BUILD A ROCKET

What BUILD A ROCKET does

BUILD A ROCKET GmbH is a Cologne, Germany-based full-service agency founded in 2016 that specializes in gaming, esports, and virtual world brand activations. The firm is structured as a German GmbH and operates with 51–100 employees under Managing Directors Alexander Albrecht and Tobias Heim, describing its team as a "global crew of strategists, creatives, and gamers." Service lines span Creative, Strategy, Social, and Creator partnerships, targeting enterprise brands seeking to engage with gaming audiences through native, community-driven experiences rather than traditional advertising.

The agency's product surface combines conventional campaign creative with platform-native virtual world builds — most notably custom Roblox experiences (four obstacle-course "obbies" and a free-kick simulator for DFL Bundesliga in January 2025) and branded Fortnite executions (a tower-defense mode called DERMA CONTROL: SKIN DEFENSE for L'Oréal Men Expert in April 2024). Work is delivered through direct enterprise sales and via an affiliation with sportfive, the international sports marketing agency network. Named enterprise clients include DFL Bundesliga, Uber Eats, KitKat (Nestlé), L'Oréal Men Expert, SAP Esports, Porsche x Puma, congstar, and Nova Wallet x BLAST, spanning sports, food delivery, CPG, beauty, software, automotive, telecommunications, and Web3 verticals.

The revenue model is professional services — project-based, custom-quoted campaigns with no publicly disclosed pricing. No funding rounds, acquisitions, or revenue figures are disclosed in the available data. The firm has accumulated third-party recognition including a 2024 Bronze Effie (Uber Eats), two 2025 German Brand Awards (gamescom/congstar), and a 2025 FedEx Champions of Business Award in Fan Experience.

Name

BUILD A ROCKET

Legal name

BUILD A ROCKET GmbH

Website

https://buildarocket.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

BUILD A ROCKET is a Cologne-based gaming and esports agency that designs brand activations across Roblox, Fortnite, and creator channels for enterprise clients including DFL Bundesliga, Uber Eats, L'Oréal Men Expert, and SAP.

Ownership category

akta.pro rank

Product category

Gaming and Esports Marketing Services

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

Keywords

• Gaming marketing agency
• Esports brand activations
• Virtual world experiences
• Creator partnerships
• Digital-native campaigns

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Agency Services: Full-service agency providing strategic consulting, creative development, social media management, and creator partnerships for gaming and esports brand activations

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

BUILD A ROCKET is a full-service gaming and esports agency that engineers digital-native brand experiences for consumer brands, sports leagues, and entertainment companies. The agency delivers end-to-end services spanning creative, strategy, social media, and creator partnerships, with specialized execution in virtual world activations on platforms such as Roblox and Fortnite.

Product overview

BUILD A ROCKET is a full-service gaming and esports agency offering creative services, strategy, social media management, and creator partnerships. The company engineers digital-native experiences for brands seeking to authentically engage with gaming communities. Their portfolio includes platform-specific experiences such as Roblox activations (featuring obstacle courses, free-kick simulators, and UGC item customization) and Fortnite branded worlds (featuring tower defense game modes). Services span from campaign strategy through production, with a focus on digital-native, community-driven brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Original, engaging, and disruptive creative solutions for gaming and esports brand campaigns, designed for consumer brands seeking to reach gaming audiences.
• Strategy Services Strategic consulting to help brands become part of gaming culture and achieve success in the gaming world, aimed at enterprises seeking meaningful entry into gaming communities.
• Social Services Social media presence management and community engagement for gaming and esports brands, designed to connect brands with audiences in gaming spaces.
• Creator Partnerships Connection with gaming creators and influencers for brand collaborations and authentic marketing, designed for brands targeting gaming communities.
• Roblox Experiences Custom branded virtual world activations on the Roblox platform, including obstacle courses, free-kick simulators, and interactive game modes for enterprise clients such as sports leagues.
• Fortnite Experiences Branded virtual world experiences in Fortnite featuring tower defense and gameplay mechanics integrated with brand products, designed for consumer brands targeting young male audiences.

Quantifiable outcome

• 1.3 million+ visits in first 4 days for DFL Bundesliga Roblox activation
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• DFL Deutsche Fußball LigaflagshipStrategic or Co-development Partner · 20 January 2025Strategic partnership to bring Bundesliga content to Roblox, creating five unique gaming experiences including obstacle courses and a free-kick simulator. First European sports league to activate on Roblox platform.
• KartacoreTechnology or Integration · 20 January 2025Development studio partnership for creating the Roblox experiences for DFL Bundesliga campaign
• L'Oréal Men ExpertcoreStrategic or Co-development Partner · 22 April 2024Partnership to launch DERMA CONTROL: SKIN DEFENSE in Fortnite - a branded tower defense virtual world experience targeting younger male audiences
• ESPNminorStrategic or Co-development PartnerLeague partner present in Bundesliga Roblox Clubhouse lobby for fan engagement
• ToppsminorStrategic or Co-development PartnerLeague partner present in Bundesliga Roblox Clubhouse lobby with interactive brand opportunities
• sportfivecoreStrategic or Co-development PartnerParent company/affiliate - international sports marketing agency network that BUILD A ROCKET is part of

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Supersocial: Roblox-focused studio developing branded games and virtual experiences on Roblox. Comparable in platform specialization and brand activation focus, competing for the same enterprise Roblox budgets.
• Gamefam: Specialized Roblox game studio and agency that builds branded experiences on Roblox for major advertisers. Directly comparable to BUILD A ROCKET's Roblox activation work, including similar brand-side clients and platform-native execution model.
• Metavision: Gaming marketing agency that bridges brands with gaming communities through creator partnerships and platform activations. Comparable in mission (authentic brand integration in gaming culture) and agency service model.
• Ampverse: Gaming and esports marketing agency focused on brand-to-gamer engagement through creators, content, and platform activations. Comparable full-service gaming agency targeting consumer brands, primarily in APAC.
• Kairos Media: Award-winning gaming and esports marketing agency working with brands on influencer campaigns, content, and platform activations. Directly comparable full-service gaming agency model targeting enterprise brand clients.

Broad incumbents

• GameSquare Esports: Gaming and esports media and marketing company operating agency services, content, and influencer capabilities. Comparable broader gaming-marketing portfolio competing for enterprise gaming-brand spend.
• Anzu: In-game advertising company providing programmatic ad solutions across mobile, PC, console, and Roblox environments. Adjacent competitor for brand attention budgets within gaming environments, including direct Roblox integration.
• Bidstack: In-game advertising technology company offering programmatic ad placements inside video games. Operates in the broader gaming-brand monetization space and competes for some of the same brand budgets as BUILD A ROCKET, though via a different (tech platform) delivery model.
• SuperLeague Gaming: Gaming media network with UGC content, branded experiences in Minecraft and Roblox, and influencer marketing. Comparable in branded virtual world activation work, particularly across Roblox-adjacent platforms.

Others

• sportfive: International sports marketing agency network and BUILD A ROCKET's parent/affiliate organization. Provides global sports rights-holder client access and is therefore the most strategically related peer — both as a parent and as a comparable sports marketing organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/build-a-rocket
• Instagraminstagram.com/buildarocketagency
• TikToktiktok.com/@buildarocketagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUILD A ROCKET