Positive Proximity
Positive Proximity provides RFID-based attendance tracking, badge printing, online registration, and lead retrieval for conferences and events. The Las Vegas-based firm serves healthcare associations, government agencies, and enterprises with an integrated platform anchored by IntelliTrak® and Prox Express.
- Company typePrivate
- Founded1998
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Positive Proximity does
Positive Proximity, Inc. is a Las Vegas-headquartered event technology company founded around 1998 that provides RFID-based attendance tracking, session monitoring, badge printing, lead retrieval, and online registration services for conferences and meetings. The platform centers on proprietary registered technologies — IntelliTrak® (active check-in, dwell time, and room occupancy monitoring), SecondStage® (FEIG RFID middleware), BadgeStation® (on-site badge printing with RFID/QR encoding), and Stargate (software-based self check-in) — integrated through the Prox Express cloud SaaS and complemented by an Online Registration Platform, Mobile Event Portal, Virtual Event Portal (meetingcenter.online), and Lead Retrieval Solutions. Customer concentration sits in healthcare/medical associations (American Academy of Neurology, American College of Rheumatology, American Diabetes Association, AHCA), military and trade associations (American Society of Military Comptrollers, NECA), government (U.S. Department of Defense, IRS, GS1), and enterprise/education (Lenovo, Stanford, Harvard, Booze Allen Hamilton), with per-event deployments scaling beyond 15,000 attendees.
The company monetizes through a hybrid model: (1) Prox Express tiered subscriptions (free up to 50 attendees → $1,199/event for 250 → $2,199/event for 500 → $5,199/year unlimited), (2) custom-priced enterprise event packages based on attendee count and hardware, and (3) hardware rental of Zebra printers, RFID scanners, and check-in stations bundled with on-site technician services. GTM combines direct enterprise field sales for marquee association and government accounts with a self-serve PLG funnel for smaller events. Security certifications (PCI/DSS, NIST-800, SSAE/SAS-70 Type II, HIPAA, GDPR, CCPA) function as a procurement gate for healthcare and federal clients, and strategic integrations with FEIG Electronics, SimpleCert, Postgraduate Institute for Medicine, Online Registration Center, and Expo Data Capture extend CEU, certificate, registration, and channel coverage.
Positive Proximity firmographics
Firmographics- Name
- Positive Proximity
- Legal name
- Positive Proximity, Inc.
- Website
- https://positiveproximity.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positive Proximity provides RFID-based attendance tracking, badge printing, online registration, and lead retrieval for conferences and events. The Las Vegas-based firm serves healthcare associations, government agencies, and enterprises with an integrated platform anchored by IntelliTrak® and Prox Express.
- Ownership category
- akta.pro rank
Positive Proximity industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)
Keywords
Where Positive Proximity is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Positive Proximity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event-Based SaaS Subscriptions: Tiered subscription pricing based on event size (number of attendees) and feature access. Plans range from free tier (up to 50 attendees) to enterprise unlimited annual plans. Revenue is generated through recurring event-based subscriptions with per-event or annual billing.
- Hardware Rental: Rental of badge printers, RFID scanners, handheld devices, and check-in station equipment for events. Includes on-site setup and technical support services.
- Professional Services: On-site technicians, setup, configuration, and support services for large-scale events requiring hands-on assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier for small events up to 50 attendees |
| Subscription | Pay-as-you-go | Medium Events - $1,199 per event for up to 250 attendees |
| Subscription | Pay-as-you-go | Large Events - $2,199 per event for up to 500 attendees |
| Subscription | Annual | Unlimited Annual - $5,199 per year for unlimited events and attendees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Positive Proximity product offering
Product offeringCore offering
Positive Proximity provides RFID-based attendance tracking, on-site badge printing, online registration, lead retrieval, and mobile event portal solutions for conferences and events. Its core is the Prox Express cloud-based self-service platform, integrated with the proprietary IntelliTrak® real-time location and dwell-time monitoring technology and SecondStage® FEIG RFID middleware. The offering is delivered through tiered event-based subscriptions, hardware rental, on-site technician services, and custom enterprise quotes based on event size and attendee count.
