North Carolina Vacation Rental Managers Association

Name

North Carolina Vacation Rental Managers Association

Legal name

North Carolina Vacation Rental Managers Association

Website

https://ncvrma.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues - Subscribing Member: Annual membership fees based on company size (unit count). Pricing tiers provide 50% discount for memberships joined July-December. Includes company plus one representative.
2. Membership Dues - Additional Representatives: Additional representative fees for companies with multiple staff needing access to NCVRMA resources and benefits.
3. Membership Dues - Supplier Members: Non-voting membership category for vendors and service providers with related interests in the vacation rental industry. Includes 50% discount for second-half-year enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NCVRMA is a 501(c)(6) statewide nonprofit trade association representing vacation rental property management companies operating in North Carolina. It sells membership to professional vacation rental managers and delivers legislative and regulatory advocacy, professional education, networking events (including an annual virtual membership meeting), industry communications, and member resources such as a public-facing manager directory and access to an AHLA-endorsed safety program (SafeStay).

Product overview

North Carolina Vacation Rental Managers Association (NCVRMA) operates as a membership-based trade association rather than a technology product company. Its portfolio consists of membership services including advocacy for legislative and regulatory issues, professional education, and industry networking events such as the Annual Summit. The organization also offers the NCVRMA Safety Program Endorsement providing safety certification for short-term rental operators. NCVRMA does not offer a software product, platform, or API.

Differentiator

Problem solved

Functional benefit

Products and services

• NCVRMA Membership Program Tiered annual membership for vacation rental management companies operating in North Carolina, with dues scaled by number of rental units managed; provides access to advocacy, education, networking, the member directory, and the SafeStay safety program endorsement.
• NCVRMA Virtual Annual Membership Meeting Annual membership-wide gathering, conducted virtually in 2020 due to COVID-19, providing updates, governance items, and member engagement for NCVRMA member companies.
• SafeStay Safety Program Endorsement (via AHLA/InCheck) Endorsed guest-safety and cleaning program for member rental managers, delivered through AHLA's SafeStay guidelines and InCheck inspection services; offered to NCVRMA members free of charge.
• Find a Rental Manager Member Directory Public-facing directory on ncvrma.com that lists NCVRMA member vacation rental management companies across North Carolina, allowing consumers and partners to locate accredited rental managers.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• VRMA (Vacation Rental Managers Association)coreStrategic or Co-development PartnerNational association partnership. NCVRMA participates in VRMA Vacation Rental Week, joins VRMA advocacy efforts, and collaborates on industry-wide initiatives. VRMA has picked a week in March to honor the history and efforts of vacation rental management agencies.
• Visit NCcoreStrategic or Co-development PartnerNorth Carolina's official travel promotion entity. NCVRMA participates in Visit NC webinars, marketing campaigns, and tourism industry events. Collaborative efforts include Count On Me NC safety campaign and various tourism research initiatives.
• BreezewaycoreTechnology or IntegrationProperty operations and workflow platform. NCVRMA has endorsed Breezeway's safety education program as the world's first and only safety certification for short-term rental operators. NCVRMA members receive free access (valued at $350). NCVRMA Silver Sponsor.
• Scurto MarketingcoreTechnology or IntegrationWebsite design and digital marketing firm. Responsible for complete NCVRMA rebrand and website redesign in 2019. Provides ongoing website design services. NCVRMA Gold Sponsor.
• RealTech WebmastersminorGTM or Marketing PartnerReal estate technology and web services provider. Sponsors NCVRMA blog content, contributing articles on vacation rental marketing topics including property descriptions, AI travel planning, and direct booking strategies.
• Barefoot TechnologiesminorGTM or Marketing PartnerProperty management system provider. NCVRMA Bronze Sponsor. Contributes blog content about property management software developments including Barefoot Agent 5.0 platform announcements.
• Red Sky Insurance (formerly Trip Preserver)minorGTM or Marketing PartnerVacation rental travel insurance provider. Offers Ski Trip Preserver and Trip Preserver plans covering trip cancellation and interruption for vacationing guests. Contributes insurance-related content to NCVRMA blog.
• Generali Global AssistanceminorGTM or Marketing PartnerTravel insurance provider. Event sponsor for NCVRMA Virtual Annual Membership Meeting. Previously operated under Redion brand.
• NC REALTORScoreStrategic or Co-development PartnerState real estate trade association. NCVRMA membership join/renewal uses NC REALTORS dashboard. Collaborative regulatory guidance including COVID-19 related compliance resources for vacation rental managers.
• U.S. Travel AssociationcoreStrategic or Co-development PartnerNational travel industry advocacy organization. NCVRMA participates in US Travel's advocacy campaigns including CARES Act relief efforts, Travel's Virtual Hill Week, and various legislative initiatives affecting the travel industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacation Rental Managers Association (VRMA): The national trade association for professional vacation rental managers. NCVRMA explicitly partners with VRMA on Vacation Rental Week and joint advocacy, making VRMA the most direct peer — a scaled-up national version of NCVRMA's mission.
• Hawaii Vacation Rental Managers Association: State-level trade association serving Hawaii's vacation rental industry. Comparable in that it represents managers in a tourism-dependent state with active regulatory debate over short-term rentals, much like North Carolina's coastal communities.
• Florida Vacation Rental Managers Association: State-level trade association for vacation rental managers in Florida, the largest U.S. short-term rental market. Operates with a similar advocacy/education/networking model and represents the most comparable state-level structure to NCVRMA.
• South Carolina Vacation Rental Managers Association: State-level trade association for vacation rental managers in neighboring South Carolina. Closely mirrors NCVRMA's geographic/coastal-tourism focus and small-state association operating model.

Regional players

• Visit North Carolina: North Carolina's official tourism promotion entity and an NCVRMA partner. Operates at the state level on tourism promotion and policy; adjacent rather than directly competing, since NCVRMA represents managers while Visit NC markets the state.
• NC REALTORS: North Carolina's state-level real estate trade association and an explicit NCVRMA partner — NCVRMA's member join/renew process runs through the NC REALTORS dashboard. Comparable as a state-level professional association serving real-estate-adjacent practitioners in NC.

Broad incumbents

• American Hotel & Lodging Association (AHLA): The largest U.S. lodging industry trade association, representing hotels and the broader accommodation sector. Adjacent to NCVRMA's mission — both advocate for lodging interests, but AHLA serves the traditional hotel industry while NCVRMA focuses on vacation rentals.
• U.S. Travel Association: National travel-industry advocacy organization and NCVRMA partner (CARES Act, Virtual Hill Week). Operates at the federal level across all travel segments; NCVRMA is a state-level chapter-like participant in U.S. Travel's broader coalition.

Emerging players

• Short Term Rental Association (STRA): A trade association advocating for short-term rental hosts and managers at the national level. Overlaps with NCVRMA's advocacy and education mission but with a broader, host-inclusive membership model.
• Vacation Rental Owners Association (VROA): Industry association representing vacation rental owners and managers in coastal markets. Touches NCVRMA's member base from the owner/operator side rather than the management-company side, making it a partial-overlap peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NCVRMA
• LinkedInlinkedin.com/company/nc-vacation-rental-managers-association-ncvrma
• Xx.com/ncvrma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Carolina Vacation Rental Managers Association