What Wilde and Partner Communications does

Wilde & Partner Communications GmbH is a privately held, full-service communications agency founded in 1986 and headquartered in Munich, Germany, with a wholly-owned subsidiary in Vienna, Austria (Wilde & Partner Communications Vienna GmbH). The firm employs 51-100 people and operates primarily in the DACH region (Germany, Austria, Switzerland), delivering strategic communications, public relations, media relations, content strategy, creator relations, community management, launch communications, and rebranding services. Its service model centers on a proprietary "360° communication approach" that integrates these disciplines into unified client mandates rather than discrete product offerings.

The company's client base is heavily concentrated in tourism boards and destination marketing organizations, luxury and premium hospitality groups, travel industry suppliers (airlines, car rental brokers, expedition cruises), and select retail/real estate and insurance clients. Visible named clients include Kitzbühel Tourism, Innsbruck Tourismus, Bristol Berlin (IHG Vignette Collection), Palais Coburg, Park Hotel Vitznau, Eder Collection, ERGO Reiseversicherung, Sunny Cars, HX Expeditions, Emirates, and Pasing Arcaden, with 60+ logos displayed on the company website. The agency is led by Managing Partner/Chairman Jens Huwald and CEO/Deputy Chairwoman Insa Schult, with Heidi Tscharf as Managing Director of the Vienna subsidiary.

Wilde & Partner generates revenue through professional services retainers and project-based engagements billed on a quote basis, with no publicly disclosed pricing or financial figures. The go-to-market model is enterprise field sales anchored by direct client relationships, industry reputation, case studies, and DACH-region event presence (e.g., ITB Berlin). The firm has no proprietary technology platform, no disclosed AI/ML capabilities, no external funding, and is privately owned by its partners with no institutional investors or parent holding company.

Name

Wilde and Partner Communications

Legal name

Wilde & Partner Communications GmbH

Website

https://wilde.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilde & Partner Communications is a privately held Munich-based full-service communications agency founded in 1986, operating across the DACH region with a Vienna subsidiary. It serves enterprise clients in luxury hospitality, tourism boards, travel suppliers, and retail through PR, media relations, content strategy, and integrated 360° communication mandates.

Ownership category

akta.pro rank

Product category

Communications and Public Relations Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Public relations services
• Strategic communications consulting
• Media relations
• Brand positioning services
• Content strategy services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Retainer-based strategic communications consulting for enterprise clients, encompassing PR, media relations, content strategy, and brand positioning. Revenue generated through ongoing agency retainers and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wilde and Partner Communications is a full-service communications agency that provides strategic communication consulting, public relations, media relations, content strategy, brand positioning and repositioning, event communications, and integrated 360° communication campaigns. The firm primarily serves enterprise clients in the DACH region (Germany, Austria, Switzerland) across tourism boards, luxury hospitality, retail, and lifestyle sectors, delivering retainer-based and project-based engagements.

Product overview

Wilde & Partner Communications is a full-service communication agency operating as a single unified service offering rather than a platform architecture. The company provides comprehensive PR and strategic communication services centered around their 360° communication approach, which encompasses public relations, content strategy, creator relations, community management, and brand repositioning. With roots in tourism spanning nearly 40 years, the agency serves clients across hospitality, travel, luxury hotels, and lifestyle sectors. Services include strategic consulting, media relations, event communication, and lifestyle-oriented cooperations—all delivered as integrated communication solutions rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Consulting Comprehensive communication strategy development and consulting services helping enterprise companies position their brands effectively in the market, delivered as retainer-based engagements for tourism, hospitality, retail, and lifestyle clients.
• Public Relations Traditional press relations including B2C and B2B media work, topic pitches, and strategic placements in trade and consumer media for enterprise clients.
• 360° Communication Approach Holistic communication methodology viewing companies, target audiences, and their cultures as a unified whole with innovative, unconventional communication paths, delivered as integrated campaigns.
• Content Strategy Development and execution of content frameworks including strategic storytelling, editorial planning, and content distribution for enterprise clients in the DACH market.
• Rebranding Services Bold rebranding and communication campaigns to reposition brands with renewed market positioning and visual identity, delivered as project-based engagements for enterprise clients.
• Launch Communication Communication services for international industry event launches and market entries in the DACH region, supporting enterprise clients entering or expanding in German-speaking markets.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman Germany: German arm of global PR leader Edelman. Competes for the same multinational enterprise communications mandates in Germany, offering global network reach that Wilde & Partner cannot match.
• Scholz & Friends: German full-service creative agency headquartered in Hamburg. Operates in the same DACH integrated-communications space as Wilde & Partner, though with broader brand-advertising emphasis rather than tourism/luxury specialization.
• Ketchum Germany: German branch of Ketchum (Omnicom-owned global PR network). Competes for the same DACH enterprise PR briefs as Wilde & Partner, with the advantage of global network scale.
• FleishmanHillard Germany: German operations of global communications network FleishmanHillard. Directly comparable as a competitor for premium German enterprise PR mandates, particularly for multinational clients needing cross-border coverage.
• Serviceplan Group: Munich-headquartered, Europe's largest independent agency group with full-service creative, media, and digital capabilities. A larger, broad incumbent in the same DACH market with overlapping services though wider portfolio focus.
• Jung von Matt: Hamburg-based leading German creative agency with offices across Europe. Comparable as a major German full-service marketing/communications player, though it leans more heavily toward advertising creativity versus PR-led communications.

Direct peers

• Schwartz Public Relations: Munich-based PR agency specializing in technology, digital, and lifestyle clients. Similar mid-sized German PR boutique competing for premium DACH enterprise mandates across lifestyle and consumer verticals.
• fischerAppelt: German full-service communications and PR agency headquartered in Hamburg. Highly comparable as a Germany-based integrated PR/marketing agency serving enterprise clients across multiple verticals including lifestyle, tourism, and consumer brands.
• Engel & Zimmermann: Munich-headquartered corporate communications agency with focus on B2B and enterprise clients. Directly comparable as a Munich-based German PR boutique serving enterprise clients with integrated communications offerings.
• HBI Helga Baumann International: Munich-headquartered specialist PR agency focused on B2B technology and industrial clients. Comparable as a similarly-sized, Munich-rooted German PR boutique with strong vertical expertise and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wpcommunication
• LinkedInde.linkedin.com/company/wildeundpartner
• Instagraminstagram.com/wildeundpartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilde and Partner Communications