Fivespark

What Fivespark does

Fivespark (legal entity Belstore.com BV), founded in 2001 as BTC and rebranded in October 2021, is a Dutch Full Service Provider (FSP) and Managed Service Provider (MSP) headquartered in Amstelveen with a secondary office in The Hague. The company delivers an integrated five-pillar IT portfolio covering IT Management, Software Development, Connectivity (telephony and internet), Hardware procurement, and Adoption (training and change management). Its core platform is the Digital Workplace, which unifies device management (Samsung Knox, Apple DEP, Google Zero Touch Enrollment), endpoint security (Microsoft Defender combined with Datto RMM), managed networking, and end-user support as a managed service. A differentiated product, the Composable Data Hub built on Directus (open source), connects and centralizes customer business applications. The company also operates a Choose Your Own Device webshop (Spark Self/Partner/Complete tiers) and a tiered custom SaaS support offering (€999-€2,500 per application per month).

Fivespark targets Dutch small and medium-sized businesses (MKB), educational institutions, and selected enterprise clients, including named customers such as NS (Dutch Railways), ANWB, Jumbo, STEF, Novar, Saxion, and The British School of Amsterdam. The company reports 1,800+ customers and 70 specialists, with 20+ years of operating history. It holds ISO 27001:2022 certification and achieved Microsoft Solutions Partner status for Modern Work in 2025. Strategic technology partnerships include Microsoft, Samsung, Apple, Google (first Dutch business reseller of Pixel hardware), KPN, VodafoneZiggo, T-Mobile, Datto, and Directus. In October 2023, Fivespark acquired Use IT (an IT management firm), which was fully integrated under the Fivespark brand in October 2024.

The business model combines recurring managed services contracts, subscription-based custom SaaS tiers, hardware resale (including exclusive Google Pixel distribution in the Netherlands), and connectivity resold from major Dutch telecom carriers. Go-to-market is consultative direct sales with a single point of contact per customer, supported by content marketing, email newsletters (1,300+ subscribers), webinars, community events, and a self-serve e-commerce channel. Revenue is not publicly disclosed; the company is privately held and management-owned, with no disclosed venture or private equity backing.

Name

Fivespark

Legal name

Belstore.com BV

Website

https://fivespark.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fivespark (Belstore.com BV) is a Dutch Full Service Provider and Managed Service Provider delivering IT management, software development, connectivity, hardware, and adoption services to 1,800+ Dutch SMB, education, and enterprise customers via a unified Digital Workplace platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. IT Management / Managed Services: Managed IT services covering digital workplace, device management, security, and network monitoring — recurring managed service contracts.
2. Hardware Sales: Sale of business hardware including smartphones, tablets, computers, displays, networking equipment through an e-commerce webshop.
3. Software Development: Custom software development services including the Composable Data Hub, custom SaaS, and application management.
4. Connectivity: Fixed telephony, cloud calling, mobile calling, and business internet services, typically bundled with managed services.
5. Webshop Platform (Spark Self/Together/Complete): Three-tier webshop packaging model: Spark Self (free for Fivespark customers), Spark Partner (€250/month), Spark Complete (custom pricing).
6. Custom Software as a Service (Maatwerk Support): Managed custom software tiers: Spark Self at €999/month per application, Spark Partner at €1850/month, Spark Complete at €2500/month, including technical management, infrastructure, and security features.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fivespark is a Dutch Full Service Provider (FSP) offering integrated IT services across five pillars: IT management (managed services and digital workplace), software development (including a Composable Data Hub built on Directus), connectivity (fixed/mobile telephony and business internet), hardware procurement (via a white-label webshop), and adoption/training. It serves Dutch SMBs and educational institutions with a single point of contact covering device management, security, networking, custom software, and end-user support.

Product overview

Fivespark is a Full Service Provider (FSP) offering an integrated five-pillar IT service portfolio: IT Management, Software Development, Connectivity, Hardware, and Adoption (Training). The core offering centers on the Digital Workplace platform, which unifies device management, security, and connectivity. Supporting products include the Composable Data Hub for data integration, Choose Your Own Device webshop with three tiers (Spark Self, Spark Partner, Spark Complete), Custom Software as a Service support packages (Spark Self, Spark Partner, Spark Complete), Mobile Device Management supporting Samsung Knox/Apple DEP/Google Zero Touch, and Microsoft Copilot implementation services. The company operates as a managed service provider with strategic partnerships including Microsoft, Samsung, Apple, Google, KPN, Vodafone, and Datto.

Differentiator

Problem solved

Functional benefit

Brands

• Spark Self: Standard webshop package for all Fivespark customers
• Spark Partner
• Spark Complete
• Spark Self (Software)
• Spark Partner (Software)
• Spark Complete (Software)
• Composable Data Hub

Products and services

• IT Management (IT Beheer) Comprehensive IT management services including managed services, device management, security, monitoring, and end-user support for digital workplaces. Covers technical management, functional application management, and proactive infrastructure monitoring for SMBs and educational institutions in the Netherlands.
• Software Development Custom software development services including the Composable Data Hub for integrating, centralizing and visualizing all business applications. Offers DevOps setup for automatic deployment of new versions, with tiered managed support packages for custom applications.
• Connectivity (Connectiviteit) Fixed telephony, cloud calling (VoIP), mobile services, and business internet solutions. Includes backup connectivity solutions and managed network services for reliable and fast connections, bundled with managed services.
• Hardware Procurement Business hardware procurement and management including smartphones, tablets, computers, displays, and network equipment. Includes a Choose Your Own Device webshop with sustainable hardware options and device management integration. Fivespark is the first Dutch business reseller of Google hardware (Pixel devices).
• Adoption (Training & Change Management)

