Vitalatte

What Vitalatte does

Vitalatte is a Brazilian direct-to-consumer dairy brand operated by I Don Francesco Laticínios LTDA under the NUVIO holding company, alongside sibling brands Yorgus, Kefir Reggula, and Moo. The company sells clean-label yogurts, kefir, Skyr-style products, cottage cheese (Cottagy), and ricotta through the nuviofoods.com.br storefront, with both one-time purchase and biweekly/monthly subscription options. Deliveries are refrigerated and restricted to Rio de Janeiro, São Paulo, and Campinas via an exclusive transport partner, with a R$65 minimum order and free-shipping thresholds ranging from R$200 locally to R$799.90 nationally.

The product portfolio rests on proprietary fermentation technology: Kefir Reggula contains 15 probiotic strains fermented 6x slower than standard yogurt, and Moo is positioned as the first domestically produced Skyr in Brazil, using traditional Icelandic fermentation that concentrates milk up to 4x through a dessorption process. The Cottagy line provides a high-protein SKU (14g protein per 100g), and most SKUs are offered in 0% lactose and 0% fat variants to address lactose-intolerant and health-conscious consumers. Unit pricing ranges from R$15.90 to R$182.85, with installment payment options available.

Revenue is generated through direct e-commerce sales, combining a pay-as-you-go product stream with a subscription stream that grants a 5% discount in exchange for recurring biweekly or monthly orders. The company targets three overlapping consumer personas — health-conscious buyers, lactose-intolerant consumers, and probiotic seekers — and executes digital-first marketing via Instagram, Facebook, email newsletters, and WhatsApp customer service. No enterprise customers, no disclosed funding, and no AI/ML capabilities are present in the available data; the company's competitive positioning rests on product differentiation, refrigerated logistics, and a multi-brand cross-sell architecture.

Name

Vitalatte

Legal name

I Don Francesco Laticínios LTDA

Website

https://vitalatte.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitalatte is a Brazilian direct-to-consumer dairy brand under NUVIO selling clean-label yogurts, kefir, Skyr, and cottage cheese via subscription and one-time purchases on nuviofoods.com.br, with refrigerated delivery to RJ, SP, and Campinas.

Ownership category

akta.pro rank

Product category

Premium Dairy Products

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Dairy Product (except Dried or Canned) Merchant Wholesalers (42443), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industries

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Premium dairy products
• Natural yogurt
• Kefir probiotic
• Skyr production
• Clean label dairy

Headquarters

HQ city

Valença

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of dairy products including yogurts, kefir, skyr, and cottage through e-commerce platform
2. Subscription Service: Recurring subscription model with 5% discount offering biweekly or monthly delivery of products

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vitalatte sells premium natural dairy products — Greek yogurts, multi-strain probiotic kefir, Icelandic-style Skyr, cottage cheese (Cottagy) and ricotta (Rycotta) — through a direct-to-consumer e-commerce platform with a refrigerated subscription delivery service covering Rio de Janeiro, São Paulo, and Campinas. Products are 100% natural, clean label, and include lactose-free and 0% fat variants across four sub-brands (Yorgus, Vitalatte, Kefir Reggula, Moo) under the NUVIO holding company.

Product overview

Vitalatte is a sub-brand under Nuvio, a Brazilian holding company managing four dairy product brands: Yorgus (yogurts), Vitalatte (yogurts/dairy), Kefir Reggula (kefir products), and Moo (Skyr products). The company operates as a multi-brand portfolio focused on clean label, natural dairy products including yogurts, kefir, Skyr-style products, cottage cheese, and ricotta. Products are sold primarily through e-commerce with subscription options and delivered refrigerated in Rio de Janeiro, São Paulo, and Campinas regions.

