Argentario Golf Club

What Argentario Golf Club does

Argentario Golf & Wellness Resort, Autograph Collection is a privately held luxury five-star resort in Porto Ercole, on the Monte Argentario peninsula in Maremma, Tuscany, Italy. Operated by Edilmarina Srl (C.F. 05073000589) on a 77-hectare BioAgriCert-certified estate, the property integrates an 18-hole championship golf course — the only PGA National Italy course, certified by the PGA of America since 2019 — with the 2,700 m² Espace Wellness Center (including the private Espace Suite and a MediSpa led by biologist-nutritionist Dr. Luca Naitana), two restaurants (Dama Dama fine dining and Club House), two bars (Dragonfly Lounge Bar and Club House Bar), luxury accommodation (rooms, suites, and rental villas), and a separate villa real estate sales program. In January 2023 the property became the first Italian golf resort to enter Marriott International's Autograph Collection under the Bonvoy loyalty program, completing formal rebranding in June 2024, and in June 2025 it hosted the 82nd Italian Open, a DP World Tour event.

The resort serves six primary customer segments: golf enthusiasts and tourists, wellness and spa seekers, corporate MICE clients, luxury wedding/celebration clients, luxury villa buyers, and affluent leisure travelers. Revenue is generated through six streams: pay-as-you-go green fees (€120 low season to €170 high season per 18-hole round), annual golf memberships (€500-2,000), seasonal accommodation paid via Marriott channels, transaction-based food and beverage, packaged wellness retreats (€950 for a spa weekend for two up to €5,944 for a 7-night Detox Retreat), one-time luxury villa real estate sales, and professional services for events and weddings. Distribution combines Marriott Bonvoy's global booking platform (GDS codes: Sabre, Apollo, Worldspan, Amadeus) with direct sales teams for corporate events, weddings, and villa transactions; marketing is anchored by tournament hosting (Italian Open 2025, Senior Italian Open 2022, Italian Challenge Open 2024), earned media in Condé Nast Traveller, Forbes, Vogue, and Travel & Leisure, and luxury brand co-marketing with Mercedes-Benz, Pirelli, Valentino Beauty, and Callaway. The course officially opened on 2 June 2006 and the resort celebrated its 20th anniversary in 2026.

No proprietary technology platform underpins the operations: the technology stack is conventional hospitality infrastructure centered on Marriott's booking engine, Bonvoy loyalty integration, and third-party tools like Trackman swing analysis at the Golf Academy and Pirelli's CYCL-e Around e-bike app. There are no disclosed AI/ML capabilities, patents, or proprietary data assets, and the company carries no outside institutional investors — it is fully owned by Edilmarina Srl with no public funding rounds or acquisitions disclosed. The management team includes Executive Chef Emiliano Lombardelli (Monte Argentario native, returned to the property in 2019 after external consultancy), Dr. Luca Naitana (MediSpa/Wellbeing Method), and interior designer Andrea Fogli (villa design).

Name

Argentario Golf Club

Legal name

Edilmarina Srl

Website

https://argentarioresort.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Argentario Golf & Wellness Resort, Autograph Collection is a privately held luxury 5-star resort in Porto Ercole, Tuscany, operating an 18-hole PGA National Italy golf course, 2,700 m² spa, fine dining venues, and villa rentals and sales for affluent leisure travelers, golfers, corporate event clients, wellness seekers, and luxury villa buyers.

Ownership category

akta.pro rank

Product category

Luxury Golf and Wellness Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury golf resort
• Wellness spa services
• Fine dining hospitality
• Corporate event venues
• Luxury villa rentals

Headquarters

HQ city

Porto Ercole

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Luxury Accommodation: Five-star hotel rooms, suites, and luxury villa rentals with rates varying by season. Part of Marriott Autograph Collection, offering Marriott Bonvoy points integration.
2. Golf Operations: Green fees for 18-hole and 9-hole play, annual memberships, driving range access, golf academy lessons, and equipment rentals (carts, trolleys, club rentals).
3. Food & Beverage: Fine dining at Dama Dama Restaurant (Michelin-caliber), casual Club House Restaurant, two bars (Dragonfly Lounge Bar, Club House Bar), and private dining events. Dama Dama open to external public.
4. Wellness & Spa: Espace Wellness Center with 2,700 m² indoor spa, treatments, MediSpa services, pool access, fitness center, and annual memberships. Wellbeing Method by Dr. Luca Naitana for detox retreats.
5. Real Estate - Villa Sales: Luxury villas for sale (2-8 bedrooms) with rental management program. Sustainable design by Andrea Fogli, home automation, panoramic terraces with hot tubs.
6. Events & Weddings: Corporate events, weddings, and private celebrations. Venues include Dama Dama Restaurant (200 persons), Club House Restaurant (80 persons), outdoor terraces, gardens.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Argentario Golf & Wellness Resort operates a luxury 5-star resort on a 77-hectare estate in Porto Ercole, Tuscany, offering an 18-hole PGA National Italy championship golf course, a 2,700 m² Espace Wellness Center with MediSpa services, fine dining at Dama Dama Restaurant and Club House Restaurant, luxury hotel rooms and villa rentals, plus event hosting for weddings and corporate retreats. The resort operates under Marriott's Autograph Collection brand and participates in the Marriott Bonvoy loyalty program.

