Absolut cashmere

What Absolut cashmere does

Absolut Cashmere is a Paris, France-based direct-to-consumer fashion e-commerce brand founded in 2016, selling colorful cashmere clothing and accessories to consumers worldwide. The company operates a Shopify-powered online storefront at absolutcashmere.com with multi-language and multi-currency support, shipping to more than 30 countries across Europe, North America, Asia Pacific, and the Middle East. Headcount is reported at 11-50 employees, and the business is privately held with no disclosed institutional investors, parent company, or funding rounds.

The product portfolio centers on cashmere-based knitwear across multiple fabric variants: 100% cashmere, brushed cashmere, light/summer cashmere, and cashmere-cotton and cashmere-lyocell blends. Core categories include sweaters and ponchos, cardigans and vests, tops/polos/t-shirts, pants, shorts, dresses, and accessories such as scarves, collars, gloves, hats, and bags. The brand differentiates on an approximately 30-color vibrant palette and an ethical, responsible production positioning. Additional offerings include a 'Second Hand' resale program for pre-owned garments and electronic gift cards. Pricing spans roughly $70-$350 per item, with seasonal promotions offering up to 50% discounts on Spring-Summer collections.

The revenue model is direct product sales to individual consumers via the owned e-commerce site, with one-time purchases and pay-as-you-go billing. Free EU shipping is offered on orders over €250, and customers can pay in 2 or 3 interest-free installments through a partnership with Alma. Marketing is digital-first across Instagram, Pinterest, Facebook, and email newsletters, with no disclosed enterprise sales motion, wholesale channel, or marketplace presence.

Name

Absolut cashmere

Legal name

Absolut Cashmere

Website

https://absolutcashmere.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolut Cashmere is a Paris-based direct-to-consumer e-commerce brand selling colorful cashmere clothing and accessories (sweaters, cardigans, trousers, dresses, accessories) to consumers worldwide via its Shopify storefront, shipping to over 30 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer online sales of cashmere clothing and accessories. Products include sweaters, cardigans, tops, trousers, shorts, dresses, and accessories. One-time purchase model with seasonal collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Absolut Cashmere is a direct-to-consumer online retailer that designs, manufactures, and sells colorful cashmere garments — including sweaters, ponchos, cardigans, tops, pants, and accessories — in approximately 30 vibrant colors. The brand offers its collections year-round through its own e-commerce site with worldwide shipping, supported by ethical and responsible manufacturing practices.

Product overview

Absolut Cashmere is a fashion e-commerce retailer specializing in colorful, quality cashmere clothing for women and men. The product portfolio centers on cashmere-based knitwear and garments across multiple fabric variants including 100% cashmere, brushed cashmere, light cashmere (summer weight), and cashmere-cotton blends. The core offerings comprise sweaters, ponchos, cardigans, vests, tops, polo shirts, t-shirts, trousers, shorts, dresses, and accessories (scarves, collars, gloves, hats). The brand differentiates through vibrant color offerings (approximately 30 colors) and ethical, responsible production commitments. Additional offerings include second-hand pre-owned pieces and gift cards. The company operates on a Shopify e-commerce platform with sales promotions reaching up to 50% discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashmere Sweaters
• Cashmere Ponchos
• Cashmere Cardigans
• Cashmere Tops
• Cashmere Pants
• Cashmere Accessories

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AlmaminorOthersThird-party payment partner offering customers the ability to pay in 2 or 3 interest-free installments. Provides flexible payment options at checkout.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Everlane: DTC basics brand with a meaningful cashmere and knitwear category. Comparable direct-to-consumer ethos, ethical sourcing claims, and mid-premium price positioning.
• Naadam: Direct-to-consumer ethical cashmere brand offering sweaters, accessories, and home goods at premium price points. Closest comparable on positioning, channel (DTC), and ethical Mongolian cashmere sourcing.
• Cuyana: Direct-to-consumer brand specializing in premium essentials and sustainable fashion with global shipping. Comparable DTC channel, customer persona, and lean-assortment strategy.
• Naked Cashmere: Premium DTC cashmere brand selling women's and men's knitwear directly online. Comparable product mix, premium pricing, and global shipping model.
• Quince: Affordable DTC apparel brand with a well-known cashmere knitwear assortment, executing a 'luxury for less' model. Directly competes on consumer overlap and online checkout dynamics.
• Autumn Cashmere: Designer cashmere knitwear label with broad assortment of sweaters, ponchos, and accessories. Comparable premium cashmere focus with women's primary orientation.
• State Cashmere: Affordable direct-to-consumer cashmere brand focused on simple essentials. Comparable product breadth, e-commerce-only model, and value-to-premium positioning.

Broad incumbents

• Uniqlo: Global apparel incumbent with a prominent affordable cashmere line. Sets the floor on cashmere accessibility and competes for the entry-tier cashmere buyer.
• COS: H&M-group fashion brand selling modern minimalist apparel at mid-range price points with strong European footprint. Overlaps with Absolut Cashmere's contemporary, color-driven aesthetic.
• J.Crew: Established US multichannel apparel retailer with a known cashmere assortment. Overlaps on mid-premium women's knitwear and brand-aware shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/absolutcashmere
• Instagraminstagram.com/absolutcashmere/?hl=fr
• Pinterestfr.pinterest.com/absolutcashmere
• LinkedInlinkedin.com/company/absolut-cashmere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolut cashmere