National Foods
National Foods Limited is a publicly listed Pakistani multi-category food company manufacturing 250+ products across recipe mixes, condiments, ketchup, pickles, and desserts, selling in 40 countries via general trade, modern trade, e-commerce, and 41 international distributors to households and diaspora consumers.
- Company typePublic
- Founded1970
- HeadquartersKarachi, Pakistan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What National Foods does
National Foods Limited (PSX: NATF) is a publicly listed Pakistani multi-category consumer packaged food company founded in 1970, headquartered in Karachi with manufacturing operations at three industrial-scale plants (Port Qasim, Nooriabad, and Faisalabad). The company manufactures and sells over 250 products across 13 categories including recipe mixes (its flagship and category-leading segment), ketchup, pickles, mayonnaise, jams, jellies, desserts, salt, seasonings, and Drizz'l condiments. The branded portfolio is anchored by sub-brands such as Karachi Khaas (premium recipe mixes) and complemented by the Made Easy digital recipe platform designed to drive household engagement. National Foods operates a multi-channel go-to-market across general trade, modern trade, and direct e-commerce (own storefronts plus Amazon), supported by 41 distributors serving 40 countries across five continents and wholly-owned subsidiaries in the UAE (National Foods FZCO), UK (National Foods Pakistan UK Ltd.), and Canada (National Epicure Inc.). The company holds a dense stack of international certifications including BRCGS Grade A, ISO 9001, ISO 22000, FSSC 22000, ISO 14001, ISO 45001, ISO/IEC 17025, SMETA, and Halal certifications (PS:3733, MS 1500), plus YUM/KFC audit compliance, enabling export-grade production across multiple food safety regimes. Financially, the company reported FY2025 net sales of PKR 101.3 billion (approximately USD 360 million), EPS of Rs. 14.8 (up 80% year-over-year), ROE of 26.1% (up from 16.1%), and an AA- long-term credit rating from JCR-VIS. Leadership is anchored by Chairman Zahid Majeed (on board since 1987) and Global CEO Abrar Hasan (with the company since 1993), with a recent next-generation appointment of Mohammed Hamza Hasan as Executive Director effective January 2026. In October 2025 the company divested majority ownership of its Canadian foodservice subsidiary A1 Cash & Carry to CCMP Growth Advisors while retaining a minority interest, sharpening focus on its branded consumer packaged food core.
National Foods firmographics
Firmographics- Name
- National Foods
- Legal name
- National Foods Limited
- Website
- https://nfoods.com
- Company type
- Public
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- National Foods Limited is a publicly listed Pakistani multi-category food company manufacturing 250+ products across recipe mixes, condiments, ketchup, pickles, and desserts, selling in 40 countries via general trade, modern trade, e-commerce, and 41 international distributors to households and diaspora consumers.
- Ownership category
- akta.pro rank
National Foods industry classification
Industry- Product category
- Packaged Foods
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industries
- International & Ethnic Packaged Foods (CRADAAAG), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where National Foods is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices15 records
Markets served
National Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Consumer Packaged Food Products: Revenue generated from manufacturing and selling 250+ food products across 13 categories including recipe mixes, condiments, pickles, ketchup, mayonnaise, jams, jellies, desserts, salt, and seasonings. Products sold through general trade, modern trade, and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for consumer packaged goods |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
National Foods product offering
Product offeringCore offering
National Foods manufactures and sells over 250 packaged food products across 13 categories, anchored by its market-leading Pakistani Recipe Mixes brand. The portfolio extends to condiments (ketchup, mayonnaise, pickles), seasonings, salt, Drizz'l drizzling sauces, jams, jellies, and desserts. Products are sold to consumers through general trade, modern trade, e-commerce, and 41 international distributors serving 40 countries.
Product overview
National Foods Limited is a leading Pakistani multicategory food company offering over 250 products across 13 categories. The portfolio centers on Recipe Mixes (Pakistan's No.1 recipe mix brand) supplemented by condiments including Ketchup, Pickles, Mayonnaise, Seasonings, Drizz'l, Salt, Jams and Jellies, and Desserts, plus a digital platform called MadeEasy for recipe inspiration. Products are purpose-made for convenience and easy preparation to match contemporary lifestyles while retaining traditional tastes.
Differentiator
Problem solved
Functional benefit
Brands
- Karachi Khaas: Premium recipe mix brand featuring traditional Karachi-style recipes including Quorma, Karahi, Nihari, Bombay Biryani, and Achar Gosht variants.
- Made Easy
- Drizz'l
Products and services
- Recipe Mixes National Foods' flagship pre-mixed spice product line for traditional Pakistani dishes, including Karachi Khaas Quorma, Karahi, Nihari, Bombay Biryani, and Achar Gosht variants. Sold to household consumers in multiple pack sizes.