Product overview
Positive Proximity offers a unified event management platform combining badge printing, attendance tracking, and lead retrieval solutions. The core product is the Prox Express cloud-based self-service platform, which integrates with IntelliTrak® for active check-in and location monitoring, BadgeStation® for on-site badge printing, and the Online Registration Platform for pre-event attendee management. The portfolio includes SecondStage® (FEIG RFID middleware), Mobile Event Portal for attendee-facing mobile tools, Virtual Event Portal for remote events, and Hardware Rental for equipment needs. Lead Retrieval Solutions provide exhibitor-facing tools for scan data collection.
Differentiator
Problem solved
Functional benefit
Brands
- IntelliTrak®: Active Check-in & Location Monitoring Technology with predictive analytics and dwell time monitoring
- BadgeStation®
- SecondStage®
- Stargate
- IntelliTrak®
Products and services
- Prox Express Cloud-based self-service platform for on-demand badge printing, attendance tracking, event check-in, real-time session tracking, CEU/CPE certificate management, access control, and survey tools for meeting planners.
- IntelliTrak® Active check-in and location monitoring technology providing real-time attendance tracking, dwell time analytics, live room occupancy views, room capacity threshold monitoring with automated text/email notifications, and predictive attendee path tracking.
- SecondStage® FEIG RFID middleware software for session tracking, enabling seamless integration between FEIG RFID hardware and the Positive Proximity attendance tracking platform.
- BadgeStation® Complete on-site badge printing suite providing custom logo badge design, support for RFID and QR encoding, and offline operation capability, compatible with Zebra thermal printers, Dymo, and card printers.
- Online Registration Platform Full-service online and on-site registration system with real-time Roster API, attendee reminders, branded registration screens, and built-in payment processing for event registration and badge printing services.
- Lead Retrieval Solutions Exhibitor lead retrieval tools including pre-configured Zebra laser scanners, mobile app licenses, and on-demand scan exports with attendee path analytics and exhibit hall heat maps for trade show exhibitors.
- Mobile Event Portal Mobile-friendly event portal providing active session guides, attendee messaging, live feedback, speaker profiles, and event deliverable management accessible to attendees via mobile.
- Virtual Event Portal Tools Online platform at meetingcenter.online for virtual event management, providing remote event capabilities complementary to on-site offerings.
- Hardware Rental Rental and on-site setup of RFID scanners, badge printers (Zebra, Dymo, card printers), handheld scanners, check-in station laptops, and session tracking equipment for events.
Quantifiable outcome
- Tracks 15,000+ attendees per event with real-time accuracy
- +2 more outcomes
Companies that use Positive Proximity
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Positive Proximity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Positive Proximity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Online Registration CentercoreStrategic integration partner providing online registration services with full Positive Proximity API integration, enabling real-time roster synchronization between registration and attendance tracking systems.
- Biznet Internet TechnologiescoreTechnology infrastructure partner providing internet services and hosting. Multiple references across the Positive Proximity platform and partner pages indicate deep technical integration.
- Postgraduate Institute for Medicine (PIMED)minorMedical education partner offering continuing medical education (CME) credits for healthcare conferences. Integration enables automatic CEU tracking and certificate delivery.
- FEIG ElectronicscoreRFID hardware technology partner featured in podcast discussing RFID technology. Positive Proximity provides SecondStage® middleware software for FEIG RFID readers and scanners.
- Expo Data CaptureminorEvent technology reseller partner providing attendance tracking services for specific events such as SFS Cybercorps conference.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Positive Proximity competitors and assessment
Company assessmentDirect peers
- Splash: Splash is an event marketing platform focused on branded event experiences, registration, and analytics for corporate events. It overlaps with Positive Proximity in registration, check-in, and event data for the corporate/enterprise meeting segment.
