What Barefoot Technologies does

Barefoot Technologies Corporation is a privately held, cloud-based property management software company headquartered in Henniker, New Hampshire. Founded in 1998, the company has operated continuously for over 24 years serving vacation rental managers, corporate housing providers, timeshare and fractional ownership operators, and resort management companies across the United States. Its flagship platform, Barefoot Agent, is a browser-based PMS that unifies reservations, trust accounting, CRM, revenue management, housekeeping, maintenance, owner/guest/vendor portals, and reporting into a single configurable system, with the most recent major release (Barefoot Agent 5.0) launched in March 2026. Barefoot differentiates through auditor-tested trust accounting infrastructure, deep configurability that accommodates mixed rental portfolios (short-term, mid-term, corporate, timeshare) in a single instance, and an extensive API and partner ecosystem that integrates with revenue managers (Beyond, Wheelhouse, Pricelabs), channel managers, payment processors, and operations platforms.

The company operates a sales-led, consultative go-to-market targeting mid-market and enterprise property management companies, distributing exclusively through direct field sales and inside sales with no self-serve or reseller channels. Pricing is quote-based subscription (monthly cadence), not publicly disclosed, and is scoped to portfolio size and modules selected. Barefoot reports 500+ customers, an average client size of 240 units, and a 95% customer retention rate, with named enterprise reference customers including Long & Foster Vacation Rentals (2,400+ properties). Leadership comprises founder/CEO Ed Ulmer, COO Drew Forslind, and VP of Sales and Marketing Claiborne Yarbrough. The company is bootstrapped with no disclosed external funding rounds, parent company, or subsidiaries, and derives substantially all revenue from a single SaaS subscription stream.

Name

Barefoot Technologies

Legal name

Barefoot Technologies Corporation

Website

https://barefoot.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Barefoot Technologies is a privately held, cloud-based property management software provider serving vacation rental managers, corporate housing operators, timeshare firms, and resorts. Its Barefoot Agent platform unifies reservations, trust accounting, CRM, revenue management, and portals into a single configurable system for over 500 customers.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management Software

NAICS

Shoe Retailers (458210), General Rental Centers (5323), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Vacation rental software
• Property management system
• Trust accounting software
• Resort management platform
• Short-term rental PMS

Headquarters

HQ city

Henniker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Property Management Platform Subscription: Barefoot generates revenue through subscription-based access to the Barefoot Agent property management platform. The subscription model provides access to core PMS functionality, trust accounting, CRM, reporting, and integrations. Pricing is quote-based and determined by portfolio size, with the company offering demos and consultations to drive sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Barefoot Technologies sells a cloud-based SaaS property management platform called Barefoot Agent for vacation rental managers, corporate housing providers, timeshare operators, and resort operators. The platform centralizes reservations, housekeeping, guest/owner communication, revenue management, CRM, and trust accounting, with an extensive API and partner ecosystem enabling integrations with OTAs, dynamic pricing engines, payment processors, and property operations tools. Barefoot also offers specialized sub-brands (Barefoot Corporate, Barefoot Mid-term Stays, Barefoot Resort, Barefoot Timeshare) and add-on modules including Trust Accounting, Accounting as a Service, CRM, Revenue Management, Activities and Concierge, and online portals for owners, guests, and vendors.

Product overview

Barefoot Technologies delivers a unified property and resort management platform (Barefoot Agent) purpose-built for the full range of rental operations including short-term vacation rentals, mid-term stays, corporate housing, resort management, timeshare, and fractional ownership. The platform is architected as a core platform-plus-modules system: Barefoot Agent serves as the central PMS engine, with add-on modules including Trust Accounting / Accounting as a Service, Barefoot CRM and Lead Management, Barefoot Revenue Management, Barefoot Activities and Concierge, Barefoot Online Portals (Owner, Guest, Vendor Access), Website Integrations, Barefoot API and Partner Program, Barefoot Asset Management for Owners, Folio Connect, Cash Register Connect, and the Referral Agent Network (RAN). Specialized sub-brands — Barefoot Corporate, Barefoot Mid-term Stays Solution, Barefoot Resort Management Solution, and Barefoot Timeshare — extend the core platform for specific segments. Barefoot positions itself as an ERP for vacation rental operators, with a 95% customer retention rate and over 24 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• Barefoot Agent: The company's core property management platform - a cloud-based property management system for vacation rentals, corporate housing, resorts, and timeshare operations. Barefoot Agent 5.0 represents the fifth major generation of the platform.

