Scurto Marketing
Scurto Marketing is a US-based, founder-owned digital marketing agency serving vacation rental property managers with custom websites, recurring digital marketing services, and its proprietary Oliver direct-booking platform integrated with 11+ PMS systems.
- Company typePrivate
- Founded1999
- HeadquartersDestin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Scurto Marketing does
Scurto Marketing is a privately held, founder-owned digital marketing agency founded in 1999 by Joe Scurto and headquartered in Destin, Florida. The company specializes exclusively in the US vacation rental industry, serving property management companies ranging from boutique operators to enterprise managers (named clients include Newman-Dailey Resort Properties, Salt Water Vacations, ACME House Company, Seascape Golf & Beach Resort, Cinnamon Shore, and CooperWynn). Scurto operates with a small, multi-disciplinary team of roughly a dozen to mid-teens staff covering account management, creative, web development, and digital marketing delivery.
The company's core product is the Oliver Platform, a proprietary direct-booking platform that combines a content management system, booking engine, and API-based synchronization with 11 property management software systems (Escapia, Guesty, Track, Ciirus, Streamline, Barefoot, Hostfully, RNS, Booking Pal, OwnerRez, Reva). The platform supports structured data markup (VacationRental, AggregateRating, Offer, ImageObject) for search visibility, and the company is currently developing an AI feature layer including an AI Search Bar, AI Trip Planning Tool, review and content summaries, and automatic image captions.
Scurto generates revenue from three streams: recurring subscriptions for website development and Oliver platform access, monthly retainer digital marketing services (SEO, PPC, email, social media, content), and hourly-billed professional services. Pricing is custom and quote-based, contracts require only 30 days notice, and go-to-market is consultative direct sales to property management companies. The company is a member of the Vacation Rental Management Association (VRMA) since 2008, holds no external funding, and reports that its clients generated $268.78M in direct-booking revenue in the last year across more than 50 client websites.
Scurto Marketing firmographics
Firmographics- Name
- Scurto Marketing
- Legal name
- Scurto Marketing
- Website
- https://scurto.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scurto Marketing is a US-based, founder-owned digital marketing agency serving vacation rental property managers with custom websites, recurring digital marketing services, and its proprietary Oliver direct-booking platform integrated with 11+ PMS systems.
- Ownership category
- akta.pro rank
Scurto Marketing industry classification
Industry- NAICS
- Media Buying Agencies (54183)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
- akta.pro secondary industries
- Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking) (BPAJAIAK), Marketing, Photography & Listing Optimization Services (THAMAKAM)
Keywords
Where Scurto Marketing is headquartered
LocationHeadquarters
- HQ city
- Destin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scurto Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Website Development & Hosting: Custom website design and development services with ongoing hosting and platform maintenance. Includes the Oliver direct-booking platform access.
- Digital Marketing Services: Ongoing digital marketing services including SEO, SEM, email marketing, social media campaigns, and content creation. Billed as monthly retainer services.
- Professional Services: Hourly billed services for website changes, feature requests, design consultation, and custom development work outside standard support coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based pricing for vacation rental companies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Scurto Marketing product offering
Product offeringCore offering
Scurto Marketing builds custom vacation rental websites on its proprietary Oliver direct-booking platform and provides ongoing digital marketing services (SEO, SEM/PPC, email, social media, content) for vacation rental property management companies. The Oliver platform integrates with major property management software systems via API to synchronize availability, rates, reservations, and reviews, enabling property managers to drive direct bookings and reduce dependence on OTAs.
Product overview
Scurto Marketing operates as a specialized digital marketing agency for the vacation rental industry, built around the Oliver Platform as its core product. Oliver is a direct-booking platform that combines website hosting, a proprietary content management system (CMS), booking engine, and property management software (PMS) integrations into a unified system. The company offers complementary services including custom website design, digital marketing (SEO, PPC, email, social media), and technical support. With over 26 years of experience, Scurto Marketing focuses on helping vacation rental managers secure direct bookings and attract homeowners through their technology platform and marketing expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Oliver: Scurto Marketing's best-in-class direct-booking platform designed for vacation rental managers to keep calendars filled with direct bookings. The Oliver platform integrates with property management software, enables real-time updates, and provides a content management system for managing vacation rental websites.
Products and services
- Oliver Direct-Booking Platform A proprietary, customizable direct-booking platform for vacation rental property managers that synchronizes property listings, availability, rates, and reservations with property management software via API, and includes a CMS, booking engine, structured data, and marketing tools. Sold as a subscription bundled with hosting and support.
- Website Design and Development Custom responsive website design and development for vacation rental companies, including brand customization, user-centric layouts, and integration with PMS systems and booking functionality, built on the Oliver platform.
- Digital Marketing Services Comprehensive digital marketing services for vacation rental property managers, including SEO, SEM/PP
Quantifiable outcome
- Clients generated $268.78M in direct-booking revenue
- +2 more outcomes
Companies that use Scurto Marketing
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Scurto Marketing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature6 records
Scurto Marketing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- EscapiacoreProperty management software integration partner. Scurto Marketing's Oliver platform synchronizes property data, availability, rates, and bookings with Escapia PMS through API integration. Supports promotional codes and network partner distribution.