Differentiator

Problem solved

Functional benefit

Brands

• Yorgus: Greek yogurt brand featuring multiple product lines including Natural, Completo, Ultra, Duo, and Kyds varieties. Products are 100% natural with no preservatives.
• Kefir Reggula
• Moo

Products and services

• Yorgus (Greek yogurt line) Greek yogurt brand featuring multiple product lines (Natural, Completo, Ultra, Duo, Kyds, Cottagy, Rycotta). Products are 100% natural with no preservatives; available in lactose-free and 0% fat variants, sold in 130g to 500g packs to health-conscious Brazilian consumers.
• Vitalatte (yogurt and dairy sub-brand) Yogurt and dairy product sub-brand under the Nuvio holding company, positioned for natural, clean-label consumers seeking minimally processed dairy options in Brazil.
• Kefir Reggula (probiotic kefir line) Multi-strain probiotic kefir brand containing 15 different probiotic strains with fermentation 6x slower than regular yogurt. Made from Type A fresh milk and kefir grains; targeted at consumers seeking functional foods for gut microbiota balance and intestinal health.
• Moo (Skyr line) First Brazilian-made Skyr brand using a traditional Icelandic recipe (milk and lactic ferment with up to 4x more milk than common yogurt via a dessorption process). Skyr is rich in protein, vitamins and minerals; the line also includes Brown and Kefir variants, targeted at consumers seeking high-protein, Icelandic-style yogurt.
• Refrigerated Subscription Delivery Service Subscription service allowing customers to choose products and delivery frequency (biweekly or monthly) with a 5% subscriber discount. Products are delivered refrigerated in exclusive refrigerated trucks to RJ, SP and Campinas. Minimum order R$65.00; designed for recurring household dairy consumption.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Eu ReciclominorStrategic or Co-development PartnerPackaging compensation system for recycling. All Kefir Reggula packaging is recycled through the Eu Reciclo system, supporting environmental sustainability.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siggi's: US-based Icelandic-style Skyr/yogurt brand known for high-protein, low-sugar positioning. Highly comparable to Moo (Skyr) and Yorgus (Greek yogurt) on product category, target consumer, and premium clean-label positioning.
• Chobani: Global Greek yogurt leader expanding into Skyr-style, probiotic, and lactose-free products. Comparable on premium cultured dairy positioning, clean-label philosophy, and multi-SKU portfolio strategy.
• Verde Campo: Brazilian premium dairy brand focused on clean-label yogurts, kefir, and whey-based products with strong DTC and retail presence. The closest direct competitor to Vitalatte/NUVIO's premium kefir and natural yogurt positioning.
• Stonyfield Farm: US organic yogurt and kefir brand with strong probiotic and clean-label positioning. Comparable to Kefir Reggula and the Yorgus line on functional probiotic benefits, natural ingredients, and DTC-plus-retail distribution.

Broad incumbents

• Danone Brasil: Global yogurt leader operating in Brazil with Activia and Danone brands focused on probiotics and digestive health. Directly relevant as a large incumbent in the cultured dairy category Vitalatte targets.
• Tirol: Brazilian dairy manufacturer offering yogurts and dairy beverages including lactose-free and functional lines. Comparable as a national dairy competitor addressing lactose-intolerant and health-oriented segments.
• Vigor: Major Brazilian dairy company with broad yogurt and cultured dairy SKUs including premium Greek-style lines. Comparable as a national dairy incumbent competing for the same health-conscious consumer.
• Nestlé Brasil: Largest food and beverage company in Brazil with broad yogurt, dairy, and probiotic portfolios (e.g., Ninho, Activia). Comparable as a mainstream dairy incumbent whose premiumization push overlaps with Vitalatte's clean-label proposition.
• Italac: Large Brazilian dairy processor with yogurts, cheeses, and dairy beverages including lactose-free lines. Comparable as a mass-to-mid-market dairy incumbent with overlapping clean-label and functional product extensions.

Regional players

• Líbero Foods: Brazilian dairy and food brand group with yogurt, dessert, and specialty dairy SKUs. Comparable as a national/regional Brazilian dairy peer operating in adjacent premium and functional yogurt segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VitalatteLaticinios
• Instagraminstagram.com/yorgusgrego
• Xx.com/vitalatte
• LinkedInlinkedin.com/company/vitalatte-yorgus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalatte