatory actions, awards, patents, or product-side AI/ML capabilities in the available data.

Name

Logic1

Legal name

LOGIC1 Limited

Website

https://logic1.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Logic1 is a Wanaka, New Zealand-based full-service digital marketing agency founded in 2013, providing web development, SEO, SEM, social media, email marketing, and CRO/UX services to ambitious digital-first brands across New Zealand and international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Wanaka

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing agency services including SEO, SEM, social media marketing, email marketing, content optimisation, web development, UX design, and digital strategy. Revenue generated through project-based fees, retainer agreements, and ongoing service contracts with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Logic1 is a full-service digital marketing agency that delivers integrated digital and e-commerce solutions across three service pillars: Web Development Services (platform migration, digital integrations, front-end development, and technical consultancy), CRO and UX/UI Services (data insights, usability testing, UX/UI design, conversion rate optimization, A/B split testing), and Digital Marketing Services (SEM, SEO, lifecycle marketing, email marketing, social media marketing). The agency targets ambitious digital-first brands and combines strategic planning, creative execution, and continuous optimisation to drive full-funnel performance.

Product overview

LOGIC1 is a full-service digital marketing agency that operates as a service-based business rather than a software product company. The agency offers three interconnected service pillars: Web Development Services (including platform migration, digital integrations, front-end development, and tech consultancy), CRO & UX/UI Services (including data & insights, usability testing, UX/UI design, and conversion rate optimization), and Digital Marketing Services (including SEM, SEO, lifecycle marketing, email marketing, and social media marketing). These services work together as an integrated digital marketing offering, combining strategic planning, creative execution, and continuous optimization to deliver full-funnel performance for digital-first brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services

Quantifiable outcome

• +452% revenue increase for Home Essentials Black Friday campaign
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• GooglecoreTechnology or IntegrationTechnology partnership for advertising and analytics. Enables client campaigns through Google Ads, Google Analytics, Google Shopping, and Google Business Profile services.
• ShopifycoreTechnology or IntegrationE-commerce platform partnership for building and optimising online stores. Supports e-commerce development, integrations, and Shopify-specific marketing campaigns.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media advertising partnership for Meta Ads campaigns. Enables targeted advertising on Facebook and Instagram platforms.
• TikToksecondaryTechnology or IntegrationSocial media marketing partnership for TikTok advertising and content strategies.
• BigCommercesecondaryTechnology or IntegrationE-commerce platform partnership for building online stores alongside Shopify offerings.
• NZ HunterssecondaryGTM or Marketing PartnerMarketing partnership for Rab campaign targeting hunting and outdoor enthusiasts in Hunting & Fishing stores across New Zealand.
• Rhythm & AlpssecondaryGTM or Marketing PartnerEvent partnership for Black Crows newsletter growth campaign. Strategic giveaway collaboration with R&A festival featuring event tickets as incentive.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Resound: New Zealand digital marketing agency providing SEO, paid media, social and web development; closely matches Logic1's full-funnel service offering and NZ-based mid-market to enterprise positioning.
• Coalition Technologies: US-based SEO and web development agency combining design, development and digital marketing — directly overlaps with Logic1's web dev + SEO + CRO service pillars.
• Disruptive Advertising: US digital marketing agency focused on paid media, SEO, CRO and lifecycle marketing for mid-market and enterprise clients — comparable funnel-stage service mix to Logic1.
• Bruce Clay: Established SEO and digital marketing agency with multi-channel search, content and conversion services — directly comparable to Logic1's SEO/SEM/CRO offering and enterprise client orientation.
• WebFX: Large US-based full-service digital marketing agency delivering SEO, SEM, CRO, web design and content marketing — comparable full-funnel service model and enterprise client focus to Logic1.
• Cactus: New Zealand-based digital marketing and SEO agency offering SEO, content, paid media and CRO services to growth-focused brands — directly comparable in geography, service mix and SMB/enterprise client profile to Logic1.
• Story Ltd: NZ digital agency covering strategy, web, content and performance marketing for ambitious consumer brands — comparable scope and target segment to Logic1, including outdoor/lifestyle brand work.
• Siege Media: US content-driven SEO and digital marketing agency pairing content production with technical SEO and CRO — comparable to Logic1's content optimisation and SEO pillar.

Broad incumbents

• Wpromote: Large US digital marketing agency offering media, SEO, creative, analytics and CRO as a broad portfolio — overlaps with Logic1's services but at significantly greater scale and with a wider enterprise client base.

Regional players

• Exposure Ninja: UK-based digital marketing agency specialising in SEO, content and CRO — similar full-funnel methodology and mid-market enterprise focus to Logic1, but operating primarily in the UK/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logic1