What CS Digital Media does

CS Digital Media is a Netherlands-based Digital Out-of-Home (DOOH) advertising operator that monetizes digital screen inventory installed inside metro stations. The company runs two regional networks: the Amsterdam metro network and the Rotterdam-Den Haag metro network in the Randstad, offering advertisers exclusive access to captive commuter and traveler audiences across six formally segmented personas — commuters (Forensen), nightlife audiences (Uitgaanspubliek), day-trippers (Dagjesmensen), shoppers, grocery shoppers (Boodschappers), and students (Studenten). Campaign executions range from full station takeovers and branded cathedral wraps (e.g., Nescafé at Amsterdam Centraal) to interactive, engagement-driven formats.

The product portfolio is structured as four campaign tiers — Awareness, Impact, Activation, and Interactive — each addressing a different stage of the advertiser funnel from brand visibility through participatory engagement. Underlying assets include fixed and movement-enabled digital screens, interactive displays, and full-station branding capabilities. The company supports advertiser planning through a self-service toolkit comprising an Inventory Guide, a Rotterdam Leaflet, technical specifications documents, and a published 2026 rate card.

Commercially, CS Digital Media operates a direct-sales GTM targeting enterprise and mid-market advertisers, with contact routed via phone (+31206970746) and email ([email protected]). The customer base spans at least twelve named brands across beauty (L'Oréal), food delivery (Just Eat Takeaway), streaming (Disney+), fashion and e-commerce (Zalando, Bol.com), meal kits (Butternut Box), cultural institutions (Rijksmuseum, House of Banksy), real estate (Woningruil24.nl), beverages (Viper), agriculture (Rijk Zwaan), and public-sector campaigns (Opzoomer). Pricing is delivered through custom multi-year packages against a downloadable rate card; no programmatic or self-serve buying platform is disclosed. The company is privately held, was founded in 2017, employs 101–250 people, and is led by CEO Radjen van Wilsem. No revenue, funding, ownership, or M&A data is publicly disclosed.

Name

CS Digital Media

Legal name

CS Digital Media

Website

https://csdm.online

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

CS Digital Media is a Netherlands-based Digital Out-of-Home advertising operator selling digital screen inventory across Amsterdam and Rotterdam-Den Haag metro stations to enterprise advertisers through direct sales, with a four-tier campaign offering spanning awareness to interactive formats.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Digital out-of-home advertising
• Metro station advertising
• Transit media networks
• DOOH campaign planning
• Outdoor advertising sales

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. DOOH Advertising Space Sales: The company sells digital advertising space on screens located at metro stations across Amsterdam and Rotterdam-Den Haag. Pricing is available via a rate card document ('tariefkaart'). The company offers campaign planning services and targets various audience segments including commuters, shoppers, nightlife audiences, and students.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CS Digital Media sells digital advertising space on a network of screens installed in Amsterdam and Rotterdam-Den Haag metro stations, offering advertisers four campaign types: Awareness (brand visibility), Impact (high-visibility station takeovers), Activation (engagement/direct response), and Interactive (immersive, participatory formats). The company plans, prices, and executes these DOOH campaigns for brands, agencies, and media buyers through a direct sales motion.

Product overview

CS Digital Media operates as a Digital Out of Home (DOOH) advertising company offering a platform of advertising services across two metro networks in the Netherlands: Amsterdam and Rotterdam-Den Haag. The company provides four distinct campaign types under its advertising menu: Awareness (brand visibility), Impact (high-visibility station takeovers), Activation (engagement-driven campaigns), and Interactive (immersive audience experiences). These services are delivered through their network of digital screens located in metro stations, reaching diverse target audiences including commuters, nightlife-goers, day-trippers, shoppers, grocery buyers, and students.

Differentiator

Problem solved

Functional benefit

Products and services

• Awareness Advertising
• Impact Advertising High-visibility DOOH advertising campaigns designed to create strong audience impact through station takeovers and large-format displays in Amsterdam and Rotterdam - Den Haag metro stations. Sold to brands, agencies, and media buyers.
• Activation Advertising DOOH advertising campaigns designed to drive consumer engagement and direct response actions, sold to brands, agencies, and media buyers seeking engagement-led outcomes from metro station advertising.
• Interactive Advertising Interactive digital advertising experiences that engage metro travellers through immersive and participatory formats, sold to brands, agencies, and media buyers seeking high-engagement DOOH activations.
• Metro Network Amsterdam Digital out-of-home advertising network covering Amsterdam metro stations, offering advertisers access to commuters, tourists, and local passengers. Sold as the Amsterdam network inventory within CS Digital Media's overall DOOH offering.
• Metro Network Rotterdam - Den Haag Digital out-of-home advertising network covering Rotterdam and Den Haag metro stations, extending reach across the Randstad metropolitan area. Sold as the Rotterdam - Den Haag network inventory within CS Digital Media's overall DOOH offering.

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• VIOOH: Programmatic DOOH marketplace backed by major outdoor operators including JCDecaux and Ströer. Comparable as an emerging technology layer reshaping how transit-DOOH inventory like CS Digital Media's is bought and sold.
• Place Exchange: Programmatic DOOH supply-side platform that enables automated buying of out-of-home inventory. Comparable as an emerging channel for monetizing DOOH inventory, and a potential partner or competitor depending on CSDM's go-to-market evolution.

Direct peers

• Global (Exterion Media): Outdoor advertising operator active across the UK, Europe, and the Netherlands following the integration of Exterion Media. Directly comparable as a transit and roadside DOOH network targeting Dutch and pan-European advertisers.
• JCDecaux: Global market leader in outdoor advertising and the dominant operator of transit DOOH networks across Europe. Operates in the Netherlands and competes with CS Digital Media for transit-station media rights and major advertiser budgets.
• Ocean Outdoor: UK-listed premium digital out-of-home operator focused on high-footfall urban and transit locations. Comparable as a place-based, premium-DOOH network selling Awareness and Impact formats to brand advertisers.
• Ströer SE & Co. KGaA: Major German-headquartered DOOH and out-of-home operator with growing presence in the Netherlands and broader DACH region. Comparable as a transit and urban digital-screen network operator targeting brand advertisers with multi-format campaigns.

Others

• Kinetic (WPP): Global out-of-home media planning and buying agency within WPP. Comparable as a channel intermediary that aggregates DOOH inventory (including CSDM's) for major brand advertisers, and thus a key customer/partner.

Broad incumbents

• Clear Channel Outdoor Holdings: Large publicly listed outdoor advertising operator with global DOOH assets including airports, transit, and roadside. Broad incumbent in the OOH space; overlaps with CS Digital Media in transit DOOH and competes for pan-European brand budgets.
• Outfront Media: Large US-listed outdoor advertising operator with significant transit DOOH presence in North America. Broad incumbent comparable on business model and advertiser base, though primarily US-focused.

Regional players

• Hillenaar: Established Dutch outdoor advertising company with roadside and transit-format inventory in the Netherlands. Comparable as a Netherlands-only outdoor competitor for the same domestic advertiser spend.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CSDigitalMedia
• Facebookfacebook.com/csdmonline
• LinkedInlinkedin.com/company/cs-digital-media
• Instagraminstagram.com/cs_digital_media
• Xx.com/CSDMonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CS Digital Media