NUHN
NUHN is the official John Deere Forestry distributor for Germany, selling harvesters, forwarders, and maintenance services to professional forestry contractors through 9+ service partner locations nationwide.
- Company typePrivate
- Founded1967
- HeadquartersNiederaula, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NUHN does
NUHN GmbH & Co. KG Spezial-Maschinen und -Geräte für die Forstwirtschaft is the official John Deere Forestry distributor for Germany, headquartered in Niederaula-Niederjossa (Hesse). Founded in 1967 as a lumber wholesale business, the company expanded into forestry machinery in 1978 and has continuously distributed cut-to-length forestry equipment since, originally under the Timberjack brand and, following John Deere's 2000 acquisition of Timberjack, under the John Deere brand from 2005 onward. The company is privately held by the Nuhn family, with Jörg Nuhn serving as Managing Director, and operates with 140+ employees across the NUHN Group including affiliated service partner companies.
NUHN firmographics
Firmographics- Name
- NUHN
- Legal name
- NUHN GmbH & Co. KG Spezial-Maschinen und -Geräte für die Forstwirtschaft
- Website
- https://nuhn.de
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NUHN is the official John Deere Forestry distributor for Germany, selling harvesters, forwarders, and maintenance services to professional forestry contractors through 9+ service partner locations nationwide.
- Ownership category
- akta.pro rank
NUHN industry classification
Industry- Product category
- Forestry Machinery Distribution
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (115310), Logging (1133)
- SIC
- Forestry (800), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)
Keywords
Where NUHN is headquartered
LocationHeadquarters
- HQ city
- Niederaula
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
NUHN business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Forestry Machinery Sales: Sales of new John Deere Forestry Harvesters and Forwarders including 1070G through 1470H harvesters and 910G through 2010H forwarders. Professional consulting and customer support provided throughout the sales process.
- Used Forestry Machinery: Resale of used forestry machines through John Deere Machinefinder marketplace and direct sales. Machines include used harvesters and forwarders from various manufacturers.
- Spare Parts & Accessories: Comprehensive spare parts supply with online ordering system (shop.nuhn.de). Parts catalog available through John Deere parts catalog website. WhatsApp ordering support for parts and accessories.
- TimberCare Maintenance Contracts: Maintenance service contracts in three tiers (STANDARD, OPTIMUM, PREMIUM) covering all maintenance work, spare parts, lubricants, filters, and extended warranty options. Remote diagnostics included when JDLink Ultimate is present.
- Efficiency Check Services: Technical analysis and optimization services for John Deere forestry machines including complete analysis of technical condition, software data, hydraulic system inspection, sensor calibration, and operator training. Recommended every 2000 operating hours.
- Oil Analysis Services: Condition-based maintenance through regular oil sampling and analysis. Hydraulic oil, gear oil, engine oil, diesel fuel, and coolant analysis available. Super Caddy filter unit extends hydraulic oil life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NUHN Bypass Filter Unit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NUHN product offering
Product offeringCore offering
NUHN is the official John Deere Forestry distributor for Germany, selling new and used forestry harvesters, forwarders, and harvester aggregates to professional forestry contractors. The company complements equipment sales with a spare parts shop, multi-tier TimberCare maintenance contracts, efficiency and oil analysis services, driver training, and proprietary add-ons such as the NUHN bypass filter, supported from locations in Niederaula-Niederjossa, Apolda, and Edewecht.
Product overview
NUHN is an official John Deere Forestry distributor for Germany offering a comprehensive portfolio of forestry machinery and related services. The core product line includes John Deere Harvesters (1070G, 1170G, 1170G 8W, 1270H, 1470H, 1470H8W) and Forwarders (910G, 1010G, 1110G, 1210G, 1510G, 1610G, 1910G, 2010H) for mechanized timber harvesting and extraction. NUHN complements the machine portfolio with advanced technology solutions including IBC (Intelligent Boom Control) crane systems, TimberMatic Karten for real-time harvest area visualization, TimberManager for fleet management, and TimberLink for machine monitoring. Service offerings include maintenance contracts (TimberCare Standard, Optimum, Premium), efficiency checks, oil analysis, and spare parts supply. The company distributes exclusively John Deere products while providing comprehensive customer support throughout Germany via a network of service partners.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Forestry harvesters (G-series lineup: 1070G, 1110G, 1170G, 1270G, 1470G, 1910G, 2010G)
Quantifiable outcome
- Up to 20% maintenance cost savings with TimberCare OPTIMUM extended maintenance intervals
- +2 more outcomes
Companies that use NUHN
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
NUHN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
NUHN partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- John Deere ForestrycoreNUHN is the official John Deere Forestry distributor for Germany (previously known as Timberjack). They sell new John Deere harvesters and forwarders, provide service and spare parts, and represent John Deere at trade shows and events.
- FOREX GmbH & Co. KGcoreAuthorized John Deere service partner for Mecklenburg-Vorpommern. Located in Malchow. Offers sales, service, and spare parts for forestry machines. Also sells used equipment through Machinefinder.
- BÖCKMANN GmbH & Co. KGcoreAuthorized John Deere service partner for Lower Saxony. Located in Bösel. Offers forestry machines and forklifts with service and spare parts support.
- AMM GmbH & Co. KGcoreAuthorized John Deere service partner for Thuringia. Located in Neuhaus am Rennweg. Provides sales, service, and spare parts for forestry machinery.
