Prime Time Manufacturing
Prime Time Manufacturing is a Wakarusa, Indiana-based towable RV manufacturer producing Fifth Wheels and Travel Trailers under the Avenger, Crusader, LaCrosse, Sanibel, and Tracer sub-brands, sold through independent dealers across North America and operating as a division of Forest River, Inc. (Berkshire Hathaway).
- Company typePrivate
- Founded2009
- HeadquartersWakarusa, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prime Time Manufacturing does
Prime Time Manufacturing (legal entity Prime Time, Inc., operating as Prime Time RV) is a towable recreational vehicle manufacturer headquartered at 66149 SR 19 in Wakarusa, Indiana, founded in 2009 by RV industry veterans carrying more than 100 years of combined manufacturing experience. The company designs and builds two core product categories, Fifth Wheels and Travel Trailers, marketed under five sub-brands that segment the line by price and use case: Avenger (entry-level travel trailers and fifth wheels targeting first-time and budget buyers), Crusader (premium travel trailers), LaCrosse (luxury fifth wheels and travel trailers with residential-style appointments), Sanibel (high-end fifth wheels oriented to full-time living), and Tracer (mid-range to premium travel trailers and fifth wheels across multiple floorplans).
The company's central operational process is the Customer Assurance Inspection (CAI), a proprietary 125-point quality checklist applied to every unit before it leaves the Wakarusa facility, covering water systems, electrical, roof-to-underbelly integrity, kitchen appliances, and countertops. Manufacturing is anchored in northern Indiana's Amish community, which Prime Time cites as a source of craftsmanship. Post-sale support includes a one-year limited warranty, one year of complimentary Coach-Net roadside assistance, free digital owner's manuals, and access to the Forest River Owners' Group (FROG) community, which the parent operator states has more than 185,000 members across all Forest River brands.
Commercially, Prime Time operates a wholesale-only go-to-market: the company does not sell factory direct and distributes exclusively through a network of independent RV dealerships across the United States and Canada. Pricing is set at the dealer level and Prime Time explicitly disclaims influence over retail pricing. As a division of Forest River, Inc., itself a Berkshire Hathaway company, Prime Time derives structural purchasing-power and balance-sheet benefits from the parent group while retaining brand-level operational independence, and it holds the National RV Dealers Association DSI Quality Circle Award (2013) along with multiple industry Best of Show recognitions.
Prime Time Manufacturing firmographics
Firmographics- Name
- Prime Time Manufacturing
- Legal name
- Prime Time, Inc.
- Website
- https://primetimerv.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Prime Time Manufacturing is a Wakarusa, Indiana-based towable RV manufacturer producing Fifth Wheels and Travel Trailers under the Avenger, Crusader, LaCrosse, Sanibel, and Tracer sub-brands, sold through independent dealers across North America and operating as a division of Forest River, Inc. (Berkshire Hathaway).
- Ownership category
- akta.pro rank
Prime Time Manufacturing industry classification
Industry- Product category
- Towable Recreational Vehicles (RVs)
- NAICS
- Travel Trailer and Camper Manufacturing (336214)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Prime Time Manufacturing is headquartered
LocationHeadquarters
- HQ city
- Wakarusa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Prime Time Manufacturing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- RV Manufacturing and Sales: Prime Time RV generates revenue through the manufacture and sale of towable recreational vehicles, specifically Fifth Wheels and Travel Trailers, sold through a network of independent dealers across North America.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Prime Time Manufacturing product offering
Product offeringCore offering
Prime Time Manufacturing designs, engineers, and assembles towable recreational vehicles, specifically Fifth Wheels and Travel Trailers, sold under the sub-brands Avenger, Crusader, LaCrosse, Sanibel, and Tracer. Units are manufactured at the Wakarusa, Indiana facility and distributed exclusively through independent RV dealerships across North America (United States and Canada). Every unit must pass the 125-point Customer Assurance Inspection (CAI) quality checklist before leaving the plant, and new purchases include a one-year limited warranty and one year of Coach-Net roadside assistance.
