Dreyfuss Associates

What Dreyfuss Associates does

Dreyfuss Associates is a Florida-based manufacturers' representative firm that sells and markets electrical, lighting, and related products on behalf of approximately 20 manufacturer principals across the State of Florida. Founded as a private company headquartered in Hialeah, FL, the firm operates with 11-50 employees and earns commission-based revenue from manufacturer sales generated through its network of stocking distributors, dealers, hardware/homecenter retailers, marine/industrial distributors, OEMs, and power/communication utilities. Its represented brand portfolio spans lighting (Galaxy Lighting, Emertech, Advantage Lighting Source), wiring devices (Safetron, Smart Box), wire and cable (Prime Wire & Cable, Lion Cords, Unipartes), electrical accessories (Westgate Manufacturing, Fisher-Pierce), bathroom ventilation (Panamex/AIRZONE), and tankless water heating/hand dryers (Stiebel).

The company's direct product offering is modest but includes its own branded electrical components: a four-model line of occupancy sensors (M6105-M6108) with 150/180-degree motion detection and selectable time-out settings; lamp sockets (TurnKnobLamp, porcelain, bi-pin quartz, quartz bayonet); rotary switches; a Decora wall plate; nostalgic table lamps; LED flicker candles; and the SPOOLMATE SPM-2 spring-loaded wire spool dispenser. The firm also markets "Go Green" cold cathode compact lamps (CC Series) with 25,000-hour average life, dimmable functionality, and 2700K/CRI 82 specifications as energy-efficient replacements for higher-wattage incandescents.

Dreyfuss's business model is purely transactional and channel-based: manufacturers remit monthly commissions tied to sales volume within individual Florida trading areas, and associates divide commissions based on the territory sales they originate. The firm carries no proprietary technology platform, no software products, no digital channels beyond a basic website, and no disclosed technology stack. Pricing on its own branded components is set at low unit prices (e.g., $0.28-$5.00 each) targeted at distributor/dealer resale. There is no evidence of venture, private equity, or institutional funding; ownership appears to be held among company associates.

Name

Dreyfuss Associates

Legal name

Dreyfuss Associates

Website

https://dreyfussassociates.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Dreyfuss Associates is a Florida-based manufacturers' representative firm that sells electrical, lighting, and related products on commission for approximately 20 manufacturer principals across the State of Florida, serving stocking distributors, dealers, OEMs, and utilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commission-based sales representation: Dreyfuss Associates operates as a manufacturer's representative firm. Manufacturers remit commissions monthly based on sales generated through Dreyfuss's distribution network. Commissions are divided among company associates based on sales earned within their individual trading areas. This is a recurring commission-based revenue model tied directly to sales volume.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Dreyfuss Associates is a manufacturers' representative firm that sells electrical, lighting, and hardware products on behalf of approximately 20 manufacturers across the State of Florida. The firm earns commissions on sales routed through stocking distributors, dealers, hardware retailers, marine/industrial distributors, OEMs, and utility customers, with associates covering designated trading areas within the territory.