Products and services

• Barefoot Agent Browser-based cloud property management system (PMS) for vacation rentals, mid-term stays, corporate housing, resorts, timeshare, and fractional ownership operations. Centralizes reservations, housekeeping, communication, maintenance, trust accounting, and reporting in a single platform.
• Barefoot Corporate Solution for managing corporate housing accounts alongside traditional rental guests, supporting flexible stay lengths, custom billing and invoicing, repeat corporate clients, and availability tracking.
• Barefoot Mid-term Stays Solution Module for managing mid-term and extended-stay rentals, supporting leases, month-to-month billing, recurring payments, tenant tracking, and maintenance workflows within the same system as short-term rentals.
• Barefoot Resort Management Solution Suite of tools for resort operators to connect all guest services into the system, including concierge, POS integrations (Folio Connect, Cash Register Connect), vendor access, owner/guest portals, and full trust accounting for commissions.
• Barefoot Timeshare Module for timeshare and fractional ownership operators, featuring owner rotation management, points-based programs, owner stays, and detailed financial reporting.
• Trust Accounting True trust accounting system with separate operating and trust accounts, accurate owner statements and distributions, post-paid or prepaid billing models, auditable regulatory-compliant accounting structures, and clear financial visibility across properties and portfolios.
• Accounting as a Service (AAAS) Managed accounting service option for companies that need full trust accounting support without building in-house accounting capabilities.
• Barefoot CRM and Lead Management Customer relationship management module for tracking, nurturing, and converting leads while managing relationships with owners, guests, and vendors across every stage of the rental lifecycle. Includes automated workflows, email campaigns, and homeowner acquisition tools.
• Barefoot Revenue Management Revenue optimization module that integrates market data, booking patterns, and pricing signals (Beyond, Wheelhouse, Pricelabs) to optimize rental rates, create operational efficiencies, and boost profitability.
• Barefoot Activities and Concierge Module for managing upsell and concierge services, allowing property managers to offer additional services and activities to create vacation experiences for guests, with charges linked directly to guest folios.
• Barefoot Online Portals (Owner, Guest, and Vendor Access) Suite of configurable online access portals: Owner Access for owner communication, property review, pricing management, and financial reporting; Guest Access for booking, payments, and concierge services; Vendor Access for third-party vendors and staff to manage work orders and invoices.
• Website Integrations Built-in website integration capabilities enabling property managers to connect Barefoot-powered inventory to their own websites for direct booking and content distribution, with dynamic reporting.
• Barefoot API and Partner Program Extensive API and partner ecosystem allowing integrations through single sign-on, iframe embedding, download links, or two-way data synchronization, positioning Barefoot as an ERP for vacation rental operators.
• Barefoot Asset Management for Owners Tool for helping property owners manage their real estate assets, including property performance tracking, comparative market analysis reports, owner statement generation, and asset-level financial reporting.
• Referral Agent Network (RAN) Social-media booking tool that empowers partners, activity providers, charities, and referral agents to act as reservation agents, book inventory, manage commissions, and increase direct bookings through secure backend access.

