Advantage Home Care
Advantage Home Care is a licensed New York home care agency founded in 2010 that employs 2,500+ caregivers to deliver Medicaid-covered, private pay, OPWDD, and NHTD/TBI in-home care services to seniors and families across all five NYC boroughs and Westchester.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Advantage Home Care does
Advantage Home Care, legally Advantage Management Associates Inc., is a licensed New York State home care agency founded in 2010 and headquartered in Brooklyn, NY. The agency delivers in-home personal care, home health aide, and certified home health aide services to seniors, adults with disabilities, and Medicaid-eligible families across all five New York City boroughs and Westchester County. Its service portfolio spans three core programs: Medicaid-covered home care (with end-to-end eligibility and paperwork assistance), private pay home care (with 24-48 hour initiation), and specialized waiver programs including OPWDD services for individuals with developmental disabilities and NHTD/TBI services for those with traumatic brain injuries, Alzheimer's, or dementia. Care is delivered through an employed workforce of 2,500+ caregivers supported by centralized care coordination, ongoing nursing oversight, and a free in-house PCA Training School that produces certified Personal Care Aides.
The business model is recurring-services revenue funded primarily through New York Medicaid (Managed Long Term Care plans, HMO/MAP providers, OPWDD, NHTD/TBI waivers) and supplemented by private pay. The company is contracted with major Medicaid payers including Healthfirst, Metroplus, Aetna, Anthem, Village Care Max, Senior Whole Health, Elderplan, and multiple PACE programs, providing diversified referral flow. Go-to-market is direct-to-consumer, driven by phone-based intake (718-375-2707), a website with content/SEO presence, paid digital acquisition via Google Ads and Meta, and inbound referrals from healthcare systems and insurance plan partners. No proprietary technology platform, mobile app, or AI-driven tooling is disclosed; the operational stack is conventional for a licensed home care agency of this scale.
The agency has served 7,500+ families with a self-reported 4.9/5 average rating across 200+ reviews, and a multilingual staff covering 20+ languages aligns with NYC's diverse population. Ownership is private and founder/owner-operated; no parent company, private equity sponsor, or venture backing is disclosed, and no funding rounds or M&A activity appear in available materials. The legal entity is a New York corporation operating as Advantage Home Care.
Advantage Home Care firmographics
Firmographics- Name
- Advantage Home Care
- Legal name
- Advantage Management Associates Inc.
- Website
- https://advantagehome.care
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advantage Home Care is a licensed New York home care agency founded in 2010 that employs 2,500+ caregivers to deliver Medicaid-covered, private pay, OPWDD, and NHTD/TBI in-home care services to seniors and families across all five NYC boroughs and Westchester.
- Ownership category
- akta.pro rank
Advantage Home Care industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)
- akta.pro secondary industries
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Hospital/Facility-to-Home Caregiver Placement (HSABAMAC), Live-In Caregiver Placement & Matching (HSABAMAD), Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE)
Keywords
Where Advantage Home Care is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Advantage Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Medicaid-covered home care: Government-funded healthcare coverage pays for home care services for eligible individuals. Services include personal care, skilled nursing (if eligible), and ongoing care management. The agency handles Medicaid eligibility assistance and paperwork for families.
- Private pay home care: Families pay directly for flexible care solutions with no long-term commitment. Services include hourly care, short-term and long-term care, and customized care plans. Care can begin within 24-48 hours.
- OPWDD services: Office for People With Developmental Disabilities waiver-funded services for children and adults with developmental disabilities including autism, cerebral palsy, Down syndrome, and intellectual disabilities.
- NHTD/TBI support services: Nursing Home Transition and Diversion (NHTD) and Traumatic Brain Injury (TBI) waiver program services for individuals transitioning from nursing facilities or living with brain injuries, Alzheimer’s, or dementia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicaid-covered home care |
| Other | Pay-as-you-go | Private pay home care |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Advantage Home Care product offering
Product offeringCore offering
Advantage Home Care is a Licensed New York Home Care Agency that delivers in-home personal care, home health aide, and specialized waiver services to seniors, adults, and individuals with developmental disabilities across all five NYC boroughs and Westchester. The agency sells recurring care services billed through Medicaid, OPWDD/NHTD/TBI waivers, and private pay arrangements, with full Medicaid eligibility assistance, caregiver matching, and ongoing clinical coordination bundled into the care delivery. Supporting the service is a free in-house PCA Training School that produces certified caregivers for the agency's 2,500+ person field workforce.