Product overview

Argentario Golf & Wellness Resort, Autograph Collection is a luxury 5-star resort in Porto Ercole, Tuscany, operating as a unified platform combining golf, wellness, dining, accommodations, and events. The core portfolio includes Argentario Golf Club (PGA National Italy) with its 18-hole championship course and Golf Academy; the 2,700 m² Espace Wellness Center featuring spa treatments, the private Espace Suite, and MediSpa with Dr. Luca Naitana's Wellbeing Method; two distinct dining venues (Dama Dama fine dining restaurant and Club House casual restaurant); luxury villa rentals and property sales; and comprehensive meetings & events services for corporate and private functions. The resort joined Marriott International's Autograph Collection in 2024, gaining access to the Marriott Bonvoy loyalty program and global booking infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Argentario Golf Club: The 18-hole PGA National Italy golf course and club facility within the resort, offering golf access, academy programs, and tournaments.
• Argentario Golf Villas
• Argentario Golf Academy
• Espace Wellness Center
• Espace Suite
• Dama Dama Restaurant
• Club House Restaurant
• Dragonfly Lounge Bar

Quantifiable outcome

• Ranked #7 Best Resort in Europe by Condé Nast Traveller 2024 Readers' Choice Awards
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Valentino BeautyminorGTM or Marketing Partner · 1 July 2024Valentino Beauty chose Argentario Golf & Wellness Resort for 'Born in Roma' fragrance product launch event.
• Marriott Golf Reciprocal Membership ProgramminorChannel Partner/ Reseller/ Distributor · 1 August 2023Joined Hotel Reciprocal Golf Membership Program. Members can play up to 6 times per year at partner courses for free.
• Marriott International / Marriott BonvoycoreGTM or Marketing Partner · 1 January 2023Joined Marriott's Autograph Collection in January 2023, becoming Marriott's first Italian golf resort. Benefits include global distribution, Marriott Bonvoy loyalty program integration (30 brands, millions of members), GDS booking system access, and Marriott quality standards.
• PGA of America / PGA NationalcoreStrategic or Co-development Partner · 1 January 2019Only Italian golf facility certified as PGA National since 2019. Hosts PGA-affiliated tournaments and benefits from PGA National brand recognition for golf tourism.
• Mercedes-BenzminorGTM or Marketing PartnerLuxury automotive partnership focused on sustainability initiatives ('Terra, Mare, Aria'). Mercedes-Benz for sustainability campaign.
• American ExpressminorChannel Partner/ Reseller/ DistributorPayment card partnership accepting American Express for resort services and bookings.
• Pirelli (Cyclearound)minorGTM or Marketing PartnerPremium e-bike rental service 'CYCL-e around' available at resort for guests. Partnership enhances active and sustainable tourism offerings.
• Caffè VergnanominorOthersItalian authentic espresso provider since 1882. Coffee services at resort restaurants and bars.
• MattioliminorOthersJewelry brand from Turin's oldest goldsmith workshop. Partnership for luxury gift options and retail.
• RRD (Roberto Ricci Designs)minorOthersSports clothing designed with heart and soul. RRD branded merchandise available.
• Rigoni di AsiagominorOthersOrganic/natural food products supplier from the heart of nature. Local artisan food partnerships.
• LauretanaminorOthersPremium water brand ('Europe's lightest water'). Water services at resort.
• Stella ArtoisminorOthersPremium beer brand. Beer selection available at resort bars.
• Antares EnergiaminorOthersRenewable energy partner supporting sustainability initiatives. 'Another Energy is possible' campaign.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Aman Resorts: Ultra-luxury global hotel and resort brand with select European properties. Comparable to Argentario as a broader incumbent setting the standard for luxury resort pricing, design, and guest experience benchmarks in the Mediterranean.
• Six Senses Hotels Resorts Spas: Global luxury resort operator known for wellness-led properties and sustainable design. Comparable to Argentario's Espace Wellness Center and wellness retreat programs as a broader incumbent in the luxury wellness-hospitality category.
• Bulgari Hotels & Resorts: Luxury Italian hotel brand with properties in Rome, Milan, and other Mediterranean destinations. Comparable to Argentario as a broader Italian luxury hotel incumbent targeting the same affluent international traveler.

Direct peers

• La Manga Club: Spanish luxury sports and golf resort with multiple golf courses, hotel, villas, and wellness facilities. Comparable to Argentario as a European luxury destination resort with golf, accommodations, sports, and wellness at the core of the offer.
• Verdura Resort (Rocco Forte Hotels): Luxury resort in Sicily owned by Sir Rocco Forte with multiple golf courses, spa, and villa program. A direct peer to Argentario as an Italian luxury golf resort with integrated wellness and real estate offerings under a leading European luxury hotel brand.
• Rosewood Castiglion del Bosco: Rosewood-managed luxury resort in Tuscany with a private golf course and branded villa estate. Direct peer to Argentario as a Tuscany luxury golf resort with a notable international luxury hotel flag and villa real estate offering.
• Castiglion del Bosco: Luxury Tuscan resort with a private golf course and villa real estate on a 5,000-acre estate in Montalcino. Directly comparable to Argentario as a 5-star Italian golf resort combining golf, accommodation, fine dining, and a branded villa ownership program in Tuscany.
• Forte Village (Sardinia): Luxury resort in Sardinia with multiple hotels, spa, sports facilities, and dining venues. Comparable to Argentario as a multi-experience Italian luxury resort with a strong wellness and sports proposition targeting international high-net-worth families.
• Borgo Egnazia: Luxury resort in Puglia offering a 5-star hotel, villa accommodations, spa, multiple restaurants, and golf access. Comparable to Argentario as a high-end Italian resort combining wellness, dining, and curated luxury experiences for a global affluent clientele.

Regional players

• Villa d'Este: Iconic luxury hotel on Lake Como with a long heritage and Michelin-caliber dining. Comparable to Argentario as a top-tier Italian luxury destination hotel targeting elite international guests, though operating in a different region and without a golf offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ArgentarioGolf
• LinkedInlinkedin.com/company/argentario-golf-wellness-resort

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Argentario Golf Club