What Housing Insight does

Housing Insight Limited is a privately held UK software company headquartered in Cambridge that develops and sells PanConnect, a cloud-based SaaS platform purpose-built for the UK social housing sector. Founded in 2016 (with a Companies House registration in 2011), the company targets housing associations, registered social landlords, and homelessness support organisations, providing a unified software layer that integrates with incumbent housing management systems such as Civica CX via system-specific APIs and standard connectors. The platform comprises multiple modules: a Resident Engagement self-service app and portal (native iOS and Android), an Arrears Manager with AI-driven predictive analytics, a Case Manager with offline capability for field staff, a Staff App, performance dashboards, a Form Designer, and an Applicant Portal.

The technology stack is centred on bidirectional data synchronisation with back-office housing management systems, allowing PanConnect to extract and write back records to keep data current. Differentiated technical features include offline working with automatic sync, configurable housing-specific workflows and forms, multi-language support, geospatial dashboards, and an AI/ML component that analyses historical tenant behaviour to forecast rent defaults and enable early-stage interventions. The platform supports image upload for repairs and text-based push notifications for resident communications.

Housing Insight operates a B2B enterprise SaaS business model with multi-year subscription contracts (e.g., a three-year contract with North Devon Homes), supplemented by professional services for implementation, customisation, and ongoing account management. Go-to-market combines direct enterprise field sales led by the CEO and Head of Sales with a channel partnership (SDM Housing, December 2024) for broader distribution and bottom-up tenant adoption via app stores within each housing provider deployment. The company reports no external funding and is founder/owner-operated, with named customers spanning Regenda Group, Caredig, North Devon Homes, Caledonia Housing, Soha Housing, Cardiff Community Housing Association, Teign Housing, Llamau, Monmouthshire Housing Association, and Ayrshire Housing.

Name

Housing Insight

Legal name

Housing Insight Limited

Website

https://housing-insight.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Housing Insight is a UK-based SaaS provider that builds PanConnect, an integrated cloud platform for social housing providers offering tenant self-service, arrears management, case management, AI-driven predictive analytics, and mobile staff apps.

Ownership category

akta.pro rank

Product category

Social Housing Software

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Affordable & Public Housing Asset Management (BPAJAMAI)

Keywords

• Social housing software
• Tenant self-service portal
• Arrears management software
• Housing management integration
• Mobile case management

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PanConnect Software Licensing: Subscription-based SaaS model providing access to PanConnect platform modules including staff apps, resident self-service portals, arrears management, and case management. Multi-year contracts are common (e.g., three-year partnership with North Devon Homes).
2. Implementation and Customisation Services: Housing Insight provides implementation support, customisation of forms and workflows, and ongoing project management to tailor PanConnect to each housing provider's specific requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Housing Insight provides PanConnect, a cloud-based social housing software platform that integrates with existing Housing Management Systems (HMS) to deliver a unified layer of functionality. The platform includes modules for resident engagement (self-service app and portal), arrears management, case management, mobile staff apps, performance dashboards, form design, and applicant onboarding. It is purpose-built for UK social housing providers, offering AI-driven predictive analytics for rent default risk and offline working capabilities for field staff.

Product overview

Housing Insight offers PanConnect, a unified social housing software platform with multiple integrated modules. The core PanConnect platform provides multi-layer integration with housing management systems, extracting and writing back data to create a single, tailored user experience. The platform consists of several modules: PanConnect Resident Engagement (Self-Service App and Portal) for tenant-facing services including rent management and repairs; PanConnect Arrears Manager for payment analysis and recovery; PanConnect Case Manager for workload management with offline capability; PanConnect Staff App for mobile field operations; PanConnect Dashboards for performance reporting and geospatial analysis; PanConnect Form Designer for custom data collection; and PanConnect Applicant Portal for online tenant applications.

Differentiator

Problem solved

Functional benefit

Brands

• PanConnect: Innovative technology platform that supports housing providers across the UK in making day-to-day operations more efficient and effective. Includes resident engagement solution, arrears manager, case manager, and staff app.

