ITUS

What ITUS does

ITUS (legal entity ITUS Sports and Safety Pvt. Ltd.) is a Pune-headquartered, privately held defense and disaster mission contractor founded in 2014 by Ankit Wagh. The company delivers integrated solutions spanning four verticals: Indian Rescue Academy (training), ITUS Marine (boat building via SHM Shipcare partnership in Mumbai), CommandCloud (SaaS for emergency operations), and Rescue System Products (lifesaving equipment). Technology assets include proprietary U-Safe water rescue drone (100 kg payload, self-righting), Sealegs amphibious boats (6m/7.1m/9m), Pin Point Earth vessel tracking integrated with ISRO/Iridium satellites, Swift Line Launcher, and HDPE rescue boats.

The business model combines one-time equipment sales (amphibious boats, RHIBs, rescue gear), professional training services, recurring CommandCloud SaaS subscriptions, managed marine services (charter, hull cleaning, diving), and licensing/ToT revenue (e.g., MDL partnership). Go-to-market is sales-led through competitive government tenders, direct institutional engagement, and channel partnerships for international markets (Sultan Al Salem & Sons in Kuwait). Customer base is dominated by central and state government agencies (NDRF, SDRFs, fire services, district administrations, fisheries) with limited private-sector exposure (Adani Group).

The company holds ISO 9001:2015, IMRF membership, NDRF-approved curriculum, and NSDC alignment. Revenue grew from ₹4.5 crore (FY2023) to ₹10.5 crore (FY2024), with company projections of ₹75 crore by FY2026 at a 155% CAGR. Headcount is 51-100, with 70,000+ professionals trained across 22+ Indian states and operations now extending to Kuwait.

Name

ITUS

Legal name

ITUS Sports & Safety Pvt. Ltd.

Website

https://itus.net.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

ITUS is a Pune-based defense and disaster response contractor delivering integrated hardware (amphibious boats, rescue drones), software (CommandCloud, Pin Point Earth VMS), and training (Indian Rescue Academy) to government agencies, defense forces, and disaster response organizations across India and the Middle East.

Ownership category

akta.pro rank

Product category

Defense & Disaster Preparedness Solutions

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151), Ship and Boat Building (3366), Computer Facilities Management Services (541513)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Computer Integrated Systems Design (7373), Misc Industrial & Commercial Machinery & Equipment (3590), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Unmanned Surface Vehicles (USV) & Autonomous Maritime Surface Platforms (IMABAIAE)

akta.pro secondary industries

Maritime Unmanned Systems (USV/UUV) & Control Stations (IMABAKAJ), Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE), Marine & Underwater Robotics (USVs/UUVs) (HDAAAIAH), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Defense disaster preparedness
• Amphibious rescue boats
• Emergency response training
• Marine safety equipment
• Maritime surveillance systems

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Marine Systems & Equipment Sales: Sale of amphibious boats, RHIBs, rescue boats, patrol craft, outboard motors, and marine accessories to defense, fire services, and government agencies. Includes customization for stretchers, searchlights, FLIR systems, armoring, and mission-specific layouts.
2. Rescue Equipment & Safety Products: Sale of lifesaving appliances, boats, water rescue drones, rope rescue equipment, CBRN kits, scuba diving gear, personal protective equipment, fire safety equipment, and portable lighting
3. Training Services (Indian Rescue Academy): Professional training programs in water rescue, flood operations, collapsed structure search and rescue, fire and industrial safety, work-at-height, technical rescue, and rope operations. Trains thousands of responders annually from NDRF, SDRFs, fire services, police, civil defence, and corporations.
4. CommandCloud SaaS Subscriptions: Software-as-a-Service platform with modules for training management, response operations, inventory/asset management, volunteer networks, facility management, analytics, and compliance. Includes external integrations with mobile apps, GIS, and satellite devices.
5. Marine Services: Tugboat and utility vessel charter, marine transport and logistics support, hull cleaning, underwater inspection, SCUBA diving operations, port maintenance, boat launching/recovery/storage services, and annual maintenance contracts
6. Transfer of Technology Licensing: Technology transfer partnerships (e.g., with Mazagon Dock Shipbuilders Limited) for indigenous manufacturing of specialized marine platforms under Make-in-India initiative

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ITUS is a specialised defence and disaster mission contractor that delivers integrated solutions combining marine rescue equipment and amphibious boats (RHIBs, HDPE boats, Sealegs amphibious boats), proprietary SaaS mission management software (CommandCloud, Pin Point Earth VMS), rescue drones (U-Safe, aerial drones), and certified training programs (Indian Rescue Academy) to defence forces, paramilitary, disaster response agencies (NDRF/SDRF), fire services, and coastal security organisations. The company operates its own IRS-certified shipyard and manufacturing infrastructure, develops digital platforms with satellite and terrestrial connectivity for real-time situational awareness, and offers marine charter and maintenance services to support deployed assets.

Product overview

ITUS offers an integrated ecosystem combining hardware, software, and training into unified solutions. The core product portfolio consists of four verticals: (1) Indian Rescue Academy (IRA) - training division delivering emergency response and disaster preparedness programs; (2) CommandCloud - proprietary SaaS platform digitizing emergency operations with modules for training management, response coordination, inventory/asset management, volunteer networks, and analytics; (3) Marine division - boat building and marine services including Sealegs amphibious boats, RHIBs, and patrol vessels; (4) Rescue System Products - rescue equipment including U Safe water drones, Swift Line Launchers, HDPE boats, and safety gear. Technology products include Skyllsync (cloud-based training management), Pin Point Earth VMS (vessel tracking via ISRO/Iridium), iRescueApp, SKLLS AI, and aerial drones. These products work together as an integrated system for defense, disaster response, and maritime safety.

Differentiator

Problem solved

Functional benefit

Brands

• Indian Rescue Academy (IRA): ITUS's training vertical delivering professional training in emergency response, disaster preparedness, marine rescue, and fire safety. Has trained over 70,000 personnel.
• ITUS Marine
• CommandCloud
• Skyllsync
• Pin Point Earth VMS
• ITUS U-Safe Water Drone
• iRescueApp
• SKLLS AI

Products and services

• Indian Rescue Academy (IRA) ISO 9001:2015-certified training division providing certified water rescue, swift water rescue, and disaster response training programs for NDRF, SDRF, defence forces, paramilitary, fire services, police, and civilians. Has trained 70,000+ responders.
• CommandCloud SaaS-based mission management platform that digitally connects defence and disaster response teams, equipment, and operations for situational awareness and command-and-control across deployed assets.
• ITUS Marine (Boat Building & Marine Services) Boat building, marine vessel charter, and marine maintenance services operated from an IRS-class certified shipyard, delivering RHIBs, HDPE rescue boats, and amphibious boats alongside lifecycle marine support.
• RHIBs (Rigid Hull Inflatable Boats) Rigid Hull Inflatable Boats manufactured and supplied for defence, paramilitary, NDRF/SDRF, fire services, and coastal security agencies requiring high-performance rescue and patrol vessels.
• HDPE Rescue Boats Rotomoulded HDPE rescue boats built for durability in flood and disaster response operations, supplied to defence, disaster response, and fire services customers.
• Sealegs Amphibious Boats Amphibious boats supplied through partnership with Sealegs, featuring hydraulic leg drive systems that enable craft to transition between water and land for amphibious rescue and patrol operations.
• U-Safe Water Rescue Drone Remote-controlled water rescue drone supplied through partnership with U-Safe, used by SDRF and NDRF teams for rapid water rescue deployment in flood and swift-water scenarios.
• Swift Line Launcher Precision rescue line delivery system used to deploy lines across rivers, floods, and industrial sites for swift water and rope rescue operations.
• Pin Point Earth VMS (Vessel Monitoring System) Vessel/asset monitoring and tracking system integrated with ISRO satellite tracking and Iridium satellite connectivity for real-time tracking of boats and assets across defence, paramilitary, and coast guard operations.
• Pin Point Earth Broader Pin Point Earth platform offering asset/vehicle tracking and connected operations support for mission-critical deployments in defence, disaster response, and enterprise fleets.
• Rescue System Products (Equipment Range) Curated range of rescue system products covering water rescue, flood response, and disaster preparedness equipment supplied to defence forces, NDRF/SDRF, paramilitary, fire services, and other customers.
• Aerial Drones Aerial drone systems supplied to defence, paramilitary, and disaster response agencies for situational awareness, reconnaissance, and search-and-rescue operations.

Quantifiable outcome

• 155% CAGR growth from ₹4.5 Cr (FY2023) to projected ₹75 Cr (FY2026)
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Kuwait Development & Trading Co (Sultan Al Salem & Sons)coreChannel Partner/ Reseller/ Distributor · 12 December 2025Channel partner in Kuwait for RHIB and amphibious boat procurement. The partnership enables ITUS to navigate Kuwait procurement processes, ensure seamless technical coordination, and execute contracts with Kuwait Fire Force. Successfully secured follow-on order for additional RHIBs demonstrating partnership effectiveness.
• Sealegs InternationalcoreTechnology or Integration · 23 July 2025Partnership with New Zealand-based Sealegs International, pioneers in amphibious boat technology. ITUS represents Sealegs in India, offering 6m, 7.1m, and 9m amphibious boats for defense, disaster response, and enforcement applications. These boats provide seamless land-to-water mobility for rapid deployment during floods and coastal emergencies.
• Pinpoint EarthcoreTechnology or Integration · 23 July 2025Partnership with Pinpoint Earth for advanced vessel tracking and monitoring solutions. The Pin Point Earth VMS system is integrated with ISRO/Iridium satellite networks to provide real-time fleet visibility, geo-fencing, and operational analytics for marine enforcement agencies.
• New Zealand Trade & Enterprise (NZTE)minorGTM or Marketing Partner · 23 July 2025Participation in NZTE-MCCIA Business Day event in Pune, showcasing Sealegs International and Pinpoint Earth collaborations. Event facilitated engagement with industry stakeholders from security technology, 3D mapping, and manufacturing sectors.
• Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA)minorGTM or Marketing Partner · 23 July 2025Co-organized Business Day event with NZTE, bringing together New Zealand businesses operating in India. Platform for networking, strategic exchange, and identifying potential partnerships in innovation and collaboration.
• Government of Tamil NaducoreStrategic or Co-development Partner · 7 June 2022Partnership with Government of Tamil Nadu through National Fisheries Development Corporation. Launched program to train 100 lifeguards in 14 coastal districts at the hands of CM M K Stalin.
• SHM ShipcarecoreStrategic or Co-development PartnerPartnership with SHM Shipcare for boat building yard in Mumbai. Enables construction, assembly, and customization of specialized craft including RHIBs, amphibious boats, and utility vessels. Facility supports IRS-certified shipyard infrastructure with expertise in both FRP and aluminum construction.
• Mazagon Dock Shipbuilders Limited (MDL)flagshipStrategic or Co-development PartnerStrategic partnership with India's premier defense public sector shipyard for Transfer of Technology (ToT). ITUS extends technology for amphibious boats, modular marine systems, and multi-role rescue craft to MDL for production under Make-in-India initiative. Enhances MDL's portfolio with next-generation assets while enabling ITUS to scale innovations.
• Government of UttarakhandcoreStrategic or Co-development Partner93-acre training campus partnership with Government of Uttarakhand in Dehradun for Indian Rescue Academy operations. Part of strategy to scale training footprint nationwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viking Life-Saving Equipment: Denmark-based global manufacturer of marine and offshore life-saving appliances (liferafts, immersion suits, rescue boats). Comparable to ITUS Rescue Systems portfolio serving defense, fire, and maritime safety buyers.
• Survitec Group: UK-headquartered global leader in marine safety, survival equipment, and liferaft services serving defense, commercial marine, and offshore customers. Directly comparable to ITUS across rescue equipment, lifeboats/RHIBs, and integrated safety services for government and defense buyers.
• Survivex: UK-based provider of safety and survival training for offshore, maritime, and emergency response personnel. Comparable to ITUS's Indian Rescue Academy vertical in curriculum, accreditation, and government/industrial buyer focus.
• Mustang Survival: Canada-based manufacturer of marine safety and flotation products (PFDs, survival suits, rescue equipment) for defense, coast guard, and commercial marine customers. Comparable product overlap with ITUS rescue and personal gear offerings.
• Survival Systems Limited: Canada-headquartered provider of maritime, aviation, and emergency response training with HUET/SERE programs for defense and offshore operators. Comparable to Indian Rescue Academy in mission-critical first responder training.
• Zodiac Milpro: French-headquartered manufacturer of inflatable boats, RIBs/RHIBs, and amphibious platforms for defense, rescue, and professional marine use. Direct competitor in ITUS's RHIB and amphibious boat product lines.
• Sealegs International: New Zealand-based pioneer of amphibious boat technology — currently ITUS's technology partner for 6m/7.1m/9m amphibious platforms. Comparable both as partner and as adjacent technology competitor if Sealegs enters India directly.

Broad incumbents

• 5.11 Tactical: US-headquartered global tactical and uniformed services equipment brand serving law enforcement, fire, and military. Comparable to ITUS Rescue Systems personal gear and tactical product portfolio as a broader incumbent with adjacent offerings.
• Avon Protection: UK-headquartered global provider of respiratory, body armor, and tactical PPE for defense, law enforcement, and first responders. Comparable to ITUS Rescue Systems PPE/CBRN portfolio as a broader incumbent serving overlapping government end-customers.
• Mazagon Dock Shipbuilders Limited (MDL): India's premier defense public-sector shipyard and current ITUS Transfer-of-Technology partner. Comparable as an Indian defense marine ecosystem player, with vastly larger scale; relevant both as partner and as adjacent incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@itus
• Facebookfacebook.com/ITUSRescue
• LinkedInlinkedin.com/company/itus
• Instagraminstagram.com/itus_sports_safety
• Xx.com/itusrescuegear

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITUS