What Clingendael Media Groep does

Clingendael Media Groep is a privately held Dutch indoor advertising company headquartered in The Hague, Netherlands. Founded in 1974 (per firmographic data) and operating for over 45 years, the company specializes in renting advertising space on digital narrowcasting screens, modern LED panels, and traditional advertising banners installed at partner venues across the Netherlands. Its venue network spans approximately 350 location partners across 200+ Dutch municipalities, organized into four vertical sub-brands: Sportboards (sports facilities and swimming pools), HealthTV (pharmacies and health centers), Supermarkt TV (supermarkets), and Parkeer Media (parking garages), plus libraries and cultural centers served directly under the Clingendael name.

The company provides narrowcasting systems — including screens, media players, and supporting software — free of charge to venue partners, generating revenue by selling advertising slots on those screens to local Dutch small and medium-sized businesses (MKB). It employs a sales-led go-to-market model with dedicated account managers conducting outbound phone outreach and in-person sales meetings. The technology backbone includes a proprietary or partnered content management portal (cms.media2date.eu) and in-house graphic design services that produce advertising creatives for clients. The company has served over 100,000 advertisers cumulatively and operates with a small team of fewer than 50 employees, making it a bootstrapped, owner-managed enterprise with no disclosed external funding or institutional investment.

Name

Clingendael Media Groep

Legal name

Clingendael Media Groep

Website

https://clingendael.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Clingendael Media Groep is a Dutch indoor advertising company that rents digital narrowcasting screens, LED panels, and banners at 350+ partner venues across 200+ municipalities to local small and medium-sized businesses seeking targeted local audience exposure.

Ownership category

akta.pro rank

Product category

Indoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Indoor advertising
• Digital signage
• Narrowcasting networks
• Venue-based advertising
• Out-of-home media

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Space Rental: Rental of advertising space on digital narrowcasting screens and LED panels installed at partner venues such as sports facilities, pharmacies, libraries, supermarkets, parking garages, and cultural centers. Revenue is generated by renting out display space to local businesses and brands seeking local audience exposure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clingendael Media Groep sells indoor advertising space to local businesses (MKB) by installing and maintaining narrowcasting digital screens, LED panels, and advertising banners at approximately 350 partner venues across the Netherlands, including sports facilities, pharmacies, libraries, supermarkets, parking garages, and cultural centers. The company provides location partners with free narrowcasting hardware, players, and software, while charging advertisers for placement on these digital displays to reach captive local audiences.

Product overview

Clingendael Media Groep is an indoor advertising company with over 50 years of experience operating a network of approximately 350 location partners across the Netherlands. The company provides a unified advertising platform consisting of narrowcasting systems (digital signage with screens, players, and software), modern LED panels, and traditional advertising banners. Their network is organized into specialized sub-brands targeting different venue categories: Sportboards (sports facilities/swimming pools), HealthTV (pharmacies/health centers), Supermarkt TV (supermarkets), and Parkeer Media (parking garages). The company connects local businesses with customers visiting these locations through targeted advertising placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Narrowcasting System Advertising Digital signage advertising service that provides digital display screens with dedicated players and software, installed free of charge at partner venues (sports facilities, pharmacies, libraries, supermarkets, parking garages, cultural centers) to display advertisements for local businesses. Targets Dutch local SMBs and regional businesses seeking captive audience exposure.
• LED Panel Advertising Modern LED display panels installed at prominent locations within partner venues for advertising placement. Targets local businesses and regional companies seeking high-visibility advertising in venues like sports facilities, pharmacies, and cultural centers.
• Advertising Banners Traditional static advertising banners placed at strategic locations within partner venues for local business advertising. Targets local SMBs seeking cost-effective local brand awareness.
• Sportboards Venue-specific advertising channel for sports facilities and swimming pools, enabling advertisers to reach sports-minded audiences at these venues. Targets sports-related businesses and local companies seeking exposure to sports facility visitors.
• HealthTV Venue-specific advertising channel for pharmacies and health centers, enabling health-related and local businesses to advertise to captive audiences visiting healthcare facilities. Targets health-related businesses and local service providers.
• Supermarkt TV Venue-specific advertising channel for supermarkets, providing advertising visibility above checkout areas and scan registers. Targets retail-oriented local businesses, consumer brands, and supermarket-relevant service providers.
• Parkeer Media Venue-specific advertising channel for parking garages, installing digital displays to reach commuters and visitors. Targets local businesses, automotive brands, and retailers seeking exposure to commuters and parking facility users.

