Boneyard Beer

What Boneyard Beer does

Boneyard Beer is a craft brewery founded in May 2010 by Tony Lawrence in Bend, Oregon, producing a portfolio anchored by flagship IPAs (RPM India Pale Ale, Bone-A-Fide Pale Ale, Hop Venom DIPA) alongside specialty and barrel-aged sours (Funky Bunch raspberry lambic, Gooze Cruze oude gueuze, Oude Kriek), limited releases such as the Gambler 500-aligned Litter Critters IPA, and collaborative products including Drop the Hammer West Coast IPA with Grains of Wrath Brewing. The brewery employs a unitank production methodology in which beer is never transferred between vessels during fermentation and packaging, a system originally assembled from decommissioned equipment sourced from 13 different breweries.

The company also sells branded merchandise across apparel, headwear, pet products under the Little Boneheads line, and high-ticket co-branded goods such as Boneyard RMU Custom Skis priced at $899. Operations run through two owned locations: the original Tasting Room at 37 NW Lake Place and the Boneyard Pub at 1955 NE Division Street (opened 2018) with 20+ taps, pub-style food, and a wrap-around patio.

Revenue is generated through four primary streams: on-site beer and food sales at the two Bend taprooms; wholesale keg distribution to bars, restaurants, and retailers across the Pacific Northwest plus Colorado, Arizona, Wyoming, Nevada, and Vermont; direct-to-consumer e-commerce via a Shopify storefront for beer, merchandise, and bundles; and event-driven traffic including Friday live music and community partnerships. Customers are fragmented across craft beer enthusiasts, pub/dining visitors, and value-aligned lifestyle consumers, with primary concentration in Oregon and Washington.

Name

Boneyard Beer

Legal name

Boneyard Beer

Website

https://boneyardbeer.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Boneyard Beer is a privately held craft brewery founded in 2010 in Bend, Oregon, producing flagship IPAs, barrel-aged sours, and limited releases using a unitank brewing method, sold via two taprooms, Pacific Northwest wholesale distribution, and Shopify e-commerce to craft beer enthusiasts and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Taprooms & Brewpubs (CRANACAF), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Craft brewery
• Wholesale beer distribution
• On-site taproom
• Branded merchandise

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-site Beer Sales: Direct beer sales at Tasting Room and Pub locations in Bend, Oregon. Includes pints, flights, and crowlers to-go.
2. Keg Sales: Wholesale keg sales to retailers, bars, and restaurants. 1/4BBL Kegs at $110, 50L Kegs at $165. Pickup from original brewery location.
3. E-commerce Merchandise: Online sales of branded merchandise including apparel (hoodies, t-shirts, tanks), head gear, swag items, and limited edition products like custom skis.
4. Food Sales: Pub-style food sales at the Boneyard Pub location, with ever-changing and fresh menu items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Boneyard Beer is a craft brewery founded in 2010 in Bend, Oregon, that produces a portfolio of year-round and limited-release beers (IPAs, pale ales, DIPAs, and specialty sours/lambics) using a proprietary unitank brewing process. The company sells its beer through two company-owned taprooms (Boneyard Tasting Room and Boneyard Pub), wholesale distribution throughout the Pacific Northwest and select states, and an online store for beer-to-go, branded apparel, headwear, swag, and pet merchandise.

Product overview

Boneyard Beer is a craft brewery based in Bend, Oregon, founded in May 2010 by Tony Lawrence. The company operates two locations: the original Boneyard Tasting Room (37 NW Lake Place) and the Boneyard Pub (1955 NE Division St). Their core beer portfolio includes flagship products like RPM India Pale Ale, Bone-A-Fide Pale Ale, and Hop Venom DIPA, alongside specialty offerings such as Funky Bunch (Raspberry Lambic), Gooze Cruze (Oude Gueuze), Oude Kriek, and limited releases like Litter Critters IPA. They also produce collaborative products such as Drop The Hammer West Coast IPA with Grains of Wrath. Beyond beer, the company sells merchandise including apparel (men's and women's clothing), head gear, swag items, and pet-themed products under the 'Little Boneheads' line. Keg sales and on-site tastings are available at their tasting room, while the pub offers full food service and live entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• RPM India Pale Ale

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Gambler 500coreStrategic or Co-development Partner · 1 January 2017Since 2017, Boneyard has supported the Gambler 500 cause by providing cold, delicious beer to volunteers collecting trash throughout the Gambler Town weekend event. The partnership resulted in 'Litter Critters IPA' limited release beer. Gambler 500 is the largest public land cleanup in the nation having removed over 4.5 million pounds of trash.
• Grains of Wrath BrewingminorStrategic or Co-development PartnerCollaboration on 'Drop the Hammer' West Coast IPA, a limited-time offering featuring three formats of Mosaic hops with dank contributions from Columbus Cryo and Riwaka sourced from Eggers Farms in New Zealand. Joint product available in multiple formats.
• RMU (Rocky Mountain Underground)minorStrategic or Co-development PartnerCollaboration on Boneyard RMU Custom Skis - Apostle 106 Boneyard edition available in 176cm and 184cm lengths. RMU is a Breckenridge-based ski manufacturer known for durable, handcrafted skis using sustainable materials.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Breakside Brewery: Portland, Oregon craft brewery with comparable Pacific Northwest wholesale footprint and similar focus on IPAs and specialty barrel-aged programs.
• Deschutes Brewery: Also headquartered in Bend, Oregon, Deschutes is a similarly-sized regional craft brewer with comparable Pacific Northwest distribution and a flagship identity-driven brand portfolio.
• Crux Fermentation Project: Bend-based craft brewer with taproom presence and Pacific Northwest distribution, operating at a similar scale and competing for the same local accounts and shelf space.
• Grains of Wrath Brewing: Pacific Northwest craft brewery that collaborated with Boneyard on the Drop the Hammer West Coast IPA, indicating similar craft positioning and distribution overlap.
• 10 Barrel Brewing: Bend-based craft brewery acquired by Anheuser-Busch, sharing the same hometown, similar taproom culture, and overlapping distribution footprint with Boneyard.

Broad incumbents

• Sierra Nevada Brewing: Larger craft pioneer with broad national distribution; comparable on craft identity and innovation ethos but significantly larger scale and broader geographic reach.
• New Belgium Brewing: Major craft brewer with national distribution and strong lifestyle/sustainability brand identity, comparable on purpose-driven positioning and merchandise programs.
• Stone Brewing: Established West Coast craft brewery focused on IPAs and bold flavor profiles, overlapping with Boneyard's hop-forward product positioning but at much greater scale.
• Firestone Walker Brewing: California-based craft brewery with strong barrel-aged and specialty programs (similar to Boneyard's Funky Bunch / Gooze Cruze) but materially larger distribution and production scale.

Regional players

• Hopworks Urban Brewery: Portland-based craft brewer with sustainability focus and Pacific Northwest distribution; comparable on regional craft identity and green/values-driven brand positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boneyardbeer
• Instagraminstagram.com/boneyardbeer
• Xx.com/BoneyardBeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boneyard Beer