Squamish Adventure

What Squamish Adventure does

Squamish Adventure is a private digital media and community information platform based in Squamish, British Columbia, operating since at least 2010. The company functions as a centralized content hub for the Squamish region, aggregating and curating information on local adventure activities (mountain biking, kayaking, rock climbing, kiteboarding, whitewater rafting, etc.), a local business directory, a real estate hub with MLS-style listings and realtor connections, an events calendar, a digital magazine called The Scoop, and a job postings section. The technology stack is a WordPress-based website supplemented by native iOS and Android mobile applications, with editorial content organized across multiple verticals including adventure guides, trail maps, local profiles, and lifestyle coverage.

The platform operates a direct-to-consumer go-to-market, reaching both tourists visiting the Sea-to-Sky corridor and local Squamish residents through its website, mobile apps, social media channels (Facebook, Instagram, Twitter), RSS, and email newsletter. Revenue is generated through three primary streams: business advertising (banner ad templates and custom programs sold to local SMBs), transactional job posting fees from employers, and real estate referral/affiliate relationships. Pricing is quote-based and not publicly disclosed. The company positions itself as the 'largest centralized digital hub' and 'heartbeat of Squamish BC,' with a horizontally segmented approach covering activity, dining, retail, wellness, real estate, and professional services. The platform is supported operationally through an outsourced partnership with Grass Routes Agency, a Squamish-based firm providing web design and digital marketing services, and content collaborations with local stakeholders such as SORCA and several tour operators.

Name

Squamish Adventure

Legal name

Squamish Adventure

Website

https://squamishadventure.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Squamish Adventure is a private, WordPress-based digital community hub for Squamish, BC, serving tourists and local residents with curated directories of adventure activities, local businesses, real estate listings, events, job postings, and a digital magazine, monetized primarily through local SMB advertising, job posting fees, and real estate referrals.

Ownership category

akta.pro rank

Product category

Local Community Information Hub

NAICS

Web Search Portals and All Other Information Services (51929), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Local community hub
• Adventure tourism directory
• Digital magazine platform
• Event promotion services
• Business directory listings

Headquarters

HQ city

Squamish

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Business Advertising: Local Squamish businesses pay to advertise on the platform to reach both tourists and local residents. The platform offers banner ad templates and custom advertising programs for businesses to gain brand visibility.
2. Job Postings: Employers pay to post job listings on the Squamish Jobs section of the website
3. Real Estate Hub: The platform drives traffic to real estate listings and realtor services, potentially generating referral or advertising revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Squamish Adventure operates a digital community information hub and online magazine for Squamish, BC, connecting visitors and local residents with adventure activities, local businesses, real estate listings, community events, and lifestyle content. The platform aggregates listings for outdoor recreation (mountain biking, kayaking, rock climbing, whitewater rafting), restaurants, shopping, professional services, and events, while offering online booking connections and advertising placements for local businesses.

Product overview

Squamish Adventure is a local community information hub and digital magazine serving Squamish, BC. The platform operates as a unified content portal consisting of multiple interconnected services: the digital magazine 'The Scoop' providing local news and lifestyle content; an Activities Hub showcasing adventure options like mountain biking, kayaking, rock climbing, and whitewater rafting; a Business Directory featuring local attractions, restaurants, and professional services; a Real Estate Hub with MLS listings and realtor connections; and an Events Calendar for community happenings. The company also offers a free mobile app available on iOS and Android. The platform functions as the primary digital resource connecting locals and visitors with information on living, working, and adventuring in Squamish.

Differentiator

Problem solved

Functional benefit

Products and services

• The Scoop Digital Magazine An online digital magazine providing local news, stories, insider adventure guides, real estate news, health and wellness content, community profiles, and trail maps for Squamish, BC residents and visitors.
• Squamish Activities & Things to Do Hub A comprehensive directory of adventure activities in Squamish including mountain biking, kayaking, rock climbing, ATV tours, hiking, whitewater rafting, kiteboarding, and winter activities, with online booking connections for each provider.
• Squamish Business Directory A curated directory of local Squamish businesses including attractions, health and wellness providers, shopping and gear shops, restaurants and bars, professional services, and family activities.
• Squamish Real Estate Hub A real estate portal featuring MLS listings, local realtor connections, housing market news, development updates, and financial services for Squamish property seekers.
• Squamish Events Calendar A comprehensive local event calendar allowing users to search, discover, and submit community events happening in Squamish, BC.
• Squamish Adventure Mobile App A free mobile application available on Google Play and iOS App Store providing on-the-go access to Squamish community information, activities, businesses, and events.
• Job Posting Service A pay-as-you-go job posting product that allows employers to publish job listings on the Squamish Jobs section of the website.
• Local Business Advertising Program A quote-based advertising service offering banner ad templates (A through E) and custom advertising programs that enable local Squamish businesses to gain brand visibility to tourists and local residents.