Quantifiable outcome

• 100,000+ customers served

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Sportboards.nlcoreChannel Partner/ Reseller/ DistributorSports facility advertising network partner. Clingendael installs advertising displays in sports accommodations and swimming pools, providing venue owners with extra income and modern customer communication tools.
• HealthTV.nlcoreChannel Partner/ Reseller/ DistributorHealthcare venue advertising partner for pharmacies and health centers. Enables local health businesses to advertise to captive audiences visiting these locations.
• SupermarktTV.nlcoreChannel Partner/ Reseller/ DistributorSupermarket advertising network partner. Provides advertising visibility above checkout areas and scan registers in supermarket environments.
• ParkeerMedia.nlcoreChannel Partner/ Reseller/ DistributorParking garage advertising partner. Installs digital displays in parking facilities for advertising to commuters and visitors.
• Municipal Location Partners (200+)coreChannel Partner/ Reseller/ DistributorPartnership with over 200 Dutch municipalities including Amsterdam, Rotterdam, The Hague, Eindhoven, Utrecht, and many others. Municipal venues host advertising displays, generating extra income for local government facilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Outfront Media: North American-focused outdoor advertising company with growing DOOH portfolio across transit, billboards and place-based formats. Overlaps with Clingendael's venue-based advertising model and competes for the same type of SMB and national brand budgets seeking physical impressions.
• JCDecaux: World's largest outdoor advertising company, operating street furniture, transit and place-based media across 80+ countries. Comparable to Clingendael as a place-based/out-of-home media owner and seller, but at vastly larger scale and global reach.
• Clear Channel Outdoor Holdings: Global outdoor advertising operator covering billboards, transit, airports and place-based venues. Comparable to Clingendael in selling venue-anchored advertising inventory, though at multi-national scale with significant programmatic DOOH investment.
• Ströer SE: Major German/DACH outdoor and digital-out-of-home advertising operator with strong vertical-specific networks in transit, retail and roadside. Directly comparable business model to Clingendael's venue-based narrowcasting and LED networks, but at much larger geographic and programmatic scale.

Others

• Vistar Media: Leading programmatic DOOH supply-side platform that enables automated buying of inventory on digital out-of-home networks. Relevant to Clingendael as a potential enabling layer to upgrade its manually-sold narrowcasting inventory to programmatic demand and compete with larger OOH players.

Emerging players

• AdMobilize: AI-powered audience analytics and DOOH measurement provider used by venue-based advertising networks. Relevant peer because the analytics layer is the next capability Clingendael would need to monetize its inventory programmatically and demonstrate ROI to advertisers.
• ScreenCloud: UK-based digital signage software provider enabling businesses to operate screens at their own venues. Adjacent to Clingendael's narrowcasting system — competes on the software/infrastructure layer that Clingendael provides free to its venue partners.

Direct peers

• AdCityMedia: Benelux-focused indoor and outdoor advertising network operating digital screens in retail, transit and venue environments. Direct Dutch/European competitor to Clingendael with similar SMB-targeted venue-based advertising model.
• AdScreens: European digital signage and indoor advertising network operator focused on retail and venue placements. Closest direct comparison to Clingendael's narrowcasting/LED model — selling digital ad inventory on screens installed at partner venues to local advertisers.
• Loop Media: US-based DOOH media company operating video screens in retail, hospitality and venue environments. Directly comparable to Clingendael as a venue-based digital advertising operator monetizing captive audiences, though focused on content-driven rather than SMB-direct sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClingendaelMediaGroep
• Instagraminstagram.com/clingendael_media_groep
• Xx.com/CMGVBV
• LinkedInlinkedin.com/company/clingendael-media-groep-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clingendael Media Groep