- RainFocus: RainFocus is an enterprise event marketing platform built for large conferences with deep registration, session tracking, and analytics capabilities. It directly competes for the same large-association and enterprise-customer accounts that Positive Proximity serves.
- Bizzabo: Bizzabo is an Event Experience OS that combines registration, agenda, networking, and analytics for mid-to-large events. It overlaps with Positive Proximity's Prox Express platform in registration, attendance tracking, and badge functionality for the same buyer (meeting planners).
- Aventri: Aventri is an event management software platform offering registration, badge printing, session tracking, and on-site solutions for associations and corporations. Its end-to-end feature set and target customers closely mirror Positive Proximity's positioning.
- ITN International: ITN International is a long-standing event technology provider specializing in lead retrieval, attendance tracking, and session scanning for trade shows and conferences. It is among the closest direct competitors to Positive Proximity's IntelliTrak® and lead retrieval offerings.
- Whova: Whova offers an all-in-one event management app with registration, agenda, attendee networking, and live polling for conferences and associations. It is a direct competitor for Positive Proximity's Mobile Event Portal and broader conference management bundle.
- Expo Logic: Expo Logic provides registration, badge printing, lead retrieval, and session tracking for trade shows and conventions. Its product set (especially lead retrieval and badge printing) maps almost 1:1 to Positive Proximity's BadgeStation® and lead retrieval modules.
Emerging players
- Swapcard: Swapcard is an AI-powered event platform combining registration, networking, and matchmaking for trade shows and conferences. It targets the same large-association buyer as Positive Proximity but with a mobile/AI-first product angle.
Broad incumbents
- Cvent: Cvent is a leading enterprise event management platform offering registration, venue sourcing, and attendee engagement. It is comparable as the dominant incumbent in the same end market (association and corporate meetings) Positive Proximity serves, though Cvent's portfolio is far broader than Positive Proximity's RFID-focused tracking.
- Eventbrite: Eventbrite is a broad self-serve ticketing and registration platform serving events of all sizes. While it does not focus on RFID attendance tracking, it competes for the same SMB/self-serve organizer segment that Prox Express targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Positive Proximity social profiles
Digital presencePositive Proximity compliance and trust
Trust signalCompliance7 records
Positive Proximity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Proximity leadership team
Management profileNumber of profiles
Profiles1 record
Positive Proximity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Proximity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Proximity
What does Positive Proximity do?
Positive Proximity provides RFID-based attendance tracking, on-site badge printing, online registration, lead retrieval, and mobile event portal solutions for conferences and events. Its core is the Prox Express cloud-based self-service platform, integrated with the proprietary IntelliTrak® real-time location and dwell-time monitoring technology and SecondStage® FEIG RFID middleware. The offering is delivered through tiered event-based subscriptions, hardware rental, on-site technician services, and custom enterprise quotes based on event size and attendee count.
Is Positive Proximity a public or private company?
Positive Proximity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positive Proximity founded?
Positive Proximity was founded in 1998. It employs 1 to 10 people.
Where is Positive Proximity based?
Positive Proximity is headquartered in Las Vegas, United States, in the North America region.
How does Positive Proximity make money?
Three revenue lines are on record. Event-Based SaaS Subscriptions are the primary driver. The others are hardware Rental and professional Services.
Who are Positive Proximity's main competitors?
Direct peers on record are Splash, RainFocus, Bizzabo, Aventri, ITN International, Whova and Expo Logic. Swapcard is listed as an emerging player. Broad incumbents are Cvent and Eventbrite.
Does Positive Proximity have an API?
Yes. Prox Express provides Roster API tools that enable real-time roster updates as registrations are processed. The platform also offers a Lead Retrieval API for exhibitors to access scan data and exports on-demand. The attendance tracking system includes API integration for automatic roster synchronization. No formal API documentation portal or developer portal is publicly available.
What industry is Positive Proximity in?
Positive Proximity's product category is Event Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHAFAF, Lead Capture / Lead Retrieval & Badge Scanning Tools. Its NAICS code is 56192 and its SIC code is 7370.