Product overview
Prime Time RV is a towable recreational vehicle manufacturer that produces a full line of Fifth Wheels and Travel Trailers under five distinct product sub-brands: Avenger (entry-level), Crusader (premium travel trailers), LaCrosse (luxury fifth wheels and travel trailers), Sanibel (high-end fifth wheels for full-time living), and Tracer (mid-range to premium travel trailers and fifth wheels). The company operates as a division of Forest River, Inc. and offers a 125-point Customer Assurance Inspection (CAI) quality process. All products come with a one-year limited warranty and one year of complimentary Roadside Assistance through Coach-Net.
Differentiator
Problem solved
Functional benefit
Products and services
- Fifth Wheels Towable recreational vehicles mounted on frame and wheels designed to be towed by a motorized vehicle by means of a towing mechanism mounted above or forward of the tow vehicle's rear axle (typically a truck). Fifth wheels offer spacious living with multiple slide-outs and elevated bedroom areas, targeting RVers seeking larger floorplans for longer stays or full-time living.
- Travel Trailers Towable recreational vehicles mounted on frame and wheels designed to be towed by a motor vehicle, constructed with a roof, floor and sidewalls made of rigid materials. Travel trailers offer flexibility and can be detached from the tow vehicle for independent use at the campsite, targeting recreational buyers across experience levels.
- Avenger (Travel Trailers and Fifth Wheels) Sub-brand product line within the Prime Time RV portfolio offering entry-level to mid-range travel trailers and fifth wheels, targeting first-time and budget-conscious RVers.
- Crusader (Travel Trailers) Sub-brand product line offering higher-end travel trailers with enhanced features and luxury appointments for discerning RVers.
- LaCrosse (Fifth Wheels and Travel Trailers) Sub-brand product line featuring luxury fifth wheels and travel trailers with premium amenities and residential-style features.
- Sanibel (Fifth Wheels) Sub-brand product line of high-end fifth wheels designed for full-time RV living with residential features and spacious floorplans.
- Tracer (Travel Trailers and Fifth Wheels) Sub-brand product line of travel trailers and fifth wheels offering mid-range to premium options with various floorplan configurations.
- One-Year Coach-Net Roadside Assistance Complimentary one-year roadside assistance program administered by Coach-Net for new towable Prime Time RVs, covering towing, jump starts, tire assistance, delivery of fuel and emergency fluids, locksmith/lockout service, winch-out, technical support, and RV mobile mechanic service. Includes separate contact numbers for units built pre-1/1/2024 (866-209-2895) and on/after 1/1/2024 (800-608-2751).
Companies that use Prime Time Manufacturing
Customer profileSegments1 record
Ideal customer profiles1 record
Prime Time Manufacturing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prime Time Manufacturing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Forest River, Inc.coreForest River, Inc. is the parent company of Prime Time RV. As one of North America's largest manufacturers of recreational vehicles and a Berkshire Hathaway company, Forest River provides Prime Time with unmatched purchasing power and financial strength, ensuring the company can serve customers for years to come.
- Forest River Owners' Group (FROG)coreFROG is a free owner's group formed in 2011 that has grown to over 185,000 members. Members attend rallies and tours throughout North America. All Forest River RV owners, including Prime Time RV owners, can join by becoming a Forest River RV owner and submitting a form on the FROG website.
- Coach-NetcoreCoach-Net administers the included one year of Roadside Assistance for new towable Prime Time RVs. Services include towing, jump starts, tire assistance, delivery of fuel and emergency fluids, locksmith/lockout service, winch out, technical support, and RV mobile mechanic.
- Independent RV Dealership NetworkcorePrime Time RV has partnered with a network of independent RV dealerships across North America. The company encourages customers to buy from local dealers to get the best ownership experience possible, including pre-delivery inspection, thorough product walk-through, and ongoing service support.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Prime Time Manufacturing competitors and assessment
Company assessmentEmerging players
- DRV Luxury Suites: Manufacturer of high-end fifth wheels targeting full-time RVers with luxury appointments. DRV directly competes with Prime Time's Sanibel line for the premium fifth wheel customer, though at a narrower price and product focus.
Direct peers
- Keystone RV: Major manufacturer of towable RVs including travel trailers and fifth wheels, with sub-brands across price points. Keystone is one of the most direct competitors to Prime Time in the towable RV category, particularly in the mid-range travel trailer and fifth wheel segments.
- Coachmen RV: Manufacturer of towable and motorized RVs including travel trailers and fifth wheels, part of Forest River's brand portfolio. Coachmen is a sister brand to Prime Time within Forest River and a direct competitor in several towable segments.
- Grand Design RV: Manufacturer of towable RVs (travel trailers and fifth wheels) known for premium build quality and customer-focused positioning. Grand Design is a direct competitor in the mid-to-premium towable segment and competes head-to-head with Prime Time's Crusader, LaCrosse, and Sanibel product lines.
- Heartland RV: Manufacturer of towable RVs including travel trailers, fifth wheels, and toy haulers, operating as a subsidiary of Thor Industries. Heartland directly competes with Prime Time across the towable RV portfolio at multiple price tiers.
- Crossroads RV: Manufacturer of towable RVs including travel trailers and fifth wheels, also owned by Thor Industries. Crossroads overlaps directly with Prime Time's entry-level through mid-range travel trailer offerings.
- Jayco, Inc. Major manufacturer of towable and motorized RVs including travel trailers and fifth wheels. Jayco competes across multiple price points similar to Prime Time's portfolio and shares an Indiana-based manufacturing footprint in northern Indiana's RV cluster.
Broad incumbents
- Forest River, Inc. Parent company of Prime Time RV and one of North America's largest RV manufacturers. Forest River produces towable and motorized RVs across many sub-brands and represents the closest comparable for scale, dealer relationships, and supply-chain leverage, though it is far larger and more diversified than Prime Time alone.
- Winnebago Industries: Diversified RV manufacturer producing towable and motorized RVs under multiple brands including Grand Design and Winnebago. Winnebago is a broader incumbent competitor with overlapping towable RV exposure through Grand Design.
- Thor Industries: World's largest RV manufacturer with a broad portfolio of towable and motorized brands including Heartland, Crossroads, Keystone, Airstream, and others. Thor is the closest large-cap comparable for industry positioning, though significantly larger and publicly traded.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Prime Time Manufacturing social profiles
Digital presencePrime Time Manufacturing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Time Manufacturing leadership team
Management profileNumber of profiles
Prime Time Manufacturing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Time Manufacturing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Time Manufacturing
What does Prime Time Manufacturing do?
Prime Time Manufacturing designs, engineers, and assembles towable recreational vehicles, specifically Fifth Wheels and Travel Trailers, sold under the sub-brands Avenger, Crusader, LaCrosse, Sanibel, and Tracer. Units are manufactured at the Wakarusa, Indiana facility and distributed exclusively through independent RV dealerships across North America (United States and Canada). Every unit must pass the 125-point Customer Assurance Inspection (CAI) quality checklist before leaving the plant, and new purchases include a one-year limited warranty and one year of Coach-Net roadside assistance.
Is Prime Time Manufacturing a public or private company?
Prime Time Manufacturing is a private company. It is classified as corporate owned and is currently operating.
When was Prime Time Manufacturing founded?
Prime Time Manufacturing was founded in 2009. It employs 251 to 500 people.
Where is Prime Time Manufacturing based?
Prime Time Manufacturing is headquartered in Wakarusa, United States, in the North America region.
How does Prime Time Manufacturing make money?
One revenue line is on record: RV Manufacturing and Sales.
Who are Prime Time Manufacturing's main competitors?
DRV Luxury Suites is listed as an emerging player. Direct peers are Keystone RV, Coachmen RV, Grand Design RV, Heartland RV, Crossroads RV and Jayco, Inc.. Broad incumbents are Forest River, Inc., Winnebago Industries and Thor Industries.
Does Prime Time Manufacturing have an API?
No public API is recorded for Prime Time Manufacturing.
What industry is Prime Time Manufacturing in?
Prime Time Manufacturing's product category is Towable Recreational Vehicles (RVs). Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 336214.