What oKube does

oKube is a B2B SaaS platform, operated by French marketing technology firm Smart Traffik, that delivers omnichannel marketing attribution and analytics to retailers and brands. The platform tracks the customer journey from first media exposure through to in-store and online conversion, providing deterministic, multi-touch ROI measurement at the channel level across online and offline media including App, DOOH, SEA, TV and broader media. Its three core modules are Measurement & Multi-Touch Attribution, Geomarketing, and Audience Segmentation.

Technically, oKube integrates artificial intelligence for predictive analytics (transforming historical campaign data into forecasts for future media plans), data visualization, and Internet of Things (IoT) inputs to construct a cross-channel customer journey view. The company emphasizes 100% independent measurement and GDPR-compliant processing with full customer anonymity as compliance and positioning advantages.

Commercially, the product is sold via direct enterprise sales with demo-based qualification and quote-based annual subscription pricing; no self-serve tier is offered. The go-to-market targets enterprise retailers and brand advertisers in France and North America, supported by offices in Paris, Lyon, and Chicago. The company is a sub-brand and product line within Smart Traffik, which itself sits inside the Dekuple Group, with no disclosed funding rounds, revenue figures, or named customer logos in the available data.

Name

oKube

Legal name

Smart Traffik

Website

https://okube-attribution.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

oKube is a French B2B SaaS omnichannel attribution platform, operated by Smart Traffik under the Dekuple Group, that uses AI, IoT, and data visualization to deliver multi-touch ROI measurement, geomarketing, and audience segmentation for enterprise retailers and brands across France and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: oKube operates as a subscription-based SaaS platform providing omnichannel attribution, predictive analytics, and audience segmentation capabilities to retailers and brands. The platform is offered through enterprise sales with demo-based qualification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

oKube is an enterprise SaaS omnichannel attribution and marketing analytics platform that measures the impact of marketing campaigns across online and offline channels. It tracks the customer journey from first media exposure to final visit (both online and in-store) and delivers deterministic ROI measurement per channel, AI-driven predictive analytics, geolocation-based geomarketing, and audience segmentation. The platform is sold to enterprise retailers and brands via annual subscriptions and is positioned as a 100% independent, GDPR-compliant measurement solution.

Product overview

oKube is a unified omnichannel attribution platform designed for retailers and brands to measure marketing campaign effectiveness across online and offline channels. The core oKube platform integrates three key modules: Measurement & Multi-Touch Attribution (for tracking customer journeys and ROI), Geomarketing (for location-based insights), and Audience Segmentation (for customer targeting). The platform leverages artificial intelligence, data visualization, and IoT technologies to provide comprehensive customer journey analysis.

Differentiator

Problem solved

Functional benefit

Brands

• oKube: Omnichannel attribution and marketing measurement solution that tracks customer journeys, provides ROI analysis, and uses AI for predictive analytics across online and in-store channels.

Products and services

• oKube Omnichannel Attribution Platform An enterprise SaaS omnichannel attribution and analytics platform for retailers and brands that measures the impact of marketing campaigns across online and offline channels, tracking the full customer journey from first media exposure to final in-store or online visit. It combines multi-touch attribution, AI-driven predictive analytics, geolocation-based geomarketing, and audience segmentation, with deterministic ROI measurement per channel. Sold as an annual enterprise subscription under Smart Traffik, a French marketing-technology company within the Dekuple group, with full GDPR-compliant customer anonymity.

Quantifiable outcome

• Maximum efficiency in budget management through deterministic measurement of advertising spend
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Dekuple GroupcoreStrategic or Co-development PartnerDekuple Group is the parent company of Smart Traffik, the parent company behind oKube. As part of the Dekuple group, oKube benefits from association with a established player in the marketing and data sector, providing strategic backing and market credibility.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kochava: Omnichannel attribution and marketing measurement platform providing multi-touch attribution, audience segmentation, and location-based analytics — closely aligned with oKube's feature mix including geomarketing.
• AppsFlyer: Mobile and cross-channel attribution platform serving enterprise brands and retailers with multi-touch attribution, audience segmentation, and marketing measurement — directly comparable to oKube's core attribution and segmentation capabilities.
• Singular: Marketing attribution and analytics platform unifying cost, attribution, and engagement data with audience segmentation for enterprise marketers — directly comparable on the attribution and segmentation workflow.
• RetailNext: In-store retail analytics and customer journey measurement platform focused on brick-and-mortar retailers — directly comparable to oKube's offline (in-store) measurement capabilities for retail customers.
• Adjust: Global attribution and marketing analytics platform offering multi-touch attribution, fraud prevention, and audience segmentation for enterprise marketers — overlapping head-to-head with oKube on attribution and segmentation.

Broad incumbents

• Oracle Advertising (Moat): Oracle-owned ad measurement and analytics business (including Moat) offering cross-channel ad verification, attribution, and campaign analytics — overlaps with oKube on cross-channel measurement for enterprise brands.
• Adobe Analytics: Enterprise marketing analytics suite within Adobe Experience Cloud offering multi-touch attribution, cross-channel measurement, and predictive analytics — competes with oKube for enterprise measurement dollars as part of a much broader marketing platform.
• LiveRamp: Data connectivity and identity resolution platform enabling cross-channel measurement and attribution for enterprise brands and retailers — comparable in supporting the omnichannel measurement workflow oKube delivers.
• Visual IQ (Nielsen): Multi-touch attribution and marketing intelligence capability within Nielsen that competes with oKube on cross-channel attribution and marketing-mix analytics for enterprise brands.

Emerging players

• Cuebiq: Location intelligence and footfall analytics platform providing geolocation-based audience insights and offline measurement for brands and retailers — directly comparable to oKube's geomarketing module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/okube_st
• LinkedInlinkedin.com/company/okube-attribution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oKube