Product overview
Advantage Home Care is a licensed home care agency providing a portfolio of coordinated in-home care services for seniors, adults, and families across New York City. The company operates as a single-agency model offering Medicaid-covered home care (with eligibility assistance), private pay home care, and OPWDD services. The service portfolio spans Personal Care Aide (PCA), Certified Home Health Aide (CHHA), and Home Health Aide (HHA) tiers, supported by specialized programs for NHTD/TBI and developmental disabilities. All services are coordinated through centralized care management and supplemented by a free PCA Training School for workforce development. The core offering combines Medicaid navigation with caregiver matching and ongoing nursing oversight across all five NYC boroughs.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicaid Covered Home Care In-home care services reimbursed through New York Medicaid, including Medicaid eligibility assistance, personal care, daily living support, skilled nursing (when eligible), and ongoing care management. Designed for NYC families and individuals across all five boroughs who are eligible for Medicaid.
- Private Pay Home Care Flexible private-pay in-home care services offering personalized care plans without insurance delays, with hourly, short-term, and long-term options that can begin within 24-48 hours. Designed for families in NYC and Long Island who prefer to pay out of pocket for faster or more flexible care.
- OPWDD Services for Children In-home support services for children with developmental disabilities, including daily living activities, skill-building, respite for caregivers, community habilitation, and clinical therapies (physical, speech, and applied behavioral analysis). Designed for OPWDD waiver-eligible children and their families in NYC.
- NHTD / TBI Support Services Structured, waiver-funded in-home support for individuals transitioning out of nursing facilities or living with traumatic brain injury, Alzheimer's, or dementia, focusing on safety supervision, cognitive support, and dignified daily routines. Designed for NHTD/TBI waiver-eligible individuals in NYC.
- PCA Training School Free in-house training program for individuals without prior home care experience that prepares students to become certified Personal Care Aides through structured classroom and practical instruction, feeding the agency's caregiver workforce pipeline. Designed for prospective caregivers seeking entry into the home care field.
Quantifiable outcome
- 7,500+ families served across NYC
- +3 more outcomes
Companies that use Advantage Home Care
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Advantage Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advantage Home Care partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- AetnaminorInsurance provider accepted for Medicaid Managed Long Term Care (MLTC) and HMO plans. Works with agency to coordinate home care coverage for eligible members.
- AnthemminorInsurance provider accepted for Medicaid Managed Long Term Care (MLTC) and HMO plans.
- HealthfirstminorMajor New York Medicaid health plan partner. Coordinates home care services for members.
- MetroplusminorNew York-based Medicaid Managed Care organization. Accepts Metroplus members for home care services.
- Village Care MaxminorMedicaid MLTC/HMO provider accepted by agency for home care coverage.
- Senior Whole HealthminorMedicaid MLTC plan accepted for home care services.
- Elderplan/Home FirstminorMedicaid MLTC provider accepted for home care coverage.
- VNS (Visiting Nurse Service)minorHome health agency partnership for coordinated care services.
- New York State Department of HealthcoreLicensing authority for home health care services in New York State. Agency licensed to offer home health care services in Bronx, Brooklyn, Manhattan, Queens, Staten Island, plus Westchester.
- OPWDD (Office for People With Developmental Disabilities)coreState agency providing services and supports to eligible New Yorkers with developmental disabilities. Agency provides OPWDD waiver services including respite, community habilitation, and clinical therapies.
- NHTD (Nursing Home Transition and Diversion) Waiver ProgramcoreState waiver program helping individuals transition from nursing facilities to home-based care. Agency provides NHTD waiver services for eligible individuals.
- PACE Programs (Multiple)minorPrograms include Archcare, Centerlight, Girling, Prime, Preferred, Extended, Excellent, Cassena/Centerlight CHHA, Shining Star, Americare. PACE provides comprehensive care for frail seniors.
