UrbanApt

What UrbanApt does

Funnel Leasing, Inc. is a US-based, privately held SaaS company that sells an AI-infused CRM and automation platform purpose-built for large multifamily residential operators. The company's stated positioning is as the only renter-centric CRM in the multifamily industry, and it serves enterprise property management companies with centralized leasing operations, including disclosed logos such as BH, Camden Property Trust, Cortland, Essex, MAA, RMR Group, Morgan Properties, UDR, Quadreal, Windsor, Continental Properties, and approximately 30+ major operators in total. The corporate entity is Funnel Leasing, Inc., incorporated in Delaware.

The platform covers the full renter lifecycle from prospect to resident. The core product is a next-generation CRM with integrated contact center software and a reporting dashboard. AI capabilities are layered as modular add-ons: a Virtual Leasing Agent (VLA) that autonomously handles email, chat, SMS, and voice interactions with prospects and residents; a Voice AI + Insights module for inbound phone calls and conversation analytics; an online leasing product with application processing and fraud detection; a resident portal (Nestio/ResApp) for ongoing resident management; and trigger-based marketing automation and ILS syndication for listing distribution. The platform is PMS-agnostic, with native integrations to Yardi, RealPage/RentPerfect, and Entrata, the three dominant property management systems in multifamily. AI modalities span text and audio; AI capability types include autonomous agents, process automation, and speech/audio.

Funnel operates a direct enterprise field sales motion targeting large multifamily operators, with conversion through demo requests and product tours. Pricing is quote-based, tailored to property portfolio size, and billed on an annual subscription cadence — no public tiered pricing is disclosed. GTM support includes the Multifamily Unpacked podcast, a customer advisory board, case-study content, and an annual industry event (The Forum 2026). Marketing channels are concentrated in B2B demand generation via podcasts, LinkedIn, YouTube, and industry events. The company is privately held with no public ticker, no disclosed funding rounds, and no disclosed revenue, headcount, or founding year in the source data.

Name

UrbanApt

Legal name

Funnel Leasing, Inc.

Website

https://urbanapt.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Funnel Leasing provides an AI-infused, renter-centric CRM and automation platform for large multifamily residential operators, combining a Virtual Leasing Agent, Voice AI, online leasing, marketing automation, and a resident portal into a PMS-agnostic enterprise SaaS stack.

Ownership category

akta.pro rank

Product category

Multifamily Property Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Multifamily property CRM
• Renter experience platform
• AI leasing automation
• Property management software
• Resident portal applications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: CRM and AI property management software subscription model with tiered pricing based on property portfolio size

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

UrbanApt delivers an AI-infused CRM and automation platform built specifically for multifamily residential property operators. Its core offering centers on a renter-centric CRM with integrated contact center software, reporting dashboards, and a resident portal (Nestio), augmented by AI modules including a Virtual Leasing Agent, Voice AI + Insights, online leasing with fraud detection, marketing automation, ILS syndication, and native integrations with property management systems such as Yardi, RealPage/RentPerfect, and Entrata.

Product overview

Funnel Leasing is a unified CRM and AI-powered property management platform for multifamily operators. The core platform consists of a renter-centric CRM with integrated contact center software, reporting dashboards, and resident portal apps (Nestio). Key AI-powered modules include the Virtual Leasing Agent for autonomous prospect handling, Voice AI + Insights for phone interactions, and online leasing with fraud detection. Additional capabilities include marketing automation for trigger-based campaigns, ILS syndication for listing distribution, and native integrations with property management systems (Yardi, RealPage, Entrata). The platform is designed to centralize operations, automate lead follow-up, and provide an ideal renter experience across the entire leasing and resident lifecycle.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% Virtual Assistant secret shop score
• +5 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• YardicoreTechnology or IntegrationNative integration with Yardi property management system, enabling seamless data synchronization and workflow automation for mutual customers
• RentPerfect (RP)coreTechnology or IntegrationNative integration with RentPerfect property management system, enabling seamless data synchronization and workflow automation for mutual customers
• EntratacoreTechnology or IntegrationNative integration with Entrata property management system, enabling seamless data synchronization and workflow automation for mutual customers
• NestiocoreTechnology or IntegrationResident portal and app solution (ResApp) integrated with Funnel platform for resident management and onboarding

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RealPage: RealPage is the dominant multifamily property management software suite (PMS, CRM, analytics) and a core integration partner of Funnel. Its broader portfolio overlaps with Funnel's CRM/contact center and increasingly its AI capabilities, making it both a partner and a competitor.
• AppFolio: AppFolio is a broader property management platform with CRM, resident, and AI features; while strongest in SMB, its enterprise push and AI offerings place it in adjacent competition with Funnel.
• Yardi: Yardi is the largest multifamily PMS vendor and a native integration partner to Funnel. Its VoyagerCRM and emerging AI features compete directly with Funnel's renter-centric CRM in the same customer base.
• MRI Software (RealPage affiliate): MRI Software offers multifamily property management and CRM solutions; following its RealPage-affiliate status, it sits in the same broad incumbent category with overlapping CRM and AI ambitions to Funnel.
• Apartment List: Apartment List is a large renter marketplace that has expanded into CRM, lead-generation, and AI tools for property managers, competing with Funnel on lead nurturing and renter acquisition.

Direct peers

• Elise AI: Elise AI offers an AI leasing assistant and resident communication AI for property managers and is one of Funnel's fastest-growing direct competitors in the AI leasing-agent category.
• Knock: Knock is a renter-centric multifamily CRM with AI-driven leasing automation and a similar enterprise-focused GTM targeting large property managers. It competes head-on with Funnel on CRM, lead nurturing, and resident engagement for multifamily operators.
• Entrata: Entrata is a multifamily operating platform with CRM, leasing, resident, and AI capabilities marketed to similar enterprise and mid-market operators. It competes with Funnel across the renter lifecycle and is also an integration partner.
• LeaseLabs (LeaseStar): LeaseLabs provides marketing automation, ILS syndication, and AI-driven resident engagement for multifamily operators, overlapping with Funnel's marketing automation and online leasing modules.

Emerging players

• ResMan: ResMan is a multifamily property management platform targeting small-to-mid operators with CRM and leasing features. It is a partial competitor with lighter enterprise reach than Funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzDmikmKU694trssiGpmgIg
• LinkedInlinkedin.com/company/funnelleasing
• Xx.com/urbanapt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbanApt