ATMedia Outdoor

What ATMedia Outdoor does

ATMedia Outdoor is a US out-of-home (OOH) advertising company that operates as a division of Mashburn Outdoor, LLC, headquartered in Canton, Georgia. Founded in 2009, the company builds national-scale branding and activation advertising solutions that place brands in front of affluent executive travelers in captive environments — including Executive Airport Parking facilities, airport shuttles, metro shuttles, and Double Decker buses — across 40+ US markets. The product portfolio spans four categories: Airport Advertising (facility takeovers, shuttle interior and exterior wraps, and the in-shuttle ATMedia Digital Network with 24-, 26-, and 32-inch HD monitors), Transit Advertising (metro shuttle wraps and LA/San Diego Double Decker bus wraps), Sampling & Experiential Marketing (kiosks, lead capture, product displays at multiple airport parking touchpoints), and Events Advertising (Super Bowl, Final Four, Kentucky Derby, national conventions).

The underlying technology blends physical OOH media (full-color fleet wraps, wallscapes, floor graphics, elevator/window wraps) with a place-based digital network delivering 10-, 15-, and 30-second video spots on a six-minute content loop, with an estimated 12-minute average dwell time inside airport shuttles reaching roughly 16.3 million annual passengers across 17 high-indexing airports. ATMedia's business model is sales-led and CPM-based: the company sells category-exclusive advertising packages to brand advertisers, media agencies, and corporate marketing departments through direct enterprise field sales, providing a single point of contact for multi-market national campaigns. Supplementary revenue comes from experiential/sampling engagements and event-based sponsorships. The customer base is concentrated in enterprises targeting high-income frequent flyers (average HHI of $137,000) and includes major US airlines, luxury automotive brands, financial institutions, top-tier MBA programs, beverage companies, and technology/telecom firms.

Name

ATMedia Outdoor

Legal name

Mashburn Outdoor, LLC

Website

https://atmediaoutdoor.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ATMedia Outdoor is a US out-of-home advertising company (division of Mashburn Outdoor, LLC) that sells captive-audience airport shuttle, facility, transit, and digital advertising to brand advertisers and agencies targeting affluent executive travelers across 40+ US markets.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAKAC

Transit & Transport OOH Advertising (Bus, Rail, Airport)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAF

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFALAC

Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYMPAAAKAH

Experiential OOH & Ambient Media (Guerilla, Pop-Ups)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

Keywords

• Out-of-home advertising
• Airport advertising
• Transit advertising
• Experiential marketing
• Shuttle wrap advertising

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Out-of-Home Advertising: Traditional OOH advertising sold on a cost-per-thousand impressions (CPM) basis for airport shuttle wraps, metro shuttle wraps, facility advertising, and bus wraps. Revenue generated through media placements targeting affluent executive travelers in captive environments.
2. Experiential Marketing & Sampling: Product sampling, experiential marketing installations, and product display programs where brands engage directly with executive travelers. Includes kiosk setups, lead capture, gift card offers, and consumer data collection services.
3. Digital Advertising Spots: Place-based digital network advertising spots sold in 10, 15, and 30 second increments with HD video capability. Advertisers can purchase category exclusivity packages on the digital network.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels2 records

Core offering

ATMedia Outdoor is an out-of-home (OOH) advertising company that sells advertising placements in captive audience environments at airports, on transit shuttles, and at high-profile events. The company operates a national-scale network of airport shuttle wraps, metro shuttle wraps, double decker bus wraps, and a place-based HD digital network across 40+ US markets, targeting affluent executive travelers with category exclusive media placements sold on a CPM basis.