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Garibaldi Custom ToursminorStrategic or Co-development Partner · 11 September 2013Garibaldi Custom Tours offers custom scenic flights around the Squamish Valley including glaciers, waterfalls, and mountain top lakes. Partner for flying adventures featured on the platform.
• Kaotic ToursminorStrategic or Co-development Partner · 8 September 2013Kaotic Tours operates wake boarding and surfing tours on the Howe Sound, offering 4-hour scenic boat cruises with surfing, water-skiing, and wakeboarding experiences. Featured on Squamish Adventure platform.
• Garibaldi ToursminorStrategic or Co-development Partner · 14 August 2013Adventure tour operator offering bookings for various activities including wake surfing tours on the Howe Sound. Online booking through Squamish Adventure platform.
• SORCA (Squamish Off Road Cycling Association)coreStrategic or Co-development Partner · 8 July 2013SORCA is credited with intensive trail development and increased community support that has transformed Squamish mountain biking from poorly marked trails to world-class riding experiences.
• Grass Routes AgencycoreGTM or Marketing PartnerGrass Routes Agency provides web design and digital marketing services for Squamish Adventure. The agency is also based in Squamish, BC and is described as proudly located in Squamish.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AllTrails: Leading hiking and biking trail discovery platform with trail maps, reviews, and community features. Overlaps directly with Squamish Adventure's trail map and activity content, and competes for the same outdoor-enthusiast search traffic.
• Outdoor Project: Outdoor adventure listing and trip-planning platform featuring trails, climbing routes, and trip reports. Overlaps with Squamish Adventure's rock-climbing guides (3,000+ routes), hiking, and mountain biking content at a multi-region scale.

Broad incumbents

• Viator: World's largest tours-and-activities marketplace, owned by Tripadvisor. Directly competes with Squamish Adventure's booking-integrations surface for activities like whitewater rafting, sea-to-sky gondola visits, and aerial adventure parks.
• Tripadvisor: Global incumbent in tourist review, activity, and attraction discovery with strong SEO dominance over destination-related queries. Competes with Squamish Adventure for visitors searching for things to do in the region.
• Outside (magazine & website): Major outdoor-adventure content and trip-planning publisher covering destination guides, gear, and activity content comparable to what Squamish Adventure produces for its region — but at national/international scale with much broader monetization.

Direct peers

• HelloBC: Destination British Columbia's consumer-facing tourism portal for the entire province. Matches Squamish Adventure's role as a digital content/activity aggregator, but at provincial scale and on a non-commercial/provincial funding model.
• Tourism Whistler: Official destination marketing organization for Whistler in the same Sea-to-Sky corridor. Operates a content hub, activities directory, events calendar, and accommodation/booking integrations — directly comparable in structure, audience (tourists + locals), and SMB advertising model to Squamish Adventure.
• Tourism Vancouver: Official destination marketing organization for Vancouver, sitting at the other end of the Sea-to-Sky corridor from Squamish. Operates an activity/business directory, events calendar, and accommodation listings with similar visitor-discovery functionality.
• Explore Squamish (Tourism Squamish): The official Squamish destination marketing organization, the most direct peer in the same city. Operates a visitor-facing site with activity listings, local business directory, and events calendar — mirroring the core product set Squamish Adventure offers to tourists and locals.

Others

• Zillow: National real-estate marketplace and listing aggregator. Competes indirectly with Squamish Adventure's Real Estate Hub, which derives affiliate/referral revenue by routing users to local realtors and MLS listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/squamishadvs
• Facebookfacebook.com/SquamishAdventure
• Instagraminstagram.com/squamishadventure
• LinkedInlinkedin.com/company/squamish-adventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squamish Adventure