Rogues Gallery
Rogues Gallery is a Sydney-based content marketing studio providing video production, live streaming, 360/VR content creation, content strategy, and agribusiness content services to enterprise brands across Australia and Southeast Asia.
- Company typePrivate
- Founded2014
- HeadquartersPyrmont, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rogues Gallery does
Rogues Gallery is a Sydney-based content marketing studio founded in 2014 by Roghan McKerlie, operating with 11-50 employees from Pyrmont, Australia. The studio delivers turn-key video production, live streaming, 360-degree and VR content creation, content strategy consulting, and specialist agribusiness content marketing to enterprise brands, government bodies, and corporate marketing teams. Its technical capabilities centre on live streaming infrastructure across Twitter/Periscope, Facebook, and YouTube, 360-degree video production and live broadcast, and omni-channel content distribution to purpose-built landing pages with per-channel analytics tracking. Notable technical credentials include delivering Australia's first 360 live stream on Twitter/Periscope (Myer 2017 Autumn/Winter Fashion Launch, 100,000+ viewers in 12 hours), Asia's first mobile live stream (Google-confirmed, Jakarta 2016, TRAX Unlock the City campaign), and a 360 broadcast of the Melbourne Cup Lexus Design Pavilion reaching 1.6 million unique viewers for Twitter and Channel 7.
Rogues Gallery firmographics
Firmographics- Name
- Rogues Gallery
- Legal name
- Rogues Gallery
- Website
- https://roguesgallery.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rogues Gallery is a Sydney-based content marketing studio providing video production, live streaming, 360/VR content creation, content strategy, and agribusiness content services to enterprise brands across Australia and Southeast Asia.
- Ownership category
- akta.pro rank
Rogues Gallery industry classification
Industry- Product category
- Content Marketing and Video Production Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)
Keywords
Where Rogues Gallery is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rogues Gallery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: Turn-key video production services including pre-production planning, filming, and post-production editing for brand storytelling content
- Content Strategy Consulting: Customized content marketing strategy development including audits, customer journey mapping, and content planning
- Live Streaming Services: Technical live streaming solutions for corporate events, product launches, and campaign activations with multi-platform distribution
- 360/VR Content Creation: Immersive 360-degree video and VR content production for enhanced audience engagement
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rogues Gallery product offering
Product offeringCore offering
Rogues Gallery is a content marketing studio that produces turn-key video stories, live streams events to multiple platforms, creates immersive 360/VR video content, and develops customized content marketing strategies. It also runs a specialist agribusiness content practice producing farm documentaries, event highlights, and thought-leadership video for agricultural clients.
Product overview
Rogues Gallery is a purpose-built content marketing studio offering a portfolio of interconnected content creation and distribution services. Its core offerings include Video Stories/Video Production (turn-key video from concept to delivery), Agribusiness Content Marketing (specialist video for the agricultural sector), Live Streaming (real-time multi-channel event broadcasting), 360 Video (immersive 360-degree production and live streaming), and Content Strategy (an eight-step methodology for planning, creating, and optimising content). Services are designed to work together—for example, live streaming events are amplified across 360 video and social channels, and content strategy underpins all video production—forming a unified content marketing studio rather than a single-platform product.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Stories / Video Production Turn-key video production service covering concept development, filming, and post-production editing, delivering video content tailored to match client objectives across broadcast, digital, and social channels.
- Agribusiness Content Marketing Specialist video content service for the agribusiness sector, including farm documentaries, event highlights, product launches, testimonial videos, and thought-leadership pieces covering livestock, dairy, cropping, and agricultural events.
- Live Streaming Live streaming service for corporate events, product launches, and bespoke campaigns, delivering real-time video to purpose-built webpages, YouTube, Facebook, and other channels with per-channel analytics tracking.
- 360 Video
Quantifiable outcome
- Reached over 100,000 viewers with 30,000 hearts in 12 hours for Myer's 360 live stream
- +3 more outcomes
Companies that use Rogues Gallery
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Rogues Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Rogues Gallery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ClemengercoreLead agency that enlisted Rogues Gallery for Myer's 2017 Autumn/Winter fashion launch 360 live stream project.