Product overview

ATMedia Outdoor is an Out of Home (OOH) advertising company that operates as a division of Mashburn Outdoor, LLC. The company's product portfolio is organized into four core service categories: Airport Advertising (including Executive Airport Parking Advertising, Facility Takeover, Shuttle Interior Advertising, Shuttle Exterior Wraps, and In-Airport Digital Advertising through the ATMedia Digital Network), Transit Advertising (featuring Fleet Wraps/Double Decker Bus Wraps and Metro Shuttle Wraps), Sampling & Experiential Marketing, and Events Advertising. The company delivers advertising across 40+ markets nationwide, targeting affluent travelers, business decision makers, and frequent flyers in captive airport and transit environments. The ATMedia Digital Network provides place-based HD video advertising with extended dwell times of approximately 12 minutes per shuttle trip.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Advertising Comprehensive airport advertising solutions targeting affluent executive travelers through multiple high-impact placements including facility takeovers, shuttle interiors and exteriors, and digital displays in 17+ airports reaching 16.3 million annual passengers.
• Executive Airport Parking Advertising Advertising within massive, multi-level airport parking facilities catering to executive-level business and leisure travelers, featuring full-color facility takeovers including wallscapes, floor graphics, elevator wraps, window wraps, product displays, and sampling opportunities.
• Facility Takeover Advertising Full-color airport parking facility advertising allowing advertisers to 'own' the facility, targeting high-end executive travelers with multiple high-impact placements throughout the facility including wallscapes, floor graphics, elevator wraps, window wraps, product displays, standees, product sampling, and brochure distribution.
• Shuttle Interior Advertising Interior airport shuttle advertising featuring display ad panel signage with up to 8 different messaging options and place-based digital network with HD video capabilities, delivering 12-minute average dwell time in a captive setting.
• Shuttle Wraps (Exterior) Full-color exterior shuttle wraps serving as unique mobile billboards delivering high-frequency visibility at airport curbside and on roadways surrounding airports, with shuttles operating 24/7 on constant loops between facilities and airport terminals.
• Transit Advertising Transit advertising solutions including fleet wraps and metro shuttle wraps providing high-impact mobile billboard advertising across 40+ markets nationwide.
• Double Decker Bus Wraps (Fleet Wraps) Los Angeles and San Diego Double Decker Bus Wraps providing maximum street and curbside exposure throughout Greater Los Angeles using diverse large-format vehicles including Double Decker Buses, Open-Air Fun Bus, and Open-Air Vans, covering highest populated LA tourist destinations including Hollywood Boulevard, Beverly Hills, and Santa Monica.
• Metro Shuttle Wraps Metro shuttle fleets that transport passengers throughout cities including stops at airports, hotels, conventions, city centers, entertainment centers, sporting venues, and suburbs, operating 24/7 providing exposure along highways and surface roads for total market saturation.
• Sampling & Experiential Marketing Executive sampling and experiential marketing services that put products directly in the hands of business travelers through multiple sample points within EAP facilities (Entry, Valet, Exit, Cashier, In-Shuttle), including product displays, interactive lead capture kiosks, gift card offers, and consumer data capture.
• Events Advertising Elite high-profile events advertising providing access to major events including Super Bowl, Final Four, Kentucky Derby, US Open PGA, Indy 500, and national conventions through airport shuttle wraps and metro shuttle wraps targeting executives, decision makers, and influencers.

Named customers52 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mashburn Outdoor, LLCcoreStrategic or Co-development PartnerATMedia Outdoor is a division of Mashburn Outdoor, LLC, an established out-of-home advertising company. The parent company structure provides operational support and industry expertise, with ATM originally growing out of advertiser needs to reach affluent executive travelers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Carvertise: Vehicle wrap advertising platform that wraps cars and other vehicles for brand campaigns. Comparable to ATMedia in the wrapped-vehicle OOH space, but with a different execution model (rideshare vehicles vs airport shuttles and double decker buses).
• Wrapify: On-demand vehicle advertising platform that wraps rideshare and personal vehicles for brand campaigns. Comparable to ATMedia in vehicle-wrap OOH, with overlap in transit-adjacent audiences and SMB-friendly campaign execution.
• ADTRAV Travel Technologies: Provider of digital advertising and media networks in airports and business travel environments. Comparable to ATMedia in targeting executive and business travelers via digital OOH placements in airports.

Direct peers

• Outfront Media: One of the largest out-of-home advertising companies in North America, with significant transit (bus, rail) and airport advertising inventory. Directly comparable to ATMedia as both companies sell transit and airport-based OOH media to enterprise advertisers on a national scale.
• Intersection: Owns and operates premium OOH media in airports, transit systems, and public spaces across major US cities. Comparable to ATMedia in airport and transit advertising inventory, audience targeting, and enterprise sales model.

Broad incumbents

• Clear Channel Outdoor: Global OOH operator with extensive airport, transit, and billboard inventory in the US and internationally. Comparable to ATMedia as a broad incumbent offering airport and transit OOH at scale, though with a wider portfolio including traditional billboards.
• Lamar Advertising: One of the largest outdoor advertising companies in the US, primarily focused on billboards but with growing transit and airport presence. Comparable to ATMedia as a scaled OOH incumbent serving national advertisers, though with a different primary medium mix.
• JCDecaux: Global leader in street furniture and transit advertising including airport advertising worldwide. Comparable to ATMedia as an airport and transit OOH operator, though with substantially larger international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atmediaoutdoor
• LinkedInlinkedin.com/company/airport-target-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATMedia Outdoor