What Tappit does

Tappit Technologies (UK) Ltd, founded in 2017 and headquartered in Leeds, is a global payment and data ecosystem provider for events, venues, sports teams, hotels, theme parks, clubs, and festivals. The company's core platform combines two cashless payment modalities — RFID-enabled wristbands and wearables that operate fully offline without WiFi, and a white-label Mobile Pay SDK that embeds contactless payment, access control, loyalty, and ticketing into clients' native mobile apps (also offered as an app-less QR solution). Around these core products, Tappit has built a portfolio of complementary modules: Tappit Insights (real-time business intelligence and 360-degree fan analytics), Access and Zone Management (crowd flow and VIP area control), Tappit Connect (cross-system data integration), and Tappit Engage (personalized fan incentives). The platform is fully agnostic and integrates with major ticketing, POS, CRM, payment, and loyalty providers, with payment transactions processed within a PCI-DSS certified environment.

Tappit monetizes through a mix of technology licensing for the cashless payment platform, hardware sales (RFID wristbands and scanners sourced from approved suppliers), professional services including onsite event delivery and consultancy, and recurring analytics subscription via Tappit Insights. Pricing is custom and consultative based on venue scale, hardware requirements, and onsite support levels, structured around multi-year enterprise contracts. The go-to-market combines direct enterprise field sales (Book a Demo, dedicated account managers) with regional channel partners such as Roundbox Events Australia in ANZ.

The company operates in over 20 countries with regional headquarters in the USA and UAE alongside its UK base, and serves enterprise clients including the Kansas City Chiefs (Chiefs Pay), San Diego Padres (Padres Pay), Jacksonville Jaguars (Jags Pay), Manchester City, Formula 1 Australian Grand Prix, Tomorrowland, Finns Beach Club, JA The Resort Dubai, SoFi Stadium, American Dream, and W Hotels. Tappit is privately held with no disclosed institutional funding rounds, parent entity, or public listing, and is led by Global CEO Jason Thomas.

Name

Tappit

Legal name

Tappit Technologies (UK) Ltd

Website

https://tappit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Tappit is a Leeds-based provider of RFID and white-label mobile cashless payment solutions for events, sports venues, hotels, theme parks, and festivals, complemented by real-time analytics, access control, and fan engagement modules across 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. RFID and Cashless Payment Licensing: Tappit provides white-label cashless payment technology (RFID wristbands, mobile pay) to venues and events. Revenue comes from licensing the technology platform and providing implementation support.
2. Hardware and Consumables: RFID wristbands, scanners, and other hardware required for cashless systems. Tappit sources RFID wristbands from approved suppliers on behalf of clients.
3. Event Support and Consultancy: Onsite event delivery support, training, account management, and event success consultancy services provided during implementation and live events.
4. Analytics Platform (Tappit Insights): Data analytics and business intelligence platform providing real-time reporting, fan insights, and actionable data - accessible to all clients as part of the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tappit provides a global cashless payment and data ecosystem for events, sports stadiums, festivals, hotels, theme parks, and music venues. The platform combines offline-capable RFID wristband payments, white-label mobile wallet SDKs, access/zone management, and real-time analytics (Tappit Insights). Revenue is generated through licensing its technology platform, supplying RFID hardware/wristbands, and providing event implementation and consultancy services.

Product overview

Tappit is a global payment and data ecosystem platform for events, attractions, stadia, and venues. The company offers a comprehensive suite of cashless payment solutions built around two core products: Tappit Cashless RFID (using RFID wristbands and wearables for offline payment processing) and Tappit Mobile Pay (a white label mobile wallet SDK). These core products are complemented by three key modules: Tappit Insights (real-time analytics and business intelligence), Access and Zone Management (crowd control and VIP area access), and Tappit Connect/Engage (data integration and fan engagement tools). Together, these products form an end-to-end solution that enables venues to digitize payments, collect first-party customer data, and build their own data ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• Tappit Insights: Business intelligence dashboard providing real-time reporting and analytics for event and venue operators
• Chiefs Pay
• Padres Pay
• Jags Pay
• Tappit Mobile Pay
• Tappit RFID