Quantifiable outcome

• 95% customer retention rate since inception
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Key Data DashboardcoreTechnology or Integration · 19 September 2023Integration announced September 19, 2023. Key Data Dashboard provides market performance data that is surfaced within Barefoot's Owner Portal, allowing vacation rental managers to show owners real-time market comparisons and property performance relative to local market conditions. Increases owner communication value and retention.
• SendSquaredcoreTechnology or Integration · 30 September 2021Integration partnership announced September 30, 2021 at the Barefoot User Conference in San Antonio, Texas. SendSquared's guest insights and communications technology (email marketing, SMS, Voice, CRM) is integrated with Barefoot's VRM capabilities to provide enhanced communication tools for vacation rental management companies. The unified inbox in Barefoot Agent is powered by SendSquared.
• Beyond (Beyond Pricing)coreGTM or Marketing PartnerRevenue management and dynamic pricing partner. Beyond's algorithms consider local events, seasonal demand, and competitor rates to optimize pricing. Featured as a Platinum sponsor at Barefoot's 2026 User Conference. CEO Julie Brinkman delivered keynote at the conference.
• RealTechcoreGTM or Marketing PartnerSEO and search marketing partner. Platinum sponsor at 2026 User Conference. Provided sessions on AI-driven search and search roadmap optimization for vacation rentals. RealTech team conducts follow-up roundtables with property managers.
• VRP (Vacation Rent Payment)supportingTechnology or IntegrationPayment processing and chargeback management partner. Gold sponsor at 2026 User Conference. Specializes in vacation rental payment solutions.
• SafelysupportingGTM or Marketing PartnerGuest protection and insurance partner. Gold sponsor at 2026 User Conference. Hosted 'Bad Stays and Bourbon Chasers' event for chargeback stories and prevention tips.
• Lynnbrook GroupsupportingGTM or Marketing PartnerFinancial and business advisory partner. Gold sponsor at 2026 User Conference.
• ICND (iCoastalNet)supportingGTM or Marketing PartnerDigital marketing and SEO partner. Gold sponsor at 2026 User Conference. Presented session on AI-ready website optimization and search marketing.
• PricelabssupportingTechnology or IntegrationDynamic pricing partner. Silver sponsor. Their algorithms consider local events, seasonal demand, and competitor rates.
• Rentals UnitedsupportingTechnology or IntegrationChannel distribution and listing management partner. Silver sponsor at 2026 User Conference.
• TruplacesupportingTechnology or IntegrationVacation rental marketing and listing optimization partner. Silver sponsor at 2026 User Conference.
• YapstonesupportingTechnology or IntegrationPayment processing and chargeback specialist partner. Presented on chargeback prevention at 2026 conference alongside Barefoot.
• VacayHome ConnectsupportingGTM or Marketing PartnerWebstores, digital marketing, and distribution solutions for vacation rental property managers. Focuses on connecting managers to effective sales channels and delivering personalized services for booking generation.
• Key Data DashboardsupportingGTM or Marketing PartnerMarket data and analytics partner. Gold sponsor at 2026 User Conference. Presented on vacation rental market trends and 2026 outlook for specific markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Guesty: Guesty is a leading vacation rental property management platform serving property managers and hosts globally. It directly competes with Barefoot across PMS, channel management, and multi-unit operations, and is among the most well-capitalized players in the space.
• Streamline Vacation Rental Software: Streamline is a direct vacation rental PMS competitor to Barefoot, explicitly compared on Barefoot's own 'Why Choose Barefoot Over Streamline' comparison page. Both serve vacation rental managers with reservation, trust accounting, and channel management capabilities.
• Hostaway: Hostaway is a vacation rental property management software platform targeting property managers with PMS, channel manager, and automation tools. It competes directly with Barefoot in the mid-market and is recognized for its modern UX and multi-channel distribution.
• LiveRez: LiveRez is a cloud-based vacation rental property management software serving professional vacation rental managers with reservations, trust accounting, and websites. It is a direct mid-market competitor to Barefoot with overlapping trust accounting and PMS functionality.
• OwnerRez: OwnerRez is a vacation rental software platform for property managers and owners offering PMS, channel management, and direct booking websites. It serves a similar SMB-to-mid-market segment as Barefoot and competes on configurability and trust accounting.
• Escapia (Vrbo/TravelNest): Escapia is a long-standing vacation rental management software serving professional property managers, now part of the Vrbo/TravelNest ecosystem. It competes with Barefoot in the enterprise and mid-market segment with similar reservation and trust accounting functionality.
• Track Software: Track (Hospitality Solutions) provides vacation rental and timeshare management software for professional managers. It is a direct competitor to Barefoot with overlapping capabilities in trust accounting, reservations, and owner management.
• VRM Nexus: VRM Nexus provides vacation rental management software solutions including reservations and accounting for property managers. It overlaps with Barefoot in trust accounting and PMS functionality for the vacation rental industry.

Broad incumbents

• Cloudbeds: Cloudbeds is a broader hospitality management platform serving hotels, hostels, and vacation rentals with PMS, channel manager, and booking engine. It competes with Barefoot in the vacation rental and resort segment as part of a wider hospitality portfolio.
• Mews: Mews is a cloud-based hospitality property management system serving hotels, hostels, and serviced apartments globally. As a broader incumbent in hospitality tech, it overlaps with Barefoot's resort and corporate housing modules within a wider portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BarefootVR
• Facebookfacebook.com/mybarefoot
• LinkedInlinkedin.com/company/barefoot-technologies
• TikToktiktok.com/@barefoottechnologiesvrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barefoot Technologies