- TwittercorePrimary live streaming platform partner for 360 video content. Delivered Australia's first 360 live stream on Twitter/Periscope for Myer and 360 coverage at Melbourne Cup for Seven West Media.
- PeriscopecoreLive streaming platform integrated with Twitter for mobile-first 360 video broadcasts.
- TBWAcoreCreative agency partner for ANZ Bank's Archibald Prize immersive 360 walkthrough campaign.
- Commonwealth//McCann BangkokcoreGlobally-acclaimed agency partner for Chevrolet TRAX Unlock the City live streaming campaign in Indonesia.
- AirbagminorCreative production house collaborating on Chevrolet TRAX Indonesia launch concept.
- Dreamlight PicturesminorLocal motion-picture filmmakers in Indonesia who worked alongside Rogues Gallery on TRAX Unlock the City.
- Digital BriefminorEngaged Rogues Gallery to run digital content workshop for Vic Roads.
- Bambu DigitalcoreCollaborated with Rogues Gallery on Zip Industries digital transformation project.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rogues Gallery competitors and assessment
Company assessmentDirect peers
- The Story Lab: Australian content and brand storytelling agency producing video, social and content campaigns for enterprise marketers; directly comparable in service mix, client base and ANZ market focus.
- Storyful: Social content agency (acquired by News Corp in 2015) that produces and distributes branded and editorial video content for enterprise clients, with comparable production, multi-platform distribution and agency-partner business model.
- Lush: Australian digital and content agency offering video, social and brand content services to enterprise clients; comparable in boutique positioning, ANZ client base and content-led offering.
- The Royals: Australian creative and content agency producing campaigns, video and social content for major brands; directly comparable in service mix, client profile and ANZ-headquartered boutique agency positioning.
- Bench Media: Australian media and content agency serving enterprise clients with integrated content production and distribution; comparable boutique scale, ANZ footprint and brand-content proposition.
Broad incumbents
- TBWA Australia: Global creative agency network with Australian operations providing content, video and campaign production for major brands; an existing agency partner to Rogues Gallery, but also a potential competitor for enterprise briefs.
- Ogilvy Australia: Global creative network operating in Australia with full-service content, video and brand storytelling capabilities; also the acquirer of the founder's prior agency Bullseye Digital, making it a strategically linked incumbent peer.
- VaynerMedia: Global social-first content and media agency producing brand video, live content and campaigns for enterprise clients; overlaps with Rogues Gallery on social/live content production for large brands, but with a much larger global footprint.
- Dentsu Creative Australia: Creative and content arm of Dentsu in Australia offering video, content strategy and campaign production for enterprise clients; comparable content-marketing services but with holding-company scale and integrated media buying.
- MediaMonks (now Monks): Global content, video production and digital experience studio within S4 Capital, serving enterprise brands with end-to-end production; comparable video/live-stream services but at vastly greater scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rogues Gallery social profiles
Digital presenceRogues Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogues Gallery leadership team
Management profileNumber of profiles
Profiles1 record
Rogues Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogues Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogues Gallery
What does Rogues Gallery do?
Rogues Gallery is a content marketing studio that produces turn-key video stories, live streams events to multiple platforms, creates immersive 360/VR video content, and develops customized content marketing strategies. It also runs a specialist agribusiness content practice producing farm documentaries, event highlights, and thought-leadership video for agricultural clients.
Is Rogues Gallery a public or private company?
Rogues Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rogues Gallery founded?
Rogues Gallery was founded in 2014. It employs 11 to 50 people.
Where is Rogues Gallery based?
Rogues Gallery is headquartered in Pyrmont, Australia, in the Oceania region.
How does Rogues Gallery make money?
Four revenue lines are on record. Video Production Services are the primary driver. The others are content Strategy Consulting, live Streaming Services and 360/VR Content Creation.
Who are Rogues Gallery's main competitors?
Direct peers on record are The Story Lab, Storyful, Lush, The Royals and Bench Media. Broad incumbents are TBWA Australia, Ogilvy Australia, VaynerMedia, Dentsu Creative Australia and MediaMonks (now Monks).
Does Rogues Gallery have an API?
No public API is recorded for Rogues Gallery.
What industry is Rogues Gallery in?
Rogues Gallery's product category is Content Marketing and Video Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site). Its NAICS code is 516 and its SIC code is 7812.