Product overview

Dreyfuss Associates operates as a manufacturers' representative firm for electrical products in Florida, representing multiple manufacturers through a portfolio of proprietary and distributed product lines. Their product offering consists of their own branded electrical components including occupancy sensors (M6105-M6108 series), lamp sockets and holders, rotary switches, and the SPOOLMATE wire dispenser system. Additionally, they distribute green/energy-efficient products such as Cold Cathode Compact Lamps (CC series) with 25,000-hour life ratings and LED flicker candles. The company also serves as the representative for approximately 20 manufacturer brands including Westgate Manufacturing (weatherproof boxes, rope light, datacom), Panamex Group/Airzone (bathroom ventilation fans), Emertech (emergency lighting and batteries), Fisher-Pierce (photo controls and timers), Galaxy Lighting (residential lighting), Safetron (wiring devices/GFCIs), Stiebel (hand dryers and tankless water heaters), and various wire/cable specialists. The product portfolio spans lighting fixtures, electrical wiring devices, batteries, ventilation, and wire management solutions sold primarily through electrical/electronic distributors, hardware retailers, and to OEM customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Occupancy Sensors (M6105-WH, M6106-WH, M6107-WH, M6108-WH) Motion-detecting occupancy sensors that automatically turn off lights when no motion is detected. Models include 150-degree and 180-degree detection angles, single pole and 3-way configurations, with adjustable sensitivity and timer settings ranging from 5 seconds to 25 minutes. Sold through Dreyfuss Associates' Florida distribution network.
• TurnKnobLamp Socket (L7070-2-SP) Polish gilt 250W-250V removable knob 2-circuit 3-terminal UL listed lamp socket sold through Dreyfuss Associates' Florida distribution network.
• Rotary Switches (L90572) Single pole on-off rotary switch with UL plastic knob and 6-inch leads, rated 6A-125V and 3A-250VAC, part of the Miller Economic Stimulus Program line distributed in Florida.
• Porcelain LampHolder (L10U88-8F-SP) Medium base porcelain lamp holder with 1/8 inch cap, 9-inch leads with ground wire, rated 660W-250V, sold through Dreyfuss Associates' Florida distribution network.
• Bi-Pin Quartz Sockets (L36T-SP) Ceramic body quartz sockets with mica covers rated 75W-250V, featuring 18-inch leads and compatible with G4, G6.35, and GX5.3 base types. Distributed in Florida.
• Quartz Bayonet Socket (L910-001-SP) Double contact quartz bayonet socket with 18 gauge construction, rated 200 degrees, 125V, 150W with 8-inch leads and 1/8 inch IPS male bushing. Distributed in Florida.
• Decora Wall Plate (L80401-W) Single gang Leviton white finish Decora-style wall plate distributed in Florida through Dreyfuss Associates' electrical channel.
• Nostalgic 6-inch White Globe Table Lamp (WGTL) White finish table lamp with white glass globe shade, 7-inch height, white metal base, inline cord switch, includes 40W bulb, distributed in Florida.
• LED Flicker Candle (LVCW) 5-inch tall glass votive holder LED candle with realistic flicker and glow effect, takes 2 AAA batteries, available in frosted glass with other colors available. Distributed in Florida.
• SPOOLMATE Wire Dispenser (SPM-2) Spring-loaded wire spool dispenser with durable steel frame, heavy steel rollers, powder-coated body, designed for benchtop use with stand-alone or multi-unit stacking capability. Features rubber wheels and feet, eliminates wire tangles. Distributed in Florida.
• Cold Cathode Compact Lamps (CC Series) Energy-efficient cold cathode compact fluorescent lamps with 25,000-hour average life rating, dimmable functionality. Available in multiple wattages (3W, 5W, 8W, 13W, 18W) and bulb shapes (S14, A16, A19, CF) serving as direct replacements for higher wattage incandescent lamps. Color temperature 2700K, CRI 82. UL listed.
• Westgate Manufacturing Products (represented brand) Weatherproof boxes and covers, rope light, extension cords, range and dryer accessories, and datacom products represented by Dreyfuss Associates in Florida.
• Panamex Group / Airzone Bathroom Fans (represented brand) Bathroom ventilation fans including builder/contractor models and extra quiet/silent models for residential and commercial applications, represented by Dreyfuss Associates in Florida.
• Advantage Lighting Source (represented brand) Low voltage landscape lighting products represented by Dreyfuss Associates in Florida.
• Bethel Lighting & Accessories (represented brand) Lighting showroom fixtures, home accessories, and contract sales products represented by Dreyfuss Associates in Florida.
• Dimango Home Products / Carlon (represented brand) Home automation and electrical products including dimmers and T&B products represented by Dreyfuss Associates in Florida.
• Fisher-Pierce (represented brand) Photo controls and mechanical/electronic timers represented by Dreyfuss Associates in Florida.
• Galaxy Lighting (represented brand) Residential lighting products for stock, project, contractor, and job applications represented by Dreyfuss Associates in Florida.
• Lion Cords (represented brand) Power cords and electrical cord products represented by Dreyfuss Associates in Florida.
• Miller O.E.M. Products (represented brand) Lighting fixture parts and components represented by Dreyfuss Associates in Florida.
• Prime Wire & Cable (represented brand) Extension cord and electrical cable specializations represented by Dreyfuss Associates in Florida.
• Safetron Incorporated (represented brand) Wiring devices including switches, receptacles, wall plates, and GFCI products represented by Dreyfuss Associates in Florida.
• Smart Box (represented brand) Adjustable plastic electrical boxes represented by Dreyfuss Associates in Florida.
• Stiebel Hand Dryers (represented brand) Electric hand dryers, heating products, and tankless water heaters represented by Dreyfuss Associates in Florida.
• Unipartes Electrical Corporation (represented brand) OEM/distributor flexible steel and sealtite conduit, conduit straps, pipe hangers with Miami stock at container load pricing, represented by Dreyfuss Associates in Florida.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Westgate ManufacturingcoreChannel Partner/ Reseller/ DistributorWestgate Manufacturing appointed Dreyfuss Associates as their representative for the State of Florida. Products include weatherproof boxes/covers, rope light, extension cords, range and dryer products, and datacom products.
• Panamex Group, Inc. (AIRZONE)coreChannel Partner/ Reseller/ DistributorPanamex Group appointed Dreyfuss Associates as their representative for the State of Florida. Products include AIRZONE bathroom ventilation fans - builder/contractor models including extra quiet and silent models.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• WESCO International: WESCO International is one of the largest electrical, communications, and utility distribution companies in North America. While operating as a full-line distributor rather than a commission rep firm, WESCO serves the same electrical contractor, OEM, and utility customers as Dreyfuss, and competes for manufacturer relationships and end-customer mindshare in overlapping Florida territory.
• Sonepar USA: Sonepar is the world's largest privately held electrical distributor with significant US operations. Like Dreyfuss, it sells electrical and lighting products to contractors, OEMs, and industrial accounts; however, Sonepar operates a buy-sell distribution model with regional branches in Florida, making it a much larger incumbent that competes for the same end customers Dreyfuss reaches through stocking distributors.
• Rexel USA: Rexel is a global electrical distribution leader with extensive US presence (including Florida branches). It competes for the same OEM, industrial, and contractor customers that Dreyfuss serves through electrical/electronic distributors, and represents overlapping manufacturer lines (lighting, wiring devices, cable) at greater scale and with national account capability.
• Graybar: Graybar is a leading national distributor of electrical, lighting, and communications products serving contractor, industrial, and utility customers. It operates Florida distribution centers and competes directly for the same end buyers Dreyfuss reaches, while also representing many of the same manufacturers, making it a comparable broad incumbent despite the buy-sell model difference.

