Svea Taxi Alliance
Svea Taxi Alliance is a Stockholm-based private company that operates Sweden's largest nationwide taxi booking network, aggregating 70+ local taxi partners across 1,200 locations and 4,300 cabs, serving corporate clients with consolidated invoicing and individual travelers via a newly launched proprietary app and customer portal.
- Company typePrivate
- Founded2008
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Svea Taxi Alliance does
Svea Taxi Alliance (legal name Svea Taxi Allians) is a Stockholm-based private transportation company that operates Sweden's largest nationwide taxi booking network, aggregating more than 70 local taxi company partners across approximately 1,200 locations with access to 4,300 cabs. The company sits within the Taxi Stockholm 15 00 00 group, one of Sweden's established taxi conglomerates, and uses the recognizable yellow crown logo across partner vehicles to maintain a unified brand while preserving each partner's local identity. Svea Taxi serves two primary customer segments: corporate/enterprise clients (the priority segment) that require nationwide taxi coverage with consolidated invoicing (samfakturering) and travel accounts (resekonto), and individual travelers who book via the consumer mobile app.
The company's core products are three integrated booking surfaces launched on a new proprietary technology platform in May 2025: the Svea Taxi mobile app for iOS and Android, a corporate Customer Portal (Kundportal) with traveler management, statistics export, receipt downloads, and environmental/CO2 reporting, and a web booking module on sveataxi.se. Underlying capabilities include real-time booking, booking history, route optimization that selects the shortest path to reduce emissions, and a guaranteed 15-minute car arrival when booking directly. Corporate clients receive account administration tools via the new portal, while individual customers store payment details in the app for repeat bookings.
Svea Taxi's business model combines per-ride transaction fees across the aggregated partner network with subscription-style recurring fees for corporate account services such as consolidated invoicing and travel account management. Go-to-market is hybrid: a self-serve mobile app and website serve consumers and small business users, while a direct enterprise sales function handles corporate contracts. The company also emphasizes environmental positioning, with the majority of partner vehicles being environmental cars and a large portion running on non-fossil fuels, a message reinforced through the new portal's CO2 reporting features.
Svea Taxi Alliance firmographics
Firmographics- Name
- Svea Taxi Alliance
- Legal name
- Svea Taxi Allians
- Website
- https://sveataxi.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Svea Taxi Alliance is a Stockholm-based private company that operates Sweden's largest nationwide taxi booking network, aggregating 70+ local taxi partners across 1,200 locations and 4,300 cabs, serving corporate clients with consolidated invoicing and individual travelers via a newly launched proprietary app and customer portal.
- Ownership category
- akta.pro rank
Svea Taxi Alliance industry classification
Industry- Product category
- Ground Transportation Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853), Taxi and Ridesharing Services (48531)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA)
Keywords
Where Svea Taxi Alliance is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Svea Taxi Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Taxi Ride Transactions: Svea Taxi earns revenue through transaction fees from taxi rides booked through their platform. The network aggregates local taxi companies and provides booking services to customers across Sweden.
- Corporate Account Services: Enterprise clients receive consolidated invoicing and travel account management services, potentially with subscription or per-account fees.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Svea Taxi Alliance product offering
Product offeringCore offering
Svea Taxi Alliance operates a nationwide Swedish taxi network aggregating 70+ local taxi companies across 1,200 locations with access to 4,300 cabs. The company provides taxi booking services through its proprietary mobile applications (iOS and Android), web booking via sveataxi.se, and a corporate customer portal (Kundportal) that delivers consolidated invoicing (samfakturering) and travel account management for enterprise clients. Svea Taxi also offers a 15-minute pickup guarantee and environmental/CO2 reporting for business customers.
Product overview
Svea Taxi is Sweden's nationwide taxi service network comprising market-leading local taxi companies operating across approximately 1,200 locations with access to 4,300 cabs. The offering consists of three core digital products: the Svea Taxi App for mobile booking on iPhone and Android, the Customer Portal (Kundportal) for corporate account management, and web booking via sveataxi.se. The company provides services to both corporate clients (offering co-billing/samfakturering and travel accounts/reskonto) and private customers (with credit card payment in the app). The network includes partners such as Taxi Stockholm and Taxi Göteborg.
Differentiator
Problem solved
Functional benefit
Products and services
- Svea Taxi App Mobile application for iPhone and Android that allows individual users to book taxis, save payment and profile details, view booking history, and manage future bookings. Available for download via App Store and Google Play.
- Customer Portal (Kundportal) Web-based portal for corporate clients providing a complete overview of travel and invoice accounts, traveler management, statistics export, booking management with receipt downloads, account administration, and environmental/CO2 reports.
- Web Booking Module Online taxi booking through the Svea Taxi website, updated with new technology in May 2025. Users can book taxi trips and must verify their email address when using the new system.
- Taxi Ride Services Nationwide taxi ride services delivered through the Svea Taxi partner network of 70+ local taxi companies across 1,200 locations in Sweden with access to 4,300 cabs. Available 365 days/year with a 15-minute guaranteed pickup when booking directly.
