What Olinn does

Olinn Group is a privately-held French holding company that operates PlusDePC, an e-commerce retailer of refurbished and new consumer IT equipment headquartered at 590 Rue du Roucagnier, 34400 Lunel-Viel, France. The group was founded in 1995, employs 101-250 people, and operates exclusively in the French domestic market. Its core subsidiary, PlusDePC, runs a direct-to-consumer storefront at plusdepc.com supplemented by a physical location in Lunel-Viel for customer service and walk-in fulfillment.

PlusDePC's offering spans six categories — refurbished laptops (187 SKUs), refurbished desktops (64 SKUs), refurbished smartphones (219 SKUs), refurbished tablets (32 SKUs), workstations (5 SKUs), and accessories (56 SKUs) — totaling 563 catalog items. The product mix leans toward refurbished HP business-grade hardware (EliteBook, EliteDesk, EliteOne lines), Apple iMac and iPad devices, and a growing assortment of new-condition mobile from Apple, Samsung, Google, and Crosscall. Every product is graded by condition (Grade A, Grade B, or New) and carries a minimum 2-year warranty, addressing the principal consumer concern around second-hand IT equipment.

The business model is transactional, unit-priced hardware sales to individual consumers ("particuliers"), not subscription-based. Pricing ranges from €10 for accessories to over €900 for premium devices, with free shipping for orders above €50 and French VAT-inclusive pricing. Revenue mechanics are entirely dependent on direct online conversion from plusdepc.com and in-person sales from the Lunel-Viel site, with no B2B enterprise contracts, no recurring contracts, and no paid acquisition channels disclosed. Cross-vertical fulfillment infrastructure appears to be staged under preprod.olinn-distribution.com, suggesting group-level distribution ambitions beyond the consumer storefront.

Name

Olinn

Legal name

Olinn Group

Website

https://olinn-store.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Olinn Group operates PlusDePC, a France-only direct-to-consumer e-commerce retailer selling 563 refurbished and new laptops, desktops, smartphones, tablets, workstations, and accessories to individual consumers, with a 2-year minimum warranty and condition grading.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Refurbished, Used & Recommerce Smartphones (CRACALAG), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Refurbished computers
• Refurbished smartphones
• Used laptops
• Reconditioned tablets
• IT hardware resale

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Refurbished IT Hardware Sales: Olinn generates revenue through the sale of refurbished computers, smartphones, tablets, and accessories to consumers. Products are sold at individual unit prices with free delivery for orders over €50. The business model is transaction-based with one-time purchases, not subscription-based. The company grades products by condition (Grade A, Grade B, New) and sells both refurbished and new items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Olinn, through its PlusDePC subsidiary, sells refurbished and select new consumer IT hardware — laptops, desktops, workstations, smartphones, tablets, and accessories — directly to individual consumers in France via the plusdepc.com e-commerce site. Products are graded by cosmetic and functional condition (Grade A, Grade B, New) and sold with a minimum 2-year warranty at discounted unit prices.