- GuestycoreProperty management software integration partner for vacation rental operations management and booking synchronization.
- TrackcoreProperty management software integration partner for vacation rental management and property synchronization.
- CiiruscoreProperty management software integration partner providing vacation rental property management capabilities.
- StreamlinecoreProperty management software integration partner for vacation rental operations.
- BarefootcoreProperty management software integration partner for vacation rental management.
- HostfullycoreProperty management software integration partner for vacation rental digital operations.
- RNS (Rental Network Software)coreProperty management software integration partner providing rental network connectivity.
- Booking PalcoreProperty management software integration partner for vacation rental bookings.
- OwnerRezcoreProperty management software integration partner for owner and property management.
- RevacoreProperty management software integration partner for vacation rental operations.
- VRMA (Vacation Rental Management Association)coreIndustry association membership since 2008. VRMA provides industry networking, education, and advocacy for vacation rental managers. Scurto Marketing participates as member agency.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Scurto Marketing competitors and assessment
Company assessmentOthers
- Escapia: Escapia is a long-standing vacation rental PMS (now part of Vrbo/Expedia Group) and one of Scurto's flagship integration partners. It sits in the PMS layer serving the same property manager customers, with Scurto's Oliver functioning as the consumer-facing website above it.
- Properly: Properly is a vacation rental operations and turnover management platform. It is an ecosystem participant in the short-term rental tech stack that serves overlapping customers but does not compete directly in direct-booking websites or digital marketing services.
- OwnerRez: OwnerRez is a vacation rental PMS and booking engine used by individual hosts and small property managers, also listed as an official Scurto integration partner. It represents the PMS/booking engine ecosystem layer that Scurto's Oliver platform connects into via APIs.
- Guesty: Guesty is a property management software platform that is an official integration partner of Scurto Marketing's Oliver platform. They are adjacent ecosystem participants — Guesty provides the PMS while Scurto provides the direct-booking website front-end — rather than direct competitors.
Emerging players
- Wheelhouse: Wheelhouse is a dynamic pricing and revenue management platform purpose-built for short-term rental operators. It overlaps with Scurto's positioning as a tech-driven partner that helps vacation rental managers improve direct revenue economics, though its focus is pricing rather than direct booking websites.
- Beyond Pricing: Beyond Pricing provides algorithmic dynamic pricing for vacation rental managers and hosts, competing on the same revenue-optimization narrative that underpins Scurto's value prop. It is an adjacent, niche-specialized vendor targeting the same operator customer.
Direct peers
- Bluetent: Bluetent is a vacation-rental-specialized digital agency offering website design, digital marketing, and channel management services to property managers, directly mirroring Scurto Marketing's core offering to the same vertical customer base. It is widely regarded as Scurto's most comparable niche competitor.
Broad incumbents
- Vacasa: Vacasa is one of the largest US vacation rental management companies, with significant in-house direct-booking capabilities and technology investments. While a property manager rather than an agency, its scale, branding, and direct booking orientation make it a market-shaping incumbent in the same customer segment.
- Bureau of Digital: Bureau of Digital is a larger digital agency network serving a broad range of B2B clients. While not vacation-rental-specific, it represents the broader incumbent digital agency tier that Scurto competes against when vacation rental managers compare specialized versus generalist marketing partners.
Regional players
- Boostly: Boostly is a direct-booking consulting and software provider for short-term rental hosts and managers, focused on reducing OTA dependency. While UK-headquartered, it operates in the same direct-booking platform and education niche as Scurto's Oliver, serving a comparable customer profile in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Scurto Marketing social profiles
Digital presenceScurto Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scurto Marketing leadership team
Management profileNumber of profiles
Profiles9 records
Scurto Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scurto Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scurto Marketing
What does Scurto Marketing do?
Scurto Marketing builds custom vacation rental websites on its proprietary Oliver direct-booking platform and provides ongoing digital marketing services (SEO, SEM/PPC, email, social media, content) for vacation rental property management companies. The Oliver platform integrates with major property management software systems via API to synchronize availability, rates, reservations, and reviews, enabling property managers to drive direct bookings and reduce dependence on OTAs.
Is Scurto Marketing a public or private company?
Scurto Marketing is a private company. It is currently operating.
When was Scurto Marketing founded?
Scurto Marketing was founded in 1999. It employs 11 to 50 people.
Where is Scurto Marketing based?
Scurto Marketing is headquartered in Destin, United States, in the North America region.
How does Scurto Marketing make money?
Three revenue lines are on record. Website Development & Hosting is the primary driver. The others are digital Marketing Services and professional Services.
Who are Scurto Marketing's main competitors?
Others on record are Escapia, Properly, OwnerRez and Guesty. Emerging players are Wheelhouse and Beyond Pricing. Bluetent is listed as a direct peer. Broad incumbents are Vacasa and Bureau of Digital. Boostly is listed as a regional player.
Does Scurto Marketing have an API?
No public API is recorded for Scurto Marketing.
What industry is Scurto Marketing in?
Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers, with a secondary code of BPAJAIAK, Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking). Its NAICS code is 54183.