- Centers Plan for Healthy LivingminorMedicaid MLTC provider accepted for home care services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Advantage Home Care competitors and assessment
Company assessmentBroad incumbents
- Amedisys: Large publicly traded home health and hospice provider with skilled nursing, therapy, and personal care services. Comparable as a broader-scale incumbent in home health with overlapping Medicare/Medicaid services, though much larger and more clinical in orientation.
- Addus HomeCare: Public personal care services company focused on Medicaid-funded home and community-based services for elderly and disabled individuals. Comparable given similar Medicaid-heavy revenue mix and PCA-focused service model, though operating at significantly greater scale.
Direct peers
- Comfort Keepers: Franchise-based in-home care provider offering personal care, companionship, and specialized Alzheimer's/dementia support. Direct peer given overlapping service lines for seniors including personal care, respite, and 24-hour/live-in care.
- All Ways Caring HomeCare: National home care agency providing personal care, home health aide, and skilled nursing services. Comparable as a direct competitor offering Medicaid and private pay home care across multiple states, with similar PCA/HHA/CHHA service tiers.
- BAYADA Home Health Care: Large multi-state home health care agency providing pediatric and adult home health, personal care, and hospice services. Directly comparable as a similarly licensed home care agency operating in the NYC market with Medicaid, private pay, and waiver program offerings.
- Senior Helpers: National in-home senior care provider offering personal care, Alzheimer's/dementia care, and respite services. Comparable given focus on elderly clients, personal care aide model, and Medicaid/private pay revenue mix.
- Visiting Angels: National franchise network of home care agencies providing non-medical personal care, companion care, and respite services. Comparable as a senior-focused in-home care provider with NYC presence offering Medicaid and private pay options.
- Home Instead: Large global home care franchise network providing personal care, memory care, and companionship services to seniors. Comparable as a high-volume in-home care provider with NYC-area operations and similar elderly-focused service portfolio.
- BrightStar Care: Home care and medical staffing franchise offering skilled nursing, home health aide, and personal care services. Direct peer with similar PCA/HHA/CHHA service tiers and Medicare/Medicaid/private pay mix.
- Help at Home: Leading personal care services agency serving Medicaid-eligible seniors and individuals with disabilities across multiple states. Direct peer given similar Medicaid-funded PCA/HHA service model and comparable scale with thousands of caregivers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Advantage Home Care social profiles
Digital presenceAdvantage Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage Home Care leadership team
Management profileNumber of profiles
Advantage Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage Home Care
What does Advantage Home Care do?
Advantage Home Care is a Licensed New York Home Care Agency that delivers in-home personal care, home health aide, and specialized waiver services to seniors, adults, and individuals with developmental disabilities across all five NYC boroughs and Westchester. The agency sells recurring care services billed through Medicaid, OPWDD/NHTD/TBI waivers, and private pay arrangements, with full Medicaid eligibility assistance, caregiver matching, and ongoing clinical coordination bundled into the care delivery. Supporting the service is a free in-house PCA Training School that produces certified caregivers for the agency's 2,500+ person field workforce.
Is Advantage Home Care a public or private company?
Advantage Home Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advantage Home Care founded?
Advantage Home Care was founded in 2010. It employs 11 to 50 people.
Where is Advantage Home Care based?
Advantage Home Care is headquartered in Brooklyn, United States, in the North America region.
How does Advantage Home Care make money?
Four revenue lines are on record. Medicaid-covered home care is the primary driver. The others are private pay home care, OPWDD services and NHTD/TBI support services.
Who are Advantage Home Care's main competitors?
Broad incumbents on record are Amedisys and Addus HomeCare. Direct peers are Comfort Keepers, All Ways Caring HomeCare, BAYADA Home Health Care, Senior Helpers, Visiting Angels, Home Instead, BrightStar Care and Help at Home.
Does Advantage Home Care have an API?
No public API is recorded for Advantage Home Care.
What industry is Advantage Home Care in?
Advantage Home Care's product category is Home Health Care Services. Its primary akta.pro industry code is HLADAFAF, Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care), with a secondary code of HSABAGAI, Respite Care for Adults with Disabilities / Special Needs. Its NAICS code is 6216 and its SIC code is 8082.