Products and services

• PanConnect Platform Housing Insight's flagship cloud-based social housing software platform that provides multi-layer integration with existing Housing Management Systems. PanConnect enhances core back office systems by extracting and writing back data via system-specific APIs to create a unified, insightful user experience for UK social housing providers.
• PanConnect Resident Engagement (Self-Service App and Portal) User-friendly native app and portal designed for housing residents, providing 24/7 digital access to rent management, repair reporting with photo upload, payment plans, tenancy administration, and direct communication with their housing provider.
• PanConnect Arrears Manager Arrears management module that supports housing staff with the analysis, prioritisation, and management of rents and arrears through payment behaviour analysis, budgeting tools, and payment plan functionality.
• PanConnect Case Manager Case management module providing real-time priority lists driven by data and insight, enabling housing teams to manage workloads and progress cases with offline working support for field staff.
• PanConnect Staff App Mobile working solution for housing teams that simplifies day-to-day services such as case management and operational efficiency, enabling staff to access critical housing data and complete key actions while in the field.
• PanConnect Dashboards

Quantifiable outcome

• 60-70% of housing provider customers actively using resident engagement solution
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• SDM HousingcoreTechnology or Integration · 1 December 2024Housing Insight partnered with SDM Housing in December 2024 to offer SDM's social housing provider customers a new way to maximise value from their existing housing management data. The combined offering provides integrated solutions for resident engagement, rent management, and reporting through PanConnect Dashboards. SDM Housing has been providing reliable social housing management solutions throughout the UK, Ireland, and Australia since 1994.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mobysoft: Mobysoft is a UK-focused social housing technology company whose flagship Rentsense product offers AI-driven arrears prediction and analytics — directly comparable to PanConnect's predictive arrears analytics. Mobysoft serves a similar UK housing association customer base.
• SDM Housing: SDM Housing provides social housing management software used across the UK, Ireland, and Australia since 1994. SDM is both a PanConnect distribution partner (announced December 2024) and an adjacent software provider with overlapping customer base.

Broad incumbents

• Aareon UK: Aareon is a major European provider of housing and property management software serving UK social landlords. Its QL, Aareon 1st Touch, and resident engagement suites compete for the same housing-association technology budgets that Housing Insight targets.
• Orchard Information Systems: Orchard Information Systems provides housing management solutions for UK social housing providers, including tenancy, rents, and arrears. It is a comparable broad incumbent offering overlapping capabilities to PanConnect's resident engagement and arrears modules.
• MRI Software (Orchard Housing): MRI Software acquired Orchard Information Systems and now offers a broad housing management suite including resident self-service and arrears tools. It competes for the same enterprise housing-association procurement decisions as Housing Insight.
• Capita One Housing: Capita One provides housing management software for UK social landlords covering tenancies, rents, and repairs — directly comparable functionality to PanConnect and competes for similar enterprise contracts.
• Civica (now part of Blackbaud / Civica): Civica is one of the largest UK providers of housing management systems (Cx), which PanConnect integrates with. Civica offers broad functionality spanning CRM, payments, and resident engagement — directly overlapping with Housing Insight's niche and posing competitive risk if they build native modules.
• NEC Software Solutions (NEC Housing): NEC Software Solutions provides housing management platforms (formerly Northgate) used by many UK local authorities and housing associations. Its Northgate Public Services / Housing portfolio overlaps with PanConnect's HMS integration and tenant self-service scope.

Emerging players

• Plentific: Plentific is a UK-based property maintenance and tenant engagement platform serving social housing landlords with repairs, diagnostics, and contractor workflows. Its resident self-service and repair-reporting focus overlaps with PanConnect's Resident Engagement module.
• HomeMaster (Total Mobile / Aspire Housing): Total Mobile (HomeMaster) provides mobile workforce and housing management solutions for UK social housing field staff. It addresses a similar field-worker and case-management use case as PanConnect's Staff App and Case Manager modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/housing_insight
• YouTubeyoutube.com/@housinginsight8038
• LinkedInlinkedin.com/company/housinginsight

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Insight