- Engelfried Forst-, Bau-, LandmaschinencoreAuthorized John Deere service partner for Baden-Württemberg. Located in Göppingen-Hohenstaufen. Offers forestry, construction, and agricultural machinery sales and service.
- DonauWald Forstmaschinen GmbH & Co. KGcoreAuthorized John Deere service partner for Northern/Eastern Bavaria. Located in Kirchroth. Also offers PFANNER and PROTOS products since October 2025.
- HAAS Maschinenbau GmbH & Co. KGcoreAuthorized John Deere service partner for Southern/Western Bavaria. Located in Vorderhindelang. Also manufactures HAAS Timberhawk skidders and offers various forest machine services.
- Tobias Rose GmbHcoreAuthorized John Deere service partner for Schleswig-Holstein. Located in Tensfeld. Specializes in hydraulics and mechanics for forestry machinery.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
NUHN competitors and assessment
Company assessmentDirect peers
- Komatsu Forest: Komatsu Forest is a Swedish-based forestry machine manufacturer (part of Komatsu Ltd.) producing harvesters, forwarders, and harvest heads that directly compete with the John Deere G- and H-Series machines distributed by NUHN. Both serve mechanized timber harvesting contractors with comparable equipment.
- Logset Oy: Logset is a Finnish manufacturer of harvesters and forwarders used in professional forestry. Their products compete in the same mechanized timber harvesting category as John Deere machines distributed by NUHN in Germany.
- Tigercat Industries: Tigercat is a Canadian manufacturer of forestry equipment including harvesters, forwarders, and feller bunchers. While primarily serving North American markets, Tigercat competes in the same global product category as the John Deere machines distributed by NUHN.
- Ponsse Plc: Ponsse is a Finnish manufacturer of cut-to-length forestry machines (harvesters and forwarders), directly competing with the John Deere Forestry product line that NUHN distributes in Germany. Both serve professional forestry contractors with similar machine categories and comparable technology features.
- Rottne Industri AB: Rottne is a Swedish manufacturer of forwarders and harvesters used in professional mechanized forestry. Their product line (e.g., Rottne H11, F18 series) competes directly with John Deere's G/H-Series that NUHN distributes across Germany.
- Sampo-Rosenlew Oy: Sampo-Rosenlew is a Finnish manufacturer of forestry harvesters (e.g., Sampo HR series) and other forestry equipment. They compete in the same cut-to-length harvester market that NUHN serves through John Deere machinery in Germany.
Broad incumbents
- Caterpillar Inc. Caterpillar is a broad incumbent in heavy machinery with a forestry equipment product line (skidders, feller bunchers, wheel loaders). While not a direct harvester/forwarder competitor, Caterpillar competes in the broader forestry equipment market where NUHN operates.
- Deere & Company: Deere & Company is the parent manufacturer of John Deere Forestry and the broader industrial/forestry brand. NUHN operates as a downstream exclusive distributor within Deere's forestry equipment ecosystem, so Deere is both supplier and strategic incumbent partner.
- BayWa AG: BayWa is a large German agricultural and forestry equipment dealer/distributor with significant forestry operations. While broader in scope than NUHN, BayWa operates as a competing channel for forestry machinery in the German-speaking market.
Regional players
- Konrad Forstmaschinen: Konrad is an Austrian forestry machine specialist offering equipment for steep-slope and specialized forestry operations. While primarily serving Alpine markets, Konrad competes in the broader European forestry machinery space relevant to NUHN's German customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NUHN social profiles
Digital presenceNUHN financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUHN leadership team
Management profileNumber of profiles
Profiles3 records
NUHN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUHN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUHN
What does NUHN do?
NUHN is the official John Deere Forestry distributor for Germany, selling new and used forestry harvesters, forwarders, and harvester aggregates to professional forestry contractors. The company complements equipment sales with a spare parts shop, multi-tier TimberCare maintenance contracts, efficiency and oil analysis services, driver training, and proprietary add-ons such as the NUHN bypass filter, supported from locations in Niederaula-Niederjossa, Apolda, and Edewecht.
Is NUHN a public or private company?
NUHN is a private company. It is classified as family owned and is currently operating.
When was NUHN founded?
NUHN was founded in 1967. It employs 1 to 10 people.
Where is NUHN based?
NUHN is headquartered in Niederaula, Germany, in the Europe region.
How does NUHN make money?
Six revenue lines are on record. New Forestry Machinery Sales are the primary driver. The others are used Forestry Machinery, spare Parts & Accessories, timberCare Maintenance Contracts, efficiency Check Services and oil Analysis Services.
Who are NUHN's main competitors?
Direct peers on record are Komatsu Forest, Logset Oy, Tigercat Industries, Ponsse Plc, Rottne Industri AB and Sampo-Rosenlew Oy. Broad incumbents are Caterpillar Inc., Deere & Company and BayWa AG. Konrad Forstmaschinen is listed as a regional player.
Does NUHN have an API?
No public API is recorded for NUHN.
What industry is NUHN in?
NUHN's product category is Forestry Machinery Distribution. Its primary akta.pro industry code is IMAMAAAD, Forest Management & Silviculture Services (Cruising, Planning, Compliance). Its NAICS code is 1153 and its SIC code is 800.