Etter Construction

What Etter Construction does

Etter Construction and Home Services, Inc. is a family-owned residential design-build remodeling contractor headquartered in Lilburn, Georgia, founded in 2003 by Michael Etter (President) and joined full-time in 2004 by Blake Etter (Vice President). The company serves homeowners in the Atlanta metropolitan area across submarkets including Lilburn, Snellville, Lawrenceville, Stone Mountain, Suwanee, Centerville, and Clarkston, delivering projects ranging from minor updates to large, multi-story additions.

The company operates an integrated service portfolio spanning nine core categories: home additions, basement remodels, bathroom and kitchen renovations, outdoor living (decks, screened porches, covered porches), sunrooms, tile design, window replacement, and general home services (roofing, plumbing, electrical, HVAC, painting, flooring, carpentry). It supplements these with computer-aided design (CAD) and planning services for project visualization. The underlying technology is standard residential construction practice with CAD tooling; no proprietary software, platforms, or specialized technical systems are disclosed. The company holds Georgia State Licensed Residential Contractor license #RBCO003439 and carries general liability insurance.

The business model is project-based and transactional: customers initiate contact via phone (770-630-2120) or website form, a Project Manager conducts an on-site consultation, a detailed proposal is presented, and work proceeds under a signed agreement with deposit up front and balance on completion. Pricing is quote-based with no public rate sheet. Go-to-market is sales-led, relationship-driven, and supported by a website portfolio, organic social media (Twitter, Facebook, LinkedIn), and customer testimonials/referrals; no paid advertising or formal content marketing is in use. Revenue is one-time per project with cross-sell opportunity only within the same homeowner relationship. The company is bootstrapped, family-owned, with no outside investors, no parent company, and no M&A activity.

Name

Etter Construction

Legal name

Etter Construction and Home Services, Inc.

Website

https://etterconstruction.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Etter Construction is a family-owned residential design-build remodeling contractor in Lilburn, Georgia, serving Atlanta metro homeowners with home additions, basement, kitchen and bathroom remodels, outdoor living spaces, sunrooms, window replacement, and general home services.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Residential remodeling services
• Home addition construction
• Kitchen and bath remodeling
• Basement finishing services
• Design-build contractor

Headquarters

HQ city

Lilburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Residential Remodeling Services: Project-based revenue from residential remodeling and construction services. Customers pay deposits upon contract signing with remaining balance due upon completion. Services include home additions, basement remodels, bathroom renovations, kitchen updates, outdoor living spaces, sunrooms, tile work, and window replacement. The company also provides broader home services including roofing, plumbing, electrical, HVAC, painting, flooring, and general carpentry. Revenue is transactional and one-time per project.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Etter Construction is a family-owned design-build residential remodeling contractor in Lilburn, Georgia that delivers home additions, basement remodels, bathroom and kitchen remodels, outdoor living spaces, sunrooms, tile design, window replacement, and home services to homeowners in the Atlanta metro area. Projects follow a consult-to-completion process with in-home and showroom meetings supported by in-house CAD design.

Product overview

Etter Construction is a family-owned design and build company specializing in residential remodeling. The company offers a unified portfolio of core construction services including home additions, basement remodels, bathroom remodels, kitchen remodels, outdoor living spaces (decks, porches, sunrooms), tile design, window replacement, and comprehensive home services. An add-on offering is computer-aided design and planning services for project visualization. The products function together as an integrated remodeling solution where the company can manage projects from design through completion across multiple room types and exterior additions.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Additions

Quantifiable outcome

• New windows can lower energy bills by up to 40% according to Department of Energy

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Power Home Remodeling: One of the largest U.S. exterior and remodeling companies offering roofing, windows, siding, and doors; comparable to Etter's whole-home remodeling scope but operating at national scale with a direct-sales model.
• Authority Brands (The Grounds Guys, Mr. Handyman, Window Genie): Franchise platform of home service brands; comparable to Etter as a multi-trade residential services operator with a centralized brand and franchise distribution model.
• Neighborly (Mr. Handyman, Mr. Electric, Mr. Rooter): Large franchisor of home services brands spanning handyman, electrical, plumbing, and remodeling; comparable to Etter's broad Home Services portfolio and cross-trade model.

Direct peers

• Bath Fitter: Direct competitor in the bath renovation category, offering tub and shower replacement solutions comparable to Etter's bathroom remodeling product line.
• Kitchen Tune-Up: Kitchen remodeling franchise with multiple service tiers (redo, reface, replace) that overlaps Etter's kitchen remodeling and cabinet/flooring offerings.
• Patio Enclosures: Sunroom, porch, and outdoor room builder offering comparable products and services to Etter's outdoor living and sunroom categories.
• Window World: National window replacement franchise directly overlapping Etter's window replacement offering, including energy-efficient gas-filled units comparable to those Etter sells.
• Re-Bath: National bathroom remodeling franchise directly overlapping Etter's bathroom modernization services, with a similar consultative in-home sales process.
• Four Seasons Sunrooms: Specialist in sunroom and patio room construction; directly comparable to Etter's Sunrooms and Outdoor Living product lines.

Emerging players

• Dreamstyle Remodeling: Regional U.S. residential remodeling company offering kitchens, baths, windows, and sunrooms with consultative in-home selling; directly comparable to Etter's integrated remodeling portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EtterConstruct
• Facebookfacebook.com/etterconstruction
• LinkedInlinkedin.com/company/etter-construction

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etter Construction