Svea Taxi Alliance

What Svea Taxi Alliance does

Svea Taxi Alliance (legal name Svea Taxi Allians) is a Stockholm-based private transportation company that operates Sweden's largest nationwide taxi booking network, aggregating more than 70 local taxi company partners across approximately 1,200 locations with access to 4,300 cabs. The company sits within the Taxi Stockholm 15 00 00 group, one of Sweden's established taxi conglomerates, and uses the recognizable yellow crown logo across partner vehicles to maintain a unified brand while preserving each partner's local identity. Svea Taxi serves two primary customer segments: corporate/enterprise clients (the priority segment) that require nationwide taxi coverage with consolidated invoicing (samfakturering) and travel accounts (resekonto), and individual travelers who book via the consumer mobile app.

The company's core products are three integrated booking surfaces launched on a new proprietary technology platform in May 2025: the Svea Taxi mobile app for iOS and Android, a corporate Customer Portal (Kundportal) with traveler management, statistics export, receipt downloads, and environmental/CO2 reporting, and a web booking module on sveataxi.se. Underlying capabilities include real-time booking, booking history, route optimization that selects the shortest path to reduce emissions, and a guaranteed 15-minute car arrival when booking directly. Corporate clients receive account administration tools via the new portal, while individual customers store payment details in the app for repeat bookings.

Svea Taxi's business model combines per-ride transaction fees across the aggregated partner network with subscription-style recurring fees for corporate account services such as consolidated invoicing and travel account management. Go-to-market is hybrid: a self-serve mobile app and website serve consumers and small business users, while a direct enterprise sales function handles corporate contracts. The company also emphasizes environmental positioning, with the majority of partner vehicles being environmental cars and a large portion running on non-fossil fuels, a message reinforced through the new portal's CO2 reporting features.

Name

Svea Taxi Alliance

Legal name

Svea Taxi Allians

Website

https://sveataxi.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Svea Taxi Alliance is a Stockholm-based private company that operates Sweden's largest nationwide taxi booking network, aggregating 70+ local taxi partners across 1,200 locations and 4,300 cabs, serving corporate clients with consolidated invoicing and individual travelers via a newly launched proprietary app and customer portal.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)

akta.pro secondary industries

E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA)

Keywords

• Taxi booking services
• Corporate travel management
• Ride-hailing platform
• Taxi network alliance
• Ground transportation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Taxi Ride Transactions: Svea Taxi earns revenue through transaction fees from taxi rides booked through their platform. The network aggregates local taxi companies and provides booking services to customers across Sweden.
2. Corporate Account Services: Enterprise clients receive consolidated invoicing and travel account management services, potentially with subscription or per-account fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Svea Taxi Alliance operates a nationwide Swedish taxi network aggregating 70+ local taxi companies across 1,200 locations with access to 4,300 cabs. The company provides taxi booking services through its proprietary mobile applications (iOS and Android), web booking via sveataxi.se, and a corporate customer portal (Kundportal) that delivers consolidated invoicing (samfakturering) and travel account management for enterprise clients. Svea Taxi also offers a 15-minute pickup guarantee and environmental/CO2 reporting for business customers.

Product overview

Svea Taxi is Sweden's nationwide taxi service network comprising market-leading local taxi companies operating across approximately 1,200 locations with access to 4,300 cabs. The offering consists of three core digital products: the Svea Taxi App for mobile booking on iPhone and Android, the Customer Portal (Kundportal) for corporate account management, and web booking via sveataxi.se. The company provides services to both corporate clients (offering co-billing/samfakturering and travel accounts/reskonto) and private customers (with credit card payment in the app). The network includes partners such as Taxi Stockholm and Taxi Göteborg.

Differentiator

Problem solved

Functional benefit

Products and services

• Svea Taxi App Mobile application for iPhone and Android that allows individual users to book taxis, save payment and profile details, view booking history, and manage future bookings. Available for download via App Store and Google Play.
• Customer Portal (Kundportal) Web-based portal for corporate clients providing a complete overview of travel and invoice accounts, traveler management, statistics export, booking management with receipt downloads, account administration, and environmental/CO2 reports.
• Web Booking Module Online taxi booking through the Svea Taxi website, updated with new technology in May 2025. Users can book taxi trips and must verify their email address when using the new system.
• Taxi Ride Services Nationwide taxi ride services delivered through the Svea Taxi partner network of 70+ local taxi companies across 1,200 locations in Sweden with access to 4,300 cabs. Available 365 days/year with a 15-minute guaranteed pickup when booking directly.
• Corporate Account Services Enterprise taxi account management offering samfakturering (consolidated invoicing) and resekonto (travel accounts) for business clients. Provides nationwide taxi coverage without the need for multiple local procurement contracts.

Quantifiable outcome

• 15-minute guaranteed pickup when booking directly
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and key.

• Taxi Stockholm 150000coreStrategic or Co-development PartnerTaxi Stockholm 150000 is the parent company/conglomerate that owns Svea Taxi. It is one of the market-leading taxi companies in Sweden's capital.
• Taxi GöteborgkeyChannel Partner/ Reseller/ DistributorMajor local taxi partner operating in Gothenburg, Sweden's second largest city. Part of the reputable local taxi companies that make up the Svea Taxi network.
• Local Taxi Company Partners (Network)coreChannel Partner/ Reseller/ DistributorSvea Taxi comprises a network of 70+ local taxi companies across Sweden including: Taxi Alingsås, Arboga Taxi, Karlstad Taxi, Taxi Dalarna, Izigo Taxi, Svea Taxi Skåne, SweTaxi, Svea Taxi Väst, Uppsala Taxi, Min Taxi Västerbotten, and many others listed across 1,200 locations. Partners retain their local brand while being part of the nationwide network.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Uber: Global rideshare leader operating in major Swedish cities. Competes with Svea Taxi for app-based ride-hailing demand but is a broad multi-service platform without Sweden-only fleet licensing.

Direct peers

• Bolt: European rideshare and mobility platform active across the Nordics. Directly competes with Svea Taxi for app-based urban taxi/ride-hailing demand with a similar asset-light driver model.
• Free Now: European multi-mobility app aggregating licensed taxis and ride-hailing across cities. Operates as a competing aggregator to Svea Taxi, focused on taxi fleet partnerships rather than owning vehicles.
• Cabonline: Largest taxi operator group in Sweden and Norway, operating multiple regional brands. Most directly comparable peer to Svea Taxi as a multi-brand licensed taxi alliance serving both consumer and corporate customers in the Nordics.
• Taxi Kurir: Stockholm-based licensed taxi operator offering app and phone booking. Competes with Svea Taxi in the same metropolitan Stockholm market with comparable corporate and consumer services.

Emerging players

• Gett: App-based taxi and ground-transport platform historically active in Europe and Israel. Competes with Svea Taxi in the corporate-ground-transport segment via app-based licensed-taxi dispatch.

Regional players

• Norges Taxi: Largest taxi alliance in Norway with a similar multi-brand partner-network model. Comparable structurally to Svea Taxi but focused on the Norwegian market rather than Sweden.
• Taxi Stockholm 15 00 00: Parent conglomerate and Stockholm taxi brand under which Svea Taxi operates. Comparable as a licensed Swedish taxi operator with established brand and corporate accounts, but functions as both parent and channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sveataxiskane
• Facebookfacebook.com/sveataxiskane
• LinkedInlinkedin.com/company/svea-taxi-allians

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svea Taxi Alliance