Choice Media & Communications

What Choice Media & Communications does

Choice Media & Communications is a US-based, founder-owned professional services firm founded in 2000 by CEO Heather Adams, specializing in brand growth strategy, public relations, and digital marketing for established brands, authors, and experts. The company's core offering is a three-tier service architecture: Done-for-You Services (full-service PR, social media, brand identity, and media relations executed by the team), Clarity & Strategy (custom consulting engagements booked through Calendly), and Community & Coaching via The Circle membership for small business owners. Supporting products include the Make Me Known podcast hosted by Adams, the Book(ed) digital course for authors, and a free Media Ready Quiz lead-capture tool, alongside an annual The Choice Summit event.

The underlying differentiator is a proprietary three-pronged methodology—Elite Connections, Flawless Execution, and Visionary Strategy—backed by 25+ years and 600+ media relationships with outlets including Forbes, Good Housekeeping, USA Today, Oprah Daily, and The Washington Post. The firm has supported 150+ NYT Best-sellers and cites a 600%+ increase in social media sales for at least one client as proof of execution capability. The business is not software-based; core technology is the team's methodology, network, and a Typeform-powered assessment quiz.

Choice generates revenue through professional services (project-based and retainer engagements for Done-for-You and Strategy tiers), likely recurring subscription fees from The Circle membership, and digital product sales (the Book(ed) course). Pricing is not publicly disclosed; all services originate from a free Calendly brand strategy consultation. Customer segments span enterprise Done-for-You clients (e.g., Jen Hatmaker, Sean Lowe, SC Perot, Goby Ministries), mid-market authors (e.g., Molly LaCroix), and SMB community members (e.g., Shine Interior Design), with acquisition driven by content marketing, organic social across LinkedIn, Instagram, Facebook, and TikTok, plus the annual Summit and podcast funnel.

Name

Choice Media & Communications

Legal name

Choice Media and Communications

Website

https://choicepublicity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Choice Media & Communications is a US-based, founder-owned professional services firm that delivers brand growth strategy, public relations, and digital marketing to established authors, brands, and small business owners.

Ownership category

akta.pro rank

Product category

Public Relations & Brand Strategy Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Brand growth strategy
• Public relations services
• Digital marketing agency
• Media relations
• Brand consulting

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Done-for-You Professional Services: Full-service PR, marketing, and digital media services where the team handles all execution including social media consulting, brand identity development, media relations, and PR strategy. Delivered as project-based or retainer engagements.
2. Strategy & Advisory Services: Custom brand strategy consultations and collaborative planning engagements to help established brands clarify their positioning and growth roadmap.
3. Community & Coaching (The Circle): Ongoing membership program providing peer community, coaching, and expert guidance for small business owners as they build and scale their brands. Likely recurring subscription model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Choice Media & Communications is a brand growth strategy and public relations agency that helps established brands, authors, and experts become recognized industry leaders. It delivers full-service PR, brand identity development, media relations, social media consulting, and digital marketing under a Done-for-You model, alongside Clarity & Strategy consulting engagements and a recurring community/coaching membership called The Circle.

Product overview

Choice Media and Communications is a service-based brand growth agency, not a software platform. The company offers a portfolio of interconnected professional services organized into three tiers: Done-for-You Services (full PR, marketing, and digital media execution), Clarity & Strategy (consulting and strategic planning), and Community & Coaching (peer connection and expert coaching). Supporting content products include the Make Me Known Podcast, the Book(ed) Course, and a free Brand Strategy Quiz. All services center on brand growth strategy, high-impact PR, and on-trend digital marketing to help established brands become elite industry leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Done-for-You Services Full-service offering in which the Choice team handles all PR, social media, brand identity, media relations, and digital marketing execution for established brands, authors, and experts.
• Clarity & Strategy Consulting and collaborative planning engagement that delivers strategic clarity, custom roadmaps, and industry-leading growth strategy to established brands seeking to reach the next level.
• The Circle (Community & Coaching) Subscription-based membership community offering ongoing peer connection, coaching, and expert guidance to small business owners as they build and scale their businesses.
• Book(ed) by Choice Course Standalone educational course designed to help authors and experts get published and build their personal brand around their book.
• Make Me Known Podcast Podcast hosted by CEO Heather Adams delivering brand building insights, industry interviews, and thought leadership content for the firm's audience.

Quantifiable outcome

• 600%+ increase in social media sales for a client
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Greenhouse Agency: Boutique PR and brand strategy firm focused on lifestyle, wellness, and consumer brands. Comparable to Choice Media's brand-growth positioning for premium consumer-adjacent clients.
• Brandpoint: Content marketing and brand-strategy agency serving mid-market clients. Comparable to Choice Media's Clarity & Strategy and content-led brand work, though with a more B2B tilt.

Broad incumbents

• 5W Public Relations: Full-service PR agency with a broader lifestyle, consumer, and corporate clientele. Comparable as a PR services competitor but at significantly larger scale and with less specialization in personal brands and authors.
• Edelman: Global communications and PR giant spanning corporate, consumer, and brand work. Provides the broad-incumbent reference point for PR services that compete with boutique agencies like Choice Media.
• M Booth: Creative PR and communications agency serving consumer and lifestyle brands. Comparable to Choice Media in brand-PR work but at larger scale and broader scope.

Direct peers

• Books Forward: Book marketing and publicity agency serving authors and publishers. Directly comparable to Choice Media's author-focused PR and brand strategy offerings.
• Smith Publicity: Boutique publicity firm specializing in book PR and author branding. Closely comparable to Choice Media in targeting authors and personal brands with media-relations-driven campaigns.
• Author Marketing Experts: Marketing and PR firm focused exclusively on authors and experts. Directly overlaps with Choice Media's author/expert clientele and service mix.
• DK New Media: Book marketing agency focused on author platform building and book launch campaigns. Comparable to Choice Media in serving authors with PR, marketing, and brand positioning services.

Others

• Cision: PR software, media database, and communications platform. Functions as an enabling vendor in the same media-relations ecosystem Choice Media operates in, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubepodcasts.apple.com/us/podcast/make-me-known-with-heather-adams/id1570346321
• Facebookfacebook.com/choicemediacommunications
• LinkedInlinkedin.com/company/choice-media-&-communications
• Instagraminstagram.com/choicemediacommunications
• TikToktiktok.com/@heatheradamschoice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Media & Communications