VIVA média

What VIVA média does

VIVA média is a Canadian private company headquartered in Vaudreuil-Dorion, with a founding year listed as 1968. The firm self-describes as a provider of advertising services spanning digital marketing, content creation, and media planning; however, its active web property (viva-media.ca) currently operates as a Canadian online gambling site aggregator and review platform, evaluating and ranking online gambling operators for Canadian users. The platform serves adult Canadians interested in sports betting, online casino gaming, poker, and horse racing wagering, helping them identify reputable platforms that accept Canadian players.

The core product is an editorial content platform that produces curated rankings, editorial reviews, and comparisons of online gambling operators accessible to Canadian consumers. Distribution is via web browser access, with traffic acquired primarily through organic search ranking for gambling-related keywords such as "best online gambling sites Canada 2026." The firm also maintains its original advertising services portfolio (digital marketing, content creation, media planning), giving it publishing infrastructure and SEO expertise that supports the affiliate/review model.

The business model is consistent with affiliate and performance marketing: the platform monetizes traffic via referrals to online gambling operators, supplemented historically by the broader advertising services offering. No public pricing is disclosed. The company employs between 11 and 50 staff, has no disclosed funding rounds, no subsidiaries, no M&A activity, and no management team profiles available in the source data. The company has no parent organization disclosed and no explicit regulatory or compliance certifications captured. Operating scope is limited to North America (Canada), with a registered DBA of "Viva Media."

Name

VIVA média

Website

https://viva-media.ca

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

VIVA média is a Canadian private company that operates an editorial content platform ranking and reviewing online gambling sites for Canadian users across sports betting, casino, poker, and horse racing, while also offering digital marketing and media planning services.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Casino/iCasino Affiliate & Review Sites (MPAEAMAB), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG), Poker Affiliate & Community Sites (MPAEAMAC)

Keywords

• Online gambling reviews
• Canadian casino rankings
• Gambling affiliate content
• Sportsbook comparison site
• Gambling content platform

Headquarters

HQ city

Vaudreuil-dorion

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Marketing channels1 record

Core offering

VIVA média operates an editorial content and review platform that evaluates, ranks, and compares online gambling operators available to Canadian players. The site provides curated rankings, editorial reviews, and recommendations covering sports betting, online casino gaming, poker, and horse racing wagering, attracting users through organic search for Canadian gambling-related queries.

Product overview

VIVA média operates as a single editorial content platform focused on online gambling site reviews in Canada. The platform provides comprehensive reviews and rankings of online gambling operators, serving as a resource for Canadian users seeking information about gambling sites.

Differentiator

Problem solved

Functional benefit

Products and services

• VIVA média Online Gambling Reviews Platform A Canadian online gambling site aggregator and review platform that evaluates, ranks, and compares online gambling operators for Canadian users, providing editorial reviews and recommendations across sports betting, online casino gaming, poker, and horse racing wagering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Catena Media: Catena Media is a publicly traded online gambling affiliate and lead generation company with deep coverage of sports betting, casino, and poker. Highly comparable to VIVA média's sports betting, casino, poker and horse racing review platform model, though at significantly larger scale.
• OddsChecker: OddsChecker is a leading sports betting odds comparison and affiliate site operating in multiple geographies including North America. Directly comparable to VIVA média's sports betting comparison and ranking model, with operator referral monetization.
• AskGamblers: AskGamblers is a global online casino affiliate and review site with a strong user community and operator ranking methodology. Comparable to VIVA média in business model (casino affiliate review and ranking) and customer base (online gambling users).
• BonusFinder: BonusFinder is an online gambling affiliate site that curates and ranks bonuses and operators primarily for the US, Canada, and other regulated markets. Comparable to VIVA média as both operate a casino/sportsbook comparison and review model targeting North American users.
• Better Collective: Better Collective is a publicly listed sports betting media and affiliate operator owning multiple comparison sites and media brands. Comparable to VIVA média as both monetize sports betting and iGaming referrals via SEO-driven content and comparison tools.
• Gambling.com Group: Gambling.com Group is a publicly traded performance marketing company specializing in online gambling affiliate websites, including sports betting and casino, with a strong North American footprint. Directly comparable to VIVA média as both operate content/SEO-driven affiliate sites ranking and reviewing online gambling operators for end users.
• Casino.org: Casino.org is a leading online casino review and affiliate site offering operator rankings, bonuses, and educational content. Directly comparable to VIVA média's casino review vertical, with the same SEO-driven affiliate revenue model.

Others

• Ontario iGaming (iGO): iGO is the regulator of Ontario's licensed online gambling market and serves as a central, authoritative player reference point. Relevant to VIVA média as both occupy the Canadian regulated online gambling ecosystem, with iGO acting as an upstream regulatory and traffic source.
• Canadian Lottery Corporation (OLG): Ontario Lottery and Gaming is a Crown corporation operating provincial lottery and online gambling products in Canada. Adjacent to VIVA média as a licensed operator in the same Canadian market, and a potential partner/competitor for end-user attention.

Emerging players

• SafeCasino.org: SafeCasino.org is a regional-comparison affiliate site focused on licensed and safe online gambling, with editorial reviews. Comparable to VIVA média's curated, trust-focused ranking approach for Canadian users, though smaller in scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/groupeVIVAmedia
• Facebookfacebook.com/groupe.VIVAmedia
• LinkedInlinkedin.com/company/vivamediaofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVA média