Geoteaming
Geoteaming is a Seattle-based, bootstrapped experiential team building firm that designs app-driven gamified programs—including geocaching hunts, digital escape rooms, and virtual team building—for corporate clients, associations, and conference organizers seeking to improve collaboration and performance.
- Company typePrivate
- Founded1997
- HeadquartersShoreline, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Geoteaming does
Geoteaming is a privately held, bootstrapped experiential team building firm headquartered in the Seattle/Shoreline, Washington area, founded in 1997 by John Chen as Playtime Inc. and rebranded to Geoteaming in 2001 after a post-9/11 pivot from adventure tourism to geocaching-based team building. The company designs and delivers gamified, app-driven programs—geocaching hunts, digital escape rooms, virtual video production, location-based games, and CSR-themed activities (GeoSTEM, GeoClean)—to corporate clients, associations, and conference organizers, with marquee customers including Microsoft (vendor since 1998), Boeing, Nike, Pfizer, Starbucks, Siemens, Booz Allen Hamilton, and a venue-exclusive relationship with Levi's Stadium.
The company's technology foundation is a proprietary mobile app available on iOS and Android (originally Social Scavenger, branded Geoteaming), integrated with web conferencing (Zoom) for virtual delivery and with video editing/hosting platforms (YouTube) for program output. Underpinning the apps are proprietary methodologies—TeamOS (a 5-step operating system), Seven Keys to Cross-Team Collaboration, and the 1 CACHE decision-making system—which function as the company's consulting/curriculum IP layered on top of the gamification platform. Programs scale from 12 to 3,000+ participants and include bundled analytics, executive summaries, and post-event retention metrics.
Geoteaming's business model is professional-services and event-based, with quote-based pricing for enterprise programs and unit pricing on standardized offerings ($25/person for iPlay; $145/person with a $3,000 minimum for The Search). Distribution is direct-to-enterprise via CEO-led sales and conference/event channel partnerships (Meetings Today LIVE!, GamiCon, Training Magazine, Microsoft Eventions, Outward Bound Taiwan). Marketing emphasizes content (The Geo Blog, books authored by the CEO), LinkedIn/YouTube presence, and industry speaking. The firm reports a 26+ year operating history with 3,000+ events and 100,000+ participants served globally, but operates with 1-10 employees and has raised no external capital.
Geoteaming firmographics
Firmographics- Name
- Geoteaming
- Legal name
- Geoteaming
- Website
- https://geoteaming.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Geoteaming is a Seattle-based, bootstrapped experiential team building firm that designs app-driven gamified programs—including geocaching hunts, digital escape rooms, and virtual team building—for corporate clients, associations, and conference organizers seeking to improve collaboration and performance.
- Ownership category
- akta.pro rank
Geoteaming industry classification
Industry- Product category
- Corporate Team Building & Gamification Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Team-Building & Offsite Services (HSACADAF)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
Keywords
Where Geoteaming is headquartered
LocationHeadquarters
- HQ city
- Shoreline
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geoteaming business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Team Building Programs and Events: Geoteaming generates revenue by delivering team building programs and events to corporate clients. Programs range from 1-hour quick activities to multi-day comprehensive team development experiences. Pricing is typically per-person with minimum fees, or quote-based for custom programs.
- Conference Gamification Services: Providing gamification services for conferences and events, including app setup, mission design, scoring systems, and event facilitation.
- GeoGaming Location-Based Games: Creating customized app-based games for locations and properties that engage guests and capture user-generated content for social media.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | iPlay - Remote/Budget Team Building |
| Unit Pricing | Pay-as-you-go | The Search - Team Performance Program |
| Other | Pay-as-you-go | Aha - Cross-Team Collaboration |
| Other | Multi-year contract | TeamOS - Comprehensive Team Development |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Geoteaming product offering
Product offeringCore offering
Geoteaming designs and delivers gamification-based team building programs for corporate, association, and conference clients, combining geocaching, mobile-app-based scavenger hunts and escape rooms, video analysis, and proprietary methodologies (TeamOS, 1 CACHE, Seven Keys). Programs are sold as off-the-shelf named experiences (TeamOS, The Aha, The Search, The Chase, iPlay, Digital Escape Room, Amazing GeoRace, GeoGaming, GeoSTEM, GeoClean) or custom engagements, delivered in-person, virtually via Zoom, or embedded into conferences for groups ranging from 12 to 3,000+ participants.
Product overview
Geoteaming is a team building company offering a portfolio of gamification-based programs designed to develop high-performing teams through experiential learning. The core offering centers on TeamOS (Team Operating System), a proprietary 5-step methodology for team excellence, supported by multiple program modules including Virtual Team Building for online environments, the Digital Escape Room for quick team building, Aha and The Search for treasure-hunt style collaboration challenges, The Chase for fast fun activities, iPlay for remote/budget scenarios, Amazing GeoRace for skill retention, and GeoGaming for location-based engagement. CSR-focused offerings include GeoSTEM and GeoClean. Conference Gamification rounds out the portfolio for event engagement. Programs leverage mobile app technology and accommodate groups ranging from 12 to 2,000+ participants.
Differentiator
Problem solved
Functional benefit
Brands
- TeamOS: Team Operating System - A proprietary 5-step process (Team Building, Analyze, Present, Coaching, Results) designed to help teams become top 1% performers in the world.
- The Aha
- The Chase
- The Search
- iPlay
- Digital Escape Room
- GeoSTEM
- GeoClean
- GeoGaming
- Amazing GeoRace
- Conference Gamification
Products and services
- TeamOS (Team Operating System) A proprietary multi-phase team development program combining team building, video analysis, coaching, and results measurement to help teams become top 1% performers. Built on 26+ years of experience across 3,000+ companies.
- Virtual Team Building Online team building programs conducted via web conferencing (e.g., Zoom) that combine best practices with experiential initiatives to help teams perform at high levels in virtual environments, including virtual video production and team engagement.
- The Aha (Cross-Team Collaboration) High-tech treasure hunt program focused on cross-team collaboration and communication between teams, teaching the Seven Keys methodology. 4-hour session accommodating 12 to 2,000 people.
- The Search High-tech treasure hunt focused on team performance improvement through the proprietary 1 CACHE system for consensus-building and decision-making, delivered as a 3-hour program.
- The Chase Fast and fun 2-hour team building program designed for groups with limited time or budget seeking engaging experiences without heavy learning objectives; uses a high-tech treasure hunt format playable indoors or outdoors.
- iPlay (Remote Team Building) Budget-friendly remote team building program using app-based scavenger hunts accessible anywhere without travel. 1-hour duration priced as low as $25 per person, with scores, photos and videos delivered by email after the event.
- Digital Escape Room Team building and collaboration program combining competition with emotional engagement in a digital escape room format playable on smartphones, accommodating 12 to 2,000 people in 1-hour sessions.
- GeoSTEM (CSR Team Building) Corporate Social Responsibility program that combines STEM-based team building activities with philanthropy, where teams compete at stations while helping local STEM schools and donations are made to educational institutions.
- GeoClean (CSR Team Building) Corporate Social Responsibility program partnering with Clean The World where teams compete to build hygiene kits with high accuracy and speed while developing collaboration skills, enabling companies to give back to the community.
- GeoGaming (Location-Based Games) Location-based gaming solution that turns venues and properties into interactive app-based games to engage guests and capture user-generated content, including monthly reporting and analytics for venues and operators.
- Amazing GeoRace High-tech race program modeled on The Amazing Race, designed to help teams retain and apply newly learned skills after training sessions; includes executive summary with retention statistics.
- Conference Gamification Gamification solution for conferences and events that adds game-like elements to increase attendee engagement, networking, education reinforcement, and sponsor ROI measurement, scalable for groups of 20 to 3,000+ people.
Quantifiable outcome
- Teams can increase performance by 10-77% with Virtual Team Building programs
- +3 more outcomes
Companies that use Geoteaming
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Geoteaming technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Geoteaming partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic, core and minor.
- Outward Bound TaiwanstrategicOutward Bound Taiwan officially became a Geoteaming partner in 2018. The partnership involved 3 days of app training where Outward Bound Taiwan learned to use the Geoteaming app for technology-based team building. The app teaches fun and increases team performance while creating results through cross-team collaboration.
- Tony Robbins Foundation - Global Youth Leadership SummitstrategicGeoteaming has partnered with Tony Robbins Foundation for the Global Youth Leadership Summit for multiple years. The GYLS is a summer leadership conference hosting over 400 of the top youth leaders from around the world. Geoteaming provides team building activities that help youth develop leadership skills through experiential learning.
- Levi's StadiumcoreGeoteaming formed a partnership with Levi's Stadium to turn the $1.3 billion stadium into a game board for corporate team building events. This partnership generated non-game day revenue for the stadium and created a first-of-its-kind corporate team building experience. The partnership celebrated its 100th corporate team building event in 2017, with over 3,500 participants gaining exclusive access to the stadium through high-tech scavenger hunts.
- Microsoft Eventions Partner ProgramcoreGeoteaming has been a Microsoft approved vendor since 1998 and was selected to become a Microsoft Eventions Partner. The Eventions program is a collection of internal meeting planners specializing in Microsoft event needs. Geoteaming provides team building on the Microsoft main campus including the Commons, Redwest, Bellevue's Lincoln Square, and Issaquah's Lake Sammamish Park.
- Clean The WorldminorGeoteaming partners with Clean The World for the GeoClean CSR program. Companies fuse CSR with team building by having teams compete to build hygiene kits for the organization. The partnership enables companies to give back to the community while building team skills.