- Corporate Account Services Enterprise taxi account management offering samfakturering (consolidated invoicing) and resekonto (travel accounts) for business clients. Provides nationwide taxi coverage without the need for multiple local procurement contracts.
Quantifiable outcome
- 15-minute guaranteed pickup when booking directly
- +1 more outcomes
Companies that use Svea Taxi Alliance
Customer profileSegments2 records
Ideal customer profiles2 records
Svea Taxi Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Svea Taxi Alliance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and key.
- Taxi Stockholm 150000coreTaxi Stockholm 150000 is the parent company/conglomerate that owns Svea Taxi. It is one of the market-leading taxi companies in Sweden's capital.
- Taxi GöteborgkeyMajor local taxi partner operating in Gothenburg, Sweden's second largest city. Part of the reputable local taxi companies that make up the Svea Taxi network.
- Local Taxi Company Partners (Network)coreSvea Taxi comprises a network of 70+ local taxi companies across Sweden including: Taxi Alingsås, Arboga Taxi, Karlstad Taxi, Taxi Dalarna, Izigo Taxi, Svea Taxi Skåne, SweTaxi, Svea Taxi Väst, Uppsala Taxi, Min Taxi Västerbotten, and many others listed across 1,200 locations. Partners retain their local brand while being part of the nationwide network.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Svea Taxi Alliance competitors and assessment
Company assessmentBroad incumbents
- Uber: Global rideshare leader operating in major Swedish cities. Competes with Svea Taxi for app-based ride-hailing demand but is a broad multi-service platform without Sweden-only fleet licensing.
Direct peers
- Bolt: European rideshare and mobility platform active across the Nordics. Directly competes with Svea Taxi for app-based urban taxi/ride-hailing demand with a similar asset-light driver model.
- Free Now: European multi-mobility app aggregating licensed taxis and ride-hailing across cities. Operates as a competing aggregator to Svea Taxi, focused on taxi fleet partnerships rather than owning vehicles.
- Cabonline: Largest taxi operator group in Sweden and Norway, operating multiple regional brands. Most directly comparable peer to Svea Taxi as a multi-brand licensed taxi alliance serving both consumer and corporate customers in the Nordics.
- Taxi Kurir: Stockholm-based licensed taxi operator offering app and phone booking. Competes with Svea Taxi in the same metropolitan Stockholm market with comparable corporate and consumer services.
Emerging players
- Gett: App-based taxi and ground-transport platform historically active in Europe and Israel. Competes with Svea Taxi in the corporate-ground-transport segment via app-based licensed-taxi dispatch.
Regional players
- Norges Taxi: Largest taxi alliance in Norway with a similar multi-brand partner-network model. Comparable structurally to Svea Taxi but focused on the Norwegian market rather than Sweden.
- Taxi Stockholm 15 00 00: Parent conglomerate and Stockholm taxi brand under which Svea Taxi operates. Comparable as a licensed Swedish taxi operator with established brand and corporate accounts, but functions as both parent and channel partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Svea Taxi Alliance social profiles
Digital presenceSvea Taxi Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Svea Taxi Alliance leadership team
Management profileNumber of profiles
Profiles1 record
Svea Taxi Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Svea Taxi Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Svea Taxi Alliance
What does Svea Taxi Alliance do?
Svea Taxi Alliance operates a nationwide Swedish taxi network aggregating 70+ local taxi companies across 1,200 locations with access to 4,300 cabs. The company provides taxi booking services through its proprietary mobile applications (iOS and Android), web booking via sveataxi.se, and a corporate customer portal (Kundportal) that delivers consolidated invoicing (samfakturering) and travel account management for enterprise clients. Svea Taxi also offers a 15-minute pickup guarantee and environmental/CO2 reporting for business customers.
Is Svea Taxi Alliance a public or private company?
Svea Taxi Alliance is a private company. It is classified as corporate owned and is currently operating.
When was Svea Taxi Alliance founded?
Svea Taxi Alliance was founded in 2008. It employs 1,001 to 5,000 people.
Where is Svea Taxi Alliance based?
Svea Taxi Alliance is headquartered in Stockholm, Sweden, in the Europe region.
How does Svea Taxi Alliance make money?
Two revenue lines are on record. Taxi Ride Transactions are the primary driver. The others are corporate Account Services.
Who are Svea Taxi Alliance's main competitors?
Uber is listed as a broad incumbent. Direct peers are Bolt, Free Now, Cabonline and Taxi Kurir. Gett is listed as an emerging player. Regional players are Norges Taxi and Taxi Stockholm 15 00 00.
Does Svea Taxi Alliance have an API?
No public API is recorded for Svea Taxi Alliance.
What industry is Svea Taxi Alliance in?
Svea Taxi Alliance's product category is Ground Transportation Services. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of TLAFAHAB, E-Hail Taxi Operators (Taxi via Apps). Its NAICS code is 485310 and its SIC code is 4700.