Products and services

• Tappit Cashless RFID A closed-loop cashless payment system using RFID technology embedded in wristbands, cards, or wearables that enables contactless payments at events and venues without requiring internet connectivity. Targeted at sports venues, festivals, hotels, clubs, and theme parks.
• Tappit Mobile Pay A white-label mobile wallet SDK that embeds into clients' native mobile apps, combining contactless payment, access control, loyalty, and ticketing in a single ecosystem; also offered as an app-less QR code solution for organizations without an existing app. Targeted at sports teams, stadiums, and large venue operators.
• Tappit Insights A real-time business intelligence dashboard and analytics platform that consolidates ticketing, purchase, parking, loyalty, and other data sources to deliver a 360-degree view of each customer for targeted marketing and operational decisions. Targeted at event organizers and venue operators.
• Access and Zone Management A zonal management solution that uses RFID wristbands to control access to VIP areas, backstage zones, and other restricted areas, with real-time crowd flow monitoring to identify bottlenecks. Targeted at large venues, stadiums, and festivals.
• Tappit Connect A data integration service that pulls customer data from multiple touchpoints (POS, ticketing, CRM, loyalty, parking) across an organization's ecosystem and consolidates it for comprehensive behavior analysis. Targeted at enterprise venues and event operators.
• Tappit Engage A fan engagement platform that activates customer profile data to deliver personalized incentives, rewards, and discounts, helping venues increase dwell time, upsell to premium products, and drive repeat attendance. Targeted at venues seeking CRM and loyalty capabilities.
• RFID Wristband Safety Functionality A safety functionality built into Tappit's RFID wristbands that stores emergency contact information on the chip, allowing event staff to retrieve guardian/parent details if a child is separated or a guest requires medical assistance. Targeted at family-friendly festivals and large public events.

Quantifiable outcome

• 22% average revenue increase for clients implementing cashless payments
• +9 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Roundbox Events AustraliacoreChannel Partner/ Reseller/ DistributorStrategic reseller partnership for Australia and New Zealand market. Roundbox provides technology integration, partnership support, and localized service to ANZ clients. The partnership has been successful with increased revenue generation and enhanced industry reputation for Roundbox.
• Major Ticketing ProviderscoreTechnology or IntegrationTappit integrates with major ticketing providers to enable seamless cashless experiences at events. The platform connects with ticketing data to provide comprehensive fan insights.
• POS (Point of Sale) ProviderscoreTechnology or IntegrationTappit's platform integrates with various POS systems used at events and venues, consolidating transaction data into the Tappit Insights dashboard.
• CRM SystemscoreTechnology or IntegrationIntegration with CRM platforms allows venues to combine cashless payment data with customer relationship management for enhanced fan profiles.
• Payment Gateways and ProcessorscoreTechnology or IntegrationTappit works with payment gateways and processors for transaction handling, while maintaining the closed-loop data ownership for clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Patron Technology: Owner of the former Intellitix RFID cashless franchise; competes directly with Tappit in festival and live-event cashless payments with similar white-label and analytics capabilities.
• Venuetize: Provides white-label mobile apps, mobile wallets and fan engagement tools for sports venues and entertainment properties - directly comparable solution and target buyer to Tappit Mobile Pay.
• YinzCam: Mobile app and content platform purpose-built for sports venues and teams, including in-stadium commerce and fan engagement - overlapping product surface and similar enterprise sports buyers.
• FanFood: Mobile food ordering and cashless payment platform for sports stadiums and entertainment venues - directly comparable in-app commerce use case for Tappit's stadium deployments.
• VenueNext: Mobile commerce, ordering and cashless payment platform focused on stadiums and live entertainment venues - overlapping Tappit use cases in ticketing, food ordering and in-app payments.
• SpotOn (Appetize): SpotOn acquired Appetize, the point-of-sale and food-ordering platform used by NFL and MLB stadiums - direct competitor for cashless in-stadium commerce contracts.

Broad incumbents

• Skidata: Established European access control, parking and payment solutions provider for venues and resorts - broader incumbent in venue payments and access that competes at the enterprise end of Tappit's market.
• Idemia: Global provider of secure payment and identity technologies used in stadium and event environments - larger incumbent that can compete on payment rails and biometric venue access.
• Stripe (Stripe Terminal): Largest digital payments platform offering Stripe Terminal hardware and software for in-person payments - broader incumbent that could move down into live-event cashless flows.

Emerging players

• Blue Bite: Mobile and IoT engagement platform for venues and brands enabling proximity-based experiences and data capture - thematic overlap with Tappit Connect/Engage modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYJ6uF5Z2x5F5Z2x5F5Z2x5
• LinkedInlinkedin.com/company/tappit
• Xx.com/_tappit
• Facebookfacebook.com/justtappit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tappit