- SiemensstrategicSiemens partnered with Geoteaming for digital team building at their retreat in Taipei, Taiwan. Goals included networking, team building, placing the customer in the core, making digital work, and leading by example.
- Cascadia Educational ConferenceminorCascadia Education Conference has partnered with Geoteaming for 9 consecutive years for networking and team building activities. Geoteaming creates networking events that fit tight conference schedules, putting meeting planners and suppliers together on teams.
- Training MagazinestrategicTraining Magazine partners with Geoteaming for conference gamification at events like TechLearn and GamiCon. Geoteaming led 200 people on The Great Digital Escape Room Experience at Training Magazine's 2020 Conference.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Geoteaming competitors and assessment
Company assessmentDirect peers
- TeamBuilding HQ: TeamBuilding.com is a direct peer offering a wide catalog of corporate team building activities, virtual games, and online resources. Comparable target customer and breadth of virtual/in-person programming.
- TeamBonding: TeamBonding is a direct competitor offering corporate team building programs including in-person, virtual, and hybrid events for enterprise clients. Highly comparable in target customer (corporate HR/L&D), event-based delivery model, and product portfolio breadth.
- Outback Team Building: Outback Team Building offers corporate team building programs including in-person, virtual, and CSR activities across North America. Directly comparable in customer segment (corporate HR/L&D), product mix, and event-based delivery.
- ScavengerHunt.com: ScavengerHunt.com (CityHunts) is a direct competitor offering app-based corporate scavenger hunts and team building games in major US cities. Closely aligned with Geoteaming's geocaching/scavenger-hunt format and enterprise target market.
- The Go Game: The Go Game is a direct peer specializing in app-driven team building scavenger hunts, custom mobile games, and virtual team building — closely aligned with Geoteaming's app-based gamification and Digital Escape Room offerings.
- Catalyst Team Building: Catalyst Team Building provides corporate team building events, scavenger hunts, and charity programs nationwide. Comparable as a mid-sized direct competitor serving the same corporate HR/L&D buyer with similar experiential offerings.
- Surf Office: Surf Office is a corporate retreat and team building marketplace connecting companies with facilitators and venues worldwide. Comparable in serving enterprise offsite buyers, though operating via a marketplace model rather than direct delivery.
- Offsite.com: Offsite.com is a corporate offsite and team building platform offering curated experiences and facilitation. Comparable in addressing the same enterprise offsite buyer, with a focus on curated destination experiences.
Broad incumbents
- Cvent: Cvent is a broad incumbent in the meetings and events technology space, offering event management software, venue sourcing, and attendee engagement. Adjacent to Geoteaming's conference gamification and event technology layer via its Cvent Event Management platform.
- Hopin: Hopin is a broader virtual and hybrid events platform offering webinars, virtual venues, and event engagement tools. Comparable in addressing the virtual team building / hybrid event engagement space Geoteaming's Virtual Team Building and Digital Escape Room serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Geoteaming social profiles
Digital presenceGeoteaming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geoteaming leadership team
Management profileNumber of profiles
Profiles2 records
Geoteaming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geoteaming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geoteaming
What does Geoteaming do?
Geoteaming designs and delivers gamification-based team building programs for corporate, association, and conference clients, combining geocaching, mobile-app-based scavenger hunts and escape rooms, video analysis, and proprietary methodologies (TeamOS, 1 CACHE, Seven Keys). Programs are sold as off-the-shelf named experiences (TeamOS, The Aha, The Search, The Chase, iPlay, Digital Escape Room, Amazing GeoRace, GeoGaming, GeoSTEM, GeoClean) or custom engagements, delivered in-person, virtually via Zoom, or embedded into conferences for groups ranging from 12 to 3,000+ participants.
Is Geoteaming a public or private company?
Geoteaming is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geoteaming founded?
Geoteaming was founded in 1997. It employs 1 to 10 people.
Where is Geoteaming based?
Geoteaming is headquartered in Shoreline, United States, in the North America region.
How does Geoteaming make money?
Three revenue lines are on record. Team Building Programs and Events are the primary driver. The others are conference Gamification Services and geoGaming Location-Based Games.
Who are Geoteaming's main competitors?
Direct peers on record are TeamBuilding HQ, TeamBonding, Outback Team Building, ScavengerHunt.com, The Go Game, Catalyst Team Building, Surf Office and Offsite.com. Broad incumbents are Cvent and Hopin.
Does Geoteaming have an API?
No public API is recorded for Geoteaming.
What industry is Geoteaming in?
Geoteaming's product category is Corporate Team Building & Gamification Services. Its primary akta.pro industry code is HSACADAF, Corporate Team-Building & Offsite Services, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 561920 and its SIC code is 7990.