Product overview

Olinn operates primarily through its subsidiary Plus de PC, a French e-commerce platform specializing in refurbished (reconditionné) consumer electronics and IT equipment. The offering is a multi-category product portfolio rather than a unified software platform. Products are sold through a grading system (Grade A, Grade B) indicating cosmetic and functional quality, with a 2-year minimum warranty. The portfolio includes: PC Portables (187 products), PC de bureau (64 products), Smartphones (219 products), Tablettes (32 products), Stations de travail (5 products), and Accessoires (56 products). Specific brands featured include HP business laptops and desktops, Apple iMac and iPad devices, Samsung tablets and smartphones, Google Pixel phones, Crosscall rugged devices, and various accessories like AirPods and docking stations. The company also offers a selection of new products alongside refurbished items.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Laptops (PC Portables reconditionnés) Refurbished laptop computers sold to individual French consumers under a condition grading system (Grade A, Grade B), including models such as HP EliteBook x360 1030 G8, HP EliteBook x360 830 G8, and HP EliteBook 830 G7.
• Refurbished Desktop Computers (PC de bureau reconditionnés) Refurbished desktop computers (including compact/small form factor units such as HP EliteDesk 800 G4/G5 Mini) sold to individual French consumers with Grade A condition grading.
• Refurbished iMac & All-In-One Computers Refurbished Apple iMac all-in-one computers available in various model years (18.2, 18.3, 19.1, 19.2) in Grade A, Grade B, or Grade B- conditions, sold to individual French consumers.
• Refurbished Workstations (Stations de travail) Refurbished high-performance workstation computers (such as HP EliteOne 840 G9 AIO) designed for professional workloads, available in Grade A refurbished condition, sold to individual French consumers.
• Refurbished & New Smartphones (Smartphones reconditionnés) Refurbished and new mobile smartphones from brands including Apple (e.g., iPhone 11 Pro), Google (Pixel 8A 5G), Samsung, Crosscall, Alcatel, and Archos, sold to individual French consumers.
• Refurbished & New Tablets (Tablettes reconditionnées) Refurbished and new tablet computers from brands including Apple iPad Air 5 (2022), Samsung Galaxy Tab Active4 Pro 5G, and Crosscall, sold to individual French consumers.
• Refurbished Computer Monitors (Écrans reconditionnés) Refurbished computer monitors and displays sold to individual French consumers.
• Docking Stations (Station d'accueil) Docking stations for laptops enabling expanded connectivity, sold to individual French consumers.
• IT Accessories & Peripherals (Accessoires & Périphériques) IT accessories and peripherals including screens, docking stations, and computer accessories in refurbished or new condition, sold to individual French consumers.
• Mobile Accessories (Accessoires mobiles) Mobile accessories including Apple AirPods (USB-C), phone cases, chargers, and speaker accessories, sold to individual French consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Olinn DistributioncoreOthersOlinn Distribution is the parent company/fulfillment network for plusdepc.com. The plusdepc.com website is powered by Olinn Distribution infrastructure (referenced in footer links to preprod.olinn-distribution.com and contact email [email protected]). Olinn Group appears to be the overarching corporate entity managing multiple distribution channels including plusdepc.com.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Recommerce: French refurbisher and reseller of used smartphones, tablets, and laptops with B2B and B2C channels. Comparable to Olinn in geography, product mix, and target customer, and a direct France-based competitor in reconditionné IT.
• Refurbed: Austrian-founded refurbished electronics marketplace active across Europe including France. Sells graded, warrantied refurbished devices and competes head-to-head with Olinn on trust, warranty terms, and pricing for laptops and smartphones.
• Back Market: Leading European recommerce marketplace for refurbished smartphones, laptops, tablets, and consumer electronics. Direct competitor to Olinn in French refurbished consumer IT, but operates a multi-seller marketplace model rather than owned inventory.
• Certideal: France-based certified refurbished smartphone specialist with strong brand recognition among French consumers. Overlaps directly with Olinn's smartphone category (219 SKUs) and competes on warranty, grading, and trust.

Regional players

• Materiel.net: France-based online IT retailer selling laptops, desktops, and components. Adjacent to Olinn in target buyer and category mix, but focuses on new hardware rather than refurbished.
• Cdiscount: Leading French e-commerce generalist with a sizeable refurbished electronics offering. Comparable to Olinn in France-only footprint and price-sensitive positioning, but competes via marketplace scale rather than owned-inventory refurbishment.
• Fnac Darty: Major French consumer electronics retailer offering new and some refurbished products online and in-store. Overlaps with Olinn on consumer IT, but operates as a broad retailer rather than a refurbished specialist.

Broad incumbents

• Amazon Renewed: Amazon's certified refurbished program covering laptops, desktops, smartphones, tablets, and accessories with a quality guarantee. Competes with Olinn's catalog breadth and pricing, but as part of Amazon's broader marketplace rather than as a specialist player.
• HP Renew: HP's official refurbished/resale program for EliteBook and EliteDesk business hardware — a key inventory source category for Olinn. Comparable through the same enterprise off-lease pool Olinn draws from, but sold directly by the OEM with brand backing.
• Apple Certified Refurbished: Apple's own refurbished store for iPhone, iPad, iMac, and MacBook with a 1-year warranty. Competes with Olinn's Apple-category SKUs but at higher price points with OEM backing, anchoring the upper end of the refurbished Apple market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/olinnstoremobile
• LinkedInlinkedin.com/company/olinn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olinn