Auguste The Label

What Auguste The Label does

Auguste The Label is a privately held, direct-to-consumer women's fashion brand headquartered in Byron Bay, New South Wales, Australia. The company designs and sells vintage-inspired, feminine apparel through its owned e-commerce storefront at augustethelabel.com, with international shipping capabilities and an explicit push into the United States (free US shipping on orders over $300). The core assortment spans mini, midi, and maxi dresses, embroidered blouses, knit tees, jackets and knitwear, bottoms, and swimwear, with unit prices ranging from $159 to $329 USD; signature pieces such as the Kaelie Blouse and Holden Embroidered Shirt are positioned around artisan craftsmanship.

The business operates a single, horizontally segmented revenue model based on one-time consumer transactions, supplemented by a children's sub-brand ('Little Auguste'), a digital gift card line, a loyalty program ('Auguste Insider'), and a warehouse/sample sale channel. Go-to-market is brand-led, relying on organic social (Instagram, Facebook, Pinterest), an editorial Journal blog, an email newsletter with a $25 first-purchase incentive, and influencer collaborations. Distribution is predominantly DTC through the owned storefront, with a secondary network of physical retail stockists reachable via an in-site store locator. The company also integrates Loop Returns into its post-purchase workflow. There is no disclosed funding, ownership structure, or executive team in the source data, and no enterprise or B2B customer base; revenue is generated atomistically from individual consumers.

Name

Auguste The Label

Website

https://au.augustethelabel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Auguste The Label is a privately held, Byron Bay-based direct-to-consumer women's fashion brand selling vintage-inspired dresses, blouses, knitwear, bottoms, swimwear and a children's line online, with international shipping and a US market focus.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

Keywords

• Women's fashion apparel
• Embroidered blouses
• Designer dresses
• Children's clothing line
• Direct to consumer clothing

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transaction revenue from selling women's clothing and accessories directly to consumers through the e-commerce platform. Products include dresses, tops, bottoms, swimwear, and children's wear (Little Auguste).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Auguste The Label is a direct-to-consumer women's fashion brand that designs, produces, and sells its own apparel — including dresses, shirts and blouses, tees and tanks, knitwear, bottoms, and swimwear — via an owned e-commerce storefront. The brand offers seasonal collections priced $159–$329 USD, supported by artisan-embroidered signature pieces, a children's sub-brand (Little Auguste), and digital gift cards.

Product overview

Auguste The Label is a direct-to-consumer women's fashion retailer based in Byron Bay, Australia. The company operates as a single unified e-commerce platform offering a diverse portfolio of clothing products. The core product lineup centers on women's dresses (comprising mini, midi, maxi, floral, and slip dress styles), complemented by shirts & blouses (including embroidered blouses), tees & tanks, jackets & knitwear, bottoms, and swimwear. The brand also offers a children's sub-brand called 'Little Auguste' featuring miniature versions of signature styles, along with gift cards. Products are priced in the USD range of $159-$329, with emphasis on artisan-embroidery craftsmanship and vintage-inspired feminine aesthetics. The company sells exclusively through its e-commerce platform at augustethelabel.com.

Differentiator

Problem solved

Functional benefit

Brands

• Little Auguste: Children's clothing line offering mini versions of the brand's women's styles
• Auguste Insider

Products and services

• Neely Midi Dress Slim-fit midi-length dress for women, part of the seasonal new arrivals collection, priced at $319.00 USD.
• Callen Knit Tee Women's knit tee from the new arrivals collection, priced at $159.00 USD.
• Dion Maxi Skirt Women's maxi-length skirt from the new arrivals collection, priced at $259.00 USD.
• Kaelie Embroidered Blouse Artisan-embroidered women's blouse described as "wearable artistry made with care from skilled artisans," priced at $269.00 USD.
• Holden Embroidered Shirt Timeless silhouette women's shirt elevated with artisan embroidery, designed for everyday dressing, priced at $279.00 USD.
• Magdalena Mini Dress Women's mini-length dress available in black, priced at $319.00 USD.
• Magdalena Blouse Women's blouse featured in the Auguste The Label collection, priced at $279.00 USD.
• James Bootleg Pant Women's bootleg-style pants, priced at $229.00 USD.
• Rosalie Blouse Women's blouse available in the Cocoa colorway, described as an Auguste classic, priced at $259.00 USD.
• Ryder Midi Dress Women's midi dress available for pre-order, priced at $299.00 USD.
• Paloma Maxi Dress Women's maxi-length dress from the collection, priced at $329.00 USD.
• Jacinda Midi Dress Women's midi-length dress from the dresses collection, priced at $329.00 USD.
• Adley Midi Dress Women's midi-length dress available in the Rosella colorway, priced at $289.00 USD.
• Gift Cards Digital gift cards available for purchase through the Australian storefront, for redemption against merchandise.
• Dresses Collection Full range of women's dresses including mini, midi, maxi, floral, and slip dress styles.
• Shirts & Blouses Collection Women's tops including shirts and blouses, featuring signature embroidered blouse styles.
• Tees & Tanks Collection Knit tee and tank top styles for women.
• Jackets & Knitwear Collection Outerwear and knitwear pieces for women.
• Bottoms Collection Women's bottom wear including pants and skirts.
• Swimwear Collection Swimwear collection for women.
• Little Auguste Children's clothing sub-brand featuring miniature versions of the women's signature styles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zimmermann: Australian heritage fashion house with feminine, occasion-driven dresses and significantly higher price points. Comparable on brand origin and feminine aesthetic but operates at a substantially larger scale and luxury tier.
• Reformation: Established LA-based sustainable women's fashion brand with wider assortment (dresses, tops, accessories, denim), strong DTC plus retail footprint, and similar sustainability positioning. Larger-scale competitor operating in the same premium contemporary space.

Direct peers

• Faithfull the Brand: Bali-based women's fashion label with vintage-inspired, feminine aesthetic, DTC e-commerce, international shipping, and comparable price range. Direct competitor in the premium contemporary feminine apparel segment.
• Doen: California-based DTC women's brand focused on vintage-inspired feminine clothing with similar pricing structure. Direct competitor sharing the 'modern vintage' aesthetic positioning and DTC-first distribution.
• Aje: Australian contemporary womenswear label focused on feminine occasionwear and dresses, DTC + retail distribution, comparable price positioning. Comparable competitor in the Australian premium contemporary dress market.
• Rixo: London-based vintage-inspired women's label with strong dress-led assortment, similar aesthetic, DTC + stockist distribution, and comparable price points. Direct competitor in the heritage/feminine premium contemporary segment.
• Realisation Par: Australian-founded label known for feminine printed dresses and skirts sold via DTC and select stockists, with comparable price points. Direct competitor in the vintage-inspired dress category.
• Spell: Australian Byron Bay-based bohemian/feminine women's apparel brand operating DTC globally with similar price points ($150-$400) and overlapping customer demographic. Closest direct competitor given shared Australian origin, aesthetic, and DTC distribution model.
• Christy Dawn: LA-based sustainable women's apparel brand with vintage-inspired dresses and similar price points ($150-$400). Direct competitor sharing artisan/sustainability positioning and DTC model.

Emerging players

• Clover: Australian-based premium womenswear brand with vintage-inspired feminine aesthetic, DTC focus, and expanding international presence. Emerging competitor in the same Byron Bay-adjacent design sensibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/augustethelabel
• Instagraminstagram.com/augustethelabel
• Pinterestau.pinterest.com/augustethelabel
• Xx.com/augustethelabel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auguste The Label