Quantifiable outcome

• 1,800+ satisfied customers served
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• GooglecoreChannel Partner/ Reseller/ Distributor · 5 October 2023Fivespark is the first and only Dutch business reseller of Google hardware (Pixel smartphones, Pixel Buds, accessories) and a Google Cloud and Workspace Partner. Previously, Fivespark was the first Dutch reseller of Google's Zero Touch Enrollment in 2018.
• Use ITcoreStrategic or Co-development Partner · 3 October 2023Fivespark acquired Use IT, an IT management company, to strengthen its IT management services. Use IT merged into Fivespark in October 2024, with employees integrating into the IT management pillar at the Amstelveen location.
• DirectuscoreStrategic or Co-development Partner · 20 March 2023Fivespark is the first Dutch partner of Directus, an open-source platform that makes working with data more accessible. Fivespark builds Composable Data Hubs using Directus for customers and hosted the first Directus meet-up in Europe.
• MicrosoftcoreTechnology or Integration · 14 October 2021Microsoft is a key technology partner for Fivespark. Fivespark achieved Microsoft Solutions Partner status for Modern Work in 2025, indicating deep integration with Microsoft 365, Azure, Teams, and related enterprise tools.
• SamsungcoreTechnology or Integration · 14 October 2021Samsung is a key hardware and technology partner. Fivespark offers Samsung Enterprise Edition devices with extended security updates and integrates Samsung Knox for mobile device management.
• ApplecoreTechnology or Integration · 14 October 2021Apple is a key hardware partner providing devices including iPhones and MacBooks, integrated with Fivespark's managed services and device enrollment programs.
• KPNmajorChannel Partner/ Reseller/ Distributor · 14 October 2021KPN is a telecom partner providing fixed and mobile connectivity services. Fivespark resells and manages KPN connectivity solutions as part of its Full Service Provider offering.
• VodafoneZiggomajorChannel Partner/ Reseller/ Distributor · 14 October 2021VodafoneZiggo is a telecom partner providing mobile and fixed connectivity. Fivespark has a Business Partner relationship with Vodafone Business for telecom and IT integration.
• T-MobileminorChannel Partner/ Reseller/ Distributor · 14 October 2021T-Mobile is a telecom partner for mobile connectivity services as part of Fivespark's connectivity pillar.
• DattocoreTechnology or Integration · 14 October 2021Datto is a technology partner providing RMM (Remote Monitoring and Management), ransomware detection, and business continuity solutions. Fivespark uses Datto alongside Microsoft Defender for endpoint security.
• Protinus ITminorStrategic or Co-development PartnerFivespark collaborates with Protinus IT on innovative and user-friendly IT solutions, combining their respective expertise to address IT challenges.
• Samsung KnoxcoreTechnology or IntegrationSamsung Knox is integrated into Fivespark's mobile device management solutions, providing enterprise-grade security for Samsung devices alongside Fivespark's managed services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• KPN: Largest Dutch incumbent telecom offering managed workplace, connectivity, security and cloud services. Competes with Fivespark's connectivity pillar and increasingly the broader managed services stack at enterprise scale.
• Simac: Belgium-rooted, Netherlands-active IT services group with managed services, software development and hardware distribution. A broader incumbent offering overlapping capabilities versus Fivespark's specialist FSP positioning.
• Odido (T-Mobile Netherlands): Major Dutch mobile/fixed operator providing business connectivity and bundled IT/managed services. Overlaps with Fivespark's telecom partner role and increasingly with workplace offerings for Dutch SMB.
• Cegeka: Belgium-headquartered IT services group with significant Dutch presence across managed services, workplace, connectivity and cloud. Larger-scale incumbent competing for many of the same Dutch mid-market managed service deals.

Direct peers

• Valid: Dutch IT services provider offering managed workplace, cloud, connectivity and digital transformation. Operates as a similar five-pillar-style partner for Dutch mid-market, overlapping heavily with Fivespark's value proposition.
• Wortell: Dutch Microsoft-focused MSP and modern workplace specialist serving SMB and mid-market. Closely comparable to Fivespark on Microsoft-centric managed services, Modern Work adoption, and Dutch SMB customer base.
• Pink Elephant: Dutch IT service provider (part of the Conclusion group) offering managed services, cloud and workplace solutions to Dutch mid-market. Closely comparable on customer segment and bundled IT services model.
• ACC ICT: Dutch managed service provider focused on SMB/mid-market IT outsourcing, cloud and workplace. Directly comparable in size, segment and service mix to Fivespark's Dutch FSP offering.
• Conclusion Xperience: Dutch Full Service Provider / MSP of similar size covering IT management, cloud, workplace and application services for SMB and enterprise. Directly competes with Fivespark for Dutch managed services and digital workplace RFPs, with overlapping Microsoft partnership focus.

Emerging players

• HSO: Netherlands-rooted Microsoft Dynamics and Azure-focused IT services firm with growing managed services practice. Comparable on Microsoft-centric modern workplace stack though more focused on enterprise ERP/CRM than Fivespark's SMB base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fivespark
• Xx.com/fivespark

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fivespark