- Ingredients Pure key ingredients sold as standalone consumer products, forming the foundation of National Foods' broader portfolio. Targeted at home cooks seeking individual ingredients.
- Drizz'l Oil-based condiment product line positioned for drizzling over dishes. Targeted at consumers seeking flavor-enhancing finishing oils.
- Salt Salt products sourced from premium locations, sold as part of National Foods' essential ingredients portfolio for everyday household cooking.
- National Ketchup Zaroori Tomato ketchup product line made with real tomatoes, positioned as an essential ("Zaroori") condiment for Pakistani households.
- Pickles Traditional pickle products in various regional flavors, capturing authentic Pakistani taste traditions for household consumers.
- Mayonnaise Creamy mayonnaise product line marketed for sandwiches and culinary applications. Won the 2020 Effie Award in the Culinary Category.
- Desserts Sweet dessert products including custards and related dessert mixes sold to household consumers for home preparation.
- Jams and Jellies Sweet spread products including jams, jellies, and marmalades for household breakfast and baking use.
- Seasonings Standalone spice blends and seasonings sold as a complement to the recipe mix portfolio, used by home cooks to enhance everyday meals.
- Made Easy Consumer-centric digital recipe platform featuring hundreds of recipes and community favorites designed to make cooking simple and flavorful for home cooks.
Quantifiable outcome
- Market leader in Pakistan's recipe mixes category
- +2 more outcomes
Companies that use National Foods
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
National Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
National Foods partnerships and signals
Strategic signalScale indicators10 records
Recent moves4 records
Expansion highlights6 records
National Foods competitors and assessment
Company assessmentDirect peers
- Shan Foods: Pakistan's other leading recipe-mix and spice brand, with overlapping categories (recipe mixes, pickles, sauces) and similar positioning to National Foods across both domestic and export markets.
- Everest Spices: Indian spice and condiment manufacturer offering masala blends, ready-to-cook mixes, and sauces analogous to National Foods' recipe-mix, condiment, and seasoning range.
- MDH Spices: India-based spice and condiment brand with similar ethnic-spice-blend portfolio and global South Asian diaspora distribution, comparable to National Foods' recipe-mix and seasoning franchises.
Broad incumbents
- McCormick & Company: Global spice, seasoning, and condiment leader whose category, manufacturing model, and export-driven distribution are directly comparable to National Foods at a much larger scale.
- Unilever Pakistan: Multinational FMCG with broad portfolio in condiments, sauces, and packaged foods, competing with National Foods in ketchup (Knorr), mayonnaise, and recipe adjacencies with deeper marketing budgets.
- Nestlé Pakistan: Large multinational with packaged food, culinary, and condiment offerings (Maggi) that overlaps with National Foods' recipe-mix and convenience-meal categories across the same Pakistani consumer base.
Regional players
- Premier Foods (UK): UK packaged-food company operating through National Foods Pakistan (UK) Ltd.'s subsidiary geography; comparable as a multi-category grocery/condiment brand sold in British retail, relevant to NFL's UK distribution.
- Tapal Danesh (Pakistan): Pakistan-based tea and beverage company sharing distribution channels and modern-trade shelf space with National Foods, with overlapping consumer demographics for grocery purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Foods social profiles
Digital presenceNational Foods compliance and trust
Trust signalCompliance12 records
National Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Foods leadership team
Management profileNumber of profiles
Profiles16 records
National Foods subsidiaries and ownership
Company hierarchySubsidiaries4 records
National Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Foods
What does National Foods do?
National Foods manufactures and sells over 250 packaged food products across 13 categories, anchored by its market-leading Pakistani Recipe Mixes brand. The portfolio extends to condiments (ketchup, mayonnaise, pickles), seasonings, salt, Drizz'l drizzling sauces, jams, jellies, and desserts. Products are sold to consumers through general trade, modern trade, e-commerce, and 41 international distributors serving 40 countries.
Is National Foods a public or private company?
National Foods is a public company. It is classified as public and is currently operating.
When was National Foods founded?
National Foods was founded in 1970. It employs 5,001 to 10,000 people.
Where is National Foods based?
National Foods is headquartered in Karachi, Pakistan, in the Asia region.
How does National Foods make money?
One revenue line is on record: consumer Packaged Food Products.
Who are National Foods's main competitors?
Direct peers on record are Shan Foods, Everest Spices and MDH Spices. Broad incumbents are McCormick & Company, Unilever Pakistan and Nestlé Pakistan. Regional players are Premier Foods (UK) and Tapal Danesh (Pakistan).
Does National Foods have an API?
No public API is recorded for National Foods.
What industry is National Foods in?
National Foods's product category is Packaged Foods. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of CRADAAAG, International & Ethnic Packaged Foods. Its NAICS code is 311 and its SIC code is 2030.