Regional players

• Mayer Electric Supply: Mayer Electric Supply is a regional electrical distributor headquartered in Birmingham, Alabama with branches across the Southeast including Florida. It serves electrical contractors, industrial accounts, and OEMs with overlapping product lines (lighting, wiring devices, cable, controls), making it a Southeast-anchored regional peer to Dreyfuss's Florida territory.
• Border States Electric: Border States Electric is a regional employee-owned electrical distributor serving the Midwest, Plains, and Southeast US, with presence in Florida. It sells similar electrical and lighting product categories through stocking branches to contractor and industrial customers, providing a regional competitor reference for Dreyfuss's distributor-channel reach.
• Schaedler Yesco Distribution: Schaedler Yesco is a regional electrical distributor serving the Mid-Atlantic and parts of the Southeast with full-line electrical and lighting products. While primarily operating outside Florida, it is comparable in business model as a regional distributor reaching electrical contractors and industrial customers with overlapping product categories represented by Dreyfuss.

Others

• IMARK Group: IMARK Group is a member-owned marketing and distribution group for independent electrical and lighting distributors across the US. While not a direct competitor, IMARK's members compete for the same stocking distributor customers that Dreyfuss relies on for commission flow, and IMARK's rebate and marketing programs influence which manufacturers' rep firms members prefer to work with.
• Affiliated Distributors: Affiliated Distributors (AD) is a member-owned buying and marketing group for independent distributors in electrical, industrial, and other trades. AD members are key customers of manufacturers' rep firms like Dreyfuss, making AD a relevant industry-network peer whose member programs shape rep-distributor-